Called Dr Strother per our scheduled call. Was with inception back then, then switched to Marketing360. Was getting a good steady flow of patients with inception, swtiched to Marketing360 and it has dropped dramatically. Has an 80% bounced rate. They promised all the features he’s getting with what they are paying monthly for the web/marketing geting listed here and there.
Dr is in a small town and knows its not competitive at all. skeptical with all the ppc/seo/fb ads and all the listings they are doing.
I had pointed out to dr that the 80% bounce rate is due to irrelevant traffic from those listings listed on irrelevant sites (prob from their “seo”). He said that makes sense cause he didn’t realize that.
I looked up his area for New Buffalo, he is #1 for G+ Listing with over 41 reviews. He’s #1 organically for SEO which is expected. I pointed out to dr that his G+ link at the footer of his site is not going to the correct G+ listing with reviews but his profile. he didn’t realize that.
Overall, i told dr that he is not having problems right now with traffic cause he is dominating whcih is expected and the issue is his website which is also causing the conversion rate.
Explained to him the importance and function of Web & Marketing which we separate cause they serve 2 different purpose. Told him he needs to invest in a website that he owns and to consistently carry on a branding cause he keeps switching marketing companies that offers free templates which switches all the time.
Once the branding is done, this will help with the SEO as well for the surrounding towns far away that is small as well. Those small towns arent even reference anywhere on his site which is not giving google a chance to show if he’s trying to show there. He says he is 2 miles away from the neighboring state and he gets a good amount of patients there. Told him to focus on the makeover, we’ll embed the search terms for those neighboring cities for a SEO chance of showing, in meantime, do ppc and if his monthly budget allows for marketing, do SEO as well.
Dr seems to understand everything whicih made sense to him when i gave him these advices.
Sent dr contract to review. Potentially hot lead. BC dr is a chiro in a very small town of 5k ppl, not sure how successful he is and how much budget he’s set aside for the Web. Small town, everyone knows everyone based on his ocmment.
"I appreciate your time. I've consulted with a few companies. There is some debate on what will and won't work for my dilemma. I have decided to keep it simple for now. If I change my course. I'll let you know. "
2017-10-30 | danny.n
sk: 3:14pm (immediately after)
2017-10-30 | danny.n
called.. went to vm. lm. sent dr a f/u and also to to confirm receipt of email sent following our call alst week.
2017-10-30 | danny.n
sk: 5:53pm on 10/24
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