Lance R Washburn DDS PLLC

URL: lancewashburn.360sites.net

Please develop theme based on provided PSD in dropbox. FTP and credentials have been confirmed.

Include hover effects in appropriate areas and link all buttons/links to related pages.

Below are specific instructions:

– add hover effects using DIVI
– run all images through http://optimizilla.com/
– make sure EVERYTHING is linked
– check mobile & tablet

– all buttons should have a hover effect
Hero – parallax; images should “increase” in width when hovered (see here for example: http://thomaskennedydds.com/)
Testimonials – parallax

Desirae
desirae.g@optimized360.com

Hello Dr. Lance Washburn,

Your design has been approved!

Approved concept URL: https://21651-presscdn-pagely.netdna-ssl.com/wp-content/uploads/2018/02/washburn-FINAL.jpg

We will be changing out the featured service images. If you have any major changes to the design, please let us know. Other than that, your design has been submitted to our development team. This process will take about 1-2 weeks and if you have any content material, please send them my way. This includes photos, biographies, forms and anything you’d like to mention onto the site. You’ll get more opportunities to review the site and make additional changes as well.

Thank you!

Heather chose the following images to replace on the feat. services (confirming with her before downloading):

https://www.shutterstock.com/image-photo/soldier-reunited-his-parents-on-sunny-256123966
https://www.shutterstock.com/image-photo/beautiful-diverse-family-312488492
https://www.shutterstock.com/image-photo/group-teenage-friends-lying-pile-on-689215453
https://www.shutterstock.com/image-photo/extended-family-smiling-park-on-sunny-282305945

I also suggested we start developing the site since it doesn’t seem like she wants to change the layout or colors. I told her to let me know ASAP if she doesn’t want to move forward with development yet.

Hello Dr. Washburn and Heather,

I updated the design draft to reflect the new staff image Heather sent and also added more color to that section. I think it looks great! We can always change out the photo later on as well. Please let me know if you would like to approve of this design so we can begin development.

Thank you!

Called the office and LM. Called Heather’s cell and LM. Also sent another email.

Hello Dr. Washburn and Heather,

I updated the design draft below to show a few images of the Naval Aviation Museum in the background; I included 2 different images that were available for me to use. We can always switch out the images on the website at any time.

Right now we want to focus on the layout & colors of the design, so please let me know if you would like to change any of the colors or if you would like to move forward with building your site.

Thank you!

Haven’t received a response from Heather or Dr. Washburn. Sent both an email to follow up and included my original response.

Desirae,

Happy New Year to you as well.

I’ve been trying to like the image in the middle of the website with the pastels and the ferris wheel, but I just end up not liking it more and more. The colors are drab and the feedback I’m receiving is that it makes me look washed out. I know that we can change the image, and we definitely will, but the colors are not so good.

Thanks again for working with me. I greatly appreciate it.

—

Desire,
We need a different picture of Dr. Washburn and I am curious as to where the picture is in the background.? I’d it possible to use a background that represents our area? Military presence, football presence, and families?
Thanks,
Heather

—

My response:

“Hello Heather and Dr. Washburn,

The background image of the ferris wheel is from our online stock image library; I searched for “Pensacola, FL”. We can definitely replace the images if you’d like!
Here is one I found that is more towards the military: https://www.shutterstock.com/image-photo/us-flag-on-top-ramparts-fort-91768394?src=AvQpagJw-RVLtoVVDOUu_Q-2-3

In regards to Dr. Washburn’s feedback on the colors, do you know if he wanted to change the colors on the whole design or just that section with the background image?

Please let me know your feedback so I can either send an updated draft or we can move forward with development 🙂 Thank you!”

Called and LM on Heather’s cell. Also emailed both Dr. Washburn & Heather and tracked.

Hello Dr. Washburn,

Happy Friday! Based on your recent feedback, I have updated the design draft below. I included an example of what the hover effect would look like for the main images and also added 2 side buttons that will be on every page. Please keep in mind we can change the images and text at any given time.

Let me know if you would like any other changes to the layout or colors, or if you would like to approve and move on to development.

Thank you and Merry Christmas!

Good morning Desirae,

I have a couple thoughts.

I assume the top works like the top from the thomas kennedy site and that we can change the pictures, the woman on the left just doesn’t speak to me and the picture on the right looks like she is ready for a fall day somewhere further north than the gulf coast.

I also would like to see something like the three links on the side of the page similar to the Bates Dental page. We do offer an in office dental plan similar the one they have listed. It would also be nice to have new patient paperwork available for patients to fill out.

Somewhere I would like to have payment options, what insurance plans we offer, proudly serving our retired military, a patient education area

I did just purchase a new sign because people have had a hard time finding the office even with the address and GPS. Ill get you a picture of the sign and maybe we can add something like, “look for our sign” on the map at the bottom.

Thank you for your help,

Lance

Hello Dr. Washburn and Heather,

Happy Holidays! Based on our discussion, I have compiled a design draft for your review. Please take a moment to review this concept and let me know of any changes you would like to see. Additionally, we want to focus on the layout and colors of the design, as the text and images can be changed at any given time.

Looking forward to your feedback!

registered lancewashburndental.com

*no current site
*Dr. Lance Washburn
*Location: Pensacola, FL

Examples:
http://thomaskennedydds.com/ (LIKES: layout; DISLIKES: did not mention)
http://keyesoralsurgery.com/ (LIKES: colors; DISLIKES: did not mention)

LAYOUT
-full width
-sectional

FEEL
-friendly
-“homey” & comfortable

COLORS
-similar to http://keyesoralsurgery.com/
-also incorporate some warm tones (maybe some burgundy)

IMAGES
-use outdoor images (location: Pensacola, Florida)
-demographic: mostly teens, adults, elderly

CONTENT
-use info from https://www.facebook.com/washburndental/

OTHER NOTES
-create a logo placeholder similar to https://sonomafamilydentist.com/ (incorporate a “W” into the bottom of the tooth)
-emphasize the longevity of their patients

Sent examples:

1. http://orison.energy/ – too dark
2. http://bethesdafamilydentistry.com/ – likes lighter colors, organization, big hero image
3. http://downiefamilydentistry.com/ – too grey, likes video
4. http://www.batesdental.com/ – LOVES; also let Dr. Washburn know that this design heavily relies on the office images (which they do not have)

A few more examples (waiting on feedback)
1. http://breezedentalcare.com/
2. http://33f.1d2.myftpupload.com/
3. http://keyesoralsurgery.com/

I have a few more sites that I liked.  The first I like in general.  The second I like the design.  The third has a logo that is similar to something I’ve been considering.  I was thinking of possibly utilizing the W in Washburn as the roots of a molar tooth.

https://www.facebook.com/washburndental/
https://www.yelp.com/biz/dennis-r-huebner-dds-pa-pensacola

CP ID 104072
Your Name Lance Washburn
Practice Name Lance R Washburn DDS PLLC
Practice Address Street Address: 627 New Warrington Rd
City: Pensacola
State / Province: Florida
Postal / Zip Code: 32506
Practice Telephone (850) 453-3244
E-mail for Patients Drwashburndds@gmail.com
Will you be the decision maker during this process? lance & Heather Washburn
Select Colors Earth Tones, Slate grey/blue
Image Types Your Images (Upload or Email)
Specialty (Medical, Dental…)
Ethnicity Caucasian
Hispanic
Asian
African American
Age Group Teen
Adults
Elderly
Demographic Retired
Working Class
Business (ex: downtowns)
Upscale
Specialty General Dentistry
Top 3-4 Services Crown and Bridge, Endodontic, Cosmetic, Restorative, Preventive
Any Additional Comments/Requests? We have staff biographies and I will upload later

Called the office and spoke with Rhonda. I asked if Dr. Washburn was in today and she said he was with a patient. I told her I had been trying to reach him for a month and have not received any call backs or emails. I asked her to leave an urgent message for him to call me.

via email and tracked

Please create temporary site and include client original content (if any).

Hello Dr. Washburn,

Welcome to Optimized360!

My name is Desirae and I will be the designer working with you every step of the way, starting from concept to going live! I had a quick meeting with your account rep. this morning to discuss your account and review the notes you initially had.

Please take a few minutes to fill out our design questionnaire below. This should give you a better idea of the variety of elements that are featured in an effective design.

URL: https://form.jotform.us/61947943668171??Designer=desirae.g@optimized360.com&cpId=104072

After we gain a better sense of what you are looking for I can start the design process. If it is easier for you to explain this via phone we can schedule a phone interview instead.

I look forward to working on this design with you!

Desirae
desirae.g@optimized360.com

Dr is very knowledgeable and is a fact finder

Sent DQ

Keyword Focus: West Pensacola Dentist

Gold Package: $4,000 + $79/m

Please send me an invoice ASAP

Payment Method
#: Visa ending in 3903
Name: Dr. Lance Washburn
Expiration: 06/22
Code: 738
Zip Code: 32506

Spoke with Dr. – very nice – updated his email with me – loved what he heard from what I presented to him – he said he is very interested – he is a fact finder – so i told him I will make everything transparent for him to view – sent proposal