Clear Smiles

HOME; PRICE
-replace “monthly pay” and “single pay” with
“Simple Invisalign®” and “Comprehensive Invisalign®”
-replace descriptions under each with the following:
under “Simple Invisalign®”: Enhance your smile fast and easily. Payments as low as $55/month.
under “Comprehensive Invisalign®”: Treatment at 40% less than traditional braces. Payments as low as $75/month.

HOME; FIND A DOCTOR
-add the following under the map: Clear Smiles is expanding to new locations. If you are ready to get started and don’t see a location near you, please contact us at: support@clearsmiles.com.
-change map location to 1717 McKinney Ave, Suite 700, Dallas, TX 75202

HOME; FAQ’S
-change each question to match what is on this page: http://clearsmiles.com/faqs/
(only include the questions)

Tim might want us to design a map for him and he will get it programmed & managed (similar to http://www.i-ortho.com/denver-orthodontic-practice/dr-i-denver-orthodontist/).

Quoted $300

Homepage
You’re not dreaming.
Straight teeth can be yours.
Start your journey to straighter teeth with Invisalign® for as little as $55 per month.

About Us
Smile Proud. No Wires and Brackets Required.
Clear Smiles is a leading, exclusive provider of Invisalign®, the most advanced clear aligner
treatment in the world. We believe everyone deserves a healthy, beautiful smile, and
technology enables us to make straight teeth more accessible and affordable for all.
Our network of dentists and orthodontists are committed to providing you with a truly
exceptional orthodontic experience. We’ve dedicated our education and expertise to deliver
smiles our patients love.
Mission: Expand access and deliver advanced orthodontic care through technology, innovation,
and education.
Vision: To be the global leader in clear aligner orthodontic treatment.
How it Works
Fast, Comfortable, Convenient
Step 1: Complimentary Smile Evaluation
Through our Doctor Finder, select a doctor that is right for you. Why should you see an
orthodontist or dentist? Because having a professional personally monitor your
progress will keep you on track toward a smile you’ll love.
At your visit, we’ll discuss your treatment goals, take a 3D scan of your teeth and show you
what your new smile could look like in a matter of minutes!

Step 2: Custom Treatment Plan
We’ll create your custom Invisalign plan and ship your aligners directly to you, so you can be on
your way to straighter teeth, faster!

Step 3: Finalize Your Smile
Once your teeth reach the desired position, you’ll receive clear retainers to maintain your new
smile for a lifetime.

Locations
MAP OF LOCATIONS
Clear Smiles is expanding to new locations. If you are ready to get started and don’t see a
doctor near you, please contact us at: support@clearsmiles.com.

Cost
Straight Forward Pricing
When it comes to orthodontic treatment, every individual’s needs are unique. Given the variety
of methods to straighten teeth, it’s not surprising that the cost of orthodontic can vary widely.
At Clear Smiles, we focus on being experts in clear aligner treatment. Technology, innovation,
and education drive us to deliver exceptional treatment at straight-forward prices.
We’ve made Invisalign affordable for anyone. There are no hidden fees at Clear Smiles.
$1995 $2995

Not sure if you are a Simple or Comprehensive case? No worries. Schedule Your
Complimentary Smile Evaluation today!
Smile Evaluations include exam, 3D scan of your teeth, and digital simulation of your new smile.

FAQs [delete the apostrophe before the “s” on the website]

Contact Us

To schedule your complimentary Smile Evaluation, visit our Locations page to contact a Clear
Smiles doctor near you or click Get Started to request an appointment time at your preferred
location.
For general questions or inquiries, please call (888) 744-1114
Get Started BUTTON LINKED TO FORM Contact Us BUTTON TO EMAIL
SUPPORT@CLEARSMILES.COM

I’m a Doctor
Your straight, clear path to a healthier practice.
Start giving more people healthy, beautiful smiles by partnering with Clear Smiles today!
Clear Smiles, Inc. partners with orthodontists and dentists to deliver best-in- class orthodontics.
More than 75% of the U.S. population has crooked or misaligned teeth. Research has shown the
connection between malocclusion and traumatic wear of dentition, periodontal disease and
overall oral health. Proper alignment and function can help maintain teeth for a lifetime.
While wires and brackets may still be the only option for some, more often than not, a clear
aligner can be the solution – less-invasive, less hassle, lower cost —a win-win for your patient
and your practice.
10 Reasons Why to Partner with Clear Smiles?
1. Offer quality orthodontic care in collaboration with leading Invisalign orthodontic providers.
2. Increase your visibility, grow your patient base and practice. If you see 60 patients per week
(hygiene and other), you may have over 900 candidates seeking treatment each year.
3. Clear Smiles empowers the doctor to meet the need and expand their practice without
additional overhead.
4. Clear Aligners means healthier gums: removable aligners allow patients to brush and floss
normally.
5. Easier cleanings: no metal to work around. Less risk of plaque retention, tooth decay and
periodontal disease
6. Improved well-being: straighter teeth may provide your patients with better overall health.
7. Straighter teeth can prevent tooth decay, gum disease, abnormal enamel wear and periodontal
disease.
8. Patients are eager for straighter teeth.
9. Happy patients tend to remain in your practice for longer, and can become a dependable source
of referrals.
10. Energize your entire team! With Clear Smiles, your staff have new ways to engage and interact
with patients
What are you waiting for?

Partner with Clear Smiles today and join the revolution that is making orthodontic treatment more
accessible and affordable for all.
[insert link to complete info and/email/phone number]

Emailed Tim & Tyler to follow up.

CONTACT FORM
-add the following text above the fields: “Request your smile evaluation:”
-add date & time slots below the “email” field
-add “Request insurance info” as a link below the “comments” field and link in a NEW TAB to http://clearsmiles.com/cost/

HEADER & FOOTER
-replace logo with the one attached below

Please create a Jotform for “insurance” with the fields attached below. Add notification email for insurance@clearsmiles.com.

Add the new form to this page, http://clearsmiles.com/cost/, below “contact us today”

Go to http://clearsmiles.com/faqs/, then click on question #6, and link “check my insurance” to http://clearsmiles.com/cost/

sent login creds to Tim & Tyler

Replace all 5 FAQ’s on the homepage with the following:

1. What is Clear Smiles?
2. What are the benefits of straightening my teeth?
3. Why does Clear Smiles use Invisalign®?
4. Who is eligible for Invisalign® treatment?
5. What makes Clear Smiles different from other orthodontic services?

-link all questions to http://clearsmiles.com/faqs/

Please copy/paste all content from the document below to the FAQ’s page. Replace all existing content and keep the accordion module.

by Tim today

Please replace bg image on homepage for the “how it works” section with the image attached below.

Hello Tim,

Great speaking with you this morning! I hope you’re ready for Christmas 🙂

Attached below is the modified image map. Please let me know if this will work for you. Thank you!

Please recreate the image map below. I had used graphics from Shutterstock for the first draft, but the client thinks it’s too “cartoonish”.

Example: https://360controlpanel.com/wp-content/uploads/2017/11/image003.jpg
First draft: https://360controlpanel.com/wp-content/uploads/2017/12/clearsmiles-map.jpg

*also make sure to include an x-ray image/graphic for the center box

After reviewing with the team, we have a few modifications to make to the images.
Here are the changes we would like to see:

Make the faces a bit more mature/less cartoonish
On the right and left buccal photos – position at an 80-90 degree angle and swap the placement in the template (patient’s right side on the left; patient’s left side on the right).
Occlusal photos – swap placement in the template (upper on the left; lower on the right). It’s also hard to distinguish between the upper and lower. Changing the angle may help OR make the lower incisors smaller/narrower.

—

My response:
Hi Tim,

As far as editing the details of each graphic, I did mention that drawing/illustrations are not a part of our services. I can, however, change the graphics to something different.

I will go ahead and proceed with updating the image map based on your notes and will send you a new version within the next week or sooner.

Thank you!

Please charge a one-time fee of $400 for the 9 Shutterstock images that were requested from Tim Vanderlick.

*approved by Tim on December 4th.

Changed primary domain to clearsmiles.com per request of Tim.

I emailed Tyler to set clearsmiledocs.com a a forwarding domain.

clearsmiles.com

192.168.1.1

ns1.omnis.com
ns2.omnisdns.net

AAAA:
The AAAA record contains an IPv6 address. Its target is an IPv6 address, e.g. ‘2607:fe90:2::1’.

TXT:
@INTXTDelete
@INTXTDelete

SRV:
_sipfederationtls._tcpINSRVDelete
_sip._tlsINSRVDelete

SSHFP:
The SSHFP record type is used for storing Secure Shell (SSH) fingerprints. It’s fingerprint is a text string, e.g. ‘123456789abcdef67890123456789abcdef67890’.

CNAME:
autodiscoverINCNAMEDelete
enterpriseenrollmentINCNAMEDelete
enterpriseregistrationINCNAMEDelete
lyncdiscoverINCNAMEDelete
msoidINCNAMEDelete
sipINCNAMEDelete

Pref Hostname IP Address TTL
0 clearsmiles-com.mail.protection.outlook.com 207.46.163.74
United States Redmond, Washington US
Microsoft Corporation (AS8075) 60 min Blacklist Check SMTP Test

Tim inquired if we could “recreate” the image map below.

Quoted $400

Please replace existing logo with the one below for BOTH the header & footer.

Tim called and wants to change the address & logo. Completed task by me.

They will be sending content next week.

Hey Desirae,

Sorry to have left you in the dark. I was weighing options and working with Tim to figure out the best way forward. I am building a separate dentist portal with the database centered capabilities that he is looking for. My primary concern, in order to keep up with your completion of the frontend, is making the portal completely functional quickly. However, I would like to keep it in line with your design just to make the transition less abrupt for the user. If it is within the scope of what you have agreed to do for Mr. Vanderlick, would you be willing to send me any vector or png/gif images I might need such as the logo, and maybe color scheme rgb values, or images if they are background images. Thanks for your help! I look forward to seeing the completed frontend!

—

Requested for John to let me know exactly what images he would like so I can gather the files.

Emailed Dr. Vanderlick, Tyler & Hannah to follow up

Hello Dr. Vanderlick, Tyler, and Hannah,

Your website is ready for your review and to further customize.

This is the initial time that you will see the website, therefore you will have many questions and comments! We encourage you to schedule a call to go over the details of the functional site. We have combined the design you have approved with the pages and information available to us. Please take a look at the website and let us know of any page changes, additions and/or questions you might have.

URL: http://clearsmiledocs.com/welcome/

Please note that we will need to add the locations map to your own Google account so that you may add new locations in the future. Let me know what Google account I can send it to. If you would like to make changes to the website in the future, you may always log in or send us an email at support@optimized360.com. We welcome any questions regarding the website editor.

Schedule a Call: https://calendly.com/optimized360/calls

Thank you!

Desirae
desirae.g@optimized360.com

Quoted Dr. Vanderlick and Tyler $999

URL: timvanderlick.360sites.net

Please develop theme based on provided PSD in dropbox. FTP and credentials have been confirmed.

Include hover effects in appropriate areas and link all buttons/links to related pages.

Below are specific instructions:

*website is already LIVE; please leave the current homepage as-is and create the homepage reflected in the design as another page.
*this design is NOT a one-page scroll; please format/create menu items as seen in the design
Images – please optimize ALL images before development
Hero – no slider
Hero text – “slideInRight” effect https://daneden.github.io/animate.css/
How It Works text – each step should have a “pop in” effect similar to the squares here when you scroll: https://afriendofmine.nl/
Pricing – add a “flip” effect to the “or” cirlce https://daneden.github.io/animate.css/
FAQ’s – each point should have a “pop in” effect similar to the squares here when you scroll: https://afriendofmine.nl/
Find a Doctor – use this link to create a map marker: https://developers.google.com/maps/documentation/javascript/examples/marker-simple#try-it-yourself (address is set to 8 Wimbledon Court, Heath, TX 75032)
Inner page hero – no hero image; add a drop-shadow to the bottom of the header; move logo to the center; move menu below the logo (INNER PAGES ONLY)

Desirae
desirae.g@optimized360.com

Hello Dr. Vanderlick, Tyler, and Hannah,

Your design has been approved!

Approved concept URL: https://360controlpanel.com/wp-content/uploads/2017/10/clearsmiledocs-1.jpg

I will be changing the image of the woman in the “How It Works” section. If you have any major changes to the design, please let us know. Other than that, your design has been submitted to our development team. This process will take about 1-2 weeks and if you have any content material, please send them my way. This includes photos, biographies, forms and anything you’d like to mention on the site. You’ll get more opportunities to review the site and make additional changes as well.

Thank you!

Dr. Vanderlick’s office admin, Hannah, called to ask some questions regarding the domain for clearsmiledocs.com. I advised that Tyler had access to the domain, so I sent an email to both her and Tyler to introduce each other.

Tyler changed the A record to make tempsite live.

-“looks wonderful!”
-change photo of Asian lady to a good-looking Hispanic male or more ethnic
-change FAQ photo to a case with blue
-wants separate pages instead of one-page scroll
*waiting on additional feedback from Tyler

Hello Dr. Vanderlick and Tyler,

Based off of our discussion I have compiled a design draft for your review. Please take a moment to review this concept and let me know of any changes you would like to see. Additionally, we want to focus on the layout and colors of the design, as the text and images can be changed at any given time.

A few things to note:
-This will have a one-page scroll effect.
-We can change the locations for the “Find a Doctor” section as these are placeholders for now.
-This design will be mobile responsive, and we will be able to tweak the mobile site once it is developed.

I am also sending the link to your temporary website in a separate email. Looking forward to your feedback!

*No current website
*They are working on updating their logo (previous logos attached below)

Example:
https://www.orthly.com/ (LIKES: everything; DISLIKES: did not mention)

LAYOUT
-full width
-sectional
-clean
-flat

FEEL
-modern
-simple

COLORS
-balance of dark/light bg
-light gray, dark gray
-“T-Mobile” pink
-white

IMAGES
-icons
-young adults

CONTENT
-very organized content
-minimal
-focus on clear aligners product

OTHER NOTES
-use existing logo and change colors accordingly
-wants “flat graphics” aka icons
-wants ONE-PAGE scroll; make sure design includes all sections
-include a section to briefly talk about Clear Smile Docs (do not mention any specific doctor)
-wants a “find a doctor” feature with a map of each provider’s location (use http://www.rapaindocs.com/ as an example)
-more focused on the product rather than “find a doctor”
-target low-cost providers, young adults
-outline attached below

*No current website
*They are working on updating their logo (previous logos attached below)

Example:
https://www.orthly.com/ (LIKES: everything; DISLIKES: did not mention)

LAYOUT
-full width
-sectional
-clean
-flat

FEEL
-modern
-simple

COLORS
-balance of dark/light bg
-light gray, dark gray
-“T-Mobile” pink
-white

IMAGES
-icons
-young adults

CONTENT
-very organized content
-minimal
-focus on clear aligners product

OTHER NOTES
-they own domain
-use existing logo; they are working on updating it
-wants “flat graphics” aka icons
-wants one-page scroll
-include a section to briefly talk about Clear Smile Docs (do not mention any specific doctor)
-wants a “find a doctor” feature with a map of each provider’s location
-focusing on TX for now; may expand outside of TX in the future
-more focused on the product rather than “find a doctor”
-target low-cost providers, young adults
-emphasizing mobile
-outline attached below

Your Name Tyler Wear
Desired Domain(s) clearsmiledocs.com
Do you have an existing Site? No
Practice Name Clear Smile Docs
Secondary Title (Dr. Name) Tim Vanderlick
Will you be the decision maker during this process? Yes
Sections Featured Services
Contact Form
Overall Feel Modern
Simple and Clean
Select Colors Light gray, dark gray, “t-mobile” pink, black, white
Monochromatic
Image Types People
Specialty (Medical, Dental…)
Choose Your File(s) ClearSmileDocs Website Requirements.pdf

ClearSmileDocs Website Requirements

Please create temporary site and include client original content (if any).

Hello Dr. Vanderlick and Tyler,

Welcome to Optimized360!

My name is Desirae and I will be the designer working with you every step of the way, starting from concept to going live! I had a quick meeting with your account rep. this morning to discuss your account and review the notes you initially had.

Please take a few minutes to fill out our design questionnaire below. This should give you a better idea of the variety of elements that are featured in an effective design.

URL: https://form.jotform.us/61947943668171??Designer=desirae.g@optimized360.com&cpId=104065

After we gain a better sense of what you are looking for I can start the design process. If it is easier for you to explain this via phone we can schedule a phone interview instead.

I look forward to working on this design with you!

Desirae
desirae.g@optimized360.com

Sent DQ & Calendly

They move VERY quickly

Tyler is the POC

Group of Dentist & Orthodontists – they are wanting to be very discreet and they are a very different group of doctors that are coming together to form a practice

Gold: $4,000 + $99/m

Payment Method
#: Visa ending in 7422
Name: Tim Vanderlick
Expiration: 3/20
Code: 506
Zip Code: 75032

Called in this morning – played phone tag – he called me back – had a great rapport – he was looking at Sesame & Televox – was very impressed with what I presented and my knowledge of these two companies – they want to move very quickly

Will want to start in the morning

Group of Dentist & Orthodontists – they are wanting to be very discreet and they are a very different group of doctors that are coming together to form a practice – very nice

Sent Proposal