Luminous Smiles of Newport Beach

HOME; GRAND OPENING
-replace bg image with the same one used in the “Hi, I’m Dimple Desai” section
-add the following text on the right side of the section:
– Free Whitening gel for life
– 10% off all retail
– 3rd cleaning 1/2 off
– $600 off Invisalign treatment
– 5 year warranty on all crowns
-replace the email box with the same “appointments” button used in header

HEADER
-add a new button under the address labeled “Reserve Your Appointment” and link to https://luminoussmiles.com/contact-us/

WELCOME TO LUMINOUS SMILES
-make this font BOLD and change font color to black

TESTIMONIALS
-increase size of text box by 30%

MOBILE
-arrows on the contact form and “grant opening” form are off on mobile; please see below and fix spacing

FBP code to head.

Proposal sent & signed back over on Feb 7th. Please charge for their one time setup of $499 and send over confirmation. Total of $1,500 – Proposal attached.

DUE DATE: 02/16/18

Please write custom content for the following topics.

-include a “did you know?” fact in each article (see here for example: http://content.360sites.net/general-dentistry/)
-DO NOT include SEO key terms; we need these articles written generally (I will have you add key terms in another task.)
-send finished articles via email to Desirae

TOPICS:
Cosmetic Tooth Reshaping
Pregnancy Dental Care

FONT
-change all font to “Abel” (download here: https://fonts.google.com/specimen/Abel)

HEADER
-decrease font size of address
-decrease height of header by 20%

HOME; FOLLOW US
-please remove this section

SERVICES
– remove PFM restorations
-move dental implants to be the first box of “restoration”
-add a NEW POST for “Pregnancy Dental Care” and put “coming soon”; also add a featured image and categorize as “services
-add a NEW POST for “Cosmetic Tooth Reshaping” and put “coming soon”; also add a featured image and categorize as “services
-add a NEW POST for “Gentle Dentistry” and put “coming soon”; also add a featured image and categorize as “services

-header font: decrease size and make it thinner; too wide; decrease space of header
-our office: no where should say “other doctors’
-who we are: likes http://nhdentistrybeverlyhills.com/our-practice/
-add a page for “Meet The Elite Team” and add under “Meet Dr. Dimple Desai”
-remove the “follow us” social bar on homepage
-services: remove PFM restorations, move dental implants to be the first box
-meet dr. dimple desai: add “personalized consultation and Skype consults for out-of-town and out-of-country patients” (also add that to the homepage)
-services: add “pregnancy dental care”, “cosmetic tooth reshaping”, and “gentle dentistry”
-services: add “cosmetic, invisalign, teeth whitening, sleep apnea, ceramic bonded restorations” as a drop-down and also a button for “more”
-logo: wants a more “yellowish” tone in the icon
-wants the same font as http://nhdentistrybeverlyhills.com/dr-hadaegh/
-wants a scrolling effect

Please add the logo attached to the “welcome” section of the homepage in black & white.

Emailed Dr. Desai, Sagar, and John to follow up about edits and social media.

code & instructions emailed to you

(some completed by me, others I made suggestions and submitted to support)

Here are out notes. We’ll be happy to discuss at your earliest convenience

1. Can you match the font of the site with the font we used on the logo (attached).
2. 3rd box, “Welcome to Luminous Smiles” add logos for CDA and Orange County Dental Society
3. Follow us … add instagram, remove twitter (Move section to the top right of the page where the phone number is)
4. Featured services .. add Root Canals and Teeth Whitening
5. Top Menu bar, add pattern similar to the meet Dimple Desai DDS Section
6. Get in Touch email at the bottom, contact@luminoussmiles.com
7. Coupon section at the bottom, can you give us additional options for pictures
8. Smile gallery page … do you have other options for tooth color fillings and porcelain crowns?

HEADER FONT
-change to “Raleway”

HOME; WELCOME
-add logos attached below in black color

HEADER
-add social media icons below phone # (only FB, Instagram, G+)

Hello Dr. Desai,

Your website is ready for your review and to further customize.

This is the initial time that you will see the website, therefore you will have many questions and comments! We encourage you to schedule a call to go over the details of the functional site. We have combined the design you have approved with the pages and information available to us. Please take a look at the website and let us know of any page changes, additions and/or questions you might have.

Temporary URL: https://luminoussmiles.com/welcome/

Your patients will not see the full site until we remove the construction page. If you would like to make changes to the website in the future, you may always log in or send us an email at support@optimized360.com. We welcome any questions regarding the website editor.

Schedule a Call: https://calendly.com/optimized360/calls

Thank you!

Desirae
desirae.g@optimized360.com

Sagar granted access to social@optimized360.com

HOME; PROMOTION FORM
-increase width of field box

HEADER FONT
-change to “Bebas”

SERVICES; ALL PROCEDURES LIST
-increase font size by 2 points

CONTACT
-footer is missing; please add

already verified – requested access

jonathanmiller@fortunemgmt.com
-wants to start PPC closer to opening, mid-March (start with $600-$800 budget)
-wants to add the FB Pixel code (maybe on the “patient” or “about us” section); he will send
-add a page for “New Patients”
-add a pop-up form/email to the “New Patients” page; Jonathan will send info

Hello Dr. Desai,

While we work on your website, we’d also like to start your Social Media accounts as soon as possible. If you have Facebook, Twitter or Google Plus profiles created, please send login credentials so that we may update what’s necessary.
Thank you, and we look forward to working with you.

Jonathan has been working with Danny with several clients including Dr. Dimple Desai. He reached out to Sean regarding the relationship and wanting to make some changes to her website prior to going live.

—–

I reached out to Jonathan by cell and email and let him know the project is in the development phase.

Hello Jonathan,

I left a message on your voicemail but wanted to touch base via email as well.

Desirae has been working with Dr. Desai and the project is in the development phase. She recently made some additions that we are addressing as well.

Please let us know when you are available to discuss further adjustments or address any concerns you have. My number here is 800-997-9368, I look forward to hearing from you.

I would like to change a feee items.
-Testimonial section by itself
-A section that says to follow us on Instagram and fb and a yelp link
-a message from me welcoming patients to the website (section 2) and different panel to learn about me with my bio and history
-the gallery section we can take out and put under a drop down option

1. Please install SSL onto the site and notify original designer when completed.

1. Please install ADAPT
2. Fill in ADAP fields
3. Send to original designer to review and send to the client.

URL: dimpledesai.360sites.net

Please develop theme based on provided PSD in dropbox. FTP and credentials have been confirmed.

Include hover effects in appropriate areas and link all buttons/links to related pages.

Below are specific instructions:

*PLEASE KEEP THE CURRENT HOMEPAGE. SITE IS ALREADY LIVE. Develop the other pages (including the actual homepage shown in design)
*Please add hover effects using Divi
*Please run ALL images through http://optimizilla.com/
Menu – fixed
Logo – entrance effect of your choice
Hero – parallax
All headers – same gold color in design (make sure you can read it)
All a-tags – same gold color in design (make sure you can read it)

Desirae
desirae.g@optimized360.com

Hello Dr. Desai and Sagar,

Your design has been approved!

Approved concept URL: https://360controlpanel.com/wp-content/uploads/2018/01/desai-dimple-FINAL.jpg

If you have any major changes to the design, please let us know. Other than that, your design has been submitted to our development team. This process will take about 1-2 weeks and if you have any content material, please send them my way. This includes photos, biographies, forms and anything you’d like to mention onto the site. You’ll get more opportunities to review the site and make additional changes as well.

ns-cloud-d1.googledomains.com
ns-cloud-d2.googledomains.com
ns-cloud-d3.googledomains.com
ns-cloud-d4.googledomains.com

for luminousnewportbeach.com

50.63.202.37

long talk w/ Sagar. Had questions regarding facebook advertising and our impact marketing package. Explained to him the flexibility of impact marketing and how we can try all things marketing such as seo, email marketing, fb ads, and adwords ppc. Since website is in the beginning stages I explained to him that we must fully optimize the website before we start buying traffic and gave him advice on posting organic content on FB and social media to start gaining an online presence. Starting in FEB he will want to create a strategy for FB and Google so we can then start using the paid bundle of either google or fb. Sent him FU email.

Hello Dr. Desai and Sagar,

It was a pleasure speaking with you both on the phone today! I’m excited to get the ball rolling with the new landing page and website. I updated the design draft below based on your recent feedback. Please let me know if you would like to approve so we can begin development.

Also, I will be sending the link to the landing page shortly. Thank you!

-doesn’t like “clinic”; wants “dental practice”
-Google 360 tour
-wants parallax
-wants a fixed menu
-replace dental videos with gallery images
-promotions section: change to “grand opening special”, add email address box
-wants pop-up contact box once full site is developed
-wants a “brighter” gold, more metallic
-header: add logo icon top left and add “Luminous Smiles” above address
-landing page: include diamond shapes in bg
-design: replace diamonds in the 2nd section with the diamonds in the 4th section

Jan,

Approved for the $100.

Prior to the office opening, we also want a landing page to collect names and email address prior to entering the full site.

Also, the timing of the project is concerning me. The final payment to you guys was due 30 days ago. The expectation was for the site to be done then, so we are now 1 month behind. I would like to see the necessary resources being allocated to our project to finish shortly after new years. If there is someone else I need to speak to regarding this, please put them in touch with me.

Brent …please call me at 714.252.4222 regarding the marketing.

Sagar

Doctor was quoted marketing options via Jan and would like to discuss this moving forward.

———————-

Email from Jan:

Facebook Pixel + Email Marketing
Facebook Pixel and Email Marketing are tools that we use for clients that have online marketing with us. We can add our Impact Marketing package and I have provided a quick description of what this package entails down below.

Impact Marketing
There are bundles of marketing and SEO products that can be selected under this package. They are categorized into Organic Bundles and Paid Bundles.

Impact Marketing: $499 initial + $499 per month per bundle.

Organic Bundle
SEO
Blogging (content marketing)
Email Marketing
Paid Bundle
Adwords (Google)
Facebook Ads
YouTube
Bing & Yahoo Ads
Display Ads

Doctor will supply a video for the hero region when design is approved. Please include this feature during development.

Doctor will supply a video for her website and approved of $100 charge for coding. Please charge.

Dr. Desai scheduled a call for today @ 11:30am PST and I emailed her letting her know that I was running late with another meeting (phone call w/ Tami from Mat-Su). Dr. Desai would like to reschedule for tomorrow.

Hello Dr. Desai,

My name is Desirae and I will be helping with your website while Jan is out of the office. I am up to speed with your website and account. I made some revisions to the most recent design draft and wanted to discuss any further changes with you. I am aware that you want to have a video in the first section, so I added an icon to show that it will be a video when it is developed. Also, I added your original photo to the welcome section.

Please let me know the best available time to schedule a call next week.

Thank you and I look forward to speaking with you! Happy New Year 🙂

Please make changes on behalf of Jan and send to client to take over. The notes are mentioned in note #112256. They seem to be fairly easy/quick but I’m not sure if client is 100% happy. Can you make the change and send asap?

Latest Draft: https://360controlpanel.com/wp-content/uploads/2017/12/desai-dimple-4.jpg
PSD: https://drive.google.com/a/optimized360.com/file/d/1OCMxJqCjmy2gplD6Rr3TxyopbtdJwIQW/view?usp=sharing

files are on his desktop but theyre also being uploaded

Revisions

– She wants the Hero Slider to be a video. (Please provide a quote).
– Just have her image on top of the section as opposed to being cropped out.

Dr. Desai is currently working on a video and would like it integrated onto the Home page where the Hero Slider is located. Please follow up and provide a quote

Dr. Desai and Sagar were inquiring specifically about email marketing and Facebook pixel. Both features fall under our Impact Marketing package which they do not have. Please follow up and provide a quote.

Dr. Desai called and provided her full feedback. She likes the design draft and does not have any MAJOR revisions.

Revisions

– She wants the Hero Slider to be a video. (Please provide a quote).
– Just have her image on top of the section as opposed to being cropped out.

Jan,

It looks better but there are some changes I would like to do and Sofia’s via telephone. When are you free to speak this week?

Thanks.

Hello Dr. Desai,
Based off of our discussion, I have compiled a new design draft for your review. Please take a moment to review this concept and let me know of any changes you would like to see. Additionally, we want to focus on the layout and colors of the design, as the text and images can be changed at any given time.

Sagar provided management permissions for their newly acquired domain name luminoussmiles.com.

Dr. Desai called and provided more feedback:

Revisions

– Replace quote with logo in the Hero Slider
– Place the logo in the middle
– Place the quote somewhere else
– Timelapse of Newport beach for the Hero Slider (Inquire Further)
– Having the description show upon hover for the featured services.
– Add a button for their office tour (use google street view for now)
– Fixed menu

Called and spoke with Dr. Desai. She only had two revisions and she likes the design draft.

Revisions

– Adjust the hero image as the box is slightly covering the people.
– Add her photo.

Hello Dr. Desai,
Based off of our last discussion, I have compiled a new design draft for your review. Please take a moment to review this concept and let me know of any changes you would like to see. Additionally, we want to focus on the layout and colors of the design, as the text and images can be changed at any given time.

Email past due $2363 for 2nd installment and monthly web.

Dr. Desai called and provided her feedback. Dr. Desai likes Design Draft #2.2 more and believes we are getting closer.

Revisions

– Make all instances of gold BRIGHTER
– Make the font in the Header section BIGGER
– Incorporate the shape of “diamonds” more into the design (refer to logo)
– Update phone number: 949-719-3400
– Add Quote: The Trust in my patients and their Trust in me as their dentist is INVALUABLE. This can only be achieved through 💯 communication.

All timestamps for follow-ups for Design Draft #2.

Hello Dr. Desai,
Based off of our last discussion, I have compiled new design drafts for your review. Please take a moment to review these concepts and let me know of any changes you would like to see. Additionally, we want to focus on the layout and colors of the design, as the text and images can be changed at any given time.

Dr. Desai approved of acquiring one email inbox for drdesai@luminousnewportbeach.com.

Called and spoke with Dr. Desai. Dr. Desai also followed up via email as well to provide her feedback.

– The first row is plans bright
– The second row “meet the dr” is too grey and dull
– The third row again is too dull.
– The font on the menu is too small and meets to be “illuminated” & a darker shade of gold
– Every content doesn’t have to be on the first page, meaning, I want people to scroll down and have the picture shift slowly like one of the websites we saw.

I will keep adding more but this is a start, thanks!

Hello Dr. Desai,
Based off of our discussion, I have compiled a design draft for your review. Please take a moment to review this concept and let me know of any changes you would like to see. Additionally, we want to focus on the layout and colors of the design, as the text and images can be changed at any given time.

IMPORTANT

– Refer to Rifkin Cosmetic Dentistry –AND– Financially Wise Women for the overall layout.
– Refer to Financially Wise Woman for the FONT STYLE.
– Refer to Rifkin Cosmetic Dentistry for the tone but MORE NEUTRAL.
– EMPHASIZE Dr. Desai THROUGHOUT the design to make the design more PERSONALIZED.
– NOT TOO CROWDED OR SPACIOUS, maximize the space available.
– The layout should be easy to navigate.
– Have GREAT contrast between text and background.
– They have a logo which will be provided later. I will follow up with you as soon as I have it.
– Use “Let the beauty of what you love be what you do” for the quote / slogan of the design.

Reference

– drlaurencerifkin.com
– financiallywisewomen.com

Overall Feel

– STRONG MESSAGE (OF DR. DESAI)
– ELEGANT / SEXY
– Modern & Clean
– Visual
– DARK & Slick / Shiek

Colors / Shapes / Patterns

– Black
– White
– Gold
– NOT ALL BLACK OR ALL WHITE
– NEUTRAL Background (Light Text)
– Shapes & Patterns (KEEP TO A MINIMUM)

Layout

– Full-Width
– Sectional
– NOT TOO LONG OR SHORT

Section

– DOCTOR’S BIO
– MEMBERSHIP LOGOS
– Office Summary
– Office Map
– Promotions
– Testimonials
– Video
– Contact Form
– Social Media Links

Featured Services

– Invisalign
– Guided Implant Surgeries
– Veneers
– Cosmetic
– Sleep Apnea

IMPORTANT

– EMPHASIZE MESSAGE (ABOUT HER). She wants to have a STRONG MESSAGE / STATEMENT about herself.
– She has a logo but is not finalized yet. She will provide her logo nevertheless as a starting point for the design draft.
– I EMPHASIZED that the design is HEAVILY DEPENDANT on her images and INSTRUCTED her to take photos similar to the design presented to me.
– Incorporate her images into the design.
––– Headshots will be taken the first week of December.
––– Office images will be taken later down the line.
– The Design Questionnaire had some conflicting notes but clarified them in the interview.

Websites She Referenced (RANKED)

– drlaurencerifkin.com – LAYOUT, COLOR, MESSAGE
– financiallywisewomen.com – FONT, LAYOUT, MESSAGE

Websites Examples I Sent (RANKED)

– vinayshahmd.com – REALLY LIKES: NEUTRAL, NOT TOO LONG OR SHORT
– hotel48lexnewyork.com – LIKES
– biltmorederm.com – BORING
– highergroundmelbourne.com.au – BORING
– roweaesthetics.com – BORING

Sections

– Social Media Links
– Promotions
– Testimonials
– Video
– Contact Form
– Membership Logos
– Office Map
– Doctor’s Bio
– Office Summary

Overall Feel

– STRONG MESSAGE (OF DR. DESAI)
– ELEGANT / SEXY
– Modern & Clean
– DARK & Slick / Shiek

Light or Dark

– NEUTRAL / DARKER Background (light text)

Select Colors

– Black
– White
– Gold
– NOT ALL BLACK OR ALL WHITE
– Complimentary to her logo (NOT FINALIZED: Black, White, & Gold)

Image Types

– DR. DESAI HERSELF
– Your Images (Upload or Email)
– Closeup
– Specialty (Medical, Dental…)

Demographic

– Working Class
– Business (ex: downtowns)
– UPSCALE

Top 3-4 Services

– Invisalign
– Guided Implant Surgeries
– Veneers
– Cosmetic
– Sleep Apnea

Please create temporary site and include client original content (if any).

Hello Dr. Desai,

Welcome to Optimized360!

My name is Jan and I will be the designer working with you every step of the way, starting from concept to going live! I had a quick meeting with your account rep. to discuss your account and review the notes you initially had.

I was notified that you requested a scheduled call for Thursday, 11/07 at 9:30 PM PST –AND– Thursday, 11/16 at 9:30 PM PST. Please confirm which timeslot you would like.

After we gain a better sense of what you are looking for, I can start the design process.

I look forward to working on this design with you.

Jan
jan.s@optimized360.com

Your Name: Dimple Desai
Do you have an existing Site? No
Practice Name: Luminous Smiles of Newport Beach
Secondary Title (Dr. Name): Dr. Dimple Desai
Tagline (slogan): Dentistry done differently! or something along this route…?

Practice Address

Street Address: 180 Newport Center Drive
Street Address Line 2: Suite 100
City: Newport Beach
State / Province: CA
Postal / Zip Code: 92660
Country: United States
Will you be the decision maker during this process? Yes

Sections

– Social Media Links
– Promotions
– Testimonials
– Video
– Contact Form
– Membership Logos
– Office Map
– Doctor’s Bio
– Office Summary

Overall Feel

– Modern
– Elegant
– Simple and Clean
– Dark & Slick

Light or Dark

– Dark Background (light text)

Select Colors

– We can play with this more
– Bright
– Monochromatic

Image Types

– Your Images (Upload or Email)
– Closeup
– Specialty (Medical, Dental…)

Demographic

– Working Class
– Business (ex: downtowns)
– Upscale

Top 3-4 Services

– Invisalign
– Guided Implant Surgeries
– Veneers
– Cosmetic
– Sleep Apnea

Sagar (husband), emailed me for the 1st time, cc’ing Dr. Desai asking about why the monthly fee is starts 30 days later. This was brought up bc I told dr after she requested an invoice to have bank pay. Told her in that response that we will need a cc on file for the monthly which starts in 30 days.

I’ve replied back to Sagar letting him know the payment policy. Explained that site is design and develop in about 30 days which is hosted already & technically can go live anytime at this stage depending on the dr.

“Danny,

My name is Sagar Parikh, I am Dr Desai’s husband.

I don’t follow what you mean by the “date of interview”. My expectation is that monthly fees would start after the site is live.

Sagar
“

– Dr. Desai
– new practice in Newport Beach
– orig wanted to meet for interview but talked her out of it.

– Dr has a logo being developed but not finalized. She can provide the color scheme as reference
– She filled out questionnaire already. Emailed me the following to add to the submission… see below.
“This is an example of a website I liked, I forgot to link it into the prelim design questionnaire, thanks.
https://www.financiallywisewomen.com/”

– Dr may be pushy to try to get free stuff but its ok to push back cause she did that with me a few times just to try. Like getting a discount and additional features added.

Dr is super nice and easy to talk to.

Website: $4,500 + $109/m

scheduled interview over the phone for her. Will fax or esign within the hour.

Dr desai called, lm to call back (was on another line). Called dr back. was very nice. Wanted to see if I can give her a discount which I told her she’s getting an awesome rate. Told her other companies that is comparable to us as far as quality charges around $10,000 avg with limitations. She said she trusts me and will not need to call around further cause she enjoyed the convo we had initially and Jonathan (the consultant i know) highly recommended me to consult her new practice like i have for the other clients of his (dr. flores) that is happy so far with us.

I scheduled the interview for this Thursday at 9:30pm. Sent her the contract again to fax or esign along withi questionnaire to fill out before appt day.