Los Gatos Family Dentistry

please pause adwords charges for now. I am scheduling a call with Patricia to discuss in further detail in regards to adwords campaign

Hi Danny, I want to stop the Google Adwords for now. Could you let me know when the earliest date this would be effective? Thanks.Patricia

Dr. Phan,
Happy Friday! Hope you have great plans for the upcoming weekend! Below are the comments and data that I have received from my marketing team managing your campaign.

The campaign has been active for roughly 15 days. The changes that were made recently to the campaign to draw in more traffic, they’ve increased the radius by an additional mile and added additional keywords.

The campaign overall is still in the early stages and as we receive data, we go more aggressive adjusting and finetuning the campaign to get more clicks and traffic to your site. As I had mentioned and suggested before, Dr. Phan, this will get you the additional exposure but the conversion rate will heavily be reflected on the landing page which is your website. My recommendation is if in a month, you are not getting the ROI, put the campaign on-hold, redevelop your website so it portrays you, brand your practice, and more functional aesthetically with all the marketing components within your site to maximize visitor conversion.

Clicks Impressions Avg Position
Oct 13 – Nov 1 17 508 2.1

“impressions” – # of times your AD was displayed at the top of Google search result based on the keyword in your campaign was used to search.
“clicks” – # of visitors clicked on your AD which ultimately landed on your site.
“position” – your average position at the top in the designated AD section.

Attached is a copy of your AD visible on Google.

If you have any further questions, please let me know so I can clarify for you, Dr. Phan.

Chan, please send me some data (typical stats I usually ask for) and lmk if there’s any suggestions or comments so i can address to her when i speak to go over this:

“Hi Danny,

I wanted to check in with you for an update on how the Adwords campaign is going. Thanks.”

Chan, please refer to her current site for the keywords and landing page. This site is not ours. Had advised Dr to redo the site first but dr insist on trying this 1st. Understands that it will generate additional traffic but perfomance and conversion will not be the same.

Please send invite to: phantasticsmile@gmail.com

LMK when done to send to dr. Told dr at least 2 business days.

PPC MGMT: $99/m + $500/m (google)

dr provided cc over phone: Amex ending in -03005 exp 6/10

“Hi Danny,

I think I would like to go ahead with the PPC for now. I understand why you advise against it, but I’ve had the same website for the last 3 years and we’ve been getting about 15 new patients a month (mainly from Yelp) until just this past month and now things have slowed down. If we were able to get that many patients with the same website then I should be able to get a few more with the PPC. I just want to have another source for new patients besides Yelp and if I can get the same number of new patients from the PPC then I’ll be satisfied. I still plan to change up the website soon, once this current project wraps up. Things are not going smoothly with it so I need to make sure that it is stable before starting something new. Thanks.
“

“Hi Danny,

If you think I should wait until I have the website made then I need to wait a month or two. My only free days to talk and answer questions are on Wednesdays and Fridays and because this other project is occupying my time on those days, it would be too stressful to start the website at this time until things settle down a bit. That’s why I wanted to start the PPC first. But I understand why you don’t think that’s a good idea. Maybe you can reach out to me again in a month or two. Thanks.

Patricia”

“Hi Danny,

I’m interested in moving forward but I can’t do a new website immediately. I’m in the middle of a large project at the office and need to wait until that is finished first. Is it possible to start with the PPC for now and do the website in the next 2 months? Thanks.

Patricia”

spoke to dr again. Dr overall is very cautious and has a lot of questions. This is prob the 3rd time i’ve spoken to her. She wants assurance that I will be there for her during and in the future cause she doesn’t want to go through like other company where teh sales person just ignores her after.

She asked for examples of seo clients which I will email her examples to see. Told her to focus on the site, then we reconnect on the marketing.

Sent her contract again to get started and also login and examples of SEO clients. below is a copy of what ii sent her.

“Dr. Phan,
Happy Friday. Per our discussion earlier, here are screenshots of a few clients of ours under the SEO campaign. Some you can see here, they are in a more competitive market than Los Gatos, CA.

Spokane, WA – Started Nov 2016
Bethesda, MD – Started Jan 2014
Irvine, CA – Started in May 2010
Please let me know if you have any further questions. My recommendation is to start on the Website Makeover which takes about 30-45 days on average and is streamlined on your end. Once it is near launched, we will then reconnect on the Marketing (PPC & SEO). The Marketing, we will not charge until we start on the process.

When you are ready, you can either fax back the attached proposal to 949-544-5227 or you can electronically sign via the login credentials below. Once I receive this, I will coordinate with my designer that I will assign to the project to schedule a phone interview. The entire process will be streamlined on your end from day 1.

www.360ControlPanel.com
user: htphan2001@hotmail.com
pass: 360_htphan2001

We will not charge you the 1st of the 2 installments until the day of your design interview. Thank you and I am very much looking forward to working with you, Dr. Phan.
“

“Hi Danny,

My patient right before lunch canceled so I’m free at 10:30 if that works better. Please let me know.

Patricia

Sent from my iPhone”

Dr. Phan called in, interested in primarily marketing. Currently has SEO with someone but contract ending soon and does not want to continue. Site is with TNT (claims it is custom from scratch that she owns and content is written by her). They previously did PPC but it didn’t work. Did do Yelp Ads as well. She is a bit concern that this month she has had ZERO new patients and was getting about 5 new each month. Was wondering if it could be bc of the recent negative review on yelp. Has 39 reviews total and 1 negative one. Has DemandForce as well, linked externally, paying them but knows that its external review which really doesn’t help. Has G+ link on site but it goes to profile not listing. Basically her account is everywhere and wants to know if we can consolidate, recommend what is needed and not, and what we can do as far as marketing. She is currently #5 for SEO “los gatos dentist”. Area is somewhat competitive cause its near San Jose. Recently used Analytics herself which no one told her and noticed high bounce rate.

Spent over an hour talking to her asking all sorts of questions which i got from noted in the above paragraph. Told dr how her site is very out-dated and not personalized, reviews linked externally, needs to be highlighted on home page. Went over all the issues above consulting her on what needs to be done 1st which is to redevelop her site, the invest in marketing doing PPC again (mgmt: $99/m flat rate + her budget, recommend at least $500/m covering 3 miles first, additional mile after is at least $200 per mile cause it gets closer to San Jose), also recommend SEO at least 20-30 hours/m to continue and maintain her ranking. Went over with her about the reviews consolidating them on a TESTIMONIAL PAGE vs linking them away. Told her that 1 negative review on Yelp is not the reason for no patients cause 1 out of 39 is normal, issue once again is her site and all the pointers i had mentioned. Gave her details of PPC how we can do it better with landing pages. She had it done by TNT and by Google. Told her TNT is not experienced in PPC and Google is not experienced in the dental industry and they don’t monitor it. Gave her details on keywords to target, removal of wasted keywords, and other pointers that she was not aware which made sense to her. Went over FB as well and how to utilize it vs paying social companies. Told her that it is $29/m extra if she wants us to update it for her in the future.

Overall, she was very happy talking to me cause she talked to other companies who just try to sell her their product without asking these type of questions to know what her situation is and how they can help. Dr had to go see her daughter who woke up and wanted to continue tomorrow. Dr asked to send proposal and examples so she can see. Gave me her email address, dr stated she will reply back to confirm. Client just needs guidance and felt she got a lot of useful information that made sense to her for once. Wasn’t looking for makeover but now sees the value of it and the issue she currently has.