Neurological Surgical Group

Called office, unable to leave a voicemail. Called cell and left a voicemail. Sent email with hubspot tracking.

Hello Dr. Najafi,

Your website is ready for your review and to further customize.

This is the initial time that you will see the website, therefore you will have many questions and comments! We encourage you to schedule a call to go over the details of the functional site. We have combined the design you have approved with the pages and information available to us. Please take a look at the website and let us know of any page changes, additions and/or questions you might have.

Temporary URL: http://alinajafi.360sites.net

If you would like to make changes to the website in the future, you may always log in or send us an email at support@optimized360.com. We welcome any questions regarding the website editor.

Schedule a Call: https://calendly.com/optimized360/calls

Thank you!

jessica.c@optimized360.com

Please add appropriate photos to posts as featured image:

http://alinajafi.360sites.net/category/neurology/

This client disappeared and suddenly came back and just approved immediately. Jan repeatedly asked if he was sure. So the data we have is very minimum.

Please send for review and send to client/introducing yourself.

URL: alinajafi.360sites.net

Please develop theme based on provided PSD in dropbox. FTP and credentials have been confirmed.

Include hover effects in appropriate areas and link all buttons/links to related pages.

Below are specific instructions:

– Make sure that the Hero Slider is implemented on the Home page.
– The size of the inner slider should be 1/3 of the Hero Slider.
– The “Meet Alli Najafi, MD” section will be the WP output.
– Please add proper spacing between the featured image and the content for all inner pages.

Transitions / Animations / Effects Section

01.) The following listed below should have animation by DEFAULT.

– Sections | These sections should have the parallax effect:
––– Hero Slider
––– Procedures
––– What Our Patients Say
––– Video
––– Footer

– Featured Services | This section should have the following hover effect down below:
––– NON-HOVER state | Refer to Minimally Invasive Spine Surgery link.
––– ACTIVE-HOVER state (WITH ZOOM EFFECT) | Please refer to the Spinal Pain link.
––– Please refer to the following link (http://materializecss.com/carousel.html) for an example but with a vertical layout instead of a horizontal layout

– Buttons | They should have the “Aylen” effect with inverse colors. Please refer to the following link (https://tympanus.net/Development/ButtonStylesInspiration/) for an example.
– Social Media Icons AND association logos | They should have the “2D Transitions | Grow” effect. Please refer to the following link (http://ianlunn.github.io/Hover/) for an example.

02.) The following listed below should have animation on QUEUE.

– ALL Sections | They should have a MINIMAL parallax effect upon SCROLL. Please refer to the following link (http://www.creativewallonia.be/) for an example.
– Slide Transitions | Each slide in the Hero Slider should have a clean wipe on the transition to the next slide for the image and content.
– Association Logos | They should move from right to left.
– Videos | They should move from top to bottom.

SEO Title / Descriptions

– SEO title | This should follow this formula: [pageTitle] – [city]+[specialty] | [practiceName] by filling out the Site-Wide SEO Title field under the Rogue Expansion Panel in the customizer.
– Do NOT add SEO title individually per page.

Jan
jan.s@optimized360.com

Hello Dr. Najafi,

Your design has been approved!

Approved concept URL: https://360controlpanel.com/wp-content/uploads/2017/10/najafi-ali-1.jpg

If you have any major changes to the design, please let us know. Other than that, your design has been submitted to our development team. This process will take about 1-2 weeks and if you have any content material, please send them my way. This includes photos, biographies, forms, and anything you’d like to mention on the site. You’ll get more opportunities to review the site and make additional changes as well.

Called, doctor picked up accidentally. He said he knows Jan’s been sending information but he has other issues going on with the business. He wants to put on hold for 3 weeks. Please follow up before Thanksgiving.

All time stamps for follow ups for Design Draft #1.

Hello Dr. Najafi,
Based off of our discussion, I have compiled a design draft for your review. Please take a moment to review this concept and let me know of any changes you would like to see. Additionally, we want to focus on the layout and colors of the design, as the text and images can be changed at any given time.

Reference

01.) cabrainandspine.com (LAYOUT)
02.) spinesurgeonla.com (COLORS – BUT LIGHTER & SPACING)

IMPORTANT

– Have good contrast between text and background.
– The layout should be organized and easy to navigate.

Overall Feel

– Modern
– Visual (MINIMAL TEXT)
– Hospital / Clinic
– Masculine

Color

– Blues
– Navy
– Greys
– Taupe
– Clean
– Neutral

Layout

– Full Width
– Sidebar Menu
– User Friendly
– NOT CROWDED

Sections

– SIDEBAR MENU (Refer to California Brain & Spine)
– FEATURED SERVICES
– Doctor’s Bio
– Membership Logos
– Office Map
– Videos
– TESTIMONIALS
– Contact Form

Featured Services

– Minimally Invasive Spine Surgery
– Artificial Disc Replacement
– Spinal Pain
– Anterior Cervical Discectomy
– Fusion
– Microdiscectomy

Dr. Najafi emphasize that the design should be organized, not crowded, and user friendly.

Websites He Liked THE MOST

01.) cabrainandspine.com (LAYOUT)
02.) spinesurgeonla.com (COLORS – BUT LIGHTER & SPACING)

Other Websites He Referenced

– drvokshoor.com
– hamidmirmd.com
– onebrainandspinecenter.com
– alextaghvamd.com
– newportspinemd.com
– basicspine.com
– spineandpainoc.com

Overall Feel

– Modern
– Visual (MINIMAL TEXT)
– Hospital / Clinic
– Masculine

Color

– Blues
– Navy
– Greys
– Taupe
– Clean
– Neutral

Layout

– Full Width
– Sidebar Menu
– User Friendly

Sections

– SIDEBAR MENU (Refer to California Brain & Spine)
– FEATURED SERVICES
– Doctor’s Bio
– Membership Logos
– Office Map
– Videos
– TESTIMONIALS
– Contact Form

Featured Services

– Minimally Invasive Spine Surgery
– Artificial Disc Replacement
– Spinal Pain
– Anterior Cervical Discectomy
– Fusion
– Microdiscectomy

Additional Notes

– They have a logo but will send that later.

CP ID: 104016
Designer: jan.s@optimized360.com

Your Name: Ali Najafi
Desired Domain(s): have a few existing domaines registered
Do you have an existing Site? No
Secondary Title (Dr. Name): Ali Najafi

Practice Address

Street Address: 4700 Von Karman Ave. Suite 1000
City: Newport Beach
State / Province: CA
Postal / Zip Code: 92660
Country: United States
Practice Telephone: (949) 364-6888
Will you be the decision maker during this process? Yes

Sections

– Featured Services
– Testimonials
– Video
– Contact Form
– Membership Logos
– Office Map
– Doctor’s Bio

Overall Feel

– Modern
– Visual (Minimum Text)
– Hospital/Clinic
– White & Bright
– Masculine

Please Give us Examples of Websites You Like

– cabrainandspine.com
– spineandpainoc.com
– basicspine.com
– newportspinemd.com
– alextaghvamd.com
– hamidmirmd.com
– onebrainandspinecenter.com
– spinesurgeonla.com

Light or Dark

– Light Background (dark text)

Select Colors

– Blues
– Navy
– Greys
– Taupe
– Clean
– Neutral
– Monochromatic
– Possibly added colors for anatomy pictures etc.

Image Types

– Your Images (Upload or Email)
– People
– Ocean/water
– Specialty (Medical, Dental…)

Ethnicity

– Caucasian

Age Group

– Adults
– Elderly

Demographic

– Retired
– Working Class
– Upscale

Specialty

– Spine Surgery

Top 3-4 Services

– Minimally Invasive Spine Surgery
– Artificial Disc Replacement
– Spinal Pain
– Anterior Cervical Discectomy
– Fusion
– Microdiscectomy

Please create temporary site and include client original content (if any).

Hello Dr. Najafi,

Welcome to Optimized360!

My name is Jan and I will be the designer working with you every step of the way, starting from concept to going live! I had a quick meeting with your account rep. this morning to discuss your account and review the notes you initially had.

Please take a few minutes to fill out our design questionnaire below. This should give you a better idea of the variety of elements that are featured in an effective design.

URL: https://form.jotform.us/61947943668171??designer=jan.s@optimized360.com&cpId=104016

After we gain a better sense of what you are looking for, I can start the design process. If it is easier for you to explain this via phone we can schedule a phone interview instead.

I look forward to working on this design with you.

Jan
jan.s@optimized360.com

please call his cell.

– Dr. Najafi (extremely nice)
– has/had a practice up in Fresno, recently moved down here moving his practice. Opening in about a month. Currently traveling between OC and Fresno until transition finalized.
– no existing site yet. Wife registered a few domains already but hasn’t finalzied which one to use yet. Dr will send to me to review and give suggestions, the rest will be alias.
– dr has a logo already
– sent him questionnaire and setup interview for tomorrow at 11am. Dr will fill out questionnaire tonight with his wife.

– practice name in CP is his current up in Fresno, not sure if he will carry this over to this new practice or change it. Phone #, dr doesn’t remember but will provide.

dr originally wanted to come in for interview but advised dr to do the phone interview which is enough. Told dr worst case scenario if he feels he can’t convey what he wants over the phone, then maybe he can coordinate with the designer to do so but told him that the questionnaire and phone interview will be more than enough.

Also, i showed him another neurosurgeon site that we are developing which he was impressed. Please don’t make one similar to this just in case: http://seanjebraili.360sites.net/

Website: $4,000 + $99/m

cc provided over phone

dr returned my call, very nice. Saw my initial email with examples along with pointers about us and what we do.

he liked 1 of our neurosurgeon site I had showed him in my email that we are currently working on, Dr. Jebraili.

He moved to Newport Beach from Fresno and is still traveling back/forth until his practice opens in 1 month which is half a mile away from us. No website yet, has a few domains his wife reserved already which i will help him which one to use and rest to fwd. Has a logo already.

Got dr to finalize and schedule interview with designer. Dr gave cc over phoen.

Called. LM on his cell. Sent dr intro email to let him know i had called. Showed him some neuro clients as well.