Northstar Family Dental

Hello Tiffany,

Sorry for the delay. I wasn’t satisfied how my initial draft was looking and have been rearranging it throughout this week. I will have a draft for your review early next week.

I hope you have a great weekend!

The header section will be a video background – Also one of the body sections

– “What makes the northstar experience different” section – include all bullet points listed in the list from their current site – http://www.northstarfamilydental.com/

– Make the testimonials section full width – like on the example site provided – https://www.schindlerdentistry.com/

– Make the Meet the Doctors a slider – Beginning with Christina M Kulesa – Larger picture on the left, brief bio info on the right

– Add some green into the design (reference their current site for color)

– stagger the layout of the featured services – similar to how these sites did: http://westlaendo.com/ – https://www.biomedspa.com/

– use a different hero image

– change tagline to “Creating Stellar Smiles” and change its formatting, the current format/placement do fit well into the design

Hi Charles,

First up, here is the list of associations, brands and awards affiliated with our office that I owe you:

Associations:

ADA

ODA

Columbus Dental Association

American Academy of Facial Esthetics

American Academy of Cosmetic Dentistry

Academy of General Dentistry

Christian Medical and Dental Association

American Board of Oral and Maxillofacial Surgery

Ohio Society of Oral Maxillofacial Surgeons

Brands:

Invisalign

Botox

ZOOM

Awards:

TopDentist, since 2014

Westerville Small Business of the Year, 2016

This Week Community News Favorite Dentists, 2016 & 2017

Columbus’ 20 Outstanding Women, 2017

Sunny 95 Home Town Hero, 2017

The biomed spa site example – I think I think the functionality of it in regard to the video at the top. The one thing I would request is to have a traditional navigation bar versus the hamburger menu. I would also like to see the Dr./Staff feature a little closer to the top. Otherwise, I really like the use of pictures (for services) and the social media section. I like the very sleek, modern feel. I think with a few minor tweaks, this site is certainly going in the right direction.

I will work with our videographer to try to extract some usable clips from our videos.

And don’t worry at all about the draft. Unfortunately, our professional pictures of the staff and office had to be postponed until Feb. 19th so we’ll have to work with placeholders for quite a while anyway…so I apologize for the hold up!

Thank you so much!

Important
Client wants to retain the element “WHAT MAKES THE NORTHSTAR EXPERIENCE DIFFERENT:” from their current hompage – http://www.northstarfamilydental.com/ – Add a small section with the text/button into a section similar to the layout of the image attached (“Northstar Experience Different”) – use small stars instead of the circle symbols, for bullet points.

Current Site:

Home

Examples:
Reference these 2 sites (mainly biomedspa) to blend elements of design together
https://www.biomedspa.com/
https://mooredentallewiscenter.com/

https://www.schindlerdentistry.com/ – reference testimonials slider from this site

Category:
Dentistry

Layout:
Sectional

Sections / Features:
Social Media Links
Meet the Doctors
Featured Services
Testimonials
Video
Contact Form
Office Summary

Featured Services:

Whitening
Invisalign
Restorative Oral Surgery
IV sedation
Botox
General Dentistry

Overall Feel:
Modern
Spa-Like
Elegant
Clean
Visual (Minimum Text)

Colors:

reference their current website for color scheme: http://www.northstarfamilydental.com/
Neutral
Pastel

Images:
People
Trees/Green
Close Up

Hello Tiffany,

Thank you for the video links and logo file!

Regarding snippets of the video, If you can snip a part of the video(s) to around 10-15 seconds, or edit the video to include multiple snippets, for me to use as the background!

As for the site example, did you like the functionality or the overall layout and feel of the design? Would you like me to reference this for the design draft as well?

And I apologize, I’m a little behind schedule and won’t be able to get you the initial draft until Wednesday or Thursday next week.

“Meet Us”: combine all Doctor pages into one page, like they are in “Meet Our Staff” page using divi 1/3 – 2/3 layout

Hi Charles,

Thank you for your time as well.

I really like the site example you sent. If it works for the load speed. I would love to utilize some video for the background. We have some professionally produced video (parts of which) I am thinking could be utilized. Lots of good footage of doctors interacting with patients and staff interacting with each other. I am including links below. (of course we wouldn’t include audio because these videos were produced for very specific purposes).

https://vimeo.com/227660643

https://vimeo.com/249273794

Please also find an eps file of our logo attached.

I am working on getting those new professional office photos for you. I am also working on gathering a list of all of our associations. I can have those to you by tomorrow at the latest.

Thank you! Let me know if you need anything else!

Hello Tiffany,

Thank you for speaking with me earlier and providing me with all of that information!

Below is a link to a site that utilizes video background for the main image as well as in section of the body of the site.

https://www.biomedspa.com/

Again, we do encourage to use video backgrounds, as they are more impactful, but it is also a balancing act for site speed. As the effects/functionality elements that I had in mind for the draft become more clear to me, I’ll weigh my options to see what would be more advantageous to include into the design. But I will definitely look through some video backgrounds available, to see if there was an appropriate one to apply.

A couple of additional items/info that I needed from you were:

1. A logo file (preferably eps file format) if you have it
2. List of relevant Associations I can include onto the site (you can list them and I can find their logo icons to implement into the design)

Thank you again Tiffany, I hope you have a great weekend!

All of her site examples were accurate to everything listed under “Overall Feel”

All were sectional. She understands that sites are more visual now, easy to navigate and simplified. She mentioned that the main groups that they market two are in 2 tiers:

Tier 1 Females 55+ who have disposable income to spend on cosmetic procedures
Tier 2: Wives and mothers with families 35-55+

A strong aspect of their marketing is that they are a completely female owned and operated business. So a good mix of Spa like and Dental is what they are looking for (site examples she provided are pretty accurate in terms of design)

All of the content on their current site is up to date and good to migrate.

*** She wanted to retain the “WHAT MAKES THE NORTHSTAR EXPERIENCE DIFFERENT” element from their current site. She liked an example from one of her website examples (screen shot attached)

IMAGERY
“If it has a traditional Dental feel, we dont want” – theyll be having professional images taken which should be ready in about 3 weeks time, which I will use to populate the site – They DONT want traditional stock imagery, but I told I would use it in the design drafts until she can provide me with the professional images.

Dr. Kulesa is a well known figure in the commnunity and mentioned itd prob be advantageous to include her image on the home page, but also mentioned Dr. Kulesa is very much about her Team and Staff – Let Tiffany know that I would include a section for Dr. Kulesa and maybe a slider or grid of images underneath, for the rest of the staff (also let her know that I may disinclude this part as it may detract from the Simplified feel we were going for).

Instead of “Meet the Doctor” use “Meet Our Team” – link to appropriate page

Include an office tour image slider in Office page

*** They have a new office opening in Spring 2018 and would like a “Careers” menu item in the navigation bar of the website – can add as submenu (she will send me a list of job openings as well as a careers video she is working on)

She had mentioned that they have great google and facebook reviews and inquired about having a live feed of presenting these. I let her know that this would slow down the site as well and that a slide would be jsut as effective, which they could update every quarter – she agreed ***** Showcase google/facebook reviews – example of this she liked was on https://www.schindlerdentistry.com/

https://mooredentallewiscenter.com/ – Really liked this site – the simplicity and layout – let her know that this may be too simple in regards to all of the content she wanted to include

Best Dentist in New York City

https://www.nycsmilespa.com/ – Slideshow and featured Services layout

https://www.thedentalmarket.com/ – Overall visual aesthetic

https://www.schindlerdentistry.com/ – Testimonials section

https://www.nycsmiledesign.com/ – Considering video background

Their area is more suburban – dont cater to a specific ethnicity but moreso age range

*** Great opportunity to use video background for this client

Color Scheme essentialy the same as the current site – aside from that the current site had too much green she had stated

Hi Charles! I submitted our design questionnaire earlier this week and look forward to scheduling a call with you!
_____
Response:

Hello Tiffany,

Thank you, I received it! I hope your event for last weekend went well!

Would you like to schedule a call so that we can go over some of your notes included in the design questionnaire? My schedule is open so whatever is best for you. You can schedule a call through the link below:

Hello Tiffany and Dr. Kulesa,

I hope you had a wonderful New Year!

I wanted to follow up to make sure my initial email hadn’t gone into your spam folder. Please find below a copy of the email I had sent on 12/27.
________

Welcome to Optimized360!

My name is Charles B. and I will be the designer working with you every step of the way, starting from concept to going live! I had a quick meeting with your account rep. this morning to discuss your account and review the notes you initially had.

Please take a few minutes to fill out our design questionnaire below. This should give you a better idea of the variety of elements that are featured in an effective design.

URL: https://form.jotform.us/61947943668171??Designer=charles.b@optimized360.com&cpId=103808

After we gain a better sense of what you are looking for I can start the design process. If it is easier for you to explain this via phone we can schedule a phone interview instead.

I look forward to working on this design with you!

Hello Tiffany and Dr. Kulesa,

I hope you had a wonderful New Year!

I wanted to follow up to make sure my initial email hadn’t gone into your spam folder. Please find below a copy of the email I had sent on 12/27.
________

Welcome to Optimized360!

My name is Charles B. and I will be the designer working with you every step of the way, starting from concept to going live! I had a quick meeting with your account rep. this morning to discuss your account and review the notes you initially had.

Please take a few minutes to fill out our design questionnaire below. This should give you a better idea of the variety of elements that are featured in an effective design.

URL: https://form.jotform.us/61947943668171??Designer=charles.b@optimized360.com&cpId=103808

After we gain a better sense of what you are looking for I can start the design process. If it is easier for you to explain this via phone we can schedule a phone interview instead.

I look forward to working on this design with you!

Main point of contact is Tiffany Fleeman – process oriented – marketing consultant for doctor, making most of the decisions for doctor.

Create pages/posts/categories and images as necessary for menu items and submenu items from “Patient Info” through “Treatments”.

Client current site:

Home

Create pages/posts/categories and images for menu items and submenu items from “Meet Us” through “Contact Us”.

Be sure to add Blog ‘category’ and create separate blog posts for items in clients blog page, then categorize them as ‘blog’.

Client site:

Home

Please create temporary site and include client original content (if any).

Hello Tiffany and Dr. Christina Kulesa,

Welcome to Optimized360!

My name is Charles B. and I will be the designer working with you every step of the way, starting from concept to going live! I had a quick meeting with your account rep. this morning to discuss your account and review the notes you initially had.

Please take a few minutes to fill out our design questionnaire below. This should give you a better idea of the variety of elements that are featured in an effective design.

URL: https://form.jotform.us/61947943668171??Designer=charles.b@optimized360.com&cpId=103808

After we gain a better sense of what you are looking for I can start the design process. If it is easier for you to explain this via phone we can schedule a phone interview instead.

I look forward to working on this design with you.

Charles B.
charles.b@optimized360.com

Select Package

– Custom Website
– Ownership/Exclusivity
– Mobile Responsive
– SSL
– ADApt

will be working with Tiffany (marketing director)

Select Package: $4499* + 99/m** (no monthly fees in 2018 promo).

* one-time payment
** monthly starts 1/1/19

option to upgrade to Connect package + $1500
Tiffany provided CC via phone (American Express ending in 2065)

1st Page of Google for Westerville Dentist

Wants a better visual site to convey practice and easy navigate – wants a very custom website – went blog and what we can do to maintain – had a great conversation – good lead – will follow up on Monday 28th via phone to have an updated answer