Diane Lew, DDS

HERO
-move hero text to the left middle of the section
-increase height of hero section by 30% (should show the bottom of the image)

Hello Celina,

I would like to restart the logo design process since we are now developing your website. Please take a few minutes to fill out our design questionnaire below. This should give me a better idea of the of personal elements that you’re looking for.

URL: https://form.jotform.com/70956298309166

After we gain a better sense of what you are looking for I can start the design process. If it is easier for you to explain this via phone we can schedule a phone interview instead.

Schedule a Call: https://calendly.com/360-desiraeg

Process

1. You will receive an initial five concepts to start with. We can mix and match designs! At this point, try to focus on shapes and fonts rather than color.
2. Revisions: You will get approximately to 5 rounds of revisions. Let us know what suits you and what does not, don’t worry, we’ll try our best to get them as close as possible!
3. Approval: After the logo is approved, we’ll send you a set of files that can be used with any print shop or graphic designer. We’ll also add it to the website.

If you have any questions, please feel free to let me know.

Hello Dr. Lew and Celina,

Your website is ready for your review and to further customize.

This is the initial time that you will see the website, therefore you will have many questions and comments! We encourage you to schedule a call to go over the details of the functional site. We have combined the design you have approved with the pages and information available to us. Please take a look at the website and let us know of any page changes, additions and/or questions you might have.

Temporary URL: http://dianelew.360sites.net

If you would like to make changes to the website in the future, you may always log in or send us an email at support@optimized360.com. We welcome any questions regarding the website editor.

Schedule a Call: https://calendly.com/optimized360/calls

Thank you!

Desirae
desirae.g@optimized360.com

Please add a purple border around the entire form, decrease the width of the phone box, and move the “choose one” box to the right of the phone box.

URL: dianelew.360sites.net

Please develop theme based on provided PSD in dropbox. FTP and credentials have been confirmed.

Include hover effects in appropriate areas and link all buttons/links to related pages.

Below are specific instructions:

– add hover effects using DIVI
– run all images through http://optimizilla.com/
– make sure EVERYTHING is linked
– check mobile & tablet

– all buttons should have a hover effect
A-tags & Headers – use same purple color in design
Hero – slider
Inner page hero – 1/4 size
Feat. Services – black & white, then color on hover; add entrance effect

Desirae
desirae.g@optimized360.com

Hello Dr. Lew and Celina,

Your design has been approved!

Approved concept URL: https://21651-presscdn-pagely.netdna-ssl.com/wp-content/uploads/2018/01/diane-lew-FINAL-color.jpg

If you have any major changes to the design, please let us know. Other than that, your design has been submitted to our development team. This process will take about 1-2 weeks and if you have any content material, please send them my way. This includes photos, biographies, forms and anything you’d like to mention onto the site. You’ll get more opportunities to review the site and make additional changes as well.

https://www.linkedin.com/in/dianelewdds

Requested access via social@optimized360.com to their Google Business account so I can create a G+ profile.

Hello Dr. Lew and Celina,

While we work on your website, we’d also like to start your Social Media accounts as soon as possible. If you have Facebook, Twitter or Google Plus profiles created, please send login credentials so that we may update what’s necessary.
Thank you, and we look forward to working with you.

Desirae,

Sorry for the late reply, we like the Final version that has the main image in color and the button images in black/white. Let’s go ahead with the website process. Thank you again for fulfilling the changes we wanted.

Celina

Hello Celina,
Based on your recent feedback, I have updated the design draft below. Please note we can change out any of the images and text once the website is developed. I included 2 versions to show the main image in color and black & white.

Please let me know if you would like to approve of this design so we can start building the website. The development process normally takes around 1-2 weeks to complete.

Looking forward to the next step!

Hi Desirae,

Here are a couple images that refer to the changes that we would like to make. One image has notes of what we changed as well as what we would like to have changed. The other image is kind of our final revision. Please let me know if there are any questions or concerns regarding the changes. Hope we can accomplish some of these changes without any complications due to the way you would have to put together the layout. Thank you for your patience and your help overall!!

Celina

Please copy/paste content from http://dianelewdds.com/ to the tempsite, http://dianelew.360sites.net/.

*format menu the same
*include any staff/office images

Desirae,

Dr. Lew wanted me to inform you that she will be having me take over her spot in refining the website with you. I was wondering what would be our limitations after our final revision, in other words, what would we be able to adjust or make changes on? I will look over the progress that we have made so far and see what we can adjust.

Celina

—

My response:

“Hello Celina,

Nice to meet you! And Happy New Year 🙂 I understand Dr. Lew is very busy, and I appreciate you helping out in getting her new website moving along.

We can change the images, text/wording, adding/removing pages, and menu items at any given time. What we would need to finalize before moving forward with development is the overall layout of the site and colors.

Attached below is the most recent design draft. All of the other pages will have the same style, and this is just to show what the homepage would look like. As far as layout, I know she wanted a very simple homepage and was still finalizing the colors.

Please let me know your feedback. Thank you!

Called the office to see if Dr. Lew received my updated design draft. LM with front desk.

Hello Dr. Lew,

Based off of your recent feedback, I have updated the design draft below. A few things to note:

-Since we are getting started on the logo design, the one you see in the design draft is only a placeholder until we get the final one.
-I moved the “appointments” button to fit in the header instead; it looks better here.
-By having more “vibrant” colors, it will not have the same feel as you see in http://irvineendodontics.com/ since that website has softer colors. I really like the new wine color in the design if you are aiming for something more vibrant.
-You will have 2 rounds of design drafts remaining; if you would like any other changes to the layout or colors, please let me know.

Looking forward to your feedback and hopefully moving onto development!

We like the way the site is developing! A few things:

We found the script for the patient’s signature, it is “Script Liana”, the script for the rest of the patient’s review is close to “Cabrito Sans Normal Book”

Please remove the “call today and phone number” in the header

Move the “make an appt” to the UR corner below the header and put it in a color block

Change the font for my name in the UL corner to something softer and more modern

Overall color more “vibrant and warmer”, more magenta or wine colored?

Hello Dr. Lew,

While we work on your website, I would like to get a few notes regarding the logo design for your practice.

Please take a few minutes to fill out our design questionnaire below. This should give me a better idea of the of personal elements that you’re looking for.

URL: https://form.jotform.com/70956298309166

After we gain a better sense of what you are looking for I can start the design process. If it is easier for you to explain this via phone we can schedule a phone interview instead.

Schedule a Call: https://calendly.com/360-desiraeg

Process

1. You will receive an initial five concepts to start with. We can mix and match designs! At this point, try to focus on shapes and fonts rather than color.
2. Revisions: You will get approximately to 5 rounds of revisions. Let us know what suites you and what does not, don’t worry, we’ll try our best to get them as close as possible!
3. Approval: After the logo is approved, we’ll send you a set of files that can be used with any print shop or graphic designer. We’ll also add it to the website.

If you have any questions, please feel free to let me know.

Desirae
desirae.g@optimized360.com

Emailed Dr. Lew’s personal email to follow up about the updated draft. She previously requested to not include Frank in these emails.

Hello Dr. Lew,

Based off of your recent feedback, I have updated the design draft below.

A few things to note:
-I changed the featured services to circles instead.
-I added a different cursive font that was as similar to Irvine Endodontics as I could get it.
-I changed the color of the menu so that it blends in more with the rest of the design and to make the whole page look cohesive.

I think it looks beautiful! Please let me know if you would like to change anything about the layout and/or colors or if you would like to approve so we can begin development. We can always make edits after the website is developed as well.

Looking forward to your feedback!

Hi Desirae-

Thank you for the follow up! I was using Irvine Endodontics as a model as I liked the majority of their setup. I would like the fonts (all three- caption, body of review, signature of patient) of the reviews to be the same as the Irvine Endodontics. The current ones are not quite the same. Can we put the “call today” in the upper right corner near the “make an appointment and just as small, also, white out the box of “make an appointment” so it stands out. Can we put my name in the upper left corner separate from the header box? Right now, the layout looks like it is divided into three sections (main picture, categories, my name) whereas I would prefer it to be one page and have the categories maybe in circles at the bottom to click one as “part of the one page, also my name at the bottom to be smaller. right now with the colored lines going horizontally all the way through the page, it looks like it is divided into three sections. Can you put it in the same set up as Irvine Endodontics and we can tweak it from there?

Thanks!

Hello Dr. Lew and Frank,

Based on our recent discussion and notes, I have updated the design draft below. Please let me know if you would like to change anything in regards to the layout and colors, or if you would like to approve of this design so we can begin development. Also, please note we will be able to change the text & images at any given time.

Thank you!

Spoke with Dr. Lew & Frank on the phone today to clarify any miscommunication.

-wants feat. services on top
-does not want the welcome section
-slider images & reviews
-likes fonts in http://irvineendodontics.com/
-make the colors warmer, or magenta?
-move logo all the way to the left

Frank called and explained that there may have been some miscommunication. He thought Dr. Lew was waiting for me to send another draft, but I told him I had not received a response after sending the 2nd design draft. Everyone shares the email, drdianelew@yahoo.com, so sometimes emails are opened without Frank’s knowledge. I also explained to him that I had tried to reach Dr. Lew via phone but she was always busy. He said email is not the best form of communication for her.

I then explained that the best solution, and in order to avoid miscommunication, is delegate 1 person to speak either on behalf of Dr. Lew or for me to speak directly with Dr. Lew. I explained how her feedback during this process is imperative since we are still in the beginning steps, and he agreed.

He will tell Dr. Lew to schedule a call with me so we can go over the design draft.

Hello Dr. Lew and Frank,

Happy Halloween! Based off of your recent feedback, I have updated the design drafts below. Please take a moment to review these concepts and let me know of any changes you would like to see. Additionally, we want to focus on the layout and colors of the design, as the text and images can be changed at any given time.

Thank you!

Wanted to clarify some of her feedback notes – spoke with office manager and said she would tell Dr. Lew to call me back. Did not receive a call, so I emailed both her and Frank.

I will be sending an updated design draft today regardless.

Hi Desirae,

I’m just letting you know that I have received this, thanks. I’ll be in the office tomorrow morning and will get feedback from Dr. Lew in case you don’t hear from her sooner. FYI, I believe that Dr. Boyden will not be included in the updated website.

UPDATE FROM DR. LEW:

Hi Desirae-

My apologies for always taking so long to get back to you.  I finally was able to go through some of the websites and narrow down what I like about them.  I am strictly looking at the website layouts from your website layouts categories:

I would like the header to include a “contact us” at the end of the categories instead of a separate “make an appointment” in the main page – keeps it cleaner.

Name not center and front, probably on lft corner

Would like one simple review/quotation on lft side that keeps rotating with other reviews ( I like Irvine Endodontics layout )

Would like layout all on first page, not scrolling down to see categories, etc.

Am thinking we will have a picture of a family on the front, but would like the picture not to cover the whole page, just towards the right of the review/quotation

Would like categories at the bottom of the page, either squares or circles, will probably be pictures of color

Thinking we should make the color a little warmer, maybe like a magenta

These are the websites that I like and what I like about them:

Irvine Endo – like the layout, looks, quotation placement and everything about the fonts of the reviews, also like how the reviews revolve

Grace Dental – layout and the “contact us” in upper bar

Westlake Dental – layout, categories placement at bottom, do not like the appointment booking in the middle of the page

Charpentier Dental- layout and categories at bottom

Hope this helps, thanks for your help!

Diane lew

Hello Dr. Lew and Frank,

Based off of our discussion I have compiled a design draft for your review. Please take a moment to review this concept and let me know of any changes you would like to see. Additionally, we want to focus on the layout and colors of the design, as the text and images can be changed at any given time.

Looking forward to your feedback!

Current website:
dianelewdds.com (LIKES: colors; DISLIKES: everything else, too outdated)

Examples:
https://360controlpanel.com/wp-content/uploads/2017/06/heidarian-shadi-1a.jpg (LIKES: soft colors, feel, layout, black/white photos, visual; DISLIKES: did not mention)

LAYOUT
-full width
-sectional
-VERY clean
-short homepage

FEEL
-soft
-a touch of feminine (but not girly); no cursive
-family oriented
-“we care about your overall health, not just dental health”

COLORS
-mostly white
-light bg dark text
-accent with purple
-pastel

IMAGES
-wants visual but not cluttered images
-use current office/staff photos for now

CONTENT
-minimal

OTHER NOTES
-wants very clean, simple
-try to use as many office/staff photos as possible; client will be taking new ones
-target young families
-focus on family-oriented, patient relationships, overall health, longevity
-more visual
-short homepage
-include reviews
-easy to read/navigate
-not cluttered

Called the office to speak with Frank about the website examples I sent back on September 28th. He said he had not seen the email and it was a possibility that since there are multiple people accessing that email, someone might have opened it and not showed it to him.

I resent it to him and confirmed he had received it. He will respond accordingly so I can get started on the design draft.

Have not received a response to my email with other website examples. Since there are multiple people involved, I wanted to make sure I got thorough notes.

Called the office # and LM. Called Frank’s cell and could not reach VM.

Sent another email with the examples and tracked email.

Current website:
dianelewdds.com (LIKES: colors; DISLIKES: everything else, too outdated)

Examples:
http://markelovmd.com/ (LIKES: soft colors, feel, layout, visual; DISLIKES: did not mention)
http://springfielddentalsolutions.com/ (LIKES: layout, short homepage, visual, soft; DISLIKES: did not mention)

LAYOUT
-full width
-sectional
-VERY clean
-short homepage

FEEL
-soft
-a touch of feminine (but not girly)
-family oriented
-“we care about your overall health, not just dental health”

COLORS
-mostly white
-light bg dark text
-accent with purple
-pastel

IMAGES
-wants visual but not cluttered images
-use current office/staff photos for now

CONTENT
-minimal

OTHER NOTES
-provided a document with notes (Dropbox)
-wants very clean, simple
-try to use as many office/staff photos as possible; client will be taking new ones
-they are using Lighthouse now instead of Demandforce
-not sure if they will continue to use Patient Portal
-target young families
-focus on family-oriented, patient relationships, overall health, longevity
-more visual
-short homepage
-include reviews
-easy to read/navigate
-not cluttered

*sent more examples:
https://360controlpanel.com/wp-content/uploads/2016/08/foreveryoung_5.jpg

https://360controlpanel.com/wp-content/uploads/2017/09/trobert-heather-1.2.jpg

https://360controlpanel.com/wp-content/uploads/2017/06/heidarian-shadi-1a.jpg

https://360controlpanel.com/wp-content/uploads/2017/08/gagnon-melissa-2.jpg

http://drsharonmiyamoto.com/

Your Name Diane Lew, DDS
Do you have an existing Site? Yes
Practice Name Diane Lew, DDS
Tagline (slogan) OUR “FAMILY” CARING FOR YOURS
Practice Address Street Address: 1565 hOLLENBECK AVE
Street Address Line 2: SUITE 114
City: SUNNYVALE
State / Province: CA
Postal / Zip Code: 94087
Country: United States
Practice Telephone (408) 736-4323
E-mail for Patients drdianelew@yahoo.com
Will you be the decision maker during this process? Yes
Sections Social Media Links
Featured Services
Testimonials
Video
Contact Form
Office Map
Doctor’s Bio
Office Summary
Overall Feel Modern
Simple and Clean
Visual (Minimum Text)
Nature/Green
Please Give us Examples of Websites You Like massihortho.com
Light or Dark Light Background (dark text)
Deep
Neutral
Image Types Your Images (Upload or Email)
Specialty (Medical, Dental…)
Ethnicity ALL
Age Group ALL
Demographic ALL
Specialty GENERAL, COSMETIC
Top 3-4 Services CROWNS, INVISALIGN, VENEERS, IMPLANT RESTORATION, ZOOM
Any Additional Comments/Requests? Our 1st design interview is scheduled for 9/28 at 12:15p. Frank sent the attached “branding brainstorming” notes to Danny N on 9/6. Were looking forward to our first meeting! /Frank

Desirae, this is Jessica’s client that was scheduled. He emailed below which I confirmed but told him you will be taking over since Jessica is on vacation. Can you please read all the previous notes and introduce yourself in that email? I know you sent an intro the other week but it seems he didn’t get it. Thank you and lmk if you have any questions.

“Hi Danny,
Please confirm that you and Jessica(?) will be available will be available at 12:15 on this Thursday the 28th. And will you be calling us at (408) 736-4323?

Thanks,
Frank”

Hello Dr. Lew and Teanne,

My name is Desirae and I am following up on behalf of my team member, Jessica. Please let me know if you have any questions before the scheduled design interview for Thursday, September 28th @ 12:15 pm PST.

I would be more than happy to help and answer any questions you may have. Looking forward to speaking with all of you!

“Hi Danny,
As I mentioned on our call, I wanted to send you the attached pages which contain some of our thoughts about the “branding” of Dr Lew’s practice. It’s early in our process and nothing is final yet, but hopefully these notes will give you a sense of our overall direction at this time and will help in preparing for our initial design interview. We still intend to fill out the online questionnaire before the 28th.

Thanks,
Frank”

Jessica, just spoke to Frank. He will be sending over some references to gather for the interview at the end of this month. He is going on vacation (hawaii) tomorrow and will be back next week. As a reminder, Dr LEw going on vacation around Sept 19 for a week and will be back for the interview. Frank is more about the marketing of the site to portray the Dr while Dr. Lew and Teanne will be giving ideas on colors of the site. Just a heads up to prep. All 3 will be at the time of the phone conference interview with you. All 3 are extremely nice.

I will forward any material to you to keep on file. He will send to me today. Thank you!

Home

Home

http://dianelewdds.com/index.html
http://dianelewdds.com/our-team.html
http://dianelewdds.com/what-patients-say.html
http://dianelewdds.com/services.html
http://dianelewdds.com/patient-portal.html
http://dianelewdds.com/contact-us.html

Client request 12:15pm due to their busy schedule getting all 3 people involved.

Because its in about 3.5 weeks from now, he will fill out questionnaire prior to interview date.

Calendly set for 11:30am which is the closest to 12:15pm. Please call Frank at office #.

Please create temporary site and include client original content (if any).

Hello Frank, Teanne, and Dr. Lew,

Welcome to Optimized360!

My name is Jessica and I will be the designer working with you every step of the way, starting from concept to going live! I had a quick meeting with your account consultant earlier to discuss your account and review the notes you initially had.

Please take a few minutes to fill out our design questionnaire below. This should give you a better idea of the variety of elements that are featured in an effective design.

URL: https://form.jotform.us/61947943668171

After we gain a better sense of what you are looking for I can start the design process. If it is easier for you to explain this via phone we can schedule a phone interview instead. I understand that we are planning for the last week of September, to set up a time to speak. Feel free to contact us if an earlier time is available.

Use this link to schedule a Call: https://calendly.com/optimized360/calls

I look forward to working on this design with you.

jessica.c@optimized360.com

– Frank (Business manager). He will want to involved Teanne (hygienist) & Dr. Lew. PLEASE make sure you cc: FRANK’s email
– Frank has questionnaire to fill out. He only works Mondays and Thursday. He will be out of the office next Thurs (Sept 7th for a week). Will TRY to get interview done by then dependent on Teanna and Dr. Lew’s schedule as well. Advised if possible to do interview with him and then after the 1st draft, Teanna & Dr. Lew can visual see to provide feedback. This is to expedite before he is out of the office next Thu.

– site is over 10 years old. Needs site to be clean and focus on dr and staff (less stock photo).
– refer to current site for general info.
– client ordered logo as well.

please send intro email today.

Website: $5,500* + $149/m*

* 4 installments of $1,375
** 3 months waived

Chandra set 1st charge on day of interview. Client finalized for end of month special. but wants 1st charge day of interview.

Called and spoke to Frank. Extremely nice guy. He is dr Lew’s good friend wiht a background in marketing but not much online. He knows the importance of the site and marketing on the web but needed guidance from us.

was at a CDA, spoke to Officite and Prosites… stated that they are aggressive trying to get him to sign there and also afterwards with calls giving discounts but he wanted to do his due diligence. Saw all the email communications and notes that I had with Teanne’s phone conference and she really liked us hence why he wanted to reach out to me. They were pushing him alot of SEO as well. Site has been online for over 10 years but does not have pages for individual services. No G+ which he needs to focus on and agrees after I explained.

Went over with him how SEO works and what to avoid with these companies. Educated him on SEO and also brought up PPC to show him how it works. He has seen ads that shows at the top and even on the bottom which I explained its all in the bidding and management of it. He is sold in doing PPC in the future once site is launched. Had discounted from original PPC MGMT of $199/m to $99/m and 2 months waived.

Wanted to see if we can do anything with the initial fee so he can convince dr lew to close as soon as possible considering they are at CDA last week with offers. Told him since its last day of the month and that they are california dentist, I can reduce down to $5,500 with 4 installments. He wanted to see about the monthly which I told him i can waive 1st 3 months for him. He was getting offers for less than $2,000 from these companies but i had pointed out to them why and where they make up cost which is the SEO in teh future with horrible support and being nickel/dime. Told hi to do it right from the beginning which he agrees.

He asked to resend updated contract so he can convince Dr. Lew to sign today. He mentioned he will be on vacation Sept 7 (next Thu) and he’s usually in the office M & Th only. In addition, Dr Lew will be on vacation around Sept 20th but he needs to confirm. He wants to have Dr. Lew and Teanne involved which I told him if we can get the interview in by then, they can simply review the draft via email. If he can’t get them, he can just do initial one and they will get more ideas after the 1st-draft. He liked the idea and will coordinate accordingly. Sent him updated contract to login to sign and showed him some recent 1-page concepts along with developed ones.

650-965-0628

See my notes – he wants to see if you have a CDA special – not yet ready to move forward but I also built a good rapport with him in addition to what you have done

Teanna called back. Super nice. Inquiring for the dr helping her with Marketing. Was looking at all the packages primarily marketing. Knows a bit about SEO but never heard of PPC.

Went over all 3 packages and pricing. Based on my discussion with her and her questions, I had recommended to go with the Platinum and add the PPC MGMT which made more sense after learning how effective PPC can be. Didn’t know much about the G+ listing, had to tell her how it works and to focus on this since it is prominent.

Overall, convo went great, will need to present/forward the email to dr. lew once they receive it.

Gave her an overview of what we do vs others when it came to QPS. Will focus on redeveloping the site first, get it reindexed for SEO and in meantime, focus on the PPC to get immediate traffic.

Potentially very hot, she is convinced but will need to see what Dr. Lew says.

Teanna asked what was the next step if they are to start. gave her overview of the streamlined process.

Vicky called, lm stating that Teanne is not available to get back to me. She gave me her # to call back tomorrow 9am-1pm. Vicky is the person I spoke to and lm originally. Maybe she’s taking over the inquiry for Teanna. 408-736-

Called, front was very nice. Teanne is the hygienist and is in the back with a patient. LM with her and told her why i called which she said yes they are definitely in need of a makeover. Found site online.