Heritage Park Dental

Please go through all pages/posts on the website and replace anything with “Dr. Sarah Nabai” or “Dr. Nabai” with “Dr. Shadi Heidarian” or “Dr. Heidarian”.

Sent email to Azita informing her that listing on Google Maps is now available as well as requesting ad budget for ppc.

Once created, please replace on his existing site:

Dental Exams & Cleanings
Dental X-Rays
Home Care
Composite Fillings
Porcelain Crowns (Caps)
Porcelain Fixed Bridges
Porcelain Veneers
Tooth Whitening
Diagnosis
Treatment
Maintenance
Composite Fillings
Crowns (Caps)
Dentures & Partial Dentures
Fixed Bridges
Root Canal Therapy

1. Please go through all pages on the website and add an image “title” and “alt tag” for each image.
(see screenshot below for example)

*all titles and alt tags should describe the image
*only do this for images that are DIRECTLY on the website, not necessarily all images in the media library

Replace content for the following topics with the documents in Dropbox link below.
*include a featured image for each (also attached)
*rename page titles to match the article titles
*format headings where necessary (bold, h2, or h3)

-Composite Fillings
-Porcelain Crowns
-Porcelain Veneers
-Teeth Whitening

Dropbox: https://www.dropbox.com/sh/34igguswnpyct0l/AAC6U0Ie7hEUO-0SSrRR_9Oia?dl=0

“Thanks. Working on a few contents for the website to replace the existing copied over procedures.

I don’t want to give it to you one at a time. Will try 2 or 3. “

From Dr. Heidarian’s lawyer sent to me.

Justin,

The pictures depicted are of my work and not her work. You do not have my consent to use these pictures without mentioning my name in the smile gallery. Also, the patients some of which are my friends and family did not give consent to have their photos be displayed on this website.

Sarah Nabai DDS

———————————————————————-

Justin,

Thank you for taking my phone call. To be clear she has the right to my domain and what were the contents of the old website. She cannot however be deceitful and misleading in how she uses the information. She cannot misrepresent my work as her work. It is a lie to say she has the consent of the patients as well. Lastly, it is confusing to use my domain name and not mention me on her website as well.

Please use my website sarahnabaidds.com as reference. Usually the buyer uses the name of the old dentist and is clear about the sale and transition. There is no misrepresentation as to who is in the specific location. After one year, all references to the old dentist is removed.

Thank you for addressing this matter,

Sarah Nabai

Entered verification code on September 25th and Google has not approved yet. There could be conflict with the existing listings.

“As far as the Google Business listing, we need to wait a few more days to see if Google officially approves of the new listing or not. Because there are multiple listings for 1 location, they may be taking more time to review the listing for Heritage Park Dental. If they do not approve by Monday, then what I can do is claim the existing listing for “Dr. Shahrzad Heidarian”. Whoever has control of that listing will have to approve of me claiming it, or they will deny my request and we will have to go an alternative route.

Unfortunately, the timeframe of this process is out of our control and we are at the mercy of Google, but I will keep you updated with the process.”

Pricing
Name Sarah nabai
Email Sarahnabai@yahoo.com
Phone 4088579099
Tell us more… specialty, location, website, goals… To whom it may concern,
Adding my old domain name drsarahnabai.com to shadi heidarian’s website is misleading and an issue that is being resolved by our lawyers. Using my old domain name and having no reference of me and misleading patients to think I still work in Palo Alto is deceitful.

——–

Justin’s Response:

Dr. Nabai,

We reviewed the information and found that drsarahnabai.com does not belong to us and we have no control over it. Public records information shows the owner and the entity that has forwarded this domain to a website we have designed is not us. It is similar to forwarding a phone number. The owner of a number is the only person who can do that. Please contact the domain owner to resolve any issues. See link to owner information below.

https://whois.icann.org/en/lookup?name=%20drsarahnabai.com%20

Thank you,

Azita is inquiring about Google AdWords. Please see her email below:

“I think until we see google/google maps recognize the business, Doctor will be hesitant to spend money. When do you guess this will happen?”

Her new email: azitagoldman@gmail.com

1. Please add domain(s) to statuscake.com
2. Complete 301 Redirects
3. Check Analytics & Reporting
4. Run theme images through ImageOptim

www.drsarahnabai.com/our-practice/
www.drsarahnabai.com/meet-dr-nabai/
www.drsarahnabai.com/meet-the-team/
www.drsarahnabai.com/procedures/
www.drsarahnabai.com/smile-gallery/
www.drsarahnabai.com/patient-education-videos/
www.drsarahnabai.com/faqs/
www.drsarahnabai.com/links/
www.drsarahnabai.com/new-patient-forms/
www.drsarahnabai.com/contact/
www.drsarahnabai.com/appointment-request/
www.drsarahnabai.com/procedures/cleanings-prevention/
www.drsarahnabai.com/procedures/cleanings-prevention/dental-exams-cleanings/
www.drsarahnabai.com/procedures/cleanings-prevention/dental-x-rays/
www.drsarahnabai.com/procedures/cleanings-prevention/home-care/
www.drsarahnabai.com/procedures/cosmetic-dentistry/
www.drsarahnabai.com/procedures/cosmetic-dentistry/composite-fillings/
www.drsarahnabai.com/procedures/cosmetic-dentistry/porcelain-crowns-caps/
www.drsarahnabai.com/procedures/cosmetic-dentistry/porcelain-fixed-bridges/
www.drsarahnabai.com/procedures/cosmetic-dentistry/porcelain-veneers/
www.drsarahnabai.com/procedures/cosmetic-dentistry/tooth-whitening/
www.drsarahnabai.com/procedures/periodontal-disease/
www.drsarahnabai.com/procedures/periodontal-disease/diagnosis/
www.drsarahnabai.com/procedures/periodontal-disease/treatment/
www.drsarahnabai.com/procedures/periodontal-disease/maintenance/
www.drsarahnabai.com/procedures/restorations/
www.drsarahnabai.com/procedures/restorations/composite-fillings/
www.drsarahnabai.com/procedures/restorations/crowns-caps/
www.drsarahnabai.com/procedures/restorations/dentures-partial-dentures/
www.drsarahnabai.com/procedures/restorations/fixed-bridges/
www.drsarahnabai.com/procedures/restorations/root-canal-therapy/
www.drsarahnabai.com/smile-gallery/cosmetic-dentistry/
www.drsarahnabai.com/smile-gallery/cosmetic-dentistry/composite-fillings/
www.drsarahnabai.com/smile-gallery/cosmetic-dentistry/porcelain-crowns-caps/
www.drsarahnabai.com/smile-gallery/cosmetic-dentistry/porcelain-fixed-bridges/
www.drsarahnabai.com/smile-gallery/cosmetic-dentistry/porcelain-veneers/
www.drsarahnabai.com/smile-gallery/restorations/
www.drsarahnabai.com/smile-gallery/restorations/crowns-caps/
www.drsarahnabai.com/smile-gallery/restorations/dentures-partial-dentures/
www.drsarahnabai.com/smile-gallery/restorations/fixed-bridges/
www.drsarahnabai.com/smile-gallery/other-procedures/
www.drsarahnabai.com/smile-gallery/other-procedures/dental-implants/
www.drsarahnabai.com/smile-gallery/other-procedures/implant-bridge-porcelain-crown-on-last-tooth-lower-left/
www.drsarahnabai.com/smile-gallery/other-procedures/dental-implants/crowns-and-implant-combination/
www.drsarahnabai.com/smile-gallery/other-procedures/implant-bridge-porcelain-crown-on-last-tooth-lower-left/implant-supported-lower-complete-denture/

Hello Azita,

Congratulations! Your website is live and accessible to the public.

Please take a look at your initial website and let us know of any questions you might have. You can submit a ticket by going to your dashboard and filling out the form. You may need to clear your browser’s history and cache if you are not seeing the website immediately. Sometimes the settings take longer to fully propagate.

URL: http://heritageparkdental.com
Forwarding domains: http://heritageparkdentistry.com/ – http://shadiheidariandds.com

If you would like to make changes to the website in the future, you may always log in by going to the bottom of your website and clicking “Login.” We welcome any questions regarding the website editor.

Thank you!

Desirae
desirae.g@optimized360.com

for shadiheidariandds.com

IP: 50.63.202.43

for heritageparkdental.com

for drsarahnabai.com

NS: ns1.prosites.com
NS: ns2.prosites.com

10	in1-smtp.prosites.com	8.23.255.15  US Level 3 Communications, Inc. (AS3356)	30 min	Blacklist Check      SMTP Test
30	in3-smtp.prosites.com	199.192.255.3  Temecula, California US SWITCH Communications Group LLC (AS23005)	30 min	Blacklist Check      SMTP Test

https://www.enomcentral.com/

SHeidarianDDS
pw: Paloalto@1

*THIS IS DR. NABAI’S SAN DIEGO LOCATION; WE STILL NEED ACCESS TO drsarahnabai.com

Godaddy

Login ID: drnabai1
Customer #: 159931614
Password: Delmar@120
PIN: 5080
Email: drnabai@yahoo.com

initiated an account change from our account to Dr. Heidarian’s.

created by Azita:
shadi@heritageparkdental.com (use for social media)
info@heritageparkdental.com (for patients)

HEADER & FOOTER
-please replace the Instagram icon with the one attached below (for both header & footer)

HOME; TESTIMONIALS
-please add a new button labeled “Review us on Google!” and link to # for now

Azita purchased heritageparkdental.com as the primary domain. She would like heritageparkdentistry.com to forward. She is also creating new email addresses and would like for me to use marketing@heritageparkdental.com for all social media pages.

Need to create G+, FB, and Twitter pages and verify her business on Google. Also need to change BRC name to “Heritage Park Dental”

-remove IG
-create FB
-create G+
-create Twitter
-fix logo; change dentistry to “Dental”
-add button for “Review Us on Google!”
-add a social icon for Google Reviews

GODADDY
username: aeg1338@yahoo.com
pw: Greenview@1

Scheduled a call with Azita for this Thursday @ 10 am PST

Registered heritageparkdentistry.com back on June 6th

Hello Azita,

To kickstart your SEO, we’d like to get started on your monthly blogging. Please send me a list of 6-12 topics you would like for us to write and post articles about for your new website.

Thank you!

“When it rains, it pours! Yesterday my 82 year old mom fell down and broke her wrist. She is with me and needs critical care. I am so sorry for postponing our meeting again! The good news is the website looks good. At some point we will update the doctor profile. What I had planned for today was to review a few things with you and talk about a phone icon/link so folks on mobil devices can immediately dial. Also go over various calender/ appointment software options. Will be in touch early next week. Best, Azita”

Spoke to Azita and she will be sending me a Word doc of edits and photos

Azita scheduled a call for Friday @ 10 am PST

Emailed Azita to follow up and schedule a call.

Scheduled for 10am PST

“Thank you for the update. Will review and get back 2 u as soon as possible. Photographer is scheduled for August 5th. Soon we will have photos 4 u.

In the mean while, I am traveling August 1st to the 15th outside US. So, I will provide feedback upon return. Let schedule a phone call for Friday August 18th. By then, I will have ample time to get feedback from Dr. Shadi Heidarian and myself.

Looking forward to the next phase.”

Hello Azita,

Your website is ready for your review and to further customize.

This is the initial time that you will see the website, therefore you will have many questions and comments! We encourage you to schedule a call to go over the details of the functional site. We have combined the design you have approved with the pages and information available to us. Please take a look at the website and let us know of any page changes, additions and/or questions you might have.

Temporary URL: http://shadiheidarian.360sites.net

If you would like to make changes to the website in the future, you may always log in or send us an email at support@optimized360.com. We welcome any questions regarding the website editor.

Schedule a Call: https://calendly.com/optimized360/calls

Thank you!

Desirae
desirae.g@optimized360.com

All links are currently “pages” instead of “posts”.

-add all topics as “posts” (keep the same formatting for each post)
-categorize each post as “Smile Gallery”
-remove those topics from “pages”
-replace “Smile Gallery” menu item with the “Smile Gallery” CATEGORY

All new posts should appear when you click on the Smile Gallery menu item.

Hello Azita,

While we work on your website, I would like to get a few notes regarding the logo design for your practice.

Please take a few minutes to fill out our design questionnaire below. This should give me a better idea of the of personal elements that you’re looking for.

URL: https://form.jotform.com/70956298309166

After we gain a better sense of what you are looking for I can start the design process. If it is easier for you to explain this via phone we can schedule a phone interview instead.

Schedule a Call: https://calendly.com/optimized360/calls

Process

1. You will receive an initial five concepts to start with. We can mix and match designs! At this point, try to focus on shapes and fonts rather than color.
2. Revisions: You will get approximately to 5 rounds of revisions. Let us know what suites you and what does not, don’t worry, we’ll try our best to get them as close as possible!
3. Approval: After the logo is approved, we’ll send you a set of files that can be used with any print shop or graphic designer. We’ll also add it to the website.

If you have any questions, please feel free to let me know.

Desirae
desirae.g@optimized360.com

URL: shadiheidarian.360sites.net

Please develop theme based on provided PSD in dropbox. FTP and credentials have been confirmed.

Include hover effects in appropriate areas and link all buttons/links to related pages.

Below are specific instructions:

Hero image – no slider, parallax
All buttons – should have a hover effect
Header font color (especially for Services page) – same brown color in design
A-tags font color – same brown color in design
Inner pages – no hero image
Feat. Services – hover effect of your choice
Social Media icons – hover effect of your choice
Reviews – slider
Office photos – slider
Doctor photo – please move more to the right

Desirae
desirae.g@optimized360.com

Hello Azita,

Your design has been approved!

Approved concept URL: https://360controlpanel.com/wp-content/uploads/2017/07/heritagepark-FINAL.jpg

Dr. Heidarian’s photo will be moved more to the right during the development process. If you have any major changes to the design, please let us know. Other than that, your design has been submitted to our development team. This process will take about 1-2 weeks and if you have any content material, please send them my way. This includes photos, biographies, forms and anything you’d like to mention onto the site. You’ll get more opportunities to review the site and make additional changes as well.

Thank you!

Scheduled a call with Azita on Friday @ 10am PST

Emailed Azita to follow up

Hello Azita,

Based off of our discussion I have modified the design draft below. Please note that I changed a few more things to make it distinguishable from (and better than) nhdentistrybeverlyhills.com. We can always change out the photos and wording after the website has been built. I think this design is PERFECT for Dr. Heidarian and I can’t wait for her to see it!

Please let me know if you would like to approve of this design so we can begin development. The development process normally takes 1-2 weeks.

Looking forward to it!

“We like the black as well, and the link bellow will be closest “look” to the actual photo we will be providing. I think it works nicely with black. As you can see in the right corner of this photo, the street is Bryant. It is barely visible, so they will shoot a similar night photo with the street sign visible. (the office is on the same street). Individual and group photos will also be shot around nearby businesses…

https://thumbs.dreamstime.com/z/university-avenue-night-view-palo-alto-california-46623854.jpg

We are running a bit late with photos as the photographers are busy, or on Holiday. Now that we like the black, maybe we can concentrate on the white contrast text and make sure it is visible. The white text in the current banner is barely visible.

Also, after the testimonial section, we need a section for meeting the staff. Where we introduce the team (text and photo). I prefer they be highlighted apart from the “doctor”. Let me know if we need to chat.”

Azita updated CC via phone per Justin (MasterCard ending in 1712).

Hello Azita,

I hope you enjoyed your weekend! Based off of your recent feedback, I have updated the design drafts below. Please note the following:

-I included 3 versions with different colored backgrounds to choose from. Since the photos will be changing, it is highly important that we finalize the background colors now because colors are not something we can easily change once the website is developed.
-My personal favorites are either the all black design or the dark gray. The lighter background takes away from the “high-class” feel, however, the lighter background would match better with the daytime photos.

Please let me know if you would like to approve of any of these designs so we can begin developing your website. I understand we are waiting on the professional photos, but to streamline this process, I would like to start development if there are no further changes to the layout or placement of sections.

Hope to hear from you soon!

Sorry was busy with family health issues, didn’t get a chance to look at this. As I mentioned to you in our last conversation, we do realize night and day photos impact the look. We also discussed changing the banner background color to something else besides black to fit the day time mood. That is an easy change once we have the actual photos. But, everything else is OK to copy from the Neil Hadaegh, DDS Thanks, Azita

Here is an example of what the top half of the website would look like with photos of the areas around Palo Alto instead. Please note that it looks and feels a bit different than the Beverly Hills website because of the different images. The images on nhdentistrybeverlyhills.com are taken at night, which gives it more of a “high-class” and sleek feeling. Daytime images (as seen below) take away from the sleekness, however, it still looks good.

I just want to make absolutely sure this is what you want for the new website before proceeding. Please let me know your feedback. Thank you!

Azita spoke with Dr. Heidarian about the design draft, and she mentioned that she previously had not looked at our online portfolio of websites. Once she stumbled onto http://nhdentistrybeverlyhills.com/, she said she wants exactly that. Azita had discussed the major differences from this website compared to the design draft I sent and came to a conclusion that the Dr. wants this design and will be taking professional photos to add.

I will be sending Azita an example of what the top half of the design will look like with an image of Palo Alto, just so they can see what the design would potentially look like before moving forward. Below are some other changes:

-remove association logos
-instead of feat. services, that section will be featuring staff members (add another box to make 5)
-list the services rather than featured in boxes

Azita scheduled a call for Monday @ 2:15pm

Hi Azita,

Here is the 3rd version of the design draft. Thank you!

Hi Azita,

Here is the 2nd version of the design draft. Thank you!

Hello Azita,

Happy Friday! Based off of our discussion I have compiled a few design drafts for your review. I will be sending a few emails to show the different versions. Please take a moment to review these concepts and let me know of any changes you would like to see. Additionally, we want to focus on the layout and colors of the design, as the text and images can be changed at any given time.

A few things to note:
-I included a few different versions to show different colors of blue.
-The mobile version will resize accordingly, and we will be able to see the mobile version in the next step of this process.
-Since I do not have Dr. Heidarian’s photo or bio yet, I have added a placeholder for now.
-I included what the hover effect would look like for the 4 featured services.
-We can change out the photos and text later on, so please only focus on the layout and colors.

Please let me know your feedback, and if you would like to schedule a call, feel free to click the link below:
https://calendly.com/optimized360/calls/

Thank you!

*Dr. Heidarian bought out a practice from Dr. Sarah Nabai
*Azita is the main POC
*Mobile site is VERY important to her
*Existing website is Dr. Nabai’s, but they have login credentials
*Need to transfer drsarahnabai.com from Prosites to us so we can forward

Examples:
http://www.pdsoc.com/ (LIKES: colors, images, menu items, b/w photos, layout, feel; DISLIKES: blue color may be a bit too generic, photos that cater to SoCal, mobile site could be organized better)
http://www.athertondental.com/default.html (LIKES: sophisticated, high-class feel; DISLIKES: layout, too much beige)

LAYOUT
-full width
-sectional
-clean
-mobile needs to be clean and easy to nav

FEEL
-modern
-classy
-sophisticated
-friendly
-soothing

COLORS
-pastel blues
-neutrals (beige & white)
-does not want blue to be too bright/generic
-balance of blue & beige

IMAGES
-all ages
-people smiling looking AT you, not away
-surrounding areas (Half Moon Bay, San Francisco, Stanford…)
-b/w photos for feat. services

CONTENT
-more photos, less text
-use current content

OTHER NOTES
-wants social media icons on top & bottom
-same menu items as http://www.pdsoc.com/
-keep images local to Palo Alto
-include “Meet Our Team” section
-established practice with a tiny office
-likes cursive font

Please copy/paste all content and images from existing site: http://www.drsarahnabai.com/ to the tempsite.

LOGIN CREDENTIALS TO EXISTING SITE
username: drnabai
pw: 1435xx1435

Your Name: Azita Goldman
Desired Domain(s): Heritage Park Dentistry
Do you have an existing Site? Yes
IF yes, please provide login credentials: http://www.drsarahnabai.com/
I was given a access the user name and temp password for accessing the site for now:
User: drnabai
Password: 1435xx1435
go ahead and change password and advise me. Later, we can introduce your firm to prosites and have you take over.
Practice Name: Heritage Park Dentistry
Secondary Title (Dr. Name): Shadi heidarian DDS
Practice Address:
826 Bryant Street
Palo Alto, CA 94301
Practice Telephone: (650) 327.1570
E-mail for Patients: info@drsarahnabai.com
Will you be the decision maker during this process? Yes
Sections:
-Social Media Links
-Featured Services
-Testimonials
-Video
-Contact Form
-Office Map
-Doctor’s Bio
Overall Feel:
-Modern
-Spa-Like
-Simple and Clean
-Visual (Minimum Text)
Please Give us Examples of Websites You Like:
http://www.athertondental.com (mobile site!) but, don’t like the color scheme.

http://myhappybraces.com/ I would tone down the red white blue colors, but still colorful.

Just a note: The external photos of the office, the office interiors are not that pretty to use them. So, People with happy faces maybe the way to go…..

Light or Dark: Light Background (dark text)
Select Colors:
-Combination of bright and neutral colors.
-Bright
-Neutral
Image Types:
-Your Images (Upload or Email)
-People
-Trees/Green
-Flowers/Colorful
Ethnicity: Caucasian
Age Group:
-Children
-Teen
-Adults
-Elderly
Demographic:
-Retired
-Working Class
-Business (ex: downtowns)
-Upscale
-College students
Specialty: same as Existing website list of procedures
Top 3-4 Services: Will advise

Azita scheduled a call for Tuesday @ 10:30am

Hello Dr. Nabai,

We’d like to start your Social Media accounts as soon as possible. If you have Facebook, Twitter, or Google Plus profiles created, please login credentials so that we may update what’s necessary.

BLOG

You have also ordered a monthly blog with us in which we will need 6-12 topics from you. These topics can range from anything about your specialty or otherwise. Please send those topics as soon as possible so that our copywriters can get it started for you. After these topics are received, we will publish an article every month to your website and social media accounts.

Thank you, and we look forward to working with you.

Please create temporary site and include client original content (if any).

Hello Azita,

Welcome to Optimized360!

My name is Desirae and I will be the designer working with you every step of the way, starting from concept to going live! I had a quick meeting with your account rep. this morning to discuss your account and review the notes you initially had.

If you have not already, please take a few minutes to fill out our design questionnaire below. This should give you a better idea of the variety of elements that are featured in an effective design.

URL: https://form.jotform.us/61947943668171

After we gain a better sense of what you are looking for I can start the design process. If it is easier for you to explain this via phone we can schedule a phone interview instead.

Schedule a Call: https://calendly.com/optimized360/calls

I look forward to working on this design with you!

Desirae
desirae.g@optimized360.com

Please create PPC analysis

Palo Alto Dentist – 10 Hours

Sent to Naveed

Please collect blog topics and set up socials as well as BRC

Sent Design Questionnaire

Please make sure the client does not lose any downtime with her existing site and have a back up of her site

Ordered Logo

Client would like to be contacted on Monday

Client would like to see some examples of websites that you like and view it’s mobile version

Very nice client — Azita is investing in this website for her sister in law who is purchasing over a practice. This is a gift to her brother and sister and law – Azita will be the point of contact for the website design