Casa Bella Med Spa, LLC

add these 2 photos to before/after gallery – microblading

From Kristen:
Please turn off adwords starting today till February 7th.

Please stop using the credit card ending in 0084 for the SEM and/or SEO for Casa Bella Med Spa at the end of business today. Kristen will be contacting you to give you her credit card information for the continuation of her online campaign. Please feel free to contact me if you have any questions.

https://www.facebook.com/events/437231583358807?name=Cupid%27s+Chemistry+Class&event_id=437231583358807&view=permalink&id=443958246019474&acontext=%7B%22ref%22%3A%2229%22%2C%22ref_notif_type%22%3A%22admin_plan_mall_activity%22%2C%22action_history%22%3A%22null%22%7D&notif_id=1517017495606889&notif_t=admin_plan_mall_activity&ref=notif
Please post this along with another link for the event on the 12th!

Please post this event to my Facebook page with a little description for people to read about and let them know they can invite friends. Thanks!
– https://www.facebook.com/events/437231583358807??ti=ia

please add at the bottom of promotion “Excluding Botox”

had a conference with john and kristen walking them threw the adwords campaign monetizing keywords and ads for better conversion. Educated them on the campaign performance and what to look for when optimizing everything

http://www.tmz.com/2016/12/28/st-ives-apricot-scrub-face-wash-lawsuit/

https://www.facebook.com/refinery29/videos/1441360919295390/
Please post this video and say “call today to book your dermaplane facial!”

Kristen emailed and wanted to pause adwords from 12/22 to 12/2.

Kristen emailed and wanted to pause adwords from 12/22 to 1/2.

“Can we turn off ad words on Sundays for Casa Bella? Thanks”

Please email John confirmation once completed.

On this page: http://casabellamedspa.com/gallery/

Add attached before/after photos with this description below the before/after photos:
Results after one syringe of Juvederm. Most people are scared to do a full syringe because they think it will look unnatural. This patient used a full syringe and it gave her the perfect natural pour and filled in her top lip and the fine lines on the bottom lip.

https://www.facebook.com/refinery29/videos/10156164022832922/

“I’m visiting Kristen in Denver and googled microblading. There were three paid ads. Casa Bella was number one. The other two had a phone number to click on Casa Bella did not. Would you recommend enabling that option for Kristen’s site?

Sent from Yahoo Mail for iPhone”

1. Add text to homepage & FB – * For appointments, we will ask for your credit card information. If you do not make it to your scheduled appointment or cancel within 24 hours of appointment time, you will be charged for half of the service fee scheduled on the day of appointment.

“The number of clicks in th adwords campaign has dropped dramatically. Can you check on that? Thanks ” – John

Chan, can you see to validify what he’s saying? and lmk. Thx. I’ve bcc’d you in my response letting him know that we are constantly monitoring and adjusting but will fwd this to marketing to look into.

Please contact regarding the web adjustments per her request below. You can ignore the keyword comment, a task was setup for marketing already

Chan, just take care of the AD comment request. LMK when done.

“Hi Danny, we would like to add permanent makeup and permanent makeup denver to the adwords. Also, I would like to schedule a phone call about an adjustment to the website, thanks.

Sent from my iPhone”

– https://www.facebook.com/refinery29/videos/10156059005847922/

– https://www.carolinehirons.com/2017/10/cetaphil-coconut-oil-not-healthy-skin-make.html

CETAPHIL AND COCONUT OIL DO NOT MAKE A HEALTHY SKIN

“Please post this video educating people about the danger of counterfeit skinceuticals products https://www.facebook.com/SkinCeuticals/videos/10155651098518503/

Sent from my iPhone”

Come one, come all! Help donate to a beautiful cause, listen to some cool jamz, and possibly score some fun swag or treatments! (hint: Casa Bella Med Spa is raffling a service to one lucky winner!) let’s all come together to help out Puerto Rico! See you there!

(This is the text I would like on Facebook for this event!)
https://www.facebook.com/events/154516738481737??ti=ia

“I think something happened with google. I just had a client tell me that she was trying to call simply injectables and it directed to my number.
Sent from my iPhone”

Chan, can you take a look and reply back to her? Thanks.

“https://www.dropbox.com/s/xi2smcy9elnntc9/limelightskincare%20copy.mp4?dl=0
Did this one work?

Sent from my iPhone

On Oct 17, 2017, at 11:27 AM, john carbone wrote:

Can see video but no sound

Sent from Yahoo Mail for iPhone

On Tuesday, October 17, 2017, 1:05 PM, Kristen Carbone wrote:

Please post this video on my fb and website about limelight. This is my friend and fellow limelight distributor, Stephanie Klasse.

Sent from my iPhone

Begin forwarded message:
”

“Come one, come all! Help donate to a beautiful cause, listen to some cool jamz, and possibly score some fun swag or treatments! (hint: Casa Bella Med Spa is raffling a service to one lucky winner!) let’s all come together to help out Puerto Rico! See you there!
(This is the text I would like on Facebook for this event!)
https://www.facebook.com/events/154516738481737??ti=ia
Thanks!
Sent from my iPhone”

John called at scheduled time regarding the campaign that was adjusted about a week ago increasign from $400 to $2,000. He noticed that the campaign had only about $240 worth of click in the 1 week it started and why its not at $500. Also stated that the # of clicks dropped from the 1st few days.

John just simply doesn’t understand which I’ve reiterated many times. With this “complaint” here, i told him yes it is avg of $500 a week but it does not mean that it will be, it could be $700 this week and next week $200 but the goal is to keep you at the budget of $2,000 which it will not go over. We make adjustments as the weeks go by in the month and adjust it by increasing or decreasing based on the rate of the cost. The # of clicks does not translate into the cost as well which i told him cause it will fluctuate. Told him wouldn’t he want more clicks and less of the $2k? he understood now but i know he will continue in the future asking.

Client likes to quetsion and complain and had repeated again today told if that if it doesn’t work, just pause it. We have no reason to want it to work for him. Told him that if this time of the year, it doesn’t work, the maybe this type of marketing is not effective in his area. Told him that not all specialty + city are the same for marketing. A med spa in miami doing ppc can be more effective than in his area and vs versa. He understood. Convo ended good which he understood cause i kept pushing him back with each complaint.

Increased campaign edits.

— https://www.newbeauty.com/blog/dailybeauty/8787-the-best-skin-care-ingredients-for-your-40s/

Chan, Kristen confirmed to go ahead with the $2,000 ppc mgmt proposed increased from $400. All those changes, they have approved on the site. Also, adjust their monthly ppc mgmt from $199 to $99/m. Keep the current billign with OPT360 the same (same credit card that is there), only update the PPC card used on file to her fathers. LMK when all of this is done:

“Card would be under John carbone and the number is 4154177871640084 exp. 2/22 sec. 518 zip. 27603…go ahead and place all payments on this card for a few months till the ball is rolling. Thanks!

Sent from my iPhone”

Chan, please send invite to John: johncarbone53@gmail.com

I need to schedule a phone call about the correction on my website. All of the articles that I send also need to be added to the website and Facebook, please. Also, please add a link to my limelight website on my Facebook page.

On the Homepage, add 2 Floating buttons on the left: “Request An Appointment” link to Contact us page & “Our 5-Star Facebook Reviews” linked to https://www.facebook.com/casabellamedspa/ (in a new tab). Have the box rectangular squarish with each in 2 rows of text. Reference tysondental.com for example.

Inner pages, add floating button on the RIGHT hand side “Request An Appointment” link to Contact us page

From Email:
Please go ahead with whatever makes it easier to access the website

cell – 386-214-2373

To Whom it May Concern,

This was supposed to be a business that knew how to grow a med spa, was known for it, and with said reputation, hired under that premise. If this claim held up, your team would know that filler and juvederm were the same, and I have been trying to explain the concept via phone calls and emails for over a month,. This makes my business appear incompetent, not of value, and inexperienced when it comes to a very expensive service. I’m extremely upset with this. Please understand that your team is on our last thread, and we are ready to seek other options.

There are still some corrections needed for the website that I have been asking to be corrected. Fillers and juv are the same thing, and it looks redundant and unprofessional to have both explanations on there. Please fix asap

———- Forwarded message ———-
From: Chandra T. at Optimized360
Date: Mon, Sep 25, 2017 at 10:00 AM
Subject: Fwd: Optimized360: Adwords
To: “Danny N. | Optimized360”

Hi Danny,

This is the original campaign activation email Justin sent on 7/25/17. On 9/1/17 additional keywords were added per her request (microneedling denver & Rejuvapen). There are promotions and forms on her landing pages and all of the search terms are relevant.

Some of the ads are approved “limited” due to Google’s AdWords policy (restricted drug terms and medical content) regarding “botox” and “juvederm” but she is still using up the allotted budget regardless.

Clicks Impressions Avg Position
July 25 – August 24 138 2,211 1.3
August 25 – September 24 93 2,405 1.4

Chandra T.

Optimized360
Internet Marketing for Doctors
3990 Westerly Place Ste. 200 | Newport Beach, CA 92660
800.997.9368 | www.Optimized360.com

———- Forwarded message ———-
From: Chandra T. at Optimized360
Date: Tue, Jul 25, 2017 at 2:58 PM
Subject: Optimized360: Adwords
To: “Justin N. | OptimiZed360”

Hello Justin,

The managed Adwords campaign of $400/m has been created for Kristen, casabellamedspa.com (charged and activated). I did 5 ad groups (denver, facials, makeup, microblading, and microneedling), we will add an injectables one once the home page link is updated. Let me know if you need any adjustments. Thank you!

Coverage: 4 miles around the office address of 403 16th Street, Suite 300, Unit 37, Denver, CO 80202

Top Medical Spa in Denver CO
New Patient Special Offers
www.casabellamedspa.com
Enhance Your Natural Beauty with Our Advanced & Affordable Treatments. Call Now!

Casa Bella Med Spa
Laser Skin Treatment
www.casabellamedspa.com/Facials
Quick & Effective Laser Treatment. Anti-Aging, Younger Looking Skin. Call Today!

Top Rated Denver Makeup Artist
Enhance Your Beauty Today
www.casabellamedspa.com/Makeup
Specializing in Bridal, Editorial, Or Any Special Event Makeup. Visit Us Today!

Casa Bella Medical Spa
Permanent Makeup Specialists
casabellamedspa.com/Microblading
Want Fuller Natural Looking Eyebrows? Then Microblading Is For You! Call Today!

Top Med Spa in Denver CO
Microneedling Specialists
casabellamedspa.com/microneedling
Advanced & Affordable Medical Healthy Spa in Denver CO. Call Us for More Info!

Keywords and variants

medspa
microneedling
microblading
permanent makeup
professional makeup
facial rejuvenation

On this page/category: http://casabellamedspa.com/category/articles/

Add this video to video account:
https://www.dropbox.com/s/alsa4emyd6brw7b/casabella_microvideo.mp4?dl=0

Create new article, add the video with this text:
When microbladed brows look this good, it’s not going out of style.

For featured image, add a screenshot of video without the Play button visible.

Had a scheduled call with John (dad) and Kristin. Belinda had tried handling the initial discussion yesterday as it was brought up after design questions. Belinda gave me a rundown of the phone call she had with John who was comparing PPC he did/doing for his plumbing business questioning CTR comparison to his (his: 1% & ours 4%) but he gets more calls. He says he spends A LOT more. Also was told that Kristin would be “guaranteed” a certain amount of patients.

Paige’s client and was handled by Justin in the initial issue back then with PPC budget. They are currently MGMT.

John basically gave me a quick rundown of the convo yest and i had told him that i am aware. I clarified with him regarding the CTR why ours is 4% and his is 1%. He understood after i told him he gets a lot more traffic with a larger budget and this huge # will yield a lower percentage. Also proved a point that we don’t go with quanity keywords like he would which will/can attract unnecessary or irrelevent clicks. Also pointed out his industry and healthcare are 2 different types so the audiences are different so it is approached differently.

He said that he called and spoke to “someone” asking them what budget is needed if he wanted “x” # of patients each month and was told $400 (current budget). I told him that we never tell our clients or guarantee them a certain # of patients with any budget. What we guarantee is exposure which is the sole purpose of the campaign. Secondly, $400 for denver is not anywhere close to enough.

I told them i understand their concerns and that was told a certain thing. I told him that i will look into it to get the full story with whoever it was which was Justin but told him that i am 100% sure he would not have made any guarantees. This is possiblly told by Paige at the time of presentation of the web/marketing package.

Told them that even if they had a budget of $2,000 or $5000, we still will not say any “guarantees”. Told him what the purpose of the PPC was and how its mgmt they are doing so there’s no reason for us to not try to make it work. I told them that what I will do is to look at their campaign (keywords, ad, landing page, clicks, impressions) since it started about 2 months ago to evaluate and make recommendations on adjusting it but told them for sure they will need to increase the budget.

I also tried to manage their expectations that even all this and with an increase budget, it still won’t guarantee anything so they would understand. It is possible for her targeted audience, this marketing is not effective but to resort to other ones such as direct mail. I brought up some ideas restructing the campaign is to have more effective landing pages with promos especially with the holidays coming up which will have a lot of searchers this time of the year which is a great test if it PPC is effective in her area.

Overall, they really appreciate it and understand everything I had pointed out to them so far with regards to their expectation now and even after my recommendations once we increase their ppc budget.

Told them i will get back to them early next week with my recommendations and they decide if they want to increase it.

Create new post for articles category: http://casabellamedspa.com/category/articles/

Please post attached picture with this text:

To avoid dryness associated with retinoid use, apply Triple Restore 2:4:2 – proven to help shorten the retinol adjustment period to one week. Visit your skincare professional to learn more!

Chan, can you send me the stats and details of the campaign since it first started about 2-3 months ago. I didn’t deal with this ppc so I don’t know anything about the setup (keywords, ad desc, landing pages)… basically info as if you sent to me at the time of setup that i will email to them the AD Activation. Give me clicks/impressions/avg ranking as well.

I need to evaluate and see what needs to be done to improve it and also recommendations for them based on this to increase budget if we are to finetune the campaign. I need by next Monday to buy me time (told client that by end of the day next Monday)

Please post this as an article on the website and on Facebook, thank you! https://www.qzzr.com/c/quiz/169699/a90ab5c0-ffc0-40fa-a4ba-56a325b3e4b9

Kristin requested to add this photo with caption. Crop out text in screenshot.

“I’ve always had a passion for skincare, and when people compliment me on my skin, I give credit to @skinceuticals. I’ve been loyal to C E Ferulic for 10 years; after trying hundreds of serums, I still haven’t found one that’s tempted me to switch! Have you tried anything from the line?”

@beauty411

1. Complaining that requests are being made weeks ago and they are still not done. IF done, done improperly. One example was her telephone number.

2. Marketing Campaign — bigger issue. John (the father) thinks that his $400 budget will equal to 20 phone calls. Told him never in our company have we connected a monetary number to x amount of results. We simply cannot gaurantee anything beyond the ad showing up. John said he’s done adwords before and when he spends 20k, an x amount of calls comes in. When he feels overwhelmed then he would reduce the budget. I gave them ball park number Los Angeles clients spend more than 10k a month for the results they’re comfortable with. Asked him who gave him those numbers and they said Justin. I told them the campaign is to make the ad appear, then we’ve done our job. Anything thereafter has too many factors.

Overall, they seem to want to work with us but they want more guidance instead of an on-demand approach. I told them I’d have to look into everything that is said so that we can present information for them to make a better decision.

Phone Call Scheduled Thursday at 1230pm.

Add a FB Review Button & contact form to promo page.

Can you connect the keywords from the Ad Campaign to some of these landing pages:

casabellamedspa.com/microneedling/
casabellamedspa.com/botox-2-2/
casabellamedspa.com/juvederm/
casabellamedspa.com/professional-makeup/

Mobile site on homepage – reduce size of photo so it matches inner page photos. Lady’s face needs to be visible.

1. Header next to hamburger menu – Make phone number display this:
Make sure numbers are lined up properly.

CALL 303-968-7394
TEXT 386-214-2373

2. Footer – make phone number display this (all should be in one line):

403 16th Street, Suite 300, Unit 37, Denver, CO 80202 | call. 303-968-7394 | text. 386-214-2373 | email. casabellamedspa@gmail.com

01.) Add the LimeLight by Alcone logo to the left of the Shop For Products button.
02.) Update the Shop For Products button to the following link:
(https://www.limelightbyalcone.com/KristenCarbone/party/79871)
03.) Add the following description to the right of the logo
and on top of the Shop For Products button.
“Purchase the new line of LimeLight by Alcone products here!”
04.) Add reviews from their Facebook business page to the Testimonials page. Please remove any duplicate reviews and keep the style of the reviews intact.
– Facebook Page: https://www.facebook.com/pg/casabellamedspa/reviews/
– Testimonials Page: http://casabellamedspa.com/testimonials/

/* Quoted 1 – 3 business days to complete. Please provide an update for Kristen and John once completed. */

Kristen requested that this link is posted to social media.

Description: We are excited to add a new line of LimeLight by Alcone products to Casa Bella Med Spa!

http://www.cosmeticsdesign.com/Brand-Innovation/LimeLight-by-Alcone-This-is-where-beauty-is-going

/* Quoted 1 – 3 business days to complete. */

She wants to make corrections to the pages you have been editing.

The display is still incorrect for the limelight. It makes it seem like those are the only products that I sell. Could we talk over the phone about this?

Sent from my iPhone

Homepage > Peace & relaxation section.

Brands we use – under the 4 logos, add a button labeled “Shop for Products”

Link to this in separate window: https://www.limelightbyalcone.com/KristenCarbone/party/79871

https://www.limelightbyalcone.com/KristenCarbone/party/79871 Justin, can you have the limelight link on my website redirected to this link? This will be changing each month, thank you!
Sent from my iPad

On these pages:
casabellamedspa.com/microneedling/
casabellamedspa.com/botox-2-2/
casabellamedspa.com/juvederm/
DONE – casabellamedspa.com/professional-makeup/

Add a FB Review Button – link to FB reviews page
Add Promo Coupon & Contact Form

ORIGINAL TICKET:

Please create:
– a Facebook Review Button (link to facebook review page)
— if you can somehow get the reviews onto this page like how it looks on Facebook, that would be preferred
– Add Promotional Coupon
– Add Contact Form

on the follow pages:

Microneedle
Rejuvapen
Botox
Juvederm
Professional Make Up

Please let me know once it is completed – need to alert Chandra to set the marketing landing pages.

Please write a post about the new makeup line that I’m carrying for retail and using for my makeup applications. Think link for it with all of the information is on the website.

“The first post about limelight is just to announce that o have added this makeup and botanical skincare line to the business. I will send other articles to post later”.

New link for the makeup. Sorry, this is the official one.
http://www.limelightbyalcone.com/KristenCarbone

Remove:
— make up by itself
— laser skin
— laser face

Add:
— Micro Needle
— Micro Needle Denver
— Rejuvapen

I will discuss with you soon about setting the adds to a specific landing page

Please add facebook reviews to her site.

I will give you more specific directions there after.

Client would also like to update their promotion to say:

“50 dollars off first treatment for new patients. 30 dollars off for every 3 referrals.”

Post on Monday 8/28

Share this link on all social media accounts.

https://www.wellandgood.com/good-looks/cetaphil-why-the-popular-cleanser-isnt-doing-your-skin-any-favors/

Provide a one / two sentence description regarding Cetaphil.

/* Quoted 1 – 3 business days to complete. Please provide a status update for Kristen AND John once completed. */

Share this video on all social media accounts.

URL: https://www.facebook.com/refinery29/videos/10155799217482922/

Provide a one / two sentence description regarding the authenticity of beauty products and that you should buy from a SkinCeuticals representative or a spa.

/* Quoted 1 – 3 business days to complete. Please provide an update for Kristen AND John once completed. */

kmcarbone87@gmail.com
and if possible: johncarbone53@gmail.com

Please arrange the featured services based on the following.

01.) Tablet View: 2 Rows by 2 Columns (col-6 per service)
02.) Mobile View: 4 Rows by 1 Column (col-12 per service)

Please post each link individually with a one/two sentence description on all social media accounts.

01.) SkinCeuticals Phloretin CF®
URL: http://www.skinceuticals.com/phloretin-cf-635494328004.html
02.) SkinCeuticals Hyaluronic Acid Serums
URL: http://www.skinceuticals.com/hyaluronic-acid-serum
03.) Rejuvapen Micro Needling Device
URL: https://www.youtube.com/watch?v=K-oft9Vbe6M

/* Please provide a status update for Kristen AND John once completed.