“They said it was fully customized from scratch, not template. Here is their proposal:
From: Benjamin Geier
Date: June 23, 2017 at 10:59:35 AM PDT
To: kyle.takahashi@gmail.com
Subject: Roya.com
Hi Kyle,
Thank you for spending such a good amount of your morning with me on the phone. After learning more about the practice and your specific needs, I am confident that my team can put together a successful strategy that will meet and exceed these goals.
I appreciate your candor in regards to the other companies you are looking into and I have taken their product, marketing services, and pricing into consideration in order to make this a easy decision for you and Dr. Todd.
As I showed you, all of our websites are mobile-responsive and custom built to the specific vision and needs of each practice. There is no secret to what we do here at Roya.com, we simply follow Google’s Webmaster Guidelines and are rewarded with higher visibility for our compliance.
After doing some more research in your specific market, I can safely say that your local online competition is missing the mark in many aspects of a successful online strategy. From using ‘Duplicate’ or ‘Canned’ content, to having structural issues such as incorrect Page Titles or inconsistent Meta Tags (the text that describes the page of content to the search engines. Visible under a result when you do a search.) A good way that I initially gauge a market’s overall online competition and their competency is by doing a search and if another online resource such as Yelp populates on top, opportunity is huge. This communicates that Google is not finding a good source of information and is resorting to another source to fulfill the search request.
You had mentioned that Optimized360 is offering you “exclusivity,” but after doing a quick search in your area, I found that Smile Solutions uses them for their online strategy. They have duplicate content and structurally are not optimized to be found online.
My promise to you is that I will always take a consultative approach to everything we discuss with your online strategy. I am confident that you can better allocate the funds that you are currently giving to Yelp, as you have many other resources for Positive Reviews.
Your success online translates to my success and our long term business relationship, which is why I will encourage you to make decisions that have specific goals in mind with calculated steps in order to get there.
Below is the strategy that I feel confident can get your practice to start being found online and bringing in more fee-for-service cases. I included 4 pages of content to begin, but will always say more pages are better, as it will help us to become a better resource in the eyes of Search Engines. To be competitive and accommodate your needs, I was able to get it approved to split the initial payment; 1/2 upon signing, 1/2 once site has been approved and goes live.
Custom Website Design $2,000 one time fee – (List is $5,000)
· Custom Mobile Responsive Website Design
· Professional On-boarding team
· Domain Registration / Renewal
· Social Media Integration
· 20 Pages of Complimentary Content Migration
Custom Content Authored to Dr. Todd Yerondopoulos $250 / page x 4 (includes SEO integration)
1. Restorative Dentistry
2. Dental Crowns (CEREC Same Day)
3. Cosmetic Dentistry
4. Porcelain Veneers
Platform Software License $100 / mo (with 12 month commitment)
· Proprietary Content Management System (Canvas CRM)
· Cloud hosting (We host on the servers as Amazon)
· Custom Blogging System
· Call Tracking Technology
· Included 600 minutes of Call Tracking
· SMS/Text Lead Capture
· Google Analytics Integration
· Phone & Email Support
Local SEO $300 / mo (with 12 month commitment)
· Google Map Submission
· On-site Local SEO Configuration
· NAP Citation Building
· Local Search Google+ Business Page Creation
· Google+ Monitoring and Customization
Once again, thank you for spending some time with me. As you review my proposal, please let me know if you have any questions. I look forward to speaking again on Wednesday, if I have not heard from you sooner.
—
Best Regards,
Ben Geier
Marketing Consultant”
my response below:
Kyle,
Thank you for sending this over.
What you are looking at basically is $3,000 for the website which is $2,000 for Web Development + $1,000 (4 custom content pages $250). Please make note once again that it is “CUSTOM DESIGN” not “CUSTOM from SCRATCH”.
Generally, Custom Design means it is customizing off of another theme. Another important question to ask them is doing you OWN the site which means if let’s say your contract is over or if you stop paying them… are you allowed to take the entire website and have it hosted on your own or elsewhere. Please ask them that which is very important.
As far as EXCLUSIVITY, Ben had pointed out 1 of our clients in Pleasanton which is where you are located. I believe he is confusing you with what I mean by EXCLUSIVITY. EXCLUSIVITY does not mean we only take on 1 client per city…. what it means is that your DESIGN which is custom from scratch designed specifically for you and your practice is exclusive to you. No other doctors ANYWHERE in the US or WORLD is allowed to use your design. If a doctor asks to use your design, we do not allow that.
With regards to their “local SEO”, it is $300/m and they are requiring that you commit to 1 year which equates to $3,600 in addition. This is how a lot of these companies makeup/compensate the cost and indirectly make you sign contracts.
The quote I had given you comes with 10 Custom Content Pages vs their 4 pages. Even if you want more custom content pages in the future with us, it is only $100 per page vs theirs which is $250. The content is written with an SEO purpose to optimize that specific search term on that page.
Hope all this clarifies your question and comparison, Kyle. If you are really considering working with us, the BEST I can do is to waive your monthly fee of $79/m for 6 months which is close to $500 savings. As a reminder, there is no contract (month to month contracts). Trust me, avoid signing any type of commitment which is what they are trying to make you do with the SEO program. Any SEO or Marketing, in general, should ALWAYS be on a month to month basis.
Google+ Business Reviews: We are 5-star with over 175 reviews from actual clients. click here – We provide this link to all our visitors to see. With Roya, they don’t even have one online which means they either deactivated the listing (due to bad reviews) or they know they run a high risk of getting negative reviews. As you can see, we expose ourselves out there to get negative reviews by doing this but we are confident in our work, support, communication, & overall client satisfaction. Considering that it is a Web and Marketing company that deals with Google Listings for their clients as part of their $300/m SEO Service, they themselves don’t even have one. I am not trying to bad mouth them but these are the facts that I want to point out.
Thank you and hope to hear back from you with any feedbacks.
Ticket has been completed. Closing ticket.
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