Today's Smile

Hello Dr. McCutchen,

Unfortunately, this is a bug on Facebook’s end. They control the options to show pictures or not.

Usually what Facebook does is that they research the URL you’ve posted and tries to pull any photos on that webpage. As you can see, you home page has many pictures to choose from but Facebook makes the decision to show or not.

I’ve copied + pasted a code directly from client’s demandforce account. Saved a JS file on her website and used your shortcode on the contact page. It’s currently not showing up. can you take a look into this and let me know what was wrong?

Demandforce Login

Login Todayssmile6565@gmail.com
Password Smile6565!

*file is saved in their theme folder.

Called Daniel, LM for him to reconnect on the SEO which I had previously quoted him at $200/m. Site is live since last week.

They are currently #5 organically which i saw back then prior to makeover but he wasn’t aware. It was expected bc this area is not competitive at all. SEnt him a f/u email letting him know i had called and also when he is available to discuss.

1. Please add domain(s) to statuscake.com
2. Complete 301 Redirects

Welcome to Today’s Smile

http://www.todayssmile.net/about.htm
http://www.todayssmile.net/biostaff.htm
http://www.todayssmile.net/appt2.htm
http://www.todayssmile.net/reviews.htm
http://www.todayssmile.net/cerec.htm
http://www.todayssmile.net/implants.htm
http://www.todayssmile.net/cosmetic.htm
http://www.todayssmile.net/bleaching.htm
http://www.todayssmile.net/ortho.htm
http://www.todayssmile.net/healthygums.htm
http://www.todayssmile.net/latest.htm
http://www.todayssmile.net/topics.htm
http://www.todayssmile.net/map.htm
http://www.todayssmile.net/insurance.htm
http://www.todayssmile.net/contact.htm
http://www.todayssmile.net/newpt.htm
http://www.todayssmile.net/privacy.htm
http://www.todayssmile.net/CEREC.pdf
http://www.todayssmile.net/crowns.htm
http://www.todayssmile.net/bridges.htm
http://www.todayssmile.net/dentures.htm
http://www.todayssmile.net/bonding.htm
http://www.todayssmile.net/shaping.htm
http://www.todayssmile.net/veneers.htm
http://www.todayssmile.net/fillings.htm
http://www.todayssmile.net/brokenchipped.htm
http://www.todayssmile.net/discolored.htm
http://www.todayssmile.net/accidents.htm
http://www.todayssmile.net/rootcanal.htm
http://www.todayssmile.net/sensitivity.htm
http://www.todayssmile.net/cavities.htm
http://www.todayssmile.net/jaw.htm
http://www.todayssmile.net/worn.htm
http://www.todayssmile.net/thumbsucking.htm
http://www.todayssmile.net/gumdisease.htm
http://www.todayssmile.net/bleedgums.htm
http://www.todayssmile.net/gumtreat.htm
http://www.todayssmile.net/xrays.htm
http://www.todayssmile.net/hemirootamp.htm
http://www.todayssmile.net/abscessed.htm
http://www.todayssmile.net/impacted.htm
http://www.todayssmile.net/allergies.htm
http://www.todayssmile.net/sterilization.htm
http://www.todayssmile.net/anesthesia.htm
http://www.todayssmile.net/internal.htm
http://www.todayssmile.net/ankylosis.htm
http://www.todayssmile.net/dentureprobs.htm
http://www.todayssmile.net/loose.htm
http://www.todayssmile.net/malocclusion.htm
http://www.todayssmile.net/btr.htm
http://www.todayssmile.net/nightguard.htm
http://www.todayssmile.net/grinding.htm
http://www.todayssmile.net/pdr.htm
http://www.todayssmile.net/cleaning.htm
http://www.todayssmile.net/invisalign.htm
http://www.todayssmile.net/cracked.htm
http://www.todayssmile.net/retreat.htm
http://www.todayssmile.net/crownlengthen.htm
http://www.todayssmile.net/sealants.htm
http://www.todayssmile.net/spacemaintainer.htm
http://www.todayssmile.net/babybottle.htm
http://www.todayssmile.net/sportsguard.htm
http://www.todayssmile.net/extractions.htm
http://www.todayssmile.net/fluoride.htm
http://www.todayssmile.net/tonguethrusting.htm
http://www.todayssmile.net/frenectomy.htm
http://www.todayssmile.net/fullrecon.htm
http://www.todayssmile.net/gumcontouring.htm
http://www.todayssmile.net/gumpain.htm
http://www.todayssmile.net/privacy2_2013.pdf
http://www.todayssmile.net/WelcomeForm2012.pdf
http://www.todayssmile.net/PostRootCanal.pdf
http://www.todayssmile.net/PostExtract.pdf
http://www.todayssmile.net/PrivacyPractices2012.pdf
http://www.todayssmile.net/privacy2.pdf
http://www.todayssmile.net/cavity2.htm

3. Setup Analytics & Reporting

Hello Dr. McCutchen & Daniel,

Congratulations! Your website is live and accessible to the public.

Please take a look at your initial website and let us know of any questions you might have. You can submit a ticket by going to your dashboard and filling out the form.

URL: http://todayssmile.net

If you would like to make changes to the website in the future, you may always log in by going to the bottom of your website and clicking “Login.” We welcome any questions regarding the website editor.

If you can also leave a review for me and your account consultant Danny on Google, that would be much appreciated!

Thank you!

Jan
jan.s@optimized360.com

Candace from Dental WebSmith, Inc.
nocavity@dentalwebsmith.com
1-800-606-6422

All timestamps for go live reminders.

Login Todayssmile6565@gmail.com
Password Smile6565!

Home page

01.) Remove Slide #2 – #5.
02.) Move Featured Service: Dental Implants to the middle.
03.) Update image for Featured Service: Orthodontics with #377970100 on ShutterStock.

URL: https://www.shutterstock.com/image-photo/beautiful-young-blond-smiling-woman-clean-377970100

04.) Add the following statement as the first sentence of “What Makes Today’s Smile Different” section as its OWN LINE.

“We are proud to have served New Braunfels for 36 years to the beginning of the statement.”

05.) Update all images on the Home page accordingly.

Sections:
– Hero Slider: Use Slide #1.
– What Makes Today’s Smile Different: Use “todayssmile-47.jpg” in Dropbox.
– Featured Services: Use “IMG_7919.jpg” in Dropbox.
– Stories from Our Patients: Keep as is.
– Footer: Use “todayssmile-54.jpg” in Dropbox.

About Us page

01.) Add Paige’s bio

“Paige, one of our Registered Dental Hygienists, is originally from Sheridan, Wyoming. Her and her husband Bryan have a French bulldog named Lola and a cat named Dennis. Paige loves being outdoors hiking or fishing, spending time with family, and going to the gym. Paige is excited to work with you and your family to continue working on your oral health. She loves meeting new people and looks forward to visiting with her patients.”

02.) Edit Alie’s bio on the About Us page.
– Change the second to last sentence to “Alie lives here with her husband John.”

03.) Update image for Dr. McCutchen to “sarah-mccutchen-new.jpg”. Image is provided via attachment and it labeled accordingly.
04.) Update image for Marina to “todayssmile-32.jpg”. Image is provided via attachment and it labeled accordingly.
05.) Add Shelby’s bio

“Shelby is a New Braunfels transplant, moving here in 2017 with her husband Jeff and their cat named Peaches. She is loving the Hill Country! Shelby enjoys floating the river, reading and cooking. Shelby loves visiting with patients and helping with their administrative needs. She will greet you in the front office, help with appointments, and is great with helping our patients maximize their insurance benefits.”

06.) Add Blair’s bio

“Blair is a New Braunfels native and has lived here for 23 years. Her and her husband Logan, have two sweet boys, Kane 3 years old and Kolton 1 year old, she is a busy momma! Blair received her RDA in 2014 and has loved the interaction and patient care. She enjoys playing sand volleyball and camping with her family.”

Office page

01.) Add payment portal button after CareCredit. Refer to the code provided below in the References section.

Services page

01.) Move Adult Orthodontics underneath Invisalign under Orthodontics on the Services page.

Contact Us page

01.) Add image “todayssmile-70.jpg” to the top of the Contact Us page.

Other Revisions

01.) Update ALL google+ icons to be linked to the following down below.

https://www.google.com/maps/place/Today’s+Smile+Family+Dental+Center/@29.7243614,-98.0991623,17z/data=!3m1!4b1!4m7!3m6!1s0x0:0xaf6f47149b1efee!8m2!3d29.7243614!4d-98.0969736!9m1!1b1

02.) Add payment portal button in the “Footer” section after Dr. McCutchen. Refer to the code provided below in the References section.

References

Payment Portal

HTML Code:

Button Link:
https://quickclick.com/cart/cart.php?action=show_information&internal_key=db186cb78508658f1ad938fa12ba1d8b&internal_timestamp=1501689755&tid=4237cd003c720cb876071d17ceddbbd9

Dropbox Link

https://www.dropbox.com/sh/b4j7s4w7pjbdxd9/AAAN6Uzvr-2e-BB4uIIbUk0wa?dl=0

/* Quoted one BUSINESS week to complete. Please provide an update for Dr. McCutchen once completed. */

– Please add the option “Implants and Orthodontics” under the Services Requested section on the form on the “Contact Us” page.

-Please add one hour intervals under the Time section on the form on the “Contact Us” page. (ex. 9:00 AM, 10:00 AM, …, 4:00 PM)

sarahmccutchen.360sites.net/contact-us/

On this page, create screenshot for map. erase “Comal Dental”
Add image to page and link to google map.

Dr. Fwd the report to me from other company for last month. (see attached pdf and my screenshot)

“Dr. McCutchen,
Hope you had a great weekend!

I just reviewed the report and this is my assessment…

A lot of these keywords that are being used are not relevant because all of them has the word “TX” added to the search terms.

For example, “dentist new braunfels tx”. Every keyword typed in Google search will yield a different ranking. If you add more keyword to the phrase, it is more of an exact match which is like a filter.

That result above shows that you’re you’re #3 on their report vs #8 for “dentist new braunfels”. (see attached screenshot of my search).

Point here is, patients have to type in the word “tx” at the end to show #3 result and in reality, will patients actually put in “TX” knowing that they are in “TX”? Patients will type in “dental implants” or “dentist” or “dentist in new braunfels” or “new braunfels dentist” . You want to target search terms that prospective patients would actually type in.

is this the company that you’re paying separately for SEO? If so, how much are you paying them if it justifies continuing the work?

Overall, once your site is live with the new design, content, coding, etc…. Google will re-index your site within 30 days of launch which will rerank all the search terms on your site. From there, we can then see if you need to continue paying them separately or not. SEO is effective but it needs to be done correctly targeting correct keywords that have high search volume. We can either take over the SEO part of it for the OFF-SITE part if needed.

Thank you and hope this helps! Feel free to let me know if you’d like further clarification, Dr. McCutchen.”

01.) Add/Update staff bios

– Blair

“Blair is a New Braunfels native and has lived here for 23 years. Her and her husband Logan, have two sweet boys, Kane 3 years old and Kolton 1 year old, she is a busy momma! Blair received her RDA in 2014 and has loved the interaction and patient care. She enjoys playing sand volleyball and camping with her family.”

– Shelby

“Shelby is a New Braunfels transplant, moving here in 2017 with her husband Jeff and their cat named Peaches. She is loving the Hill Country! Shelby enjoys floating the river, reading and cooking. Shelby loves visiting with patients and helping with their administrative needs. She will greet you in the front office, help with appointments, and is great with helping our patients maximize their insurance benefits.”

– Update Dr. Furney’s bio

Change the second sentence to the following down below.

“My husband Steve and I are the proud parents of three children; Tyler, Daniel and Sarah, daughter-in-laws Lisa and Emily, and son-in-law Daniel, granddaughters, Reagan, Hannah, Maybrie, Brooke and Myla, and grandsons Ryan, Jacob and Major, twins Austin and Andrew. Yes, that’s 10 grand babies! We are very blessed.”

– Update Dr. McCutchen’s bio

“Hi. I’m Dr. Sarah McCutchen! As a life long resident of New Braunfels, I love practicing dentistry in my hometown. My husband Daniel grew up in Norman, Oklahoma. We have two daughters Maybrie and Myla, and a son, Major. We love living in the Hill Country and enjoy the outdoors hiking, swimming and exploring at the river with our kids.

Some of you might know me as Dr. Furney’s daughter. I graduated from Texas A&M University (Whoop!) with a degree in Biology and then attended the University of Texas Health Science Center Dental School in San Antonio. I am a member of the American Dental Association, Texas Dental Association, Academy of General Dentistry, and the American Academy of Implant Dentistry. I frequently enjoy continuing education courses and love using my skills to provide you the best dental care possible with the most up-to-date technology available. I will listen to your concerns, and together we will give you the smile you desire.”

– Update Dr. Verona’s Bio

Please remove the third sentence: “I am very excited to join the Today’s Smile Team.”

02.) Add the following images of the doctors’ families to their respective areas.

/* I have attached the following images to this task. */

Called Dr. McCutchen (Sarah) per her scheduled call. She had questions cause her current company was pointing out keywords and all the other things that they’ve done to the site which will endanger them lose ranking, told her but she already knew it was their last effort to keep them. She also brought up some other local company doing their SEO and if she should continue and how that effects what we have done and if we need to coordinate with them.

Told her it depends, advise she send over exactly what they are doing so i can see what she’s paying and what they are doing justify the work and if its valid. SHe said she got ar ecent report so she will fwd to me to review.

Overall, gave her an overview of how ONSITE and OFFSITE SEO works. On-Site is what we ve done as part of development and advised her to go live as soon as she can so it can start getting reindexed.

Spoke to Daniel her husband back then, this is prob the 1st time i spoke to his wife who joined his mom’s practice helping her modern the site.

Told dr i will get back to her next week on my assessment.

below is what she sent me

Hi Dr. Furney,

Here’s your Local Search Report for June!

Please copy the link below to download the report for more details:
http://www.mediafire.com/file/c1us5lpbc8vsxe9/Suzan_Furney_June_Report.pdf

Let me know if you have any question regarding with your report. Thank you.

Sincerely,
John Saldia
Project Manager

“Our current website people were saying how they have added a bunch of special”words” and “phrases” to improve our Google ranking with the “language” how does this work? how do you have this effect as well? We also use local search for dentists for search optimization, do you need to work alongside them?

Thanks!!
-Sarah McCutchen”

01.) Home Page

Hero Slider

– Slider #1: Keep current image
– Slider #2: Use image file “todayssmile-47.jpg” from the dropbox file.
— Add the caption “We are proud to have served New Braunfels for 36 years. to the beginning of the statement.”
– Slider #3: Use image from the footer.
– Slider #4: Use image from the footer.
– Slider #5: Use image file “todayssmile-54.jpg” from the dropbox file.

Featured Services Section

– Service #1: Keep the same.
– Service #2: Update to “Same Day Crowns” and change the image.
– Service #3: Keep the same.

Other Revisions

– Remove the Twitter icon.
– Fix the “Schedule An Appointment” button so that it redirects to the TOP of the Contact Us page, not the bottom.

02.) Contact Us page

– Please add the option “Implants and Orthodontics” under the Services Requested section on the form on the “Contact Us” page.
-Please add one hour intervals under the Time section on the form on the “Contact Us” page. (ex. 9:00 AM, 10:00 AM, …, 4:00 PM)
– Update the map on the “Contact Us” page so that the view is zoomed in more to remove the Gruene Family Dental marker from the map.

03.) Services Page

Add Videos

– Dental Implants: Add the Dental Implants vimeo video from the home page of their current website on top of this page.
– Orthodontics: Add the Orthodontics vimeo video from the home page of their current website on top of this page.
– Cerec: Rename this page to “Same Day Cerec Crowns.” Add the the video 20170706_150131.mp4 from the dropbox link on top of this page.

Update Images

– Use Shutterstock #479128708 for the featured image of Orthodontic Preventive Care page.
– Use Shutterstock #524569240 for the featured image of Crowns & Bridges page.
– Use Pediatric Dentist image from the Home page for the featured image of Dental Sealants page.
– Use Shutterstock #171440846 for the featured image of Dentistry Post-Ops Questions page.
– Use Shutterstock #300017978 for the featured image of Tooth Extractions page.
– Use Shutterstock #294243569 for the featured image of Dental Cleaning & Consultation page.
– Use Shutterstock #131180210 for the featured image of Dental Cleaning & Consultation page.
change the dentures tab to say “implant retained dentures” and put my denture implant video at top

04.) Technology Page

Update Featured Images

– Use Shutterstock #213354343 for the featured image of Ultrasonic Cleaning page.
– Use Shutterstock #150198683 for the featured image of DIAGNOdent Laser by KaVo page.
– Use Shutterstock #254004619 for the featured image of ViziLite Oral Cancer Screening page.

05.) About Us Page

Update the About Us page accordingly and IN ORDER.

– Use the MAIN vimeo video on their current website.
– Use todayssmile-35.jpg for the entire staff.
– Use todayssmile-4.jpg for Dr. Furney.
– Use todayssmile-1.jpg for Dr. McCutchen.
– Use todayssmile-7.jpg for Dr. Verona.
– Use todayssmile-11.jpg for Alie.
– Use todayssmile-18.jpg for Sandy.
– Use todayssmile-24.jpg for Jennifer.
– Use todayssmile-26.jpg for Shelby.
– Use todayssmile-29.jpg for Irma.
– Use todayssmile-31.jpg for Marina.
– Use todayssmile-14.jpg for Heather.
– Use todayssmile-19.jpg for Blair.

Dropbox Link

https://www.dropbox.com/sh/b4j7s4w7pjbdxd9/AAAN6Uzvr-2e-BB4uIIbUk0wa?dl=0

/* Quoted one BUSINESS week to complete. Please provide an update for Dr. McCutchen once completed. */

Waived 2 months per Danny’s authorization, recurring resumes 10/5/17 $79 for web.

01.) Meet Our Team button on the Home page is incorrect, please fix.
02.) Add “sticky” Make An Appointment button on the right.
03.) Adjust the names of the doctors in the Footer to be capitalized, NOT ALL CAPS.
04.) REMOVE the following pages:
– Inlays & Onlays
– PFM Restoration
– Provisional Restoration
– Dental X-Rays
– What is an Orthodontist?
– When is the Best Time to Consult an Orthodontist?

01.) The Meet The Team tab links to the Office page, not the About Us page.
02.) Under About Us tab, Alie (Dental Hygienist) is missing, refer to the original website.
03.) Please DELETE Stephanie and Brandi, they no longer work here.
04.) Under the Home page, for Stories from our Patient, we want to put “99.5% of our patients would refer friends and family to us.”
05.) On the Technology tab, the first one should be Cerec Same Day Crowns and don’t use the picture of the man, use the pic we sent to drop box of the woman from Shutterstock.
06.) Under Services tab, the first ones should be Cerec Same Day Crowns, Implants, and then Orthodontics.

Dropbox Link

(Files have been moved from main dropbox to dropbox > websites > todayssmile.net)
https://www.dropbox.com/sh/a2xwjzjlgx97ccu/AACvzah1LqxqDSx5xs05UC_ya?dl=0

Old link:
https://www.dropbox.com/scl/fo/7qaaxesvc69avrznt6zjv/AAAzsQTYfIY0dcEgJg2zmdYna?dl=0&oref=e&r=AAZ_7SkKJo1CMZ1W2ZUqX0msT-T90dI5eIG4lTz7L_ZM-xwR232Hb1FsaJDh1uVv4Tnj7eZ-Vaphbxv4Qg2JvGXCxXPjOqcp9RuOFD-tUChQCwKE76GrZrVAaS9_r_mO1WqqleokMxxT34y_lvwj70v5-VFmu1oiAjex8Xv4osIWEAmRC0Uu7jo0lIcEU8NNagw&sm=1

Hello Dr. McCutchen,

Your website is ready for your review and to further customize.

This is the initial time that you will see the website, therefore you will have many questions and comments! We encourage you to schedule a call to go over the details of the functional site. We have combined the design you have approved with the pages and information available to us. Please take a look at the website and let us know of any page changes, additions and/or questions you might have.

Temporary URL: http://sarahmccutchen.360sites.net

If you would like to make changes to the website in the future, you may always log in or send us an email at support@optimized360.com. We welcome any questions regarding the website editor.

Schedule a Call: https://calendly.com/optimized360/calls

Thank you!

Belinda
belinda.t@optimized360.com

URL: sarahmccutchen.360sites.net

Please develop theme based on provided PSD in dropbox. FTP and credentials have been confirmed.

Include hover effects in appropriate areas and link all buttons/links to related pages.

Make menu stay static at the top when page is scrolled.

Belinda
belinda.t@optimized360.com

Hello Dr. McCutchen,

Your design has been approved!

If you have any major changes to the design, please let us know. Other than that, your design has been submitted to our development team. This process will take about 1-2 weeks and if you have any content material, please send them my way. This includes photos, biographies, forms and anything you’d like to mention onto the site. You’ll get more opportunities to review the site and make additional changes as well.

Hello Dr. McCutchen,
Attached are the updated color combinations, please let me know which one suits you best! If you’re ready to move into the next step (development) please let me know.

Hello Dr. McCutchen,
Based off of our discussion I have compiled a design draft for your review. Please take a moment to review this concept and let me know of any changes you would like to see. Additionally, we want to focus on the layout and colors of the design, as the text and images can be changed at any given time.

“We don’t like it yet, but we know the images and texts can be changed. Lets start fresh and go in those directions.”

– We don’t like the layout of the logo up top. It just looks out of place off to the side and doesn’t stand out.
– Place phone number and contact info in an easier place to find.
– The only picture we like is the cypress tree and the river.
– We want the pictures of the landscapes to be specific to our town with the specific places I had mentioned in the first email.
– Doesn’t really feel like it flows. It looks like a bunch of different sized rectangle boxes down the page. The wood grain and the stone backgrounds are not great to help the information stand out.
– We like the landscapes of our town but don’t use general nature backgrounds everywhere. More of a clean look.
– We would like tabs on the home page.
– Emphasize “We are an all woman dental office providing service to all ages, kids to seniors.”

Hello Dr. McCutchen & Daniel,
Based off of our discussion, I have compiled a design draft for your review. Please take a moment to review this concept and let me know of any changes you would like to see. Additionally, we want to focus on the layout and colors of the design, as the text and images can be changed at any given time.

Their primary concerns were that it was warm, family-oriented, and clean.

Feel

– Modern
– Straightforward
– Informative but Minimal
– Clean
– Visual
– Warm, Happy, & Approachable
– NOT INTIMIDATING OR EXTRAVAGANT

Colors

– Light Background (Dark Text)
– Refer to Logo
– Photos

Images

– Images of closeups of diverse families smiling
– Incorporate their location for the BG

Layout

– Full-Width
– Sectional
– NO CURVES

Sections

– Slider
– Featured Services (Refer to Neil Hadaegh)
– Doctor’s Bio
– Office Summary
– Office Map
– Testimonials
– Contact Form
– Social Media Links

Featured Services

– Same Day Crowns
– Implants
– Six Month Smile
– Invisalign
– Sedation Dentistry

Examples

01.) http://bridgetowerdental.com/
02.) http://nhdentistrybeverlyhills.com/
03.) http://washburnsmiles.com/

Concerns

– They liked bits and pieces of the three designs.
– They will provide photos of their staff later.

Your Name: Daniel McCutchen, Sarah McCutchen, Suzan Furney
Desired Domain(s): todayssmile.net
Do you have an existing Site?: Yes
Practice Name: Today’s Smile
Secondary Title (Dr. Name): Dr. Furney, Dr. McCutchen, Dr. Verona

Practice Address

Street Address: 1592 Common St.
City: New Braunfels
State / Province: TX
Postal / Zip Code: 78130
Country: United States
Practice Telephone: (830) 625-6565
E-mail for Patients: todayssmile6565@gmail.com
Will you be the decision maker during this process? No, there will be others involved.

Sections

– Social Media Links
– Featured Services
– Promotions
– Testimonials
– Video
– Contact Form
– Membership Logos
– Doctor’s Bio

Overall Feel

– Modern
– Visual (Minimum Text)
– Nature/Green

Please Give us Examples of Websites You Like

Home

Image Types

– Your Images (Upload or Email)
– People
– Trees/Green
– Ocean/water
– Specialty (Medical, Dental…)
– We want professional pictures of our city. Gruene Hall, The Guadalupe river, and the big oak tree in Landa Park

Ethnicity

– Caucasian
– Hispanic
– African American
– New Braunfels

Age Group

– Children
– Teen
– Adults
– Elderly

Demographic

– Retired
– Working Class
– Business (ex: downtowns)
– Upscale

Specialty

– Same Day Crowns
– Implants
– Six Month Smile
– Invisalign
– Sedation Dentistry

Top 3-4 Services

– Same Day Crowns
– Implants
– Invisalign

Any Additional Comments/Requests?

We are pretty open to the website design. We would like to incorporate our city in the background but the main focus on the dental practice. We are an all women practice and have been serving New Braunfels for 36 years. Those are two of the things that separate us from the store front dentists that are popping up everywhere. We would like to have professional generic dental photos as well as pictures of our families.

Please create temporary site and include client original content (if any).

Hello Dr. McCutchen and Daniel,

Welcome to Optimized360!

My name is Jan and I will be the designer working with you every step of the way, starting from concept to going live! I had a quick meeting with your account rep. to discuss your account and review the notes you initially had.

Please take a few minutes to fill out our design questionnaire below. This should give you a better idea of the variety of elements that are featured in an effective design.

URL: https://form.jotform.us/61947943668171

After we gain a better sense of what you are looking for, I can start the design process. If it is easier for you to explain this via phone we can schedule a phone interview instead.

Schedule a Call: https://calendly.com/optimized360/calls

I look forward to working on this design with you.

Jan
jan.s@optimized360.com

Welcome to Today’s Smile

http://www.todayssmile.net/about.htm
http://www.todayssmile.net/biostaff.htm
http://www.todayssmile.net/appt2.htm
http://www.todayssmile.net/reviews.htm
http://www.todayssmile.net/cerec.htm
http://www.todayssmile.net/implants.htm
http://www.todayssmile.net/cosmetic.htm
http://www.todayssmile.net/bleaching.htm
http://www.todayssmile.net/ortho.htm
http://www.todayssmile.net/healthygums.htm
http://www.todayssmile.net/latest.htm
http://www.todayssmile.net/topics.htm
http://www.todayssmile.net/map.htm
http://www.todayssmile.net/insurance.htm
http://www.todayssmile.net/contact.htm
http://www.todayssmile.net/newpt.htm
http://www.todayssmile.net/privacy.htm
http://www.todayssmile.net/CEREC.pdf
http://www.todayssmile.net/crowns.htm
http://www.todayssmile.net/bridges.htm
http://www.todayssmile.net/dentures.htm
http://www.todayssmile.net/bonding.htm
http://www.todayssmile.net/shaping.htm
http://www.todayssmile.net/veneers.htm
http://www.todayssmile.net/fillings.htm
http://www.todayssmile.net/brokenchipped.htm
http://www.todayssmile.net/discolored.htm
http://www.todayssmile.net/accidents.htm
http://www.todayssmile.net/rootcanal.htm
http://www.todayssmile.net/sensitivity.htm
http://www.todayssmile.net/cavities.htm
http://www.todayssmile.net/jaw.htm
http://www.todayssmile.net/worn.htm
http://www.todayssmile.net/thumbsucking.htm
http://www.todayssmile.net/gumdisease.htm
http://www.todayssmile.net/bleedgums.htm
http://www.todayssmile.net/gumtreat.htm
http://www.todayssmile.net/xrays.htm
http://www.todayssmile.net/hemirootamp.htm
http://www.todayssmile.net/abscessed.htm
http://www.todayssmile.net/impacted.htm
http://www.todayssmile.net/allergies.htm
http://www.todayssmile.net/sterilization.htm
http://www.todayssmile.net/anesthesia.htm
http://www.todayssmile.net/internal.htm
http://www.todayssmile.net/ankylosis.htm
http://www.todayssmile.net/dentureprobs.htm
http://www.todayssmile.net/loose.htm
http://www.todayssmile.net/malocclusion.htm
http://www.todayssmile.net/btr.htm
http://www.todayssmile.net/nightguard.htm
http://www.todayssmile.net/grinding.htm
http://www.todayssmile.net/pdr.htm
http://www.todayssmile.net/cleaning.htm
http://www.todayssmile.net/invisalign.htm
http://www.todayssmile.net/cracked.htm
http://www.todayssmile.net/retreat.htm
http://www.todayssmile.net/crownlengthen.htm
http://www.todayssmile.net/sealants.htm
http://www.todayssmile.net/spacemaintainer.htm
http://www.todayssmile.net/babybottle.htm
http://www.todayssmile.net/sportsguard.htm
http://www.todayssmile.net/extractions.htm
http://www.todayssmile.net/fluoride.htm
http://www.todayssmile.net/tonguethrusting.htm
http://www.todayssmile.net/frenectomy.htm
http://www.todayssmile.net/fullrecon.htm
http://www.todayssmile.net/gumcontouring.htm
http://www.todayssmile.net/gumpain.htm
http://www.todayssmile.net/privacy2_2013.pdf
http://www.todayssmile.net/WelcomeForm2012.pdf
http://www.todayssmile.net/PostRootCanal.pdf
http://www.todayssmile.net/PostExtract.pdf
http://www.todayssmile.net/PrivacyPractices2012.pdf
http://www.todayssmile.net/privacy2.pdf
http://www.todayssmile.net/cavity2.htm

– Daniel (dr’s husband)
– his wife works with her mom (mother/daughter practice). Mom is old-school so he’s convinced his MIL to bring the site to date. He is tech savvy.
– busy practice with a lot of good reviews from DEMANDFORCE but understands the importance of G+ now. CUrrently has no Appt Request form on the site. Please make SCHEDULE APPT very PROMINENT along with the G+ REVIEWS & DEMANDFORCE.

– gave him questionnaire link to start which he definitely will do over the weekend cause he wants to get everyone’s input to prep for the interview.
– current logo on site was recently developed.
– PLEASE do all 301 redirects.

Website: $4,000 + $79/m

electronically signed – 4745 exp 7/21 – 829

my response to his question which shows features sent to him by Inception

“Daniel,
Here are the answers to each one:

Conversion Optimized Website – not comparable (Template-based vs Our Custom from Scratch)
Expert Level Search Engine Optimization – yes: ours is more optimized since it is UNIQUE vs their generic.
Custom Background Social Media Pages (FB, TW, YT, G+) – yes
Advanced Google + / Google Maps Management – yes
Weekly Posting to Facebook and Twitter – please be aware that it is generic posting that they post for not only you but all of their clients. When it comes to social media, it needs to be personalized and engaging.
YouTube Video Optimization – what do they mean by this? YouTube videos are by default optimized. What are they offering exactly? Generally, if you have videos, you want to upload them to your own YouTube account which is owned by Google. That video will be embedded within your website to live-stream it. This is how it is optimized not only for Google search but for fast loading capability without slowing down your website.
Help with Reputation Marketing – Growing Google Reviews – Yes, I believe I had gone over with you a recommendation. I will provide you the resource and advice on how to approach it effectively based on our 12 years experience and working with current/past clients. We know what works and what doesn’t work.
Optional Pay Per Click – Google Adwords Advertising – yes. Our PPC Ad with Google is on a month to month basis with no contract if you decide to add Marketing in the future. PPC is very cost-effective with high ROI. We can reconnect on this when your site is launched. Keep in mind when it comes to marketing, do not sign a long-term contract, it should be on a month to month basis so you are not obligated.
Complimentary Website Style Upgrades – Template-based companies offer this because you can simply click a button and it changes the “skin” or “theme”. Frequent design change is not recommended because it shows instability for current patients and also it defeats the whole purpose of “branding”. Web Makeover can be done once every 5-10 years depending on the advancement of designs and requirements by Google in the future. For current clients wishing to do a makeover in the future, we usually give a range of 20% to 30% discount off the initial fee.
Google Analytics Tracking and Rank Tracking – yes it is included by default. You will have full and direct access to all the data. Some companies only grab certain data from Google Analytics and send you a portion of it via their PDF or Dashboard which at times are manipulated.
Ability to do Email Blasts – Yes.
Unlimited Email Accounts – 5 email accounts are included. If you need more, simply let me know, we are flexible if you need a few more.
Powerful Directory Submissions – Yes.
Expert Level Customer Service – Yes. You’ve seen our G+ Reviews. We are 5-star rated with over 165 reviews… the most among any companies.
Exclusive Areas – Not sure if this is possible with them since it is template-based.
Optional Automated Reviews Program – Yes.
Daniel… overall, a lot of these features are default with us. Companies such as this tend to put many features that are no brainer. If you look at the contract, you will see the default features on the left column. To the right, we list the main features that are important and stands out from other companies.

Thank you and hope that clarifies your question.

Spoke to Daniel, Dr. Sarah McCutchen’s husband. His wife is practicing with his mother-in-law which is old-school. Site is very out-dated, practice is quite busy but he is more tech savvy and knows they need a revamp. Pointed out to him site is not mobile responsive which he thought it was. Logo was recently updated so not looking for social or logo or other features. Marketing wise, they are planning on doing billboards but maybe PPC in the future.

Pointed out to him the importance of their website if they are planning on doing billboard and radio ads in the future which he agreed.

Gave him pointers on what makes us diff from others when it came to QPS. He mentioned his wife gave him 2 companies to contact… us and Inception. We are the first he contacted.

They have no appt forms on their site and told him how important this was. He gets a lot of reviews from Demandforce and that’s where they are able to schedule appt but told him the negative side to that which means they only do that if they are on demandforce. Reviews wise its good system they do to request reviews but he is shifting more towards G+ which is what i recommended too.

Convo went great but need to discuss with his wife and more importanly his MIL who is the ultimate decision maker. Got his email and will send him proposal and examples along with pointers. Potential hot lead. Very nice. call in a few days.