Robert F. Bloom, MD

1. Please add domain(s) to statuscake.com
2. Complete 301 Redirects
3. Setup Analytics & Reporting

301 Redirects:

Please go to Tools > Safe Redirect Manager > Create Redirect Rule
“Redirect from:” – use the old path from old site (ie. /index.htm)
“Redirect to:” – use the new path (ie. http://drrobertbloom.com/)

Please direct the pages to what you think is appropriate on new site. Some old site pages may not exist in new site. Please direct those to homepage.
For all inner pages, use the directory path or page name only.  Full URL not needed.

Here are the 301s that need to be redirected:

http://drrobertbloom.com/
http://drrobertbloom.com/index.htm
http://drrobertbloom.com/lubbock-tx-mohs-surgery.htm
http://drrobertbloom.com/lubbock-tx-skin-disease.htm
http://drrobertbloom.com/lubbock-tx-cosmetic-dermatology.htm
http://drrobertbloom.com/contact-robert-f-bloom-md-lubbock-tx.htm
http://drrobertbloom.com/cs/Satellite?c=UXEmbed&childpagename=USMultiPage%2FUXEmbed%2FDispatch&cid=1379562060915&pagename=AAPreviewYBWrapper&rendermode=previewnoinsite

Hello Jacquie and Dr. Bloom,

Congratulations! Your website is live and accessible to the public.

Please take a look at your initial website and let us know of any questions you might have. You can submit a ticket by going to your dashboard and filling out the form.

URL: http://bloomdermatology.com/

If you would like to make changes to the website in the future, you may always log in by going to the bottom of your website and clicking “Login.” You can always submit a ticket on the dashboard as well. We welcome any questions regarding the website editor.

Thank you!

jessica.c@optimized360.com

Jacquie would like to discuss the monthly charges they have to pay for the website. I explained that hosting, maintenance, and support are included in that cost. She was under the impression that she would no longer have to pay after the site went live. She would like more information. Jacquie Cell # 806-441-9201

She also asked questions regarding their google ranking and showing up on google search results if people search “bloom dermatology”. I quickly went over that google would need at least 30 days to index their new site to start showing up properly on google search results.

806-777-6342

Wednesday 6/21 at 10:30am PST.

Left voicemail on Rany’s cell #.

#1 – https://prnt.sc/fh5gll

The horizontal spacing between the AAD logo and Bloom Dermatology needs to match the spacing between bloom dermatology and robert f bloom, m.d.

#2 – https://prnt.sc/fh5gll

The thin line that between aad logo and bloom dermatology needs to match the thin line between bloom dermatology and text block of robert f. bloom m.d.

#1 – Header Area: Increase the size of the American Academy of Dermatology logo.

#2 – General & Procedures post: The titles for each image need to be centered below each image. For example, ‘Bowens’ is right aligned. It needs to be centered.

On the contact page, the jotform will stop displaying the form and just have the URL displayed on screen. Please input the correct code on the contact page so that jotform will properly display.

#1 – Desktop: Patient Forms page: The buttons should have the same width as “patient privacy practice notice” button.

Bloomdermatology.com

#1 – Header: To the left of “Bloom Dermatology” add ‘American Academy of Dermatology” logo https://www.aad.org/

#2 – Homepage: Body text: This refers to the line in between “welcome” and the paragraph. It should be one continuous line, not two.

#3 – MOHS Surgery page: The images need to be the same size and center the titles right below each image.

#4 – MOHS Surgery page: the colon does not line up with the text for “What to Expect Day of Surgery”

#5 – MOHS Surgery page: the colon does not line up with the text for “Questions to Ask”

#6 – General & Procedures page: the titles below each picture need to be centered. “Bowens, Dermatitis, Acne, Keloid, Anti-Aging”

#7 – General & Procedures page: the colon does not line up with the text for “Procedures”

#8 – Contact Us page: reduce the spacing between lines.

Conference call with Rainy and Jacquie 5/26 at 10am. Call Jacquie 903-583-3376 or cell 806-441-9201

Hello Dr. Jacquie Bloom,

We are still working on updating the bottom of the page to show all three locations, otherwise, your website is ready for your review and to further customize.

This is the initial time that you will see the website, therefore you will have many questions and comments! We encourage you to schedule a call to go over the details of the functional site. We have combined the design you have approved with the pages and information available to us. Please take a look at the website and let us know of any page changes, additions and/or questions you might have.

Temporary URL: http://jacquiebloom.360sites.net

If you would like to make changes to the website in the future, you may always log in or send us an email at support@optimized360.com. We welcome any questions regarding the website editor.

Schedule a Call: https://calendly.com/optimized360/calls

Thank you!

jessica.c@optimized360.com

#1 – Home Page: Adjust the footer to reflect PSD: FINAL-RD.psd

#2 – Add images to ‘Mohs Surgery’ page similar to the ones found in ‘Mohs.docx’ in dropbox.

#3 – Add images to ‘General & Procedures’ page similar to the ones found in ‘general.docx’ in dropbox.

From Rainy:

“Good morning Jessica,

Attached documents include: “Mohs- tab” “Dr. Bloom- tab” “General and Procedures- tab” “Locations- tab”

I am still working on getting the patient forms loaded as word document.

In regard the the front page- all looks good, the only changes thus far should be replacing the “farm photo” with the microscopic view image seen on the very first draft. Additionally we would like to add all of the locations to the bottom of the home page under “Contact us Now” “

URL: jacquiebloom.360sites.net

Please develop theme based on provided PSD in dropbox. FTP and credentials have been confirmed.

Include hover effects in appropriate areas and link all buttons/links to related pages.

Below are specific instructions:

Use Rogue framework
*Fluid responsive!

Menu buttons hover – your choice

Hero – needs to be slider

ALL buttons hover – your choice

Welcome to Bloom Dermatology – system output

Contact Page- Create form based on default

jessica.c@optimized360.com

Hello Dr. Jacquie Bloom,

Your design has been approved!

Approved concept URL: https://360controlpanel.com/wp-content/uploads/2017/05/bloom-jacquie-2C.jpg

If you have any major changes to the design, please let us know. Other than that, your design has been submitted to our development team. This process will take about 1-2 weeks and if you have any content material, please send them my way. This includes photos, biographies, forms and anything you’d like to mention onto the site. You’ll get more opportunities to review the site and make additional changes as well.

Letannah@yahoo.com

Spoke to Rainy briefly. Doctors would like to look over all three images for the slider. They are pretty close to approving. Will f/u tomorrow to discuss any notes. Sent the temp so that we can move forward with content.

Hello Rainey Day,
Based off of our discussion I have compiled a design draft for your review. Please take a moment to review this concept and let me know of any changes you would like to see. Additionally, we want to focus on the layout and colors of the design, as the text and images can be changed at any given time.

Please click below to schedule a call so we can discuss this design:
https://calendly.com/optimized360/calls/

Looking forward to your feedback!
Thank you.

Spoke with Rainey, Tona(sp?) will be taking over the project soon:
+Hero should be a slider
++Find images of :
1. Man & woman farmers & ranchers (Senior couple 50-60)
2. Hiking or Walking with dog (skin exposed)
3. Vacationing on the beach, mom with family (normal person, no sexy, skin exposed)

+’Welcome to Bloom Derm’ section, remove the image
++update the text with content send via email from Rainey
++space out paragraph to occupy area

+’Contact Us’ section
++update hours from 7am-4pm
++update zip code to 79410

Spoke with Rainey regarding the design draft. They have not seen it yet so I sent the draft directly from my email. Will f/u 4/28 around 10:30 am PST.

Hello Rainey Day,

Based off of our discussion I have compiled a design draft for your review. Please take a moment to review this concept and let me know of any changes you would like to see. Additionally, we want to focus on the layout and colors of the design, as the text and images can be changed at any given time.

Please click below to schedule a call so we can discuss this design:
https://calendly.com/optimized360/calls/

Looking forward to your feedback!
Thank you.

Grab content from http://drrobertbloom.com/.

http://drrobertbloom.com/
http://drrobertbloom.com/index.htm
http://drrobertbloom.com/lubbock-tx-mohs-surgery.htm
http://drrobertbloom.com/lubbock-tx-skin-disease.htm
http://drrobertbloom.com/lubbock-tx-cosmetic-dermatology.htm
http://drrobertbloom.com/contact-robert-f-bloom-md-lubbock-tx.htm
http://drrobertbloom.com/cs/Satellite?c=UXEmbed&childpagename=USMultiPage%2FUXEmbed%2FDispatch&cid=1379562060915&pagename=AAPreviewYBWrapper&rendermode=previewnoinsite

Menu Tab with locations for each location
-address
-phone
-fax
-google map

Design
-Block, bold, & simple
-not too busy

Header with slogan
Nav menu “Home, Dr Bloom, Mohs, General, Patient Forms, Locations”
Office Summary

Due the morning of Monday 4/24

Examples to reference:
http://dallasskincancer.com/ (Likes: overall design, layout, colors)

Layout
-clean
-simple
-modern/traditional

Colors
-white
-navy blue
-neutrals

Images
-people (college & seniors)
-microscopic images of skin cancer

Overall Feel
-clean & simple
-modern/traditional
-user friendly

Sections
-Look at attached image, they would like similar layout.
-Short slider
-Office Summary
-Contact Info
-Doctor Affiliations

Your Name Rainey Day
Desired Domain(s) bloomdermatology.com
Do you have an existing Site? Yes
Practice Name Bloom Dermatology
Secondary Title (Dr. Name) Robert F. Bloom, MD
Tagline (slogan) Mohs surgery for Skin Cancer & Surgical Dermatology
Practice Address Street Address: 3413 20th Street
City: Lubbock
State / Province: TX
Postal / Zip Code: 79410
Country: United States
Practice Telephone (806) 797-6631
E-mail for Patients robertfbloom@yahoo.com
Will you be the decision maker during this process? Yes
Sections Social Media Links
Membership Logos
Doctor’s Bio
Office Summary
Overall Feel Traditional
Simple and Clean
Please Give us Examples of Websites You Like http://dallasskincancer.com/
Light or Dark Light Background (dark text)
Select Colors White, Neutrals, Dark Navy
Neutral
Image Types Closeup
Microscopic Image of Skin Cancer
Ethnicity Caucasian
Age Group Teen
Adults
Elderly
Acne
Demographic Working Class
College

Left message with Tonna(sp?).

Please create temporary site and include client original content (if any).

Hello Dr. Bloom, Rainey Day, and Rusty Nail,

Welcome to Optimized360!

My name is Jessica and I will be the designer working with you every step of the way, starting from concept to going live! I had a quick meeting with your account rep. earlier to discuss your account and review the notes you initially had.

Please take a few minutes to fill out our design questionnaire below. This should give you a better idea of the variety of elements that are featured in an effective design.

URL: https://form.jotform.com/61947943668171

After we gain a better sense of what you are looking for I can start the design process. If it is easier for you to explain this via phone we can schedule a phone interview instead.

Schedule a Call: https://calendly.com/optimized360/calls

I look forward to working on this design with you.

jessica.c@optimized360.com

Please contact Rainy (she will be the point of contact and making the executive decision)

Rusty Nail will be the other point of contact – Advised Dr. Bloom that we need 1 person as the executive design and working on the design – too many opinions would slow the process – he understood

They have multiple locations – wants to target Western Dallas area

Sent DQ

Gold Package: $4,000 + $79/m

#: MasterCard ending in 7886
Name: Robert Bloom, DMD
Expiration: 12/19
Code: 671
Zip Code: 79493

Jacquie called me 3 mins after I left her a message.

Looking to revamp the site, shopping around. doesn’t recall looking at our portfolio when i asked.

Gave her overview of what we do as far as QPS vs others. Went over our design process.

She’s not looking for any online marketing because she stated that her area, people don’t use the internet and her targeted audience are the older generations. She is doing direct mail marketing and planning on doing another round since they recently opened a new location.

Went over the GOLD and PLATINUM package without videos.

Question about the site in the future, told her with ownership, she can host on her own anytime. Told her how hosting works and the cost involved which ours is very competitive and comes with a lot.

She asked to review with her husband and get back to me. SEnt her the proposal and examples with links highlighting us. moderate but potentially hot.

Called. Jacquie was in the middle of paperwork. Asked for me to call back in an hour.