RAD Smile

“Hi Danny. Thanks for all your responses. I talked to the doctors this morning. Could you give me a quote for doing just the SEO and reputation management pieces? They are thinking about leaving our website where it is for the time being. IF you can send that over this morning, that would be great.”

my response, offer, & recommendation:

Karen,
Happy Friday!

If you are focused on SEO, I would highly recommend a Website Makeover which will definitely help future on-going Advanced SEO vs just doing the Advanced SEO. The Makeover which deals with the ON-SITE (design, content, codes, etc) which will give you a huge optimization boost in conjunction with the Advanced SEO (off-site SEO).

Your current site is a template (predesign) which has same design & content as other orthodontist using OrthoSesame. This gives your site a lower quality score which effects a factor within Google’s algorithm when it comes to SEO ranking. It is 1 of many different factors. Google is all about quality and prioritize sites that has unique information related to a search term that is searched on Google. Google will want to show a site that has info that is different from sites that has the same info/content. Google wants a good user experience for searchers using their search engine so it doesn’t make sense to show multiple sites with the same info especially in an area that is competitive with many potential sites. If you were in an area that is not competitive, this will not matter.

Please don’t get me wrong that I am trying to push you for the Website Makeover in addition to the SEO. I just want to do my job to at least advise and disclose this based on our recommendation and experience.

The quote for just Advanced SEO is $500 setup (1-time for all 4 locations) + $250/m per location. In your case, you have 4 locations (both Bethesda’s location count as one).

For the Reputation Management. It is usually $500 + $100/m per location but I can do $500 (1-time for all 4 locations) + $100/m per locations.

If you go with the custom proposal I last sent to you which is the “Gold+360Plan”, for the Reputation Management… I can include all 4 locations within the $499/m. The only additional cost per month in addition to the $499/m would be the Advanced SEO monthly for the 3 additional which is $750/m (3 x $250/m) on top of the $499/m (includes web, social, reputation, blog article, advanced SEO for 1 location).

Sorry if its confusing but do let me know if you’d like clarification via email or by phone.

Thank you, Karen and have a great weekend!

“Thanks, Danny. We have 5 office locations right now – do you think the 10 Advance SEO hours/month is adequate for 5 locations? If not, I imagine there is a per hour rate or something? How would that work?”

Karen,
You have 5 locations but technically it is 4 since you have 2 in Bethesda, and Potomac, Gaithersburg, College Park.

SEO is based on location keyword and the # of sites you have. In your case, you have 1 website with 4 location keywords.

The 10 hours Advanced SEO is for let’s say Bethesda.
The other 3, we will want to do 10 hours per month for each Potomac, Gaithersburg, & College Park.

The rate per hour is $25/hour and we recommend at least 10 hours dedicated each month so basically $250/m per additional location.

The more SEO hours put into the website, it’ll be quicker and you’ll have a higher probability of getting to the 1st-page since it is all on 1-site that is being optimized vs in the scenario where you have 4-5 websites, one for each location with 10hours spread out to each one. Hope this makes sense, Karen.

Please let me know if this clarifies your question, Karen!

Sent her a custom proposal to compare. This is based on not including PLATINUM cause they don’t want/need those features from our initial phone conference…. her comment below. Been going back/forth with her via email with other questions (see prev lead note)

“Hi again. I see that you provided us cost information for the Gold package. Can you also provide the other package options? We are in a highly saturated market, so some of the components of the platinum or 360 packages are important for us.”

Hi Karen,
Our marketing campaigns, we don’t combine it into our website packages, and the reason for this is because it will vary based on Specialty, Location, & your budget.

The two marketing program we offer is Advanced SEO & PPC (Google Adwords) which you will find more information below. Our marketing program is on a month to month basis vs. how other companies require commitments of 6 months to a one year which is not right. We do this because we want our clients to get the ROI to continue without any obligations. Certain marketing will be more effective in certain demographic.
Below are the quotes and the difference between the 2. Here is a link to learn more about the SEO vs PPC: https://optimized360.com/dental-marketing/

Advanced SEO:
month to month contract
$200/m – Bethesda, MD – Orthodontics
The process that does not happen overnight, it requires a minimum of 4-6 months to see results, if any.
Unpredictable and no guarantees
PPC (Pay-Per-Click) – Google Adwords:
month to month contract
$300/m – Bethesda, MD – Orthodontics
1st-page within 2-3 business days, Guaranteed
Target all prospective patients searching in/around Bethesda, MD
100% control of 1st-page
My recommendation is to focus on the PPC once your site is launched, so you are found from day 1 targeting prospective patients searching for you. Depending on your budget allocated for marketing, if you have the available budget, we can focus on the Advanced SEO for you which if you get on the 1st-page during that 4-6 months or before, you will get double the exposure.

If you look at the previous email I had sent to you; we have a similar client in your area that is dominating the 1st-page doing both. They have been active with this campaign for a few years now and are continuing the PPC (Google Adwords) because they are getting a high ROI or they wouldn’t be doing it.

We are confident that we can get you there as well based on our work not only just getting FOUND ON GOOGLE generating traffic to your site but also getting that visitor to convert from our effective DESIGN which we focus heavily on maximizing visitor conversion. Our goal when patients land on your site is to make sure they make a decision right there and then by either picking up the phone or get them to fill out the appointment/contact form.

Thank you and please do let me know if this help clarify your question, Karen!

“”Yes, thanks. We are still doing research on potential developers and will get back to you when we have decided. In the meantime, help us understand how Optimized 360 can help us stand out in searches for local orthodontists. We have a highly saturated market and want to ensure that our SEO is top notch so that we are at the top of the list when search results are returned. If lots of docs are using you for their websites, and you are providing similar SEO for all of your clients, how can they all be at the top of the list? (Forgive my ignorance, please.)””

My Answer:

Karen,
Thank you for the update and also the feedbacks.

Yes, your area is definitely a high saturated market, but we can get you on the 1st-page like one of our Ortho clients in Bethesda that I had shown you (see attached screenshot).

When it comes to SEO, each domain/website is treated separately meaning the SEO process works independently of the other domains. There are a lot of factors involved when it came to SEO with Google and based on these factors; our SEO team will determine the approach and prioritize the specific factors for your domain. As you can see from the example I had shown you; we can definitely get you to the 1st-page. SEO is a process as you may know that does not happen overnight, it takes time. That client I had shown you, it took us about one year to get him there for Ortho-related keywords.

If you look at the screenshot again, our client is dominating the 1st-page in all three possible sections: Google Ad (PPC), Google+ Business Listing, & SEO (organic).

My recommendation if you want the immediate 1st-page placement of Google, we can get you in the Google AD (PPC) section within 1-2 business days.
For Google+, this will be focused on getting Google Reviews.
For SEO, this will take some time. It is recommended to revamp your website so all the SEO coding is up to date. This will give you a big optimization boost along with future SEO processes.

Karen, if you’d like, lets schedule a call so I can go over these 3 sections in further details. I am confident we can get you where you want to be with a Website Makeover that will definitely get you a higher conversion when visitors land on your site….. and with the Marketing, we can get you found with the recommendations above.

Thank you and let me know!

Called. Working from home. Shopping around. Looked online and saw us a few times from others.

Currently with OrthoSesame, not to fond of their design and support. Site is too busy and wants a site to reflect them better with their new logo. Wants a site to have “video”, will send her example of video in the header. doesn’t need social or other features. May have someone she knows to do the other marketing.

Gave her overview of us and what we do. Showed her Dr. Gillespie who is an orthodontist in her area which she say as i had her search.

She will try to gather the drs this week to discuss and get back to me. very nice and potential hot.

Sent email with proposal along with a few ortho recently completed.