Madison Avenue Endodontics

Jade from one of Dr Roytberg’s offices in Westchester request to access the GA for this domain.

Please reach out to her with instructions to access, her email is here: dentalgroupofwestchester@gmail.com

“Danny,

We gonna put PPC for Endo website on hold for now. Please do not charge the card going forward for $1,500.

Regards,

Anna Rozenblat, CPA
201-328-7059”

Please add two FLOATING buttons for the Google+ business page and the Google Business Listing on the left-hand side of the website.

Buttons
01.) Google+ Business Page: G+ icon
02.) Google Business Listing: “Reviews Us on Google”

Jan, please see attached and verify. Please email me, anna and lucy once it is verified.
anrconsultingllc@yahoo.com
laurandme@gmail.com

Also please put the G+ icon on the site so it is accessible for patients to go to submit. Place the G+ icon at the top header and also create a visible floating button on the left “Reviews Us on Google” (have this in 2 rows).

Chan, can you give me some data on the call ext setup since Aug 4. How many people clicked on this. I’ve replied back to Anna and bcc’d you in the email.

“Danny – do we have a call ad on endo PPC? We are not getting any qualified calls for that website.

Regards,

Anna Rozenblat, CPA
201-328-7059”

Sent to Anna below:

Anna,

Hello Dr. Marsheh and Anna,

This is just a quick follow up regarding your Google+ business page and Google Listing. You will receive a postcard from Google with a verification code within 1 – 2 business weeks. Once you have received the postcard, please provide us with the verification code so that we can continue from our end. If you have not received it by then, just let me know so that I can request Google to send another postcard. The postcard will be sent to your business address.

Thank you!

01.) Please link their Google+ business page to the G+ icon on the footer [URL: https://plus.google.com/110178725084730007297]
02.) Please add map marker icon at the footer and link to their location on Google Maps [URL: https://www.google.com/maps?ll=40.759727,-73.973744&z=16&t=m&hl=en-US&gl=IN&mapclient=embed&q=515+Madison+Ave+%233303+New+York,+NY+10022+USA]

Please setup/claim for Dr. Firas Marsheh

email Anna with updates at anrconsultingllc@yahoo.com, cc:

“Dr Marsheh is male. Not female.”

see attached. email Anna when done: anrconsultingllc@yahoo.com

Chan, can you review the campaign to see how they are performing based on their budget. Here is her comment below:

Let me know so i can respond regarding the 1 patient in 2 months and no other calls. Are they utilizing 20% or 50%? let me know that along with the clicks/impressions for the last 2-3 months. Not urgent. Next monday should be fine. Thanks!

“And why didn’t we use it for Madison yet? Its been several months already.
Btw, we only got one patient two months ago and no other calls….

Regards,

Anna Rozenblat, CPA
201-328-7059
“

Chan, can you turn on the call extension. The one that Google designates a local # which is dialed to the office. The one that Dr. Brian Foss had accidently turned on if you recall.

LMK. Will open a task for the other campaign they have for MIDTOWN as well per ANna’s request.

Home page text is hard to read, please check.

Change color of text below WELCOME TO Madison Avenue Endodontics to same as rest of site, light gray color

Please send logo file to Anna, anrconsultingllc@yahoo.com as they are ordering a sign for their wall.

See screenshot q&a

Hi Anna,
Hope you had an awesome July 4th!

Here are the stats for the campaign the last 30 days:

(June 5 – July 4) Clicks Impressions Average Position
475 29,970 1.3

“impressions” – # of times the keywords in your campaign was used to search which then displays your AD
“clicks” – # of searchers who clicked on your AD, which ultimately landed on your site.

Let me know if you have any questions, Anna!

Unpaused OM campaign.

Account is past due, paused OM campaign.

Email past due $1579 for OM and web.

Please add these 2 photos to Dr. Marsheh’s bio.

Add at the end of Meet Dr. Firas Masheh text section.

Send ana email when done. anrconsultingllc@yahoo.com

can you add below and send me screenshots:

Endodontist on Madison Avenue
Root canal dentist NYC
Root canal Madison Avenue
Madison Avenue Endodontics

“I would add Dental Surgery and Dental Emergency to the list.

Sent from my iPhone”

First 3 are linked incorrectly, please fix.

Chan, please go ahead and activate the PPC at $1,500/m.

LMK when done.

1. Please add domain(s) to statuscake.com
2. Complete 301 Redirects
3. Setup Analytics & Reporting

Hello Dr. Marsheh, Dr. Roytberg, & Anna,

Congratulations! Your website is live and accessible to the public.

Please take a look at your initial website and let us know of any questions you might have. You can submit a ticket by going to your dashboard and filling out the form.

URL: http://madisonavenueendodontics.com

If you would like to make changes to the website in the future, you may always log in by going to the bottom of your website and clicking “Login.” You can always submit a ticket on the dashboard as well. We welcome any questions regarding the website editor.

Thank you!

Jan
jan.s@optimized360.com

Please take the picture of the dentist down. That’s not Dr Marsheh (yet:))
Jan – please make the picture under Root Canal Therapies smaller and list it on the left while text is on the right of the screen.

Regards,

Anna Rozenblat, CPA
201-328-7059

Please update their phone # to the one below: 212-832-0239

Update throughout the entire site

Please create custom PDF files based on the drafts provided. They want them personalized for Madison Avenue Endodontics. Please place their name, address, phone, and website with an email address on all forms. Put a placeholder for their log which they will provide later on.

Jan, they approved. Please let me know if you have any questions.

“Ok. These were the samples for you. When recreating Please put our name, address, phone and website with an email address on all forms (including doctors referral which currently doesn’t have anything). Also please email me the logo to approve before you’ll proceed.
Also, please email me those forms when they are recreated in PDF for our records. “

Pt Forms: $500**

** Chan, we charged them $1,750 (1st half of the other project which was not started yet: cp: 103293) That is a separate entity from this one and they are waiting for their business credit card to use). WE are to credit $1,750 but just credit $1,250 since they are order forms at $500).

Let me know if you have any questions. We will charge the $1,750 on the other CP: 103293 once they get a cc and that is when they’ll start on that project).

Quoted Anna $500. Sent anna and jan email regarding this and reason why.

Please create custom PDF files based on the drafts provided. They want it personalize for Madison Avenue Endodontics.

Anna inquired about custom forms

1.) Fillable PDF file download
2.) Fillable online form with auto submission

Please inform Anna regard price.

Forms

– New Patient Form (Custom Non-Fillable Downloadable PDF + Custom Jotform)
– Referral Form (Custom Non-Fillable Downloadable PDF + Custom Jotform)
– Post Op Instruction Form (Custom Non-Fillable Downloadable PDF)
– Consent Form (Custom Non-Fillable Downloadable PDF)
– Post Op Insurance Form (Custom Non-Fillable Downloadable PDF)

Anna requested 5 custom pages:

1.) Root Canals
2.) Endodontic Retreatment
3.) Endodontic Surgery
4.) Traumatic Dental Injuries
5.) Tooth Saving Tips

/* Please refer to the following link for reference: http://www.aae.org/patients/ */

please setup contact@
send instructions to access. send to anna: anrconsultingllc@yahoo.com and padg2008@gmail.com
update email on contact page and jotform (add this new email address to current recipients listed already).

“Jan,

Also, I’ve discussed with Dan that we need to obtain an email inbox from that site where all new patient forms and referring doctors requests will be sent to. Something like contact@ or help@ etc. What would you recommend? Dan had mentioned that info@ most likely will be sent to senders spam folder.

Thanks
Anna

Sent from my iPhone”

Chan, can you make sure these keywords are in the PPC campaign.

”
The following are the words for search of the new website:
Root canal
Endo
Endodontist
Endodontics
Root canal therapy
Root canal pain
Emergency endo
Apico
Apicoectomy
Toothache
Tooth Pain
Root canal doctor
Root canal dentist
24 hour emergency care

Thanks
Anna
Sent from my iPhone”

Hello Dr. Marsheh and Anna,

Your website is ready for your review and to further customize.

This is the initial time that you will see the website, therefore you will have many questions and comments! We encourage you to schedule a call to go over the details of the functional site. We have combined the design you have approved with the pages and information available to us. Please take a look at the website and let us know of any page changes, additions and/or questions you might have.

Temporary URL: http://firasmarsheh.360sites.net

If you would like to make changes to the website in the future, you may always log in or send us an email at support@optimized360.com. We welcome any questions regarding the website editor.

Schedule a Call: https://calendly.com/optimized360/calls

Thank you!

Jan
jan.s@optimized360.com

1.) Please fix the SEO titles for all pages. SEO title for all page by default should be [PageName] – [CityName + Specialty/Occupation] – [PracticeName].
2.) Please add proper spacing between the featured image and the content for all inner pages.
3.) Please add the previous/next navigation controls to the bottom of all services and articles. Please refer to http://www.pdsoc.com/crowns-and-bridges/ for an example.
4.) Fix the SCHEDULE YOUR COMPLIMENTARY CONSULTATION section for mobile view. Each field should be its own row, please refer to the screenshot provided.

Please check that everything works accordingly.

URL: firasmarsheh.360sites.net

Please develop theme based on provided PSD in dropbox. FTP and credentials will be provided soon. Please start locally in the meantime.

Include hover effects in appropriate areas and link all buttons/links to related pages.

Below are specific instructions:

– Make sure that the hero slider is implemented on the home page.
– The “Welcome to Madison Avenue Endodontics” section will be the WP output.
– The “Featured Services” section should have a soft zoom in within the frame.
– The “Map” section should be disabled and only activated when the user clicks on the map.
– The buttons should have the colors inverted upon hover.

Jan
jan.s@optimized360.com

Hello Dr. Marsheh & Anna,

Your design has been approved!

Approved concept URL: https://360controlpanel.com/wp-content/uploads/2017/03/madison-avenue-endodontics-2.jpg

If you have any major changes to the design, please let us know. Other than that, your design has been submitted to our development team. This process will take about 1-2 weeks and if you have any content material, please send them my way. This includes photos, biographies, forms and anything you’d like to mention onto the site. You’ll get more opportunities to review the site and make additional changes as well.

Hello Dr. Marsheh & Anna,

Based off of our last discussion, I have compiled a new design draft for your review. Please take a moment to review this concept and let me know of any changes you would like to see. Additionally, we want to focus on the layout and colors of the design, as the text and images can be changed at any given time.

Hello Dr. Marsheh & Anna,

Based off of our discussion, I have compiled a design draft for your review. Please take a moment to review this concept and let me know of any changes you would like to see. Additionally, we want to focus on the layout and colors of the design, as the text and images can be changed at any given time.

Example

– http://www.mountprospectsmiles.com/

Layout

– Flat
– Simple / Clean
– Streamlined
– Easy To Navigate

Feel

– Modern
– High End
– Simple / Clean
– Informative but Minimal
– NOT TOO INTIMIDATING

Colors

– Dark Background (Light Text)
– Monochromatic
– NOT BLACK (TOO INTIMIDATING)

Images

– Closeups of happy, friendly people.
– Teens and Adults (Primarily Adults)

Sections / Features

– Home Slider
– Office Summary
– Dr. Firas Marsheh’s Bio (Brief Section with an Image of Smiling Doctor)
– Testimonials
– Social Media
– Contact Form
– Video
– Map

Other Notes

– Use Mount Prospect Smiles as a starting point for the design.
– The design should emphasize a painless experience (Not Cosmetic or Cost). The biggest concern that patients seeking endo treatment might have other than loosing the tooth.
– Please add standout buttons for the following:
— Referring Doctors
— Patient Login
— Second Opinion
– Dr. Marsheh Bio:
Dr. Firas Marsheh specializes in Endodontics and microsurgery, he is committed to staying at the forefront of endodontic techniques and technology.

He received his D.D.S. degree from New York University in 1998
After practicing general dentistry for one year, Dr. Marsheh went on to complete his first 2-year residency and obtain his degree in Endodontics from NYU (Lutheran Medical Center). While completing his specialty training, Dr. Marsheh conducted research at New York University focusing on “Anxiety toward Endodontic Treatment”.

Dr. Marsheh has membership in several dental societies such as the American Association of Endodontists, American Board of Endodontics, American Dental Association, New York Dental Society.

In his free time Dr. Marsheh enjoys spending his time with his family, he likes to travel, play soccer, and swimming.

Websites They Referenced

– http://www.nycendodontics.com/
– http://rootcanalnewyorkcity.com/

Her primary concerns were that it was straightforward and informative without it being too intimidating.

Therefore, I sent an email with examples to gauge her opinions on what she liked and disliked. I sent websites with variety but within the criteria that she is allegedly specified.

Criteria

– Modern
– Dark Color Scheme (NOT BLACK – TOO INTIMIDATING)
– Monochromatic
– Sleek (NO SOFT COLORS)
– Clean
– Straightforward
– Informative but Minimal
– NOT INTIMIDATING

Context

This will focus on Dr. Marsheh and endodontics.

Examples

– http://www.batesdental.com/
– http://www.hasansurgery.com/
– http://www.mountprospectsmiles.com/
– http://stevenkleinberg.360sites.net/
– http://neilhadaegh.360sites.net/

Your Name: Anna Rozenblat
Desired Domain(s): madisonavenueendodontics.com | Already Purchased
Do you have an existing site?: No
Secondary Title (Dr. Name) Dr. Firas Marsheh

Practice Address

Street Address Line 1: 515 Madison Avenue
Street Address Line 2: Suite 3303
City: New York
State / Province: NY
Postal / Zip Code: 10022
Country: United States
Practice Telephone: (212) 751-1333

Will you be the decision maker during this process? Yes

Sections

– Social Media Links
– Featured Services
– Promotions
– Testimonials
– Video
– Contact Form
– Office Map
– Doctor’s Bio
– Office Summary

Overall Feel

– Visual (Minimum Text)
– Dark & Slick

Please Give us Examples of Websites You Like
this is a website for a specialist working in our office. Site should be very specific, people know exactly what they are looking for: root canals specialist and re-treatments, etc. We should open an email for his patients only so our staff can access it. Potential patients should be able to complete forms online. We already purchased the domain. Also, need a link on the first page for Referring Doctors. Please see nycendodontics.com for reference.

Light or Dark

– Dark Background | Light Text
– Monochromatic

Image Types

– Your Images
– People
– Closeup
– Specialty (Medical, Dental, etc.)

Age Group

– Teen
– Adults

Please create temporary site and include client original content (if any).

Hello Dr. Marsheh,

Welcome to Optimized360!

My name is Jan and I will be the designer working with you every step of the way, starting from concept to going live! I had a quick meeting with your account rep. this morning to discuss your account and review the notes you initially had.

Please take a few minutes to fill out our design questionnaire below. This should give you a better idea of the variety of elements that are featured in an effective design.

URL: https://form.jotform.com/61947943668171

After we gain a better sense of what you are looking for I can start the design process. If it is easier for you to explain this via phone we can schedule a phone interview instead.

Schedule a Call: https://calendly.com/optimized360/calls

I look forward to working on this design with you.

Jan
jan.s@optimized360.com

PPC: $1,500/m

Ny, NY

Endo keywords only

Will charge/start once site is ready.

– Dr. Roytberg, please email the padg2008@gmail.com
– Endodontist is Dr. Firas Marsheh. Dr Roytberg is his partner but not practicing General Dentistry there
– Dr Roytberg is very laid back and will most likely approve the 1st draft. He’s a long-time client of mine loyal to us.

– Endodontic site
– this is in NYC (manhattan), very high-end like Beverly Hills. On Madison Ave.
– Needs a very high-end looking site with a WOW factor like Dr. Neil Hadaegh

register the domain listed in CP. It was available when dr checked but not sure if he reserved it.

Marketing: we will be starting an agressive Marketing program once site is live.

Website: $3,000 + $79/m

cc emailed to me by Anna (wife): visa -9210 exp 02/19