Mt. Tam Orthopedics

“Dr. Kim,
For Marin County, you are #1 and #2 positioning… see attached screen shot. If you want additional exposure which is more prominent, then focus on PPC which will place your AD above the map. For Marin County’s PPC, it will be about $200/m

For San Francisco, as expected since it is more competitive, you are not found. I would recommend both SEO and PPC which will be $250/m & $500/m, respectively. Please keep in mind that SEO is a process that does not happy overnight, it takes time usually about 6 months to see if there is any results. It is not guaranteed. For PPC, you can get on the 1st page within 1-2 business days which is guaranteed.

For East Bay, you are not on the 1st page so SEO and PPC is recommended at $250/m and $250/m, respectively. For East Bay, you have a very high chance of showing up for SEO in about 2-3 months. We have 2 “GI” (Gastrointerologist) in East Bay that is on the 1st page (see attached screenshots).

The marketing as previously mentioned, it is on a month to month basis so there s no obligation. We do this because we want our clients to get the ROI to continue without having to be stuck in a contract.

Hope this helps, Dr. Kim. Please do let me know if you have any questions.”

Dr called regarding the email back in forth. Dr on a very strict budget and felt it was a lot. He said he has a lot of colleagues to refer if things goes well. Also doesn’t feel he should pay that much if he doesn’t know the result ROI. Told him the site does not determine ROI but is a factor. Marketing is the other factor which will ensure visibility but still does not guarantee. Dr understands.

He says he has an IT in the office who can manage the site and will pay for the ownership if things are what he expected.

Asked about referral… i told him we can only do 2 months waived for each referral.

Dr stated he will review it over teh weekend and get back to me.

Dr called. looking to revamp his site.he built his current site under squarespace. looking to draw more patients. Did PPC in the past for 1 week through Google but it was expensive. said it was like $5 per click. He was discouraged. Pointed out to him how effective it was and that 1 week wasn’t enough and that $5 is a lot and the disadvantage of going through them or doing it himself.

He wants patients and wants to know how to track it. Covered with him the purpose of web and marketing its purpose.

Dr not looking for logo or social media.

Proposed the Gold and then PPC in the future. Gave him pointers on what we do vs others and the value we bring for him. Brought up GA to use to track stats.

Pointed out some issues with his site which lacks content. Some links link to association site with general info. Yelp links away to yelp. Told him the disadvantage of that cause he should keep traffic on the site so they can decide there.

Told dr 1 factor with seo is the content which he lacks and that’s what we would provide for him. he liked that.

Asked about hosting ,told him he can host on his own anytime on his GoDaddy. Gave him process how going live works and in the future if he were to host.

He had to go cause he was driving to work. Asked to send info so he can review.

Sent initial email per Dr’s request with a price range along with examples.