Barton Bruntjen, DDS

Said she was hesitant to call us back since she was not given outline of package until the end of design process. She was not happy that she’s only allowed 3 changes. Told her this must be for the design but she is free to change inner page images and text as many times…just not the design of site.

She will be putting everything together including photos that will be taken. She will call us back when ready.

I told her we can try and work something out but depends on what she is looking for. She will discuss when she has everything ready.

Emailed Lynette to follow-up with her question regarding “new colors” and a change to the final logo.

Spoke to Lynette (dr’s wife). She came in on the project after the site was developed and had some concerns with some requests she had with Desirae.

She had some requests as to changing colors and there was some resistance she felt but she completely understands now the process in Stage 1 (concept) and Stage 2 (development) which Dr. Barton understood when he was presented initially. gave her analogy of the custom built house which helped her understand more that at this phase, no structural changes can be done (technically yes but additional cost), this phase is personalization which is more interior walk-thru of the house.

Another issue was the logo which relates to the design process similar to the site. She also understands now too bc she felt resistance when she requested the file so the sign company have it created for their building. She didn’t know that she had finalized it. She just needs to change the script of Dr. Barton’s name from script to block fonts so it is legible for passer by in the future. She doesn’t need adjustments to the main logo part which she understands that requires work. In this scenario, desirae confirmed with me that she can adjust the font style to block. I advised lynette to expedite the process vs asking Desirae to open WOrd and play around with the font, send the about 3-5 font names so Desirae can check if we have it and give her suggestion to finalize. She liked that idea.

Overall, Lynette was super sweet, just wanted a better idea of the process and what her monthly fee entails cause she thought “unlimited updates” means the design as well but clarified that it was updates within the site (content, images, adding pages, etc).

Also advised her to go live for SEO purpose which she said she understands but bc they are doing some remodeling inside the office, she wants to finalize everything (photos & bios, etc).

Next step, she will email desirae the list of fonts that she likes to finalize the logo script to send to the sign company.

Desirae, just curious where you are at with their site as far as going live?

Lynette (dr’s wife) called, left a message for me to call her back which I did but I reached her vm. Just want to know status just in case she asks. At this point, I don’t know what the rquested call back is regarding except in her vm for me that she had questions regarding her husband’s account. That’s it.

Anything I need to know would help prep me for the call. TY!

Lynette called, lm for me to call her back. Stated that she had some questions regarding her husbands account.

Hi Desirae,

Could you please send us an E.P.S. of AI File of our logo. I am trying to get a sign made for the wall behind the reception desk. Once the sign is complete, we will get photos and complete our website. Thank you.

via email

put temporary site on “private” per request of Lynette.

Emailed Lynette to see if she received my response about her music request and going live.

“We would still like to add music to the website when it is opened by the client. Could we please start working on that, as well. Also, we will be adding a video of the office to the website. Bart want s the photos of the office to fold through or rotate as the client is looking at the website.”

—

My response:

“MUSIC – While we are capable of adding music to websites, it is not encouraged to do so for many reasons…please take a look at this article explaining why:
https://optimized360.com/blogs/unless-you-are-in-the-music-business-dont-play-background-music-on-your-site/”

-change bg of each testimonial box to #463842
-no box border
-change font color to white
-change quote icons to white

Emailed Lynette that all edits have been completed and asked if she is ready to go live.

Please remove buttons from the following pages:

1. Home; About Dr. Bruntjen; “schedule a consultation”
2. Footer; “schedule an appointment”

—

FOOTER; PHONE #
-increase size of phone #

-change color of transparent boxes to #fffbf4 (make sure they are still transparent)
-replace logo with the colored version attached below

Added logo to the website. Waiting for Lynette’s approval of the logo and will go live after.

Hi Lynette,

Attached you will find the updated logo design. It is the exact same eggplant purple color and tan color used on the website. Please let me know if you would like any changes to the colors and if I can apply it to the website.

Thank you!

Notified client that all edits have been completed. Also asking for logo feedback.

Hello Lynette and Dr. Bruntjen,

Happy Friday! Based off your recent feedback, I have updated the logo designs below. Keep in mind the tan color will look different once it is placed on the dark background of your website. Please let me know which one is your favorite so I can add it to the website for you.

Thank you!

HEADER
-remove the gray bar with “/assets” (see below for reference)

HOMEPAGE; FOOTER TOP
-change bg color of the “connect with us” bar to #ffddb1

HOMEPAGE; FEAT. SERVICES
-change bg color to #463842

PARAGRAPH FONT
-increase font weight

HEADERS
-please bold all headers and change color to #463842

Called Lynette’s cell to follow up.

-change bg color of feat. services to purple
-connect with us should be light wood color
-increase weight of paragraph font
-remove header “/assets”
-headers; change to purple and bold
-testimonials need to be styled more

LOGO
-likes #2 and #3
-should be “Dental Professionals of Wheaton” (purple color)
-also include “Barton Bruntjen, DDS” (tan color)
-keep the “BB”
-change colors to match website
-names need to be the same color

Hello Dr. Bruntjen and Lynette,

I hope you both had a happy 4th! Your website is ready for your review and to further customize.

This is the initial time that you will see the website, therefore you will have many questions and comments! We encourage you to schedule a call to go over the details of the functional site. We have combined the design you have approved with the pages and information available to us. Please take a look at the website and let us know of any page changes, additions and/or questions you might have.

Temporary URL: http://bartonbruntjen.360sites.net

If you would like to make changes to the website in the future, you may always log in or send us an email at support@optimized360.com. We welcome any questions regarding the website editor.

Schedule a Call: https://calendly.com/optimized360/calls

Thank you!

Desirae
desirae.g@optimized360.com

Hello Lynette and Dr. Bruntjen,

While we work on your website, we’d also like to start your Social Media accounts as soon as possible. If you have Facebook, Twitter or Google Plus profiles created, please login credentials so that we may update what’s necessary.

BLOG

You have also ordered a monthly blog with us in which we will need 6-12 topics from you. These topics can range from anything about your specialty or otherwise. Please send those topics as soon as possible so that our copywriters can get it started for you. After these topics are received, we will publish an article every month to your website and social media accounts.

Thank you, and we look forward to working with you.

URL: bartonbruntjen.360sites.net

Please develop theme based on provided PSD in dropbox. FTP and credentials have been confirmed.

Include hover effects in appropriate areas and link all buttons/links to related pages.

Below are specific instructions:

All buttons – should have a hover effect
Header font color (especially for Services page) – same purple color in design
A-tags font color – same purple color in design
Inner pages hero – 1/4 size
Feat. Services – hover effect shown in design
Social Media icons – hover effect of your choice
Testimonials – slider
Reviews button – fixed

Desirae
desirae.g@optimized360.com

Hello Dr. Barton Bruntjen,

Your design has been approved!

Approved concept URL: https://360controlpanel.com/wp-content/uploads/2017/06/bruntjen-barton-FINAL.jpg

We will also be making the other changes discussed in our phone call today. If you have any major changes to the design, please let us know. Other than that, your design has been submitted to our development team. This process will take about 1-2 weeks and if you have any content material, please send them my way. This includes photos, biographies, forms and anything you’d like to mention onto the site. You’ll get more opportunities to review the site and make additional changes as well.

Thank you!

Hello Lynette and Dr. Bruntjen,

Happy Wednesday! Based off of our discussion I have compiled a few concepts for your initial logo design. Please pay attention to the different styles, fonts and symbols that are on the submission. Let me know what your thoughts are on each or if you’d like bits and pieces of each concept.

Thank you!

-name: Barton Bruntjen, DDS
-reference examples below
-wants something simple, clean, and elegant
-use colors from https://360controlpanel.com/wp-content/uploads/2017/06/bruntjen-barton-2.jpg (eggplant purple, black, white, gray, tan)
-include some versions with cursive and other versions without

From Lynette

“We really like the website look. Only one change. Could the contact us line at the bottom match the color of the light wood color of the reception desk and have bold black letters?”

Called Lynette to clarify, no answer. So I responded to her email to clarify.

Resent Lynette and Dr. B the updated design draft and logo questionnaire.

Hello Lynette and Dr. Bruntjen,

Happy Monday! Based off of your recent feedback, I have updated the design draft below. Please take a moment to review this concept and let me know of any changes you would like to see. Additionally, we want to focus on the layout and colors of the design, as the text and images can be changed at any given time.

A few things to note:
-You may notice a few of your office images repeated. Since I only have a select few, I added duplicates so we can see what it will look like. But we can change out any images once the website has been developed.

If there are no further changes to the layout or colors of this design, please let me know if you would like to approve so we can begin development. Looking forward to your feedback!

Hello Lynette and Dr. Bruntjen,

While we work on your website, I would like to get a few notes regarding the logo design for your practice.

Please take a few minutes to fill out our design questionnaire below. This should give me a better idea of the of personal elements that you’re looking for.

URL: https://form.jotform.com/70956298309166

After we gain a better sense of what you are looking for I can start the design process.

Process

1. You will receive an initial five concepts to start with. We can mix and match designs! At this point, try to focus on shapes and fonts rather than color.
2. Revisions: You will get approximately to 5 rounds of revisions. Let us know what suites you and what does not, don’t worry, we’ll try our best to get them as close as possible!
3. Approval: After the logo is approved, we’ll send you a set of files that can be used with any print shop or graphic designer. We’ll also add it to the website.

If you have any questions, please feel free to let me know.

Desirae
desirae.g@optimized360.com

Bart and I looked at the website last evening. Below is a list of changes we would like to see!

The heading with all the contact information – Please change it so that it is on the photo of the office in bold white letters (no heading)

Bart was not fond of the gold but would prefer a Dark almost black eggplant color. We really like the Beverly Hills and Birmingham website.

The 3 boxes on the bottom – Please overlay them on a photo of the office. White letters no photo within the box. Maybe in the Dark black/eggplant color (interior of the box)

Bart really liked the Mike Bukumira website- The area with all of their contact information is located. Could you please include this as well.

Logo – We have not been given a logo. Could you please send us ideas. Please be creative. Thank you!!!

Called Lynette and she said she did receive the design draft and it’s off to a great start. Dr. Bruntjen may want to lighten up the gold colors and there might be too much gold, but they will email me a list of their feedback. They’re currently in the process of updating the office (not necessarily renovating or repainting, just updating).

Hello Lynette,

Based off of our discussion I have compiled a design draft for your review. Please take a moment to review this concept and let me know of any changes you would like to see. Additionally, we want to focus on the layout and colors of the design, as the text and images can be changed at any given time.

A few things to note:
-I included a stock photo of a doctor until we get a headshot of Dr. Bruntjen
-All of the “schedule” buttons can link to your phone number instead since you do not want an appointment form
-The testimonials can be interchangable
-The 3 featured services boxes shows what the hover effect would look like on the “Cosmetic Dentistry” box (these pictures can also be changed out at any time)
-All of the other pages will have the same design/style

Please provide your feedback and let me know if you’d like to schedule a call to discuss:
https://calendly.com/optimized360/calls/

Thank you!

add to this page – bartonbruntjen.360sites.net/office/

create a slider under Office section on this page – add photos from here:
https://www.dropbox.com/sh/13lvz2amgopdxo3/AACsNI3EYp5vtxuEZ_eCnTzza?dl=0

keep photos big similar to this page, for example: usfamilydental.com/office/

*No current website

Examples:
http://mismile.com/ (LIKES: feel, layout, feat. services, everything; DISLIKES: wants a traditional menu)
neilhadaegh.360sites.net (LIKES: layout; DISLIKES: too dark)

LAYOUT
-full width
-sectional
-clean/simple
-easy to read/nav

FEEL
-modern
-elegant/classy
-friendly
-“higher end”

COLORS
-attached below
-more muted than bright
-balance of light & dark / black & white (like https://www.chicagocosmeticdentalcare.com/)

IMAGES
-more images, less text

CONTENT
-nothing too wordy

OTHER NOTES
-doesn’t want appointment form! wants patients to call
-family oriented
-do not feature associations
-wants all contact info in header
-wants traditional menu, NOT hamburger menu
-wants a very simple design

Your Name: Barton l Bruntjen
Desired Domain(s): Dental Professionals of Wheaton
Do you have an existing Site? No
Practice Name: Dental Professionals of Wheaton
Secondary Title (Dr. Name): Barton L Bruntjen, DDS
Practice Address:
400 S. County Farm Road, Suite 210
Wheaton, IL 60187
Practice Telephone: (630) 653-8850
Will you be the decision maker during this process? No, there will be others involved.
Sections:
-Social Media Links
-Featured Services
-Testimonials
-Video
Overall Feel:
-Spa-Like
-Elegant
-Visual (Minimum Text)
-Minimalist
Please Give us Examples of Websites You Like: Michael Bukumira, DDS// Birmingham Cosmetic Dentistry, Midtown Dental Center NYC, Neil Hadaegh Beverly Hills Dentistry, MandaraSpa.com
Light or Dark: Dark Background (light text)
Select Colors:
-eggplant/plum, ivory, soft golds
-Deep
Image Types: Your Images (Upload or Email)
Ethnicity: Caucasian
Age Group:
-Children
-Teen
-Adults
-Elderly
Demographic:
-Retired
– Upscale
Specialty: General Dentistry
Top 3-4 Services: Preventive Dentistry, Restorative Dentistry,Cosmetic Dentistry, Implant Dentistry, Family Dentistry
Any Additional Comments/Requests? We would like full entire screen photos/graphics; movement;music in background ;video; would like photos from our office to be used; we don’t care for stock family/photos

Lynette scheduled a call for today @ 2:30pm

Please create temporary site and include client original content (if any).

Belinda, they decided to restart the project starting from scratch again. This time, Dr. Barton’s wife (Lynette) will be involved.
I’ve sent them an email with teh QUESTIONNAIRE to fill out again along with instructions to use CALENDLY. Please have new designer send an intro to coordinate. PLEASE CC Dr Bruntjen’s wife (Lynette): lynetteb61@aol.com

“Hi Danny,

Thank you for reaching out to us today. We called a little while ago and left a message for you. Roberto was extremely nice, we just need a fresh start. We have decided to scrap the work that has been proposed and start over with a new designer. We are really looking forward to working with someone who can bring his/her creative talents to the table. Let us know when we can get started with the new intake interview. Dr. Bruntjen’s wife, Lynette, will now act as the primary contact person for you to work with. We are so busy during the day, that we feel Lynette will have more time to devote to working with your designer. Her email address is lynetteb61@aol.com. Her contact phone number is 630-386-0860.

Thank you for understanding.

Our Best,

Dr. Bruntjen and Trudy”

Spoke to Trudy, super nice. Trudy and Dr. Bruntjen was concerned that the design concepts and feedbacks they’ve given are not to their satisfaction. They didn’t want to offend Roberto cause they love talking to him but stated that he seems to be very knowledgeable technically but creativeness-wise, its not there. Trudy stated they went with us because they trust that we can design a site to portray the dr and brand them based on my discussion with them which I told him we can still do.

I told him that he is 1 of our experience designers here and many of my clients love his work. I told Trudy that it is normal that they are not connecting as far as being on the same page with creativity.

I also pointed out that a lot of times, 1-page concept doesn’t do its justice as far as the visual effect until it is developed which is when they will see it live in action. I told them I have a few clients in similar scenario and when its developed, they were impressed.

She stated that she understands that but she and dr b doesn’t think its that.

Basically after a long discussion, i had to offer an alternative which is to switch designer which they think is a good idea but repeated stated that she didn’t want to offend Roberto cause they like talking to him.

At this point, she will talk to dr B regarding the designer switch and let me know if they want to proceed with the current draft salvaging it or start new. Told her starting over will restart the design process delaying the time, she understands. Will call me later today to confirm to start new design process or pick up where they had left off with the most recent draft.

Spoke to Trudy this morning about her concerns re: progress

We agreed on next steps.

The shade of purple in the last draft was not quite right, in that they didn’t match the color of their offices. I sent her some color palettes with different shades of purple – she will choose the correct shade for the next draft.

Too much black & white imagery – For the next draft I’ll bring back the color in the images, but desaturate them.

Trudy would like the icons in the services section replaced with an interface that looks more like the Milan site.

The contact form at the bottom of the site needs to be labeled better to make it clear what is being asked of the user.

I’ll add an additional footer section that contains a map, as well as another menu, also similar to Milan.

We will suspend work on the logo for the time being, until Dr. Bruntjen can give his input.

Trudy expressed concern that the draft had not changed much since the last submission. She also asked if logo design was included in her package.

I told her that:

+ She had only asked for two changes after our last discussion – a color change, and an image replacement, both of which I did. I said that if she wants additional changes or has concerns about the design, I would like to tell me what they are.

+ Yes, her package includes logo design.

Trudy emailed Roberto regarding the 2nd installment if it was going to be charged after site is developed. Roberto fwd email to me which I had responded and confirmed that 2nd is charged already on April 20th. Attached faxed contract so she can see. Most of past convo prior to ordering was with Dr. Bruntjen so there may be some disconnect there bt Dr. Bruntjen and Trudy (manager).

Hello Dr. Bruntjen, Trudy –

My apologies for leaving off the attachment link. This email should contain it.

Let me know when you have some time to discuss this. Also, may we go ahead and create some logo drafts for you?

Thank you,
Roberto

Called and left a message for Trudy with reception:
+ She had questions about her payment structure – I told them that I can connect Trudy with Chandra the next time we talk
+ She could find the attachment to open the design draft – I told them that there was no attachment, but just a link.
+ I also asked for the next available appointment to schedule a design conversation.

Hello Dr. Bruntjen, Trudy –

Here’s another design draft for your review. Per our conversation, I dropped in one of your office photos as the hero image and pushed the accent colors closer to purple. Please let me know your thoughts about this direction.

Also, do you have any input for me about the logo?

Thank you,
Roberto

Spoke with Trudy and Dr. Bruntjen yesterday (4/20) – They liked the design (6/7 out of 10, they said), but wanted to push the “pops” of color closer to a purple/plum.

They seem set on replacing the header image with images of their own offices. The problem here is that their office is decorated completely in warm colors (brown and orange) that go against the upscale, restrained, minimalist vibe they are going for with their design. Using their photo will require displaying them in black and white, which will drain all of the color from the top half of their design. I’m not yet sure how to resolve this for the next draft of the design.

Dr. Bruntjen had to leave in the middle of the call. Trudy and I discussed logo designs. She likes an upscale, feminine, font-based look, but warned that Dr. Bruntjen was very “artistic” and would have his own ideas about the design, and so we couldn’t decide on a direction until we have his input. I suggested that they fill out and submit the logo questionnaire.

I sent Trudy and Dr. Bruntjen the logo questionnaire. I have a call scheduled with them for tomorrow afternoon.

Trudy and I agreed to get on the phone Thursday morning (10 AM PT) with Dr. Bruntjen to discuss the new design draft.

Hello Dr. Bruntjen, Trudy.

Here’s a second swing – A cleaner, more modern look with restrained colors. Take a look and let me know when you would like to discuss it.

https://calendly.com/optimized360

Thank you,
Roberto

Spoke to Trudy:

Monochromatic with a pop of color
Marble or granite textures
White / gray paint clean, spa-like

No people in photos – they would rather focus on images of the office.

Services – icon based
4 main categories for services

Logo no good – We will start over. Trudy will send samples of logos she likes.

Burgundy – no good – pop of color should be cooler but bright

Outline white boxes in the contact section – Thin white lines superimposed over photos

the doctor likes movement – interesting & unique dissolves in the hero slider
Example: https://www.chicagocosmeticdentalcare.com/

Video that plays as you move past

No smile gallery on the front page

Photos of doctors and staff interacting with patients on testimonials section

Leave us a review button – good

Google map – good

From Trudy/Dr. Bruntjen:

“Hi Roberto,

Hello Dr. Bruntjen,

I’ve attached a draft of your design including the office photos Trudy sent this morning. Let me know when you would like to discuss this draft.

Thank you,
Roberto

Left vm asking for an appointment to discuss design changes.

Hello Dr. Bruntjen,

I’ve compiled a design draft for your review.

Please take a moment to review this concept and let me know what changes you would like to see.

Let me know how you feel about the layout and colors of the design — text and images can be changed at any point.

Thank you,
Roberto

CURRENT SITE:

None

REFERENCES:

+ chicagocosmeticdentalcare.com
+ kakossmiles.com
+ bestbuycarpets.com
+ http://mismile.com/

LAYOUT:

Full-width, visual

Parallax scrolling in most of the sections

FEEL:

Modern, clean
Family-friendly
Upscale, but warm

COLORS:

Neutral, with a pop of color

Color references:
+ https://goo.gl/4QNj8r
+ https://goo.gl/19woIQ
+ https://goo.gl/V0FwHT
+ https://goo.gl/0EkVe3
+ https://goo.gl/qFMq01

Some reference images:
+ https://goo.gl/mBfCqw
+ https://goo.gl/t9Z1Uf
+ https://goo.gl/GzmWG2

IMAGES:

Large, sharp photos of:

+ modern-looking offices
+ smiling people of different ages (kids, adults, seniors)

REQUIRED ELEMENTS:

Featured Services –

+ Cosmetic Dentistry
+ Full Mouth Restoration
+ Implant Restoration
+ Family Practice

Sub-menus on featured service icons (reference: Bates)

No Invisalign

No contact form

About our practice

“Request Appointment” button

No association logos or credentialing

Office map

LOGO:

Please create a logo similar to the Bates Dental (http://www.batesdental.com/) logo , incorporating the doctor’s initials (B.B.).

no slogan

need domains – they would like dentalprofessionalsofwheaton.com, if possible

current client email is bartonbruntjendds@gmail.com

They would like a client email address, but they don’t want clients canceling appointments at the last minute via email – they prefer a phone-focused setup

Trudy and Dr. Bruntjen will be making design decisions

They want a clean & modern site –

“family” feel – they are leery of generic-looking models

the office is welcoming and warm, like a living room. They like Bates and Milan

Upscale, but not cold

they want the design to be “a bit different, unique”

They like full background imagery

They like Bates and Milan

they also like:

chicagocosmeticdentalcare.com/

kakossmiles.com

bestbuycarpets.com

On the home page:

Featured Services:

Cosmetic Dentistry, Full Mouth Restoration. Implant Restoration, Family Practice

No Invisalign

They like the service submenus on Milan

About our practice

no logos/credentialing

request appointment button that takes user to Contact page

Office map

They like a neutral color scheme with a pop of color – Milan example

Clean graphics

Pretty office photos

They like the Bates Dental logo – interplay of letters

—
Broad client demographic

age “2-92”

family practice

upper middle class, suburban, highly educated, multi-generational

Your Name BARTON BRUNTJEN
Do you have an existing Site? No
Practice Name BARTON L. BRUNTJEN, DDS
Secondary Title (Dr. Name) SAME AS ABOVE
Practice Address Street Address: 400 S County Farm Rd
Street Address Line 2: 210
City: WHEATON
State / Province: IL
Postal / Zip Code: 60187
Country: United States
Practice Telephone (630) 6538850
Will you be the decision maker during this process? Yes
Sections Social Media Links
Contact Form
Office Map
Overall Feel Modern
Spa-Like
Elegant
Simple and Clean
Visual (Minimum Text)
Please Give us Examples of Websites You Like https://www.bestbuycarpets.com/ (we like the use of a video on the home page

http://www.kakossmiles.com/ (we like the simplicity of this one; clean; easy to navigate
Light or Dark Light Background (dark text)
Select Colors We prefer neutrals, but with a pop of color. No specific color preference.
Neutral
Image Types Your Images (Upload or Email)
People
Closeup
Flowers/Colorful
Our office photos
Ethnicity Caucasian
Age Group Children
Teen
Adults
Elderly
Demographic Retired
Working Class
Business (ex: downtowns)
Upscale
Specialty General dentistry
Top 3-4 Services Cosmetic Dentistry
Family Dentistry
Implant restoration
Restorative dentistry
Any Additional Comments/Requests? We will be more specific as the process progresses.

Dropbox: https://www.dropbox.com/sh/udgaymg20fqiaw9/AACs05yV0KMSeNaJK0zp5Dula?dl=0

FTP:

username: bartonbruntjen
password: OuvApcyavitlecGo