Rangewood Orthodontics

Desirae,
Thanks for reaching out. Here are my thoughts on the website services with your company. I think that it has been nearly a year since we tried to build a website. I had to hire a new company to build these sites because we could not get one site built over months and months of trying. My confidence in your company to not only build the sites but SEO and continue to have a working relationship for the long term sucess of my business was not good based on the previous attempts to build these sites. My company is dependant upon reaching people throught the web and it seems like your company wasn’t able to deliver in a timely manner. Therefore I feel like there is no use in continuing to build these sites.
Dr.Watts

Called and LM on both cell & office.

Sent another email to Dr. Watts & Cyndie (office manager) and tracked. Dr. Watts has been opening my emails so far.

-LM on December 19th.
-Called the office # and Dr. Watts’ cell and LM on both.

Please stop all monthly charges on this account and the other.

Hello Dr. Watts,

I’ve left you a few messages but wanted to email you as well.

I’ve stopped all charges on your account indefinitely until we get your website live. Please let me know if we can schedule something to continue the website, regardless of accounting. I’d like to make sure we get as much as we can done.

Called the office and LM. Want to speak with Dr. Watts so we can move forward. I filled the empty pages with either existing content or content we wrote for him, even though he does not like it. He mentioned that a few pages were missing content, so it’s either we fill the pages with the content we wrote or leave them blank.

Also sent an email.

Spoke with Dr. Watts and he said he never received my response from October 23rd (see below):
I understand your frustration about not getting the point across in the new articles we wrote for you. After thoroughly comparing them with the rough draft you wrote, it does not seem “direct” or insistent enough. The purpose of us writing content is to get general information on the website for doctors who simply do not have time to write it themselves. We do ask for notes or if there is a specific style of writing you prefer so that we can tailor the articles accordingly. There will be, of course, things you would want to edit/change as the content may not be perfect to your liking.

Because of this, we cannot rewrite these articles as it would cause us to go back and forth and prolong the process. Since we do have general content to start with, I would suggest we add what we have to the website then you will be able to change the text as you please.

Please let me know if you would like to move forward with adding these new articles to the website, and I would be more than happy to show you how to edit the articles as well.

—

At this point, Dr. Watts is very frustrated that it has been quite some time since he signed up with us and still does not have a live website. He said he was promised to have a website within 60-90 days and was also promised fully custom content for SEO. He said the content overall is not up to par with him, and I acknowledged that it is not as “direct” or insistent enough. I also tried to explain that the content we write is to provide general information for our clients to further customize. He thought that was complete b.s.

He went on to say that every time he looked at the website, he felt like nothing was being done. We actually added many features to the site once I took over, in which, I ran it by Dr. Watts and he loved the new changes. He said from what he was promised in the initial sale to what he has now is not even the same. I asked if there was anything about the website, besides the content, that he is not happy with and he said he hasn’t looked at the site recently.

Dr. Watts is pretty much close to canceling and feels that we won’t be able to beat out his current website both aesthetically & marketing wise.

I wanted to check in on the progress of the site. I know you and Desirae were able to make a few strides but wanted to ensure we’re still on track. Please let me know if you have any comments.

Desirae,
Do I have the correct articles? The second opinion article is still so generalized paragraphs like:

“When your dentist says you need major dental work done, sometimes we find ourselves wanting to seek a second opinion from a different dentist to see if we get the same diagnosis. More often than not, the prior diagnosis still stands no matter where we go, but there are also those cases where each dentist has a different opinion. Keep in mind that they are trained differently and have different backgrounds.”

What?? Our second opinion is different and they should start with us! We are talking about orthodontics not major dental work. I pretty much rewrote this article and it has the same generic content.

The invisalign article still doesn’t sell Rangewood Orthodontics and myself as the reason to see us over their general dentist.

I thought we were on the same page with the revisions that I made.

Dr.W

—

My response:

“Hi Dr. Watts,

I understand your frustration about not getting the point across in the new articles we wrote for you. After thoroughly comparing them with the rough draft you wrote, it does not seem “direct” or insistent enough. The purpose of us writing content is to get general information on the website for doctors who simply do not have time to write it themselves. We do ask for notes or if there is a specific style of writing you prefer so that we can tailor the articles accordingly. There will be, of course, things you would want to edit/change as the content may not be perfect to your liking.

Because of this, we cannot rewrite these articles as it would cause us to go back and forth and prolong the process. Since we do have general content to start with, I would suggest we add what we have to the website then you will be able to change the text as you please.

Please let me know if you would like to move forward with adding these new articles to the website, and I would be more than happy to show you how to edit the articles as well.

Thank you.”

Submitted to Ayesha

“Give me the weekend with these. They need some work. I think one thing that we could better do is not only tell people about invisalign, but why chose Rangewood Orthodontics for their invisalign treatment. If we are just selling invisalign then they could go get this product from anyone that sells invisalign. This also goes for Damon brackets and second opinions. We need to differentiate ourselves (Rangewood Orthodontics) from other providers in general and Damon or Invisalign providers.
The first sentence in seeking a second opinion doesn’t make sense for orthodontics, If you need major dental work done..Not these are braces. not major dental work. These scripts should read something like:
Having you been searching for that perfect smile but it was too expensive, you didn’t understand the treatment, or maybe the dentist wanted to do the process themselves. Rangewood Orthodontics has your answer.
Invisalign: Dr. Watts and Dr.Kaplan of Rangewood Orthodontics treat hundreds of patients with Invisalign, they have the expertise needed to get you that amazing selfie smile in not time with clear removable retainers that have little impact on your daily routine. etc. etc.. Sell us as the provider of a product not the product.

Second opinion: Did your dentist recommend braces for you or your child and you were unsure of where to go? Did they want to do the orthodontics themselves? Maybe they referred you to their friend but you weren’t sure about the treatment. NO WORRIES!! Dr. Watts and Dr. Kaplan at Rangewood Orthodontics provide FREE SECOND OPINIONS! Our doctors spend hundreds of hours every year to stay informed of the BEST treatment methods for you. Many of our patients don’t need expanders or teeth removed to get that amazing, perfect smile. Our doctors are the #1 providers of Damon braces and through their Preferred status they have demonstrated faster results and fewer appointments for their patients then with traditional braces and expanders. Come in and see why our Doctors have the right plan for the right prices etc. etc..

Do you see how this is selling the practice not the product. “

Please order custom content for the following topics:

1. Invisalign
-reference: https://www.invisalign.com/braces-for-adults-and-teens/parents
-include Parents, Adults, and Teens in article

2. Second Opinion
-include info on “Damon Braces”
-reference: https://damonbraces.com/choose/
-focus on Damon Brace. Dr. Watts and Dr. Kaplan have tested dozens of different braces systems: Spending hundreds of hours finding the BEST system for your individual needs. Not all systems use technology to address your specific needs. Our doctors have done the research… Not all braces are the same…Not all doctors are the same…If you want to see quick, effective results, you will choose us. Braces and doctors are different and we at Rangewood Orthodontics are worth the second opinion because we are different and our different is better.

*include practice name, Rangewood Orthodontics
*include Drs. names: Dr. Watts and Dr. Kaplan

“Here are my top things that make us outstanding: see attached

Invisalign: Please visit the invisalign website.. look around it..see how it is set up..Parents, Teen etc.. this should be how our internal page looks (see attached for example screenshot)

Second Opinion: Screen shot: Then add Damon Marketing on how we are different. Damon Website/Damon Braces but focus on instead of Damon Braces state.. Dr.Watts and Dr. Kaplan have tested dozens of different braces systems: Speinding hundreds of hours finding the BEST system for your individual needs.. Not all systems use technology to address your specific needs.. Our doctors have done the research.. Basically we need to state not all braces are the same..Not all doctors are the same..If you want the BEST (you cant say Best but we need to say something similiar that doesn’t get us in trouble) you will chose us because braces and doctors are different and we at Rangewood Orthodontics are Worth the second opinion because we are Different and our different is better… See some attachments on words for Damon braces again.. Not only the braces but OUR Doctors.. prescibe to this type of treatment..
Put pictures to break up wordy text.. Testimonials to sell ideas.. Marketing 101”

Please add a sidebar with the following items to ALL inner pages:

-appointment form (seen here: http://chadwatts.360sites.net/appointment-request/)
-a button for “Call Us Today!” and link to 719-210-5898
*make the button match the orange “request your appointment today” in header
-a box that says “Ready to play? See our Patient Rewards!” in bold font, with a green dashed border

HOME; HERO

1. create a new section below the hero slider with a white bg
*this new section is in the PSD here “RangewoodOrthodontics-updated”: https://www.dropbox.com/sh/h2ko41jcn7bsmvk/AABP-SLYJgrsfMB9e2Qx03d9a?dl=0

2. move “You are here because…” text to the new section

3. the 4 boxes will be buttons

4. change the hero image text according to the PSD (new buttons)

Wednesday, 9am PST.

…

——

Hello Dr. Watts,

Thank you for taking your time out today.

We have 10am (Mountain Time) available this Wednesday and we will call you at 719-210-5898. Let me know if you prefer a different number.

Dr. Watts scheduled a call for Wednesday @ 9 am PST

Called both Dr. Watts and the main office to speak with Cyndie. LM for both.

Dr. Watts (Paige’s client) asked me to put him in contact with the “highest supervisor in charge of accounts” and I gave Danny’s contact info. Not sure whats going on with his account, I was contacting him regarding past due and it seems like he’s a bit confused as to what is going on with his accounts. They have 2 accounts and have paid the initials in full, one was to mirror the first once completed.

Cyndie asked if all patient forms were uploaded to the new website. I advised that everything is there except for the child & adult patient forms, which appear to be on a 3rd party website. I asked her to inform Dr. Watts to coordinate with that company.

Emailed Dr. Watts to let him know the previous edits have been completed and that I took the initiative to edit a few other things as well. Asked to go live.

Please increase width of menu bar so that “free exams” is on the same line.

Please remove hero image for inner pages ONLY.

1. Menu: add Why RW Orthodontics? Link to appropriate page.
2. Home; Social Media icons: add them into the associations section (white area). Please make them bigger than they currently are.
3. Home; Add meet the doctor section below ft services. Duplicate the “invisalign” section and place this picture in the white section: https://www.rangewoodorthodontics.com/assets/images/slideshow/slide1.jpg

Blue section heading: A message from the doctors:

We are dedicated to offering the highest quality of orthodontic care in the Downtown , Briargate, and Northgate and Rockrimmon areas of Colorado Springs, Monument, Castle Rock, and Woodland Park, Colorado. To learn more about Rangewood Orthodontics and the services we provide, give us a call at (719) 596-3113 or request an appointment online! We offer convenient before and after school hours and weekend hours by appointment.

4. optimized360 link – open in new tab
5. home page image alt tags – ensure they are descriptive
6. Remove Canal font and replace with Montserrat (we are trying to reduce the fonts)

Hello Dr. Watts,

Just wanted to let you know that we have updated the website with the custom content mentioned previously.

Now, we just need to comb through the home page for specific headings you’d like. You’ve mentioned that you liked the flow of: https://wilson-ortho.com/

This is what I see from it:

Slider with key points
Selling products
Key Reasons to Visit
About the Practice
Branding/Association Logos
Featured in
Reviews

There are certain parts of your website that might match and some where we need to add. Is it possible that we discuss via phone? That way we can finalize 🙂

Here is the URL: http://chadwatts.360sites.net/

Content is at bottom of this ticket:

1. Create a post called Damon Clear Braces

– add copy
– categorize under ‘services’
– add featured image of clear braces found in shutterstock
– link on home page > advanced options (section) > damon clear button

2. Create a post called Acceledent Aura

– add copy
– categorize under ‘services’
– add featured image of teen smiling found in shutterstock

3. Create a post called Insignia Technology

– add copy
– categorize under ‘services’
– add featured image of couple smiling found in shutterstock
– link on home page > advanced options (section) > insignia

4. Create post called “Proper Care for your Retainer”

– add copy
– add featured image of an orthodontic retainer found in shutterstock
– add link on main menu after “orthodontics”

5. Create a PAGE called “Free Exams for New Patients”

– add copy
– link to main menu as “Free Exams” after testimonials
– link on home page > slider > “Smile Assessment 100% FREE OF CHARGE!” slide — make sure styling of the words remain the same.

6. Create a PAGE for “Lifetime Smile Guarantee”

– add copy
– link to main menu under ‘about’
– link to home page > slider > “Committed to Excellence Satisfaction Guaranteed” slide — make sure stling of the words remain the same.

Proper Care for Your Retainer: https://docs.google.com/document/d/1dIT0NM9XzaHX7xJfo-PddXfxI9V1__3N6r-vWM1FzwA/edit?usp=sharing

Damon Smile and Damon Clear Braces: https://docs.google.com/document/d/1bJD_dFctO8O4HUMSPPQjPePj9mQkp8puqGwf6xEvBrI/edit?usp=sharing

AcceleDent® Aura: https://docs.google.com/document/d/1ZRX8MzH-7BfP_2pRJzTUp1wRz1QHD8A_1byu3Yp2vL0/edit?usp=sharing

insignia technology: https://docs.google.com/document/d/1Dfe3NSq2fgPllX09mV4Bf9dt_fJctRE6J4lmzuash1A/edit?usp=sharing

The Rangewood Difference: Free Exams for New Patients: https://docs.google.com/document/d/1aNbxt4Iunr4kWd8M_qvKovZ6_Yvs9xB6VEgeP-1M6Zc/edit?usp=sharing

The Rangewood Difference: Lifetime Smile Guarantee: https://docs.google.com/document/d/1GVk9BpdkR7ht9s2vZg2tbPaKIOtWj-wZERpG2eVPAqQ/edit?usp=sharing

home > acceledent buton: change to “Braces for Adults” and link to the page: http://chadwatts.360sites.net/2017/06/23/adult-orthodontics/

From Dr. Watts:

“Roberto,
I am final back off vacation;
I would delete Acceledent and focus on Invisalign
Delete retainer wear and focus on New Patient Or First Visit Appointment
The Rangewood difference is not only free exams but so much more.. I will send you the bullet points.
I will send over an email tomorrow on the focus on the pages and how I would like them linked from the home page.
The basic outline I have sent previously but will resent. I need the website to be interactive like:
https://wilson-ortho.com
I want you to be prompted to answer a question like Are you a candidate for invisalign? They would click and it would take you to an internal invisalign page explaining invisalign. Why we are the best choice for invisalign etc.
This would be done for all topics on the home page.
Dr.W”

Please commission original articles for the following topics:

**500-word articles**:
Proper Care for your Retainer
Damon Smile and Damon Clear Braces
AcceleDent® Aura
insignia technology

**100-word articles**:

The Rangewood Difference: Free Exams for New Patients
The Rangewood Difference: Lifetime Smile Guarantee

****

Here’s the current site for Rangewood Orthodontics:
rangewoodorthodontics.com

Let me know if you have questions.

Client believes that we are to create a fully custom site with new content. I believe he does not like his old content and just wants new. He has not been responsive and is short with his feedback therefore his previous content was copied over. As long as client responds with any feedback, we will be able to pave the way to complete the site.

Roberto is removing all old content and adding ours.

See Roberto’s note below labeled “Custom content – managing expectations” for detailed emails between doctor and us.

Here is my email to Dr. Watts:

Hello Dr. Watts,

I hope this email finds you well.

I saw a note that you were less than happy regarding the content of your website. I spoke with Roberto and Justin (sales manager) regarding your account. Your package definitely comes with customized content and a set of educational material that was created for SEO/patient purposes. We have yet to place them on your website as you did not respond regarding content previously.

What Roberto is currently completing, is to remove your old content and add our educational material. The content is rather long (4-6 paragraphs) for SEO reasons. Please expect this to be done today.

You’ve also indicated that the current content is too long for what you’re looking for. What we suggest is to then have a few main pages that are shorter in content; patients who wish to read and click ‘read more’ and such. With your approval, let’s start by getting the new content onto your site, then work together to see where we can add/remove.

You also have options to create additional custom content (up to 5 pages) that we can process anytime. If you know what you’d like, we’ll go ahead and start. But if not, we’ll definitely let you know what pages we suggest.

We understand your time is limited, but appreciate all of your feedback and concerns as it will help us complete the site for you. If you would like to speak via telephone, please let me know or feel free to call 1-800-997-9368. I look forward to hearing from you.

Please export XML of current pages and import our pages as previously discussed.

I mentioned by EOD to doctor.

From Dr. Watts:
“Roberto,

Here are some thoughts. I would like more custom content as promised when I started this process. Please let me know the thoughts from SEO for page rank. I think the copy writers haven’t seen these pages.
The home page should all have links to internal pages that have custom, clear modern copy. I don’t think this is your company’s best work as a final product that is ready to go.
Dr. Watts”

I explained to Dr. Watts via email how our custom content process works – that we will look to him to provide a list of pages he would like, and that we will write custom content if our library doesn’t have what he needs. I also explained that we would need bullet points from him to guide the writers, especially for info that is unique to his business. I also explained that he would get 5 free out-of-library pages at no extra cost as part of his deal.

Sent an email to ensure that Dr. Watts realizes that is site is ready.

please replace inner banner with photo that fits better.

On the inner pages – please reduce the width of the header bar by 25%.

Home Page:

Please make the “Great Results from Patients Like You” Section a slider that displays 3-4 testimonials.

Similar to the “schedule appointment” area of the home page.

Please add a ‘login’ link to the footer.

In the Advanced Options in Orthodontics section, there seems to be a bit of a lag before the hover effects start working. Belinda also mentioned this. Let me know if you also find this to be the case.

The links under “You Are Here Because” on the home page turn green on hover, which mean that they disappear, because the background is also green. Please change the hover effect on the link to a different color that stands out more.

Hello Dr.Watts,

Your website is ready for your review and to further customize.

We encourage you to schedule a call to go over the details of the functional site. We have combined the design you have approved with the pages and information available to us.

Please take a look at the website and let us know about any page changes, additions and/or questions you might have.

Temporary URL: http://chadwatts.360sites.net

If you would like to make changes to the website in the future, you may always log in or send us an email at support@optimized360.com. We welcome any questions regarding the website editor.

Schedule a Call: https://calendly.com/optimized360/calls

Thank you!

Roberto
roberto.l@optimized360.com

I wanted to find out which domain Dr. Watts wanted to use for this site. He gave me a list of domains he owned, and I chose coloradospringsorthodontists.com.

In the ‘Get In Touch’ contact form on the home page, the color of the text in the Name, E-Mail, and Phone sections is darker than the text color for Message. Please make them all the same color.

Thank you,
Roberto

Please make the logo carousel on the home page STATIC. The logos should no longer scroll to the left.

The first quote icon in the Testimonials section on the home page is oiverlapped by text. Please move it enough to the left that it doesn’t overlap.

The second quote icon doesn’t fully appear – the bottom half is cut off. Please make the entire icon appear.

Please create a new Testimonials form, on its own page, that contains the fields and features of this form:
rangewood-orthodontics-reviews.repx.me/review

Please copy text from each page on this site:

Home

To:
http://chadwatts.360sites.net/

Set up the same menu structure.

URL: chadwatts.360sites.net

Please develop theme based on provided PSD in dropbox. FTP and credentials have been confirmed.

Include hover effects in appropriate areas and link all buttons/links to related pages.

Roberto
roberto.l@optimized360.com

Hello Dr. Watts,

Your design has been approved!

Approved concept URL: https://360controlpanel.com/wp-content/uploads/2017/05/20170515-RangewoodOrthodontics.jpg

Your design has been submitted to our development team. If you have any major changes to the design, please let us know. This process will take about 1-2 weeks. If you have content (photos, biographies, forms – anything you’d like to add to the site), please send it my way. You’ll have opportunities to review the site and make additional changes once development is complete.

Thank you,
Roberto

Hello Dr. Watts,

The changes in this draft are based on your most recent notes. Are you ready to approve this design and move on to site development?

Thank you,
Roberto

Hello, Dr. Watts –

This is a resend of the designs I emailed yesterday.

3 of 4 – green/blue

Thank you,
Roberto

Hello, Dr. Watts –

This is a resend of the designs I emailed yesterday.

4 of 4 – green/gray

Thank you,
Roberto

Hello, Dr. Watts –

This is a resend of the designs I emailed yesterday.

2 of 4 – orange/blue

Thank you,
Roberto

Hello, Dr. Watts –

This is a resend of the designs I emailed yesterday.

1 of 4 – orange/gray

Thank you,
Roberto

Sent four draft revisions via email with varying menu bar colors, per client.

From Dr. Watts in response to most recent draft:

“Attached you will find a Header that I really like. Request you Appointment is front and center. You could even try Orange. Phone number is large and visible in Black with more modern letter fonts and . not – or ()  all the blue on our header starts blending in with everything. I even like the Same-Day Appointments Available.. The blue on blue header bar gets lost. Darken the blue and go to white letters or even go to the see through gray/black of this website.

Dr. Watts seems hesitant to submit his feedback to design drafts. Paige had a phone conversation with him after the draft Belinda and I submitted on 4/4, and did get the following points:

+ He doesn’t like photos of interracial couples, which seemed to conflict somewhat with an earlier note he gave via email, which was “too many white people.”
+ He doesn’t like non-conventional photo formatting – the testimonial image was a group shot taken from below, which meant that two of the models appeared to be upside down.
+ He want’s a hover effect on the “Advanced Options in Orthodontics Section where the images appear in color.
+ He felt the model in the Schedule Appointments section had less-than-perfect teeth.

I advised him via email that the design process would be more efficient and less prone to confusion if he submitted his feedback directly to me, rather than through Paige. He has not responded.

Hello Dr. Watts,

Here’s a draft with some swapped-out images. I’ll experiment with some more combinations as we move forward.

Thank you,
Roberto

Hello Dr. Watts,

Here’s another version of this designed, cleaned up a bit with some more vibrant color and bolder fonts. Take a look and let me know if this is a direction you respond to.

Thanks,
Roberto

Hello Dr. Watts,
I’ve compiled a design draft for your review, based on your last set of notes. Please take a moment to review this concept and let me know what changes you would like to see.

Thank you,
Roberto

Hello Dr. Watts,

I put together another draft, and tried to incorporate the feedback from your last email. It would really help me target your tastes if you would respond to the color palette and font choices Belinda included in her last email. I think it would be best if you and I and Belinda discussed this over the phone – we could really get something done. Let me know what time works for you.

Thank you,
Roberto

After an email from Belinda, Dr. Watts responded to my last email with some notes regarding the most recent draft:
“Roberto,

Section 1: Header

Header needs to be bigger so
1)Phone # bigger .. Call Now 719.596.3113 Font blue ..
2) Call to action: Schedule your FREE
Smile Assessment

Section 2: Slider

Range of options: This say’s nothing Lets Hit these points with slider: Create a button on each slide Read More/Learn More, Click for More Details or something

Using the latest invisalign technology to finish your treatment faster. NO IMPRESSIONS!! Finish in 1/2 the time

Your First Visit 100% FREE of Charge! – Find the BEST Orthodontist for your needs!

Get your Braces Off 35% Faster!! Fewer Appointment! We have the technology that can decrease your treatment time

Most insurances Accepted & 0% Interest Financing, Flexible, LOW payment options

100% Satisfaction Guaranteed – Our #1 goal is to provide our patients with a healthy, spectacular smile for the rest of your life. 100% lifetime Guarantee!

Award Winning..Board Certified.. 5-Star Results – “Best Orthodontist” by Style Magazine

Section6: You are here Section should be Under Header..Somewhere very visible. It should provide a quick link to internal pages that are most common. Google Adwords should provide most common searched items and we can work off that.

You want to know if you are a candidate for invisalign
You want to know about Fast Braces
You are interested in all Treatment options available

I am not set on these just trying to find short cuts to market internal pages. I believe people want cues to get more info.. Drop downs are easy to get a lot of info but drop downs are not patient friendly. People want clickable links..

With regard to Section 4: Featured Service blend too much. Put Smiling people into these Services, it draws more attention than logos

Dr. Watts”

Dr. Watts has not been responsive for the past 1-2 weeks. Roberto sent an email earlier this week outlining the items we would like answers to on the home page. We have the impression that he might be overwhelmed(?) so we outlined with questions for him to answer. Still no response. Notified Paige to reach out to him and I also sent an email today:

Hello Dr. Watts,

My name is Belinda and am the working supervisor here at Optimized360. I noticed that Roberto has not been able to reach you as of late; was there something that I can help out with?

I know we’re in the middle of confirming different sections for the site and maybe coming up with taglines per section as well. Let me know if you have questions and/or concerns, I’d be happy to address them.

Left a vm asking if Dr. Watts would like to set an appointment to discuss his design draft changes. During our last conversation, he had agreed to send me an email detailing his changes section by section, but I have received nothing so far. He might only have time for a call.