Dr. Smith is friendly and easy to talk to. She does Family Dentistry and has a range of clients, from children to senior citizens, upscale and working class.
She is in the midst of an office remodel. The office will be repainted by the end of February in green (opal silk), black and white. She would like to be sure that the theme of her site doesn’t clash with the colors of her office, as she would prefer photos of her actual office and clients to be featured.
She marked “dark background/light text, but said that that was a “guess” based on the sites she has seen. She is open to seeing lighter sites.
Authenticity is important to Dr. Smith. She would prefer pictures of real patients but is ok with stock photos as long as the models look like real people, and not like models. “No fake smiling people.”
She would like the site to focus on “the people and not the dentistry.” She has built her practice through a dedication to customer service, rather than through a formal marketing effort, so she wants the customer experience to be the focus of the site.
She doesn’t want any of the written copy brought over from her old site. Her previous web marketing company wrote copy that was heavily focused on keyword placement and did not read well.
She has a photographer and a videographer that she works with regularly and can provide her own visual content once her office remodel is complete.
She likes her colleagues’ site, http://sparklesdentalhouston.com/. She likes the Services links in the middle of the home page, where themed icons take the reader to explanations of each service. The icons make it easy for inexperienced users to navigate the site, and that they “don’t have to click on ‘Restorative Services'” to find what they are looking for. They might not know, for example, what exactly an implant is, but the picture makes it easy. At the same time, she specified that she does NOT want her site to look “cartoony.”
She also likes video and motion. She mentioned http://www.engeldentalcenter.com/ and Facebook as examples of sites where featured videos begin to play as the user scrolls down a long page. The Engel Dental Center site, and the Bates site, which she also liked, focus on pictures of the office, and she said that that approach fit with the “customer experience” angle.
The easiest way to get in touch with her is to call or text, as she only checks her email twice a day.
Called Left VM
Leave a Comment: