Shelburne Optometry

View source of ticket for code:

Find a background matching attached image. Replace the wood background in header & footer.

New background wood grain should go up and down like the existing background direction.

Hi Dr. Chothani & Kapil,

I just talked to Kapil about these edits he had sent. The logos will be taken care of. We went over the services list as well. After starting to rearrange the services section, thought it would be a better idea if you gave us the exact content for each section. This is to prevent any guesswork on our end since you are the specialist in the field.

Please condense the titles of this services list and let us know which existing content it matches up to in the current services submenu.

For example, the first bullet – we will combine content from Children’s Vision & Mature Vision to create a “Comprehensive Eye Exam” post.

Comprehensive Eye Exams – Adults, Children, Seniors & Diabetics
Specialty Eye Exams
Dry Eye Assessment
Extensive Ocular Health Exams: Cataracts, Glaucoma & Macular Degeneration Screening
Advanced Diagnostic Testing – State of the Art Technology
Retinal Photography & OCT Imaging
Visual Field Testing
Contact Lens Fittings
Prescription Eyewear & Designer Sunglasses
Large Eyewear Boutique
Direct Billing to Insurance Companies
Evening & Weekend Appointments
Medical Eye Emergencies
Refractive Surgery Evaluation & Co-management

Thank you!

1. move the Reviews on FB and Google Reviews icons to below the testimonials box on the left side.

2. Move FB feed to the left, add Twitter feed. Code sent to your email. Please keep size of FB & Twitter feeds the same.

in footer – move map to below the hours. Change shape of map to a square.

Add logos 1-3 below the center section after Make an Appt button. Find PNG versions, if needed. Size them so they are about the same.
For logo 4, this one can be larger than the other ones.  Add logo 4 below the social icons on left side lined up with the logos in the center section.

1 – https://www.dropbox.com/s/tb34gas3la7lxdv/20150428_C5945_PHOTO_EN_15796.jpg?dl=0
2 – https://www.dropbox.com/s/wpclcqqj0ngbwga/CAO.jpg?dl=0
3 – https://www.dropbox.com/s/wn0yugs13bfpou6/Eye_Recommends_Logo.png?dl=0
4 – https://www.dropbox.com/s/o978rgywwy1m9s1/Landscape%20-%20Frame%203%20-%20Waiting%20Room%20TV%20images.jpg?dl=0

QUICK LINKS:  List out each link on its own line.

HOME; HERO
-please set slider to slide automatically

HOME; TESTIMONIALS
-add FB and Google reviews icons attached below
-link FB to https://business.facebook.com/pg/ShelburneOptometry/reviews/?ref=page_internal
-link Google to https://www.google.com/maps?ll=44.08251,-80.187391&z=15&t=m&hl=en-US&gl=US&mapclient=embed&cid=14983916101490620995
-add FB feed widget to the right of the Testimonials box (code attached below)

Are you able to reflect that and have some good pictures regarding “Optometry” Specific? Like Different Types of Eye Exams that we provide. Do you have such pictures that you could share with me and I can pick which ones to show?

reply:
Hi Kapil,

Since the design has been finalized, selecting images for the slider would be an addition to the site. You are welcome to purchase your own stock photos or we offer 5 photos for $150. We use this site: https://www.shutterstock.com/

Please let me know if you would like to purchase additional photos. Thank you!

1. View source of ticket:

–>

2. Can you please look into the Google Map that is embedded into the website. For some reason it does now show the name as “Shelburne Optometry” and only shows the address. Please see screen shot below: My guess is that when the page was created google had not verified our business hence it only reads the address.

emailed Kapil

Edit these photos to match existing slider with lady. Create slides 2 and 3.

https://www.dropbox.com/sh/o9z6liu01d399iw/AACOFRWhguEVlh9WRW3aOcdna?dl=0

sent report of analytics for Kapil as he requested.

sent report of analytics for Kapil as he requested.

Add this promo to homepage – right below slider to the left of Welcome to Shelburne Optometry text section.

DONE – create new page – Promotions – add flyer

Services submenu – organize services to look like this:

unionvilleoptometry.ca – see Vision Library

Please place topics under the correct sections.

mobile – organize submenu to function the same was as unionvilleoptometry.ca

Use content from here: https://docs.google.com/document/d/1cofPL7ShZRMyXRp0okbtqnjFlLfVcADHFH1eDkMTyYs/edit?usp=drivesdk

Create these posts. Make sure formatting of text matches all other services content pages.

** SET #4 – FINAL SET **

1. Contacts for Presbyopia
2. Wear & Care Tips
3. Teens & Contacts
4. Lens Care Solutions
5. Colored Contacts

** SET #4 ** – FINAL SET

1. Contacts for Presbyopia
2. Wear & Care Tips
3. Teens & Contacts
4. Lens Care Solutions
5. Colored Contacts

Please use this site as guideline – unionvilleoptometry.ca
Look under Vision Library

Make sure content follows Canadian Regulations.

Google Sheets updated – https://docs.google.com/spreadsheets/d/1FeyB3FdXGZ2G7Up4XoLEH7lFkLbIaansQsAifoYRbOw/edit#gid=0

Use content from here: https://docs.google.com/document/d/1Z0N7mP1tcbDKjJ-OZSXCB4NDK193zDMcOTBV_S9MK34/edit?usp=drivesdk

Create these posts:

** SET #3 **

1. Blepharitis
2. Styes (Hordeolum)
3. Are Contacts For You?
4. Types of Contacts
5. Soft and RGP Lenses Compared

“Hi Danny,

Are you able to pull up a detailed report for me on how many people have visited the website? Age, Demographic Etc.

Let me know.

Thank you,
“

Hi Kapil

Set #2 content has been added to the site. Here’s a summary of Set #1 & #2:

** SET #1 **

1. How the Eye Works
2. Mature Vision
3. TV & Vision
4. Reading & Vision
5. Astigmatism

** SET #2 **

1. Farsightedness (Hyperopia)
2. Presbyopia
3. Double Vision
4. Sports & Floaters
5. Conjunctivitis

Set #3 – Has been submitted for content:
** SET #3 **

1. Blepharitis
2. Styes (Hordeolum)
3. Are Contacts For You?
4. Types of Contacts
5. Soft and RGP Lenses Compared

There is one more set of 5 left after Set #3 so we are almost done.

** SET #3 **

1. Blepharitis
2. Styes (Hordeolum)
3. Are Contacts For You?
4. Types of Contacts
5. Soft and RGP Lenses Compared

Please use this site as guideline – unionvilleoptometry.ca
Look under Vision Library

Make sure content follows Canadian Regulations.

Google Sheets updated – https://docs.google.com/spreadsheets/d/1FeyB3FdXGZ2G7Up4XoLEH7lFkLbIaansQsAifoYRbOw/edit#gid=0

1. Farsightedness (Hyperopia)
2. Presbyopia
3. Double Vision
4. Sports & Floaters
5. Conjunctivitis

1.https://docs.google.com/document/d/1r3c2Guvpkfrvxz85u6yfbGaoqcmRhwhjgdJGWLY4n04/edit

Find all Make an Appt buttons, link to this in separate window:
–> http://pp.opto.com/PP713011/User/List?Company=384D91A1-09C1-4615-B0AC-2FE440E9957A&Language=EN

1. Header

2. Footer

Not retail related.
Eye chart, eye diagram, etc.

Make sure photos match colors of the site or is similar to the photo of the lady.

Please talk to Danny about this as there are no charges for creating emails as per our package and we have unlimited as per the plan.

Our first email that was created for us by Desirae was with securenet.

** SET #2 **

1. Farsightedness (Hyperopia)
2. Presbyopia
3. Double Vision
4. Sports & Floaters
5. Conjunctivitis

Please use this site as guideline – unionvilleoptometry.ca
Look under Vision Library

Make sure content follows Canadian Regulations.

Google Sheets updated – https://docs.google.com/spreadsheets/d/1FeyB3FdXGZ2G7Up4XoLEH7lFkLbIaansQsAifoYRbOw/edit#gid=0

Kapil requested to set up new email account: dr.chothani@shelburneoptometry.com

One existing email account = info@shelburneoptometry.com

On Desktop – Reduce size of fax icon in top left corner of header so fax number lines up with phone number.

Please replace the content on the website. If no post has been created, please do so and assign as services category.

1. How the Eye Works
2. Mature Vision
3. TV & Vision
4. Reading & Vision
5. Astigmatism

Content here: https://docs.google.com/document/d/147plKigI92ElZdwGm3fe-wtg7Gm_8D1GqJKASc0d2Kk/edit?usp=drivesdk

1. Can you please add the fax number to the website in all the sections.

Fax 226-777-7150

– Header
– Footer

2. Add both phone number & fax number to contact page below email address:  http://shelburneoptometry.com/contact-us/
Phone  519-925-3882
Fax  226-777-7150

** SET #1 **

1. How the Eye Works
2. Mature Vision
3. TV & Vision
4. Reading & Vision
5. Astigmatism

Please use this site as guideline – unionvilleoptometry.ca
Look under Vision Library

Make sure content follows Canadian Regulations.

Google Sheets updated – https://docs.google.com/spreadsheets/d/1FeyB3FdXGZ2G7Up4XoLEH7lFkLbIaansQsAifoYRbOw/edit#gid=0

I had to recreate the logo so it could be exported in Ai for vector files. Sent to Kapil & Dr. Krupa

Catherine, please talk to me regarding this. I have emailed you and cc’d Kapil the task and how to organize it. Thank you.

Kapil wants to add more content to the website that we do not already have content for. He referenced http://www.unionvilleoptometry.ca/ and to include everything under “Vision Library”.

We already wrote 4 pages of content, so they have 1 remaining included. I’m quoting him at $100/page.

MOBILE; HERO SLIDER
-there are broken images on the hero slider for mobile (see screenshot below); please fix

“Hi Danny,

The reason I have not sent the credit card information is because the business has experienced several delays in starting up. We are now forecasting of an open date of Mid September.

Based on our conversation, 4 months free period would begin once the business goes live. We are no where close to it. Hence I would appreciate if you can have Chandra hold of on this for the time being and once the business begins I shall provide the credit card and then he can begin charging the card once the 4 months are completed.

I would appreciate if you can look into this for me. You had asked me to reach out to you regarding such issues and push backs. I didn’t want to reply to him as he has no clue about relationship and conversation. With today going live on the website there is a lot of work to be still done on it as its not 100% perfect. We have launched it so we can start getting the word out. I don’t even have a proper business number still..lol. “Story of my life”

Thanks buddy as always. I am stressed to the core as the business has been delayed by 2 months now. Just all over the place.

Best Regards,

Kapil Chandrakant Chothani
Toronto, Ontario
Canada”

My Response, I’ve cc’d Chandra in there so she is up to speed

“Kapil,
Hope all is great! Thank you for sending this over! I have included Chandra in this email so she is up to speed with your account and the “RELATIONSHIP” we have 🙂

I understand that you had some delays and it is expected in any new practice acquisition which will not go as smooth as you anticipate it should be.

Yes, we have agreed to start the 4 free months once your practice officially opens which you now anticipate mid-September which puts the 1st month to be assessed mid-Feb 2018.

What I’ll do to make it simple is to assume that it’ll be the end of Sept to buy you some time just in case there is a delay again so that’ll put you to start the 4 free months at Oct 1st which means we will charge the 1st month on March 1st, 2018.

If you can, please go ahead and simply fill out the credit card authorization form so we have the card on file so Chandra can setup the invoices based on this schedule that I had mentioned here. You’re not charged anyways until March 1, 2018, but if there is further delay, simply contact me and we can make adjustments if needed.

Thank you, Kapil and looking forward to getting this situated! If you’d like, you can just call Chandra at 800-997-9368 to provide the credit card over the phone or simply fax back the attached form.
“

The font size for the phone # and email seem bigger/bolder than the address. Please make the font size and weight for phone # and email the same as the address.

HEADER; EMAIL
-please align the email underneath the phone # (“info” should start underneath the 5 of the phone #)

Hello Dr. Krupa and Kapil,

Congratulations! Your full website is live and accessible to the public.

URL: http://shelburneoptometry.com

We are working on adding images to the Service articles and are writing custom content for you. You should receive an email from me with the ready content within the next week. If you would like to make changes to the website in the future, you may always log in by going to the bottom of your website and clicking “Login.” We welcome any questions regarding the website editor.

Thank you!

Desirae
desirae.g@optimized360.com

1. Please add domain(s) to statuscake.com
2. Complete 301 Redirects
3. Setup Analytics & Reporting

HOMEPAGE; WELCOME SECTION
-please replace current bg image with the one attached
-add a slight transparency to the new image
-you may have to increase size of image so it does not tile/repeat

Please order custom content for the following topics:

1. Advanced Diagnostic Testing (sub-topic: Retinal Photography and OCT Testing)
2. Emergency Eye Care (sub-topic: Pink Eye and Foreign Body Removal)
3. Diabetic Eye Exams
4. Computer Vision Syndrome

-practice name: Shelburne Optometry
-location: Shelburne, Canada
-doctor: Dr. Krupa Chothani
-no specific notes
-general information

Emailed Kapil and Dr. Krupa a list of slogan ideas that I came up with.

Also, sent a list of missing content & images for Services. Asked if there are specific images they would like to use or otherwise.

Desirae, any updates on going live? i don’t see any other tickets/tasks open.

Any issues? I got a missed call from him yest so I want to make sure there’s nothing that I am missing if i speak to him.

THanks.

Please increase the size of the logo in both the header and footer.

(I had to replace them)

Please align all headers with the body paragraphs (see screenshot below for reference).

*Please use this link to access all pages: http://shelburneoptometry.com/contact-us/

CONTACT US
-move the “contact us” header more to the right so it is aligned with the address below
-create a table for office hours so the hours are all in one column

HEADER
-move “Shelburne, ON L9V 2Z5” more to the right so it is aligned with the address above
-increase size of logo
-increase size of menu font
-move address and email to the LEFT
-move social media icons to the RIGHT
-add a button for “Make an Appointment” below the social media icons and link to http://shelburneoptometry.com/contact-us/

FOOTER
-add a button for “Make an Appointment” below the email and link to http://shelburneoptometry.com/contact-us/

POSTS
-increase padding below each featured image for all posts

MENU
-drop down menu should be a normal list of items (currently shows 3 columns) please see below for reference

Kapil sent this email to me, desirae and Dr chothani.

“Hi Desirae,

Hope you are doing well.

I need help here with the website.

We have decided that we want to go live with the website right after the long weekend. However, we are no where close to going live as a lot of the information is not completed and accurate.

Can we get some help with the content of website: Eg: Mission Statement,Different Web Pages Etc. We are relying on you to help us come through a successful launch of this website.

1. Can you please send me the latest instance of the website that will be going live?
2. The Postal code needs to be changed with: L9V 2Z5
3. Timings need to be changed:

Mon: 10 am to 6 Pm
Tue: 10 -6pm
Wed: 11-7pm
Thu- 11-7pm
Fri- 10-6pm
Sat: 10-3pm
Sunday and Statutory Holidays Closed.

4. The new logo needs to be updated and uploaded on the website.

At the moment as we don’t have the telephone number lets only keep the info@ Shel email account on the contact us page.

Let me know when we could get on a conference call to come up with an action plan to get these things nailed. We are almost in the 30-40 days time period for the clinic to be open to public.

Having the website live before my flyers go out is extremely important.

Thank you,

Best Regards,

Kapil Chandrakant Chothani
Toronto, Ontario
Canada
Mobile: +1(416) 520 0518
E-mail: kapil.chothani@gmail.com
LinkedIn: ca.linkedin.com/pub/kapil-chothani/17/237/868/

Kapil scheduled a call for Wednesday @ 10am PST

Please replace logo with the one attached. You may have to resize to fit appropriately in the header.

DUE ASAP.

Modifications:
-Please recreate the “swirl” eye as seen in example below. Essentially, you are replacing the current eye shape with the swirl eye instead.
-Use either of the eyelids below with the same eyelashes.
-eye shape should be same teal color

SEPARATE LOGO DESIGN (for the exterior sign)
-Use the version with the new swirly eye shape
-Increase size of “optometry” and decrease size of “Shelburne”

*There should be 2 separate designs – one keeping the same size font and the other with the bigger “optometry” font and smaller “Shelburne” font.

shelburneoptometry.com

FORWARD – shelburneoptometry.ca

for shelburneoptometry.com

50.63.202.45

Name Server: PDNS09.DOMAINCONTROL.COM
Name Server: PDNS10.DOMAINCONTROL.COM

0 smtp.secureserver.net 68.178.213.203
United States Scottsdale, Arizona US
GoDaddy.com, LLC (AS26496) 60 min Blacklist Check SMTP Test
10 mailstore1.secureserver.net 68.178.213.243
United States Scottsdale, Arizona US
GoDaddy.com, LLC (AS26496) 60 min Blacklist Check SMTP Test

for shelburneoptometry.ca

184.168.221.53

Modifications:
-The center of the eye would be a “swirl” similar to Shelburne’s logo below
-Use either of the eyelids below with the same eyelashes
-eye shape should be same teal color

SEPARATE LOGO DESIGN (for the exterior sign)
-increase size of “optometry” and decrease size of “Shelburne”

This will be a rewrite of Dr. Krupa’s original biography. Attached is the original with a few additional notes:

-2 paragraphs max
-additional info to include: “As for my interests outside of work, I enjoy traveling, spending time with family and photography!”

Desirae, please send this out to start write-up for her bio. Attached also is her photo and brief bio for the content writer. Please also refer to the info below too:

“Hi Danny,

I hope you had a great weekend!

I am just following up to Kapil’s previous email regarding a biography for the website. I have attached a short summary of my work history and interests with this email and a photograph as well. I can also send you my resume if it will help your writers? Let me know if you require it and I can forward it to you.

As for my interests outside of work, I enjoy travelling, spending time with family and photography!

Please let me know if you require any further information.

Hoping to work on the other pages for the website this week, so will forward it on to you as I get bits done! Really hoping to launch the website as soon as possible – excited to see it come to life now..

Best Regards,

Krupa”

Please complete by the end of the day today. I emailed you the PSD files for the “Shelburne-Optometry-FINAL” design. I do not have the PSD file for the “Shelburne-01” design.

-take ONLY the eyelashes from “Shelburne-Optometry-FINAL”
-place the eyelashes into the “Shelburne-01” file on each eye design
-keep the same colors

Please recreate the logo below. The previous designer who started it did not give us the full files, and we need more revisions done. I have the Ai, EPS, and PDF files that I will email to you. Please see the revisions below. You will be creating a few different variations:

***DUE FRIDAY, JUNE 9TH (if possible)

-keep the same colors
-keep the same font and text
-recreate the “eye” shape
-add a “swirl” shape similar to the town of Shelburne logo attached in the email

NEW VARIATIONS
-change the eye to look more like the eye of a peacock feather (example in email)
-keep the same colors
-keep the same font and text
-do not include “swirl” shape for this version

Please find if client has any social media setup and gain access. If not, please create Facebook, Google Plus and Twitter (according to her account).

Due June 15th.

Desirae, please register the .ca version and use this as the main. The .com one will be used as an alias.

OK to register. Let Kapil and I know once this is registered and configured this way. He is planning to go live around mid-July (still waiting for business license to finalize with the city).

Also, can you send him link to the pt library for eye care so he can “see”. lol

I hope you had a lovely weekend!
The logo is looking great 🙂 The colours really stand out!

I have been thinking more about the eye part of the logo and am wondering if there is something different you could do to the centre of the eye to make it look more unique? After looking at other logos I feel like I want to differentiate it from the classic eye.. everything else looks fab.

We had touched on some ideas like the middle of a peacock feather representing the eye so it would be more abstract (images below) Or incorporating the town of Shelburne logo into it as the optometry office will be in a community orientated town (the swirl attached in the very last image below). Could you send me some other variations of the eye part of the logo with these ideas so we can compare and see which one looks best?

In the mean time you can go ahead and add the latest logo design to the website so we can get an idea of how it looks!

Also when you send the variations – could you also send this current logo on white, black and grey backgrounds so I can see how it would look on potential songs and for marketing purposes?

Thanks!

Have a great week.