Bradley Bodner, DO

Client would like to stop his campaign – says he has 0 calls what so ever – is not mad – just wants to understand what is going on

Chandra, please send me the stats for the past 30 days.

The website was suspended due to violating Adwords policy “misleading content”, I have been going back and forth with Google support. I’ve made necessary changes to the site and now Google has approved (ads were not able to run 4/25/17 – 5/8/17).

Please replace Homepage image next to Treatment areas with attached.

Please add in the Footer section *Results and patient experience may vary. (like http://www.oasis-md.com/?gclid=CjwKEAjw3KDIBRCz0KvZlJ7k4TgSJABDqOK77FlOAFTTJ6t7BXqe01qFWdFE1Z19yDsCfzbDdqTyuxoCed7w_wcB)

Hi Justin,

I still don’t have access to my Google ad words. He continues to say that I do not have access- or my access level doesn’t allow me to view this page?
Please address this issue.
In addition, after we fix this issue, I would like to increase my rate to 2000 per month. I really need to see whether this is something that will work for me or not.

Thank you,

cool sculpting

Client wants to target up to 10 miles

Freehold, NJ 07228

PPC: $300/m
Client Budget: $1,000/m

Client left a voicemail for Danny – Danny emailed me to contact him

LM & Emaield F/U ‘

Will discuss PPC management.

Danny’s notes:
the Original discussion was to target about 10 miles for cool sculpting. Waiting on his response.

1. Please add domain(s) to statuscake.com
2. Complete 301 Redirects
3. Setup Analytics & Reporting

Hello Dr. Bodner,

This is a courtesy email regarding your website going live. Please let me know if you have any further website edits or any questions/concerns.

URL: http://freezeyourfatoff.com

Also, please send me the social media links so that I can add them to your website.

Thank you!

Desirae
desirae.g@optimized360.com

Site is live. Contacted dr to discuss the PPC/SEO which is what dr wants to do after site is launched.

Original discussion was to target about 10 miles for coolsculpting. Waiting on his response.

1. Please add domain(s) to statuscake.com
2. Complete 301 Redirects
3. Setup Analytics & Reporting

Hello Dr. Bodner,

Congratulations! Your website is live and accessible to the public.

Please take a look at your initial website and let us know of any questions you might have. You can submit a ticket by going to your dashboard and filling out the form.

URL: http://freezeyourfatoff.com

If you would like to make changes to the website in the future, you may always log in by going to the bottom of your website and clicking “Login.” You can always submit a ticket on the dashboard as well. We welcome any questions regarding the website editor.

Thank you!

Desirae
desirae.g@optimized360.com

ns1.smartname.com
ns2.smartname.com

no 301’s

Dr. Bodner wants to go LIVE! Asking if he has any emails associated with his domain before doing so.

1. What is Coolsculpting?
2. Cool Advantage
3. Cool Mini
4. Cool Smooth Pro
5. Parallel Plates
6. Body Areas: Chin, Abdomen, Love Handles, Others (describe how Coolsculpting works/benefits this area)

From Dr. Bodner:

“I’m still not quite sure what the temporary website is- and what u directed me to has nothing on it- nothing. I am getting concerned about the timetable and whether my site is actually being worked on.

This is from your email to me Feb 10th:

“Happy Friday! Thank you for sending me this information. The temporary website should be completed by the end of the day on Monday, then we can apply your domain to that temporary site with a “construction” page and your contact information.”

That was 20 days ago. I’m not trying to give you a hard time- I’m really not- but I’m confused as to what has been done during this time and why I don’t at least have then temporary site up. Was that a different type of temporary site??

Please let me know what’s going on -as I’m feeling frustrated. If I need to choose one of the options you provided- I guess I would chose #1 (Sandy). And btw- please don’t put my personal mobile on the temporary site- use the 732-333-8155 number I provided. Please let me know what’s up as soon as possible.”

Dr. Bodner wants his tempsite up ASAP. Sent him the 4 remaining template designs to choose from and asked if he is ready for me to apply his domain.

via phone and email

*Use Rogue framework
*Fluid responsive!
*PLEASE LINK ALL BUTTONS AND FEAT. SERVICES ACCORDINGLY!

Header font color (especially for Services page) – please match to the color of the design (NOT BLUE)

A-tags font color – please match to the color of the design (NOT BLUE)

Menu hover – your choice

Menu active – your choice

Hero image – no slider

Social media icons hover – your choice

Buttons hover – your choice

Feat. Services hover – your choice

“Treatments” section – system output

Inner pages – no hero image

Footer – just include regular footer as shown

“We r definitely getting closer. I like the image you chose, but do want to try with the two that I asked you to show me. I want to get that main image set so we can move on to more of the details. I like the other changes that you made as well, although I haven’t reviewed the actual material in the video, etc.

Can’t you take the last image I sent you and use it for a draft? I downloaded it onto the page I emailed you.
And I also wanted to try with the image I told you was my favorite from day one.
I had mentioned that I will purchase it if need be.
Please help me get this done quickly so we can move forward with the details. And please let me know what technical issues that may keep you from doing this so I can help ( or understand). I think this is something you can do quickly? Thanks. Please let me know or feel free to call me. Thanks”

My response:

“Thank you for providing further feedback. In regards to changing the main image, that can be done in the next step of this process which would be development. The first step we are in right now is basically nailing down the foundation of your website – kind of like building a house. We can make adjustments to the text and images once we build the foundation of your website. The image you sent to me is not a high enough resolution to use in the design draft. But again, we can add that image in the next step.

Please let me know if there are any changes/adjustments you would like for me to make to the layout or colors of the design and I will do it for you as soon as possible. If there are no further changes to the layout or colors, I highly suggest we start developing your website so that we can work on customizing the images and content. Let me know your thoughts.”

Dr. Bodner’s response:

“Ok. NP. As long as we can change it later. Let’s go with your most recent revision, and I need to look at in a different way now- so I will get back to you with my thoughts on any changes/ adjustments . Thanks again for getting back to me quickly. I appreciate it.”

Hi Dr. Bodner,

Based off of your recent feedback, I have updated the design draft below. I was not able to locate the exact image you sent me of the blue female body, however, I can easily add it to the design if you wish to download that exact image. I really like the idea of having a “sexy” and striking image for the first section, as this will be the first thing your patients see.

Please let me know your feedback and the best available time to schedule a phone call so we can discuss:
https://calendly.com/optimized360/calls/

Looking forward to hearing from you,
Thank you!

Thank you for getting me the two design drafts. I very much like the overall feel with the color selection, etc. I’m not sure if we need more then one “sexy” type image on the home page. I feel like it kind of divides the home page and makes a little choppy (although I’m not 100% sure that I understand what you sent me).
Rather, could we maybe have the one main pic with the menu buttons, etc- and maybe under have an animation about how coolsculpt works and/or a video with a patient testimonial or a news show for example? I also don’t think I need to be on the main page (I’m sure a lot of doctors want their info very visible, but I want the focus more on the procedure). Finally, could we try the main image to be the one I like the best that I sent to you previously? I can purchase it if need be and send it to you if you tell me what size I should purchase. I would also like to try with the image below if possible.
Inline image 1
Of what you sent so far, I like the image/layout with the abdomen (top of the 757kb draft) the best.
Thanks Desirae. Let me know if I’m understanding everything correctly and if what I have suggested all makes sense.

1.) Please set up pages for each .pdf file provided. Screenshot and crop the images and copy the text. Format it using the Divi Builder plugin and do NOT use any CSS custom code, just use the modules needed from Divi Builder.

2.) Update Menu:

=====

HOME

ABOUT
– What is Cool Sculpting
– Cool Sculpting News

BODY AREAS
-Chin
-Abdomen
-Love Handles
-Others

COOLSCULPTING
– Cool Advantage
– Cool Mini
– Cool Smooth Pro
– Parallel Plates

EDUCATIONAL VIDEOS

BEFORE/AFTER GALLERY

TESTIMONIALS

ABOUT DR. BODNER

CONTACT

=====

/* Please refer to the DropBox link for the attached .pdf files. */

https://coolnet.force.com/CoolNetLogin?inst=d

username: Bradleyabodner@aol.com
password: Whitewolf11

Hi Dr. Bodner,

Happy Valentine’s Day! Based off of our discussion I have compiled a few design drafts for your review. Please take a moment to review these concepts and let me know of any changes you would like to see. Additionally, we want to focus on the layout and colors of the design, as the text and images can be changed at any given time.

I have included a version with the style of images you were referring to and another version with less “sensual” images.

Please let me know your feedback and the best available time to schedule a phone call so we can discuss:

https://calendly.com/optimized360/calls

Looking forward to your feedback!
Thank you.

*No current website
*This new website will be solely about Coolsculpt (information can be found here: http://www.coolsculpting.com/)

Example:
http://www.bodybybloch.com/ (LIKES: colors, easy to navigate, clean, layout; DISLIKES: did not mention)

LAYOUT
-full width
-sectional
-simple/clean
-organized

FEEL
-modern
-sexy
-technology regarding to Coolsculpt

COLORS
-black
-white
-accent teal or green

IMAGES
-image examples found here: https://www.dropbox.com/sh/70618fhk8e2xcjm/AAAla_3COCsYS6zL_Lfy2jafa?dl=0
-use images similar to the examples

CONTENT
-use content from http://www.coolsculpting.com/
-pages to include on menu bar: ABOUT, BODY AREAS, EDUCATIONAL VIDEOS, BEFORE/AFTER GALLERY, TESTIMONIALS, ABOUT DR. BODNER, CONTACT

OTHER NOTES
-no logo yet
-wants clean lines, simple

My site will be specifically on a procedure and device called cool sculpt. There is a tremendous amount of information that you can access online about this device. Much, if not most, of the information you will use for this device will be received from coolnet.force.com. You have my permission to take information from the side which is set up for customers like myself to utilize. My login information is one of my email address is Bradleyabodner@aol.com and password Whitewolf11. This site has a tremendous amount of useful information including before and after photos, patient testimonial videos, illustration videos, etc.

I was thinking about categories for the homepage. Some of the categories I am going to list maybe could be combined under one category, but here are the category ideas that I have thought of:
About
What is cool sculpting
Cool sculpting in the news
Educational videos
Before and after pics
Patient testimonials
Body areas ( chin/ abdomen/ love handles, etc)
About Dr. Bodner
Contact us

In addition, I have compiled a list of some websites that I like the look of. These are taken from a variety of sources. Here are a few:

SCINS.org
Lmedspa.com
Bodybybloch.com
Wagnerplasticsurgery.com
Doctorwade.com
Theccmc.com
Drmarksultan.com

Hope this all gives you more of an idea of what I’m looking for. I’m looking for a modern sexy type appearance. The procedure is to look better- but technology driven- so want to incorporate both into feeling. I like a clean look- not cluttered. I will send you a folder of some images that I have found that I like the appearance of in a separate email so you get an idea of what an image on my homepage, etc could look like. These are just ideas and I am very open to suggestions.

Your Name: Bradley Bodner
Desired Domain(s): Frezzeyourfatoff.com
Do you have an existing Site? No
Practice Name: Dr. Bradley Bodner
Secondary Title (Dr. Name): Dr. Bradley Bodner
Practice Address:
4251 Route 9 South, Suite E
Freehold, NJ 07728
Practice Telephone: (732) 3338155
Will you be the decision maker during this process? Yes
Sections:
-Featured Services
-Testimonials
-Video
-Contact Form
-Office Map
-Doctor’s Bio
Overall Feel:
-Modern
-Spa-Like
-Simple and Clean
Light or Dark:
-Dark Background (light text)
-Neutral
-Monochromatic
Age Group: Adults
Demographic:
-Business (ex: downtowns)
-Upscale
Specialty: Coolsculpt

Please create temporary site and include client original content (if any).

Hello Dr. Bodner,

Welcome to Optimized360!

My name is Desirae and I will be the designer working with you every step of the way, starting from concept to going live! I had a quick meeting with your account rep. this morning to discuss your account and review the notes you initially had.

If you have not already, please take a few minutes to fill out our design questionnaire below. This should give you a better idea of the variety of elements that are featured in an effective design.

URL: https://form.jotform.com/61947943668171

After we gain a better sense of what you are looking for I can start the design process. If it is easier for you to explain this via phone we can schedule a phone interview instead.

Schedule a Call: https://calendly.com/optimized360/calls

I look forward to working on this design with you!

Desirae
desirae.g@optimized360.com

Below is dated 2/7 at 6:32pm sent to my email. Dr is taking full responsibility to use marketing material made available to him. Dr stated he confirmed with rep there and he is authorized.

“I am authorizing you to access my account with Coolsculpt to gather material for my site.
Sincerely,
Bradley Bodner.

Sent from my iPhone”

– Dr. Bodner (extremely nice)
– sent dr questionnaire to fill out already.
– dr commented to me ” I’m wanting a sexy appearance that also has a modern/ technology feel given the type of equipment. ”

– This is a 1-page site to promote “coolscupting” procedure only. It is a “non-invasive fat reduction therapy”. Please take a look at the company’s site to familiarize yourself with this.
– Will have 5 menu tabs: About Dr, Testimonials, Before/After, Videos, Contact
– Dr wants to get the marketing material for TESTIMONIALS, BEFORE/AFTER, & VIDEOS that is made available on http://www.coolsculpting.com/ – Ask Dr for login credentials. He s ok with us just getting any from what is available to put on those 3 pages. Dr stated he doesn’t care as long as we think it is good.
– I had told dr we don’t just grab things but dr wanted it streamlined on his end cause he’s busy. He said he’s not picky. Dr emailed me his consent to me via email that he authorizes and takes full responsibility on what is used on his site from coolscupting.

– order custom content for Coolsculpting only. Ask dr for bio
– DESIRAE: please talk to me before time of interview. Thank you.

Website: $1,500 + $99/m

electronically signed: Visa -9317 10/19

Dr called, lm for me. Clarified some questions he had as far as what monthly includes. Charging dr $99/m instead of $79/m. Initial was dropped to $1,500 (see previous notes why).

Asked about before & after, testimonial and videos from coolscupting site via his login credentials. Told him we can’t but dr asked if we can if he authorizes us cause that’s the point that he doesn’t have time. There are good material on there to put on the site at our discretion.

Site will be about 6 pages only: home, doctor, testimonial, before/after, videos, contact.

Sent dr contract to fill out online.

Dr called, only had about 2 mins. Looking to get a 1-page site for Coolscupting and doing SEO/PPC.

Knows about SEO/PPC and understands how it works. Wants to get site up and then do SEO/PPC. Wants to target the immediate area which is up to 10 miles .

dr budgeted about $500-$750 which is a quote he’s gotten so far. Told him I can offer him a competitive rate of $2000 but it was too mcuh. Got it down to $1,500 which is more feasible especially after i told him the importance of the design and content we will provide for coolscupting that will help with SEO.

Dr had to go, gave me his email to send info over for now. Didn’t get to discuss marketing which is what he definitely wants to do.