Christopher Mersinger, DC

LC3 Dr Mersinger called me back. Is part of a franchise business, Healthsource… and Not renewing with them. His contract expires in June 2017 and knows he needs to get a head start of all of his new practice needs. Hates his current website! knows it is terrible. Wants a good comprehensive marketing program, just not 100% sure he wants to spend 10K to have one developed. He said he was quoted $3800 for a custom site and $2500 a month! for the marketing plan…said thinks he would rather have a more functional marketing program and maybe just a good site… told him from experience and to get the dominance of calls needs to have the “wow” factor.. told him the longer a patient is on his site the more likely they will pick up the phone and call. Wants to have more services listed and is unable to do tha with this current one… Explained that the PPC program will allow his new “name” and Practice to be seen quicker and can focus a campaign on different services– like physical therapy massage therapy and any other new wave – non surgical procedures he does. Talked about time frame, knew that google will take several weeks to capture new data with the “name change”. cannot keep the current domain name, so will need a new one and he has not bought one yet…looked up willowbrookchiropractor.com and is available. He shows up well on google — page one 47K pages, so will NEED 301 redirects to keep him there! Not moving to another location—so really just a name change with the internet. Not making an immediate decision. Said ok to call and check back next week or the following and will have a better understanding of what he is planning. He said he has a conference call wit hthe franchise guys next Wed and will know more about ability to have 2 websites at the same time, and if he can take the ugly site down prior. Super nice Dr.

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