Alexander Audiology

Melissa Alexander
2:18 PM (2 hours ago)

to Paige
Please refund me card immediately. I won’t be calling back. I’m working with another company who I feel more comfortable with.

Do you have my full card information?

Sent from my iPhone

Please cancel website project, stop all charges, and issue a complete refund. See client notes.

Canceling website. See notes.

Client has requested full refund of website. Said was not happy from the beginning. Was confused by emails about the process. Said saw “templates” that she was supposed to pick from and thought she had to select from that group, which was not “custom” as she thought. so she had a communication problem and then could not open the design questionnaire. I smoothed the waters with this initial issue and then she had us put the project on hold as she wanted to use a color palette that her “branding expert” person was working on. Today we got an email from her that she wants a full refund. she feels more comfortable with working with the brand person and he is going to do everything for her. I called her and she said “i just feel more comfortable working with him”… no other reason. Told her I was sending the request to accounting and wished her well.

Emailed Dr. Alexander requesting a list of services/content so we can get started on writing that while we wait for the design.

Dr. Alexander would like to hold off on completing the design until her brand expert creates an official color palette for her practice. Also, she will be sending high-resolution images of hearing aids to add to the design. I have notified Sachit of this to pause working on the design until I receive the official color palette.

*No existing website
*Audiology

Examples:
http://roweaesthetics.com/ (LIKE: Bold graphic image. Clean design. Clean, modern navigation typography. All contact info on main page. Bio page/press page. Phone number and CTA on every page. Scheduling form. Testimonials page. Adequate clear space around logo)

WANTS:
-clean layout
-modern
-elegant
-sexy and striking feel
-stick to either serif OR sans-serif fonts; do not use both
-do not use gray type on gray background color
-use “striking, sexy” imagery like in http://sadikplasticsurgery.com/
-use relaxing green/blue colors like in http://www.pchearing.com/ as ACCENTS
-use images of hearing aid style
-demographic is older, upscale
-top 3-4 Services: Comprehensive hearing testing, Hearing aids, Tinnitus management, Ear wax removal, Mobile and concierge audiology

A little more information on Dr. Alexander (you may include this in the design, but this is for your reference)
“I want to help these people regain their youth and vitality by improving their hearing. I sell all brands of hearing aids – the latest technology – hearing aids that are cosmetically pleasing. Vanity is what keeps a lot of people from getting hearing aids – so the image we want is one of beauty/and or sexiness. In addition, I will offer counseling and support after hours. I will do mobile audiology, fit extended-wear hearing devices in the comfort of your residence or office. This level of service will be an up-sell.”

http://www.pchearing.com/
https://www.connecthearing.com/

Dr. Alexander called today and wanted to cancel. She spoke with Paige and was concerned that the website examples I sent her were too “template-looking” and some of those examples had “broken links”. I had explained to her in a previous email (see notes below) that they are just visual examples, I called on December 20th after 4pm (like she advised) but no answer, and I left a voicemail.

Paige and I had a conference call with Dr. Alexander to assess the situation and address her concerns about this whole process. She wants to continue with the design draft, and I will use the feedback she provided from the website examples along with the original notes from the DQ.

Scheduled a phone call with Dr. Alexander today @ 4pm to address her concern about receiving a “template-looking” website. I clarified that she will be receiving a completely customized website. I think there may have been some misunderstanding when I sent her a few website examples and asked her to provide notes so that I can get a better visual understanding of the direction she wants to head in. I will explain further in our phone call.

Emailed Dr. Alexander to follow up with design notes so that I can get started on a draft. I know that she was recovering from a sickness when we did the design interview over the phone, and she had wanted more time to look through website examples. I sent her a few different examples from our gallery that were along the lines of what she might want to help her out.

Hello Dr. Alexander,

While we work on your website, we’d also like to start your Social Media accounts as soon as possible. If you have Facebook, Twitter, or Google Plus profiles created, please provide admin access to social@optimized360.net -OR- login credentials so that we may update what’s necessary.

BLOG

You have also ordered a monthly blog with us in which we will need 6-12 topics from you. These topics can range from anything about your specialty or otherwise. Please send those topics as soon as possible so that our copywriters can get it started for you. After these topics are received, we will publish an article every month to your website and social media accounts.

Thank you, and we look forward to working with you.

Hello Dr. Alexander,

While we work on your website, we’d also like to start your Social Media accounts as soon as possible. If you have Facebook, Twitter, or Google Plus profiles created, please provide admin access to social@optimized360.net -OR- login credentials so that we may update what’s necessary.

BLOG

You have also ordered a monthly blog with us in which we will need 6-12 topics from you. These topics can range from anything about your specialty or otherwise. Please send those topics as soon as possible so that our copywriters can get it started for you. After these topics are received, we will publish an article every month to your website and social media accounts.

Thank you, and we look forward to working with you.

Your Name: Melissa Alexander
Desired Domain(s): alexanderaudiology.com
Do you have an existing Site? No
Practice Name: Alexander Audiology, Inc.
Secondary Title (Dr. Name): Melissa Alexander, Au.D., CCC-A
Tagline (slogan): TBD
Practice Address
1304 15th St. Suite 405
Santa Monica, CA 90404
Practice Telephone: () TBD
E-mail for Patients: melissa@AlexanderAudiology.com
Will you be the decision maker during this process? Yes
Sections:
-Social Media Links
-Featured Services
-Testimonials
-Video
-Contact Form
-Membership Logos
-Office Map
-Doctor’s Bio
-Office Summary
Overall Feel:
-Modern
-Elegant
-Simple and Clean
Light or Dark: Light Background (dark text)
Select Colors:
-TBD
-Neutral
-“calming blue/green”
Image Types:
-Your Images (Upload or Email)
-Specialty (Medical, Dental…)
-pics of hearing aid styles
Age Group:
-Adults
-Elderly
Demographic: Upscale
Specialty: Doctor of Audiology (Expert in Hearing technology, tinnitus and hearing rehabilitation)
Top 3-4 Services:
-Comprehensive hearing testing Hearing aids Tinnitus management Ear wax removal Mobile and concierge audiology
Any Additional Comments/Requests?
A little more about what I’m doing: I work for a world renowned hearing clinic and am about to strike out on my own with Alexander Audiology. I’m trying to appeal to an older affluent population. They don’t see themselves as the retirement-community crowd. They are the California grandparents – active, up-to-date, smart, social. And a little proud. A bit vain. I want to help these people regain their youth and vitality by improving their hearing. I sell all brands of hearing aids – the latest technology – hearing aids that are cosmetically pleasing. Vanity is what keeps a lot of people from getting hearing aids – so the image we want is one of beauty/and or sexiness. Here are some more brand associations we want to make: AUTHORITY Melissa knows what she’s talking about. I’m a doctor trained at one of the best medical schools for Audiology in the country. I’m well-versed in the latest technologies. Sh’s a professional who knows all about hearing disorders and how to treat them. COMPASSION Melissa treats patients like family. Our demographic loves this. They value family highly. Melissa is your dear friend. She wants to help you. She is warm and approachable. Not intimidating. No sales push. Welcoming, calming. People are scared of their first experience going to a hearing care professional. We want to make it easy for them to come in. Alexander Audiology is a place to come to for answers to your questions. MODERN The brand is clean, elegant, premium. We have the latest technology, the best brands. SEXY Melissa is the brand. I’ll wear a nice dress or skirt under her lab coat, and should appear upwardly mobile. All photography of her will lean away from the scary doctor and toward attractive lady; – hair, makeup, maybe a little cleavage. That’s ok. We want people to associate themselves with a sexy brand. Being able to hear your wife or husband makes you a sexier you. Makes you young again. We want to project an aspirational image. PERSONAL, ATTENTIVE Melissa wants to sell a concierge/valet brand of service to her patients. Need extra time? Fine. Doctor’s personal mobile number? Ok. Melissa will help connect your hearing aids to your iPhone. Teach you to install and use apps on your phone which connect directly to the hearing aids. She will even visit your home to help you set up peripherals (devices that connect your hearing aids wirelessly to the tv, or your home phones). In addition, I will offer counseling and support after hours. I will do mobile audiology, fit extended-wear hearing devices in the comfort of your residence or office. This level of service will be an up-sell. I am also working with an independent brand consultant to advice on color scheme, branding and logo. I’m looking forward to discussing an approach with you! Thank you, Melissa

Please create temporary site and include client original content (if any).

Hello Dr. Alexander,

Welcome to Optimized360!

My name is Desirae and I will be the designer working with you every step of the way, starting from concept to going live! I had a quick meeting with your account rep. this morning to discuss your account and review the notes you initially had.

Please take a few minutes to fill out our design questionnaire below. This should give you a better idea of the variety of elements that are featured in an effective design.

URL: https://form.jotform.com/61947943668171

After we gain a better sense of what you are looking for I can start the design process. If it is easier for you to explain this via phone we can schedule a phone interview instead.

Schedule a Call: https://calendly.com/optimized360/calls

I look forward to working on this design with you!

Desirae
desirae.g@optimized360.com

Will need to assign a task for PPC management and SEO.

Dr Alexander is main point of contact. Happy person. New practice opening in January. Building currently under construction-no ph# yet. Wants Clean neat and tidy, professional, not too wordy. Will go over exact desire on interview. Wants to add some video testimonials which her Husband (a producer) will provide.
Works for a big audiology firm 9-3:30 so available via cell # 818-438-4595 – 8:45-9am or 3:45-5pm any day Mon-Friday for interview

Website: $7500 + $499/mth

Credit card provided over the phone.

Dr. Alexander- Consult and proposed 360 plan. New practice opening in January. Building currently under construction-no ph# yet. Wants Clean neat and tidy, professional, not too wordy. Will go over exact desire on interview. Wants to add some video testimonials which her Husband (a producer) will provide. Wants a full on marketing plan with PPC to rank fast and quickly. Ordered with me on the initial call! Loves our websites. Got credit card info and ready to get started.

LC1 – lft msg on her cell VM– Works for a big company “house Clinic” that has several locations. She works in the LA office.