Soistman Family Dentistry & Associates

– https://soistmanfamilydentistry.com/smile-gallery/

Please remove all photos from this page, then replace with the same exact photos. (padlock issue for SSL)

Hello Dr. Soistman and Laura,

Congratulations! ADApt is now installed on your website. When patients visit your site, they will be able to click on the ‘accessible’ icon bar at the bottom of the screen to convert the site. Please let us know if you have any questions regarding ADApt and site accessibility.

Optimized360 Support

Please set up SSL & ADApt and email Laura once completed gmarketing@soistmanfamilydentistry.com.

SSL & ADApt order from Dave:
$399 + $37**/mo (annual discount) will be charged $407 today and $444 on 1/1/2019.

Laura confirmed via phone. I sent her the invoice to process.

Please add the following code to the headerbar.php file.

Chandra, can you put together an invoice for me for the upcoming charge due for her annual renewal of $900/year for Dec 1st? Also, can you confirm the last 4 digits with exp date? I will fwd the invoice to her and confirm cause they may have a new cc to update on file for that upcoming charge.

Thank you and I will wait for you to send that to me so I can forward to her along with the SSL quote I had discussed with her just now.

Laura scheduled a call with me last min to discuss account for budgeting in 2018.
She is up for renewal on Dec 1st for $900/year ($75/m), confirmed this with her. Was very nice, just wanted to know so she can anticipate it for the office.
Went over SEO as well cause she s learning more about it recently, wants to add neighboring cities on the site so it can have a chance to show. Area is extremely NON-competitive, just wanted to put it on there, doesn’t want to do any SEO program cause she was sold before at those meetings. Advised to just rewrite a paragraph or anywhere else reference it, then send it and we will update on the site.
Brought up the SSL again with her, gave her overview of what it is and was advising her to do it cause it has to do with SEO. Pointed out to her how it shows the not secure at the browser and likely to show in the search result in the future which will not only reduce seo ranking but even reduce the click thru rate which decreases traffic in the future. She agrees and will talk to dr.

Per her request, I will verify the cc on file that it is correct for the charge due next month for annual and also an invoice for her record and also a written quote for the SSL which is $499 + $49/m based on current pricing sheet.

Laura scheduled a call with me last min to discuss account for budgeting in 2018.
She is up for renewal on Dec 1st for $900/year ($75/m), confirmed this with her. Was very nice, just wanted to know so she can anticipate it for the office.
Went over SEO as well cause she s learning more about it recently, wants to add neighboring cities on the site so it can have a chance to show. Area is extremely NON-competitive, just wanted to put it on there, doesn’t want to do any SEO program cause she was sold before at those meetings. Advised to just rewrite a paragraph or anywhere else reference it, then send it and we will update on the site.
Brought up the SSL again with her, gave her overview of what it is and was advising her to do it cause it has to do with SEO. Pointed out to her how it shows the not secure at the browser and likely to show in the search result in the future which will not only reduce seo ranking but even reduce the click thru rate which decreases traffic in the future. She agrees and will talk to dr.

Per her request, I will verify the cc on file that it is correct for the charge due next month for annual and also an invoice for her record and also a written quote for the SSL which is $499 + $49/m based on current pricing sheet.

Hi Danny N. – Optimized360,

A new event has been scheduled.

Event Type:
30 Minute Meeting

Invitee:
Laura Livingston

Invitee Email:
marketing@soistmanfamilydentistry.com

Event Date/Time:
09:30am – Monday, October 30, 2017 (Pacific Time – US & Canada)

Questions:

Comment/Topic/Question
Check in on 2018 hosting,seo, etc

From Laura :

Good Morning Danny!
Just wondering what this is all about and would love to learn more. Thanks for any information you’re able to provide!

Hi Desirae!
What is the process if we needed an email adjusted? We wanted to see if we could take stacey@soistmanfamilydentistry.com OUT and change it to office@soistmanfamilydentistry.com but still have things forwarded to staceysfd1@gmail.com

Is there any possibility of that? We’ve had some restructuring in our office and we’d like to make it more general than just a name. Probably should have been done this way anyways. It would be the only time to adjust an email for us since all the others are generic.

Thanks for ANY help you can provide!

—

Created a new email address and sent Laura the login credentials. She will let me know when to cancel stacey@soistmanfamilydentistry.com account.

added soistmandentistry@gmail.com to account

Please increase width of the drop-down menu so no words are being cut off (see screenshot attached).

Laura is still working on getting a list of staff members, their photos and bios.

HERO IMAGE
-2nd image does not fit properly (see screenshot below)

LOGO
-please move the logo from the slider to the header ABOVE “new patients” (see below for reference)
-increase size of logo so you can read the small text on the bottom

Please remove extra space below header photo on all inner pages.

HERO SLIDER
-please move the text and button BELOW the hero slider; there should be no words/buttons on the hero slider and only the images will be rotating, not the text.

*see below for reference

FONT
-decrease font size for all headings and paragraph text by a few points

SOCIAL MEDIA ICONS (HEADER & FOOTER)
-icons appear off-centered within the circles…please see below and fix

HOMEPAGE; TESTIMONIALS
-please add the following dates after the names on testimonials slider:
Joyce Bilbrough 1/11/17
Joy Manfre 1/4/17

HOMEPAGE
Please add the following reviews IN ADDITION to the ones on the homepage slider:

Joyce Bilbrough
“Dr. Soistman and his staff do a terrific job keeping my family of 5 in the best of dental health. From being notified of upcoming appointments, to the ease of check in and the positive professionalism while you are seated in the dental chair, the entire experience completely turns the stereotypical dental appointment upside down. Even when my 6-year-old had her first dental visit, she left the office smiling and looking forward to taking good care of her teeth.”

Joy Manfre
“Just like my very first visit, my second was just as exceptional. From beginning to end, the staff is very friendly and courteous. Especially Cheryl, the Hygienist, who was the one that I saw this visit, she is so pleasant, and not phony. You can tell when she is asking you questions she is truly engaged in conversation and not just making chit chat. Dr. Soistman is both fun and energetic and though I see the hygienist on my visits he does come in and shows his interest in my care as well.”

Homepage; Patient Reviews
-link the title “Patient Reviews” to the Reviews page

Please review & send

Please generate. Client previously was interested and wants to reconnect once site is launched.

1. Please add domain(s) to statuscake.com
2. Complete 301 Redirects
3. Setup Analytics & Reporting

Hello Dr. Soistman and Laura,

Congratulations! Your website is live and accessible to the public.

Please take a look at your initial website and let us know of any questions you might have. You can submit a ticket by going to your dashboard and filling out the form.

URL: http://soistmanfamilydentistry.com

If you would like to make changes to the website in the future, you may always log in by going to the bottom of your website and clicking “Login.” You can always submit a ticket on the dashboard as well. We welcome any questions regarding the website editor.

Thank you!

Desirae
desirae.g@optimized360.com

0 smtp.secureserver.net 68.178.213.203 60 min Blacklist Check SMTP Test
10 mailstore1.secureserver.net 68.178.213.243 60 min Blacklist Check SMTP Test

Name Server: PDNS07.DOMAINCONTROL.COM
Name Server: PDNS08.DOMAINCONTROL.COM

50.63.202.45

username: soistmanfamilydentistry
password: 360_soistmanmarketing

-revert all social media icons to the original color (same teal used on website)
-reorder social media icons to: FB, IG, Twitter, Yelp, LinkedIn, and G+

FOR THE HOVER EFFECT:
Client would like each icon to show as its original color on hover effect (i.e. when you hover over Facebook, it turns blue…when you hover over Yelp, it turns red…etc…)

MAP
Client wants the whole map to be clickable instead.
-take a screenshot of the map (same size/measurements as current map)
-replace the current map with the screenshot
-link the whole map to a new tab to go here:
https://www.google.com/maps/place/Soistman+Family+Dentistry/@39.048251,-76.077743,13z/data=!4m5!3m4!1s0x0:0x1ba1126d1e124609!8m2!3d39.041452!4d-76.064525?hl=en-US

Yelp icon is not in same row as all other icons. Please adjust.

HOME; FEATURED SERVICES
-remove ALL “New Patients” & “Insurance” buttons from the Featured Services section

HOME; HERO SLIDER TEXT
-the logo, text, and button needs to be moved DOWN and to the RIGHT (see screenshot below)

SOCIAL MEDIA ICONS (HEADER & FOOTER)
-change all social media icons to the original icons (for example, the Facebook icon should be the original blue, the Twitter icon should be its original blue, Yelp should be red, etc…)
*make sure all icons are in a circle/round format

HEADER
-both phone #’s need to be aligned to the RIGHT more; please fix

SERVICES
-reorder this list to the following:
Invisalign, Implants, Crowns and Bridges, Teeth Whitening, Dentures, Veneers

-download “Lora” font from here: https://fonts.google.com/
-change all header and paragraph font to Lora
-all headers should be BOLD
-paragraph text should be regular

1. Reduce the slider height by 25% — you can trim from the elbows down.

2. Slider: move the logo and blurb closer to each other

3. Headerbar: move the 2 telephone numbers and hamburger menu so that it’s right aligned. It’s not lining up with the logo below it.

4. Home; Featured Services: Duplicate the “CHECK US OUT!” button (from slider) to this section. Will need two of them next to each other underneath the current icons. Please center.

Button 1 label: New Patients (link to pt forms)
Button 2 label: Insurance (link to insurance)

5. Home; Patient Reviews: capitalize the “R” in reviews

– same with “Connect With Us”
– same with “Our Location”

6. Inner Page’s Headings: Center the page heading, justify any paragraphs.

7. Inner Page Headerbar: alignment is incorrect, looks like the whole bar is shifted to the left.

– move the two telephone numbers to the right
– center the logo
– align the social media icons to line up with the content of the site

Spoke to Laura (and Desirae) regarding her changes. She’s requesting changes that is adjusting coding but they are design mistakes on OUR end.

She’s also requesting to change font headings and overall fonts that should’ve been situated prior to development, but told her it’s something that is easily changed. Asked her if she intends to add other sections (layout wise) regarding the site in the future so that we can address now. She does not have anything to add but text alignment/fonts. She understands where our limitations are and is very happy with the process thus far. She was confused why there were certain yes’ and no’s.

Changes will be submitted in next ticket.

“Hey Danny!
Happy Friday 🙂 I wanted to just touch base with you about our design. Desirae has been great is all her help and trying to adjust everything she can. What I’m concerned about is when we were shown the proof and approved for the final structure/design of the site, it was only of the home page and no other pages. We found out that we can’t do a certain thing or two because it’s already been created and coded. So here’s the thing. I get that. However, when I spoke with you, in the beginning stages of creating our site and coming on board with Optimized 360, it sounded like we could still work on swtiching/adjusting a few areas if needed once we got going. I’m running into a lot of things that have already been coded, so they can’t be adjusted.

Examples:
If you look on our site, the additional pages (like pages you go to from the menu) we wanted our logo in the middle of the two phone numbers. Again, this design wasn’t shown before hand because it wasn’t on the home page

Social media icons – I had asked for them to be arranged in a certain order and I’m being told the code was already written and we can’t adjust the order. Not add anything, just rearrange.

Icons for the menu pages (on home page) I thought that as long as this section existed, then we could adjust the names or whatever as needed (if things change) I understand we can’t change the layout but I was in need of adding two more icons because we didn’t think about them, and now being told we can’t.

It just sounds like a lot of no’s and can’ts. We’ve paid our money in full, for the year for everything. And again, this isn’t towards Desirae or what she’s doing because she’s really doing so much for us. I just was under a different understanding when we spoke a few months ago about the limitations of the site. We want to get this right, the first time. Trust me, I don’t want to keep changing and switching the layout. BUT we need this to be what we expect it to be. And done the way we want it.

The thing with the process of approving the design of the site was it was only a screen shot, never anything interactive, how things would work, etc. I’m a very hands on person and need to explore and dive into things to get a good feel for how they work.

I was reaching out to you because I wanted to see what Optimized 360 can do. Maybe there’s something you’re able to say to have the design team help us out make this the best site we know it can be. I don’t want to be just satisfied, I want to be wowed!

Thanks for hearing me out and seeing who you can get me in touch with about the structure of the site. I appreciate anything you can do to allow us to make the corrections needed. Thanks again for your time!”

-make ALL headers BOLD throughout website and CENTERED

Patient Reviews:
-decrease the speed of this slider so that you can read each review fully

Map:
-this needs to be the map that says “Soistman Family Dentistry” instead of “100 Pennsylvania Avenue”; please replace with correct one.

-link phone #’s in BOTH header & footer (for desktop)
DONE-move menu bar a little to the RIGHT
DONE-move social icons a little to the LEFT
DONE-center phone #’s in header
-inner pages: move the logo in between phone #’s
-move image slider text and logo to the RIGHT and DOWN so it lines up with the menu tab and is centered horizontally
-remove parallax effect

Laura has scheduled a phone call for today @ 11:30am

Hello Dr. Soistman and Laura,

Happy Holidays! Your website is ready for your review and to further customize.

This is the initial time that you will see the website, therefore you will have many questions and comments! We encourage you to schedule a call to go over the details of the functional site. We have combined the design you have approved with the pages and information available to us. Please take a look at the website and let us know of any page changes, additions and/or questions you might have.

Temporary URL: http://jonathansoistman.360sites.net

LOGGING IN

Please follow the link below to retrieve your password. Once you submit your username, the system will send you an email with instructions to set up a password for the website.

URL: http://jonathansoistman.360sites.net/wp-login.php?action=lostpassword

Username: jonathansoistman

Also, which new email would you like to have the forms linked to? I can add any email you would like.

If you would like to make changes to the website in the future, you may always log in by going to the bottom of your website and clicking “Login.” You can always submit a ticket on the dashboard as well. Please feel free to contact our Support Team with any questions that you might have 1-800-997-9368.

Schedule a Call: https://calendly.com/optimized360/calls

Thank you!

Desirae
desirae.g@optimized360.com

-hero image; woman gets cut off on smaller monitors. Please fix so it resizes appropriately.
-Please fix the sizing on the following devices (see images below)

INNER PAGES
-Please make sure hero image for all inner pages is a featured image

MOBILE
-hard to read the text on image slider; please add a shadow behind the text so you can read it

*Use Surge framework
*Fluid responsive!
*PLEASE LINK ALL BUTTONS AND FEAT. SERVICES ACCORDINGLY!

Menu – hamburger menu on ALL pages

ALL social media icons hover – invert color

Hero image – slider; parallax effect

“Soistman Family Dentistry & Associates” – system output

Buttons hover – your choice

Feat. Services hover – your choice

Patient reviews – slider

Inner pages hero – 1/4 size and CENTER; do not include text or logo

Inner pages header – have logo move to the middle of the header bar and decrease size for ALL inner pages (inner pages ONLY)

via email

Hello Dr. Soistman and Laura,

Based off of your recent notes, I have updated the design draft below.

A few things to note:
-the main image will rotate between 4 other images of your choice (you will be able to see this feature once the website has been developed)
-I removed the text “call us to schedule an appointment” from the header because it was too crowded with content
-I have replaced “Crowns & Bridges” with “Promotions”
-also added more contact information in the footer; this can also be changed at any time

I think the new image you have chosen fits perfectly! Please let me know if you would like to approve of this design so we can get started on development.
Looking forward to your feedback!

Thank you.

Desirae, please setup the 10 emails (I approve)

“Dr. Soistman – drsoistman1@gmail.com and please use drsoistman@soistmanfamilydentistry.com

Stacey (Office) – staceysfd1@gmail.com and please use stacey@soistmanfamilydentistry.com

Chrissy and Ally (Front Desk) – smilesfd1@gmail.com and please use smile@soistmanfamilydentistry.com

Laura (Marketing) – soistmandentistry@gmail.com and please use marketing@soistmanfamilydentistry.com

Michele (Treatment) – treatmentsfd1@gmail.com and please use treatment@soistmanfamilydentistry.com

Michele (Billing) – billingsfd1@gmail.com and please use billing@soistmanfamilydentistry.com (temporarily forward ALL emails to treatmentsfd1@gmail.com)

Sherry (Insurance) – insurancesfd1@gmail.com and please use insurance@soistmanfamilydentistry.com

Jenna (Hygiene) – hygienesfd1@gmail.com and please use hygiene@soistmanfamilydentistry.com

Katlyn (Assistant) – assistsfd1@gmail.com​ ​and please use​ assist@soistmanfamilydentistry.com

​Hilary (Lab) – labsfd1@gmail.com​ and please use lab@soistmanfamilydentistry.com​

If you need password access, please let me know so we can link them where emails are forwarded to our gmail and we respond using gmail but it shows for the @soistmanfamilydentistry.com

Thanks for your time and help Danny!!

Laura Livingston”

(reverting back to PSD 2)
-change “Crowns” to “Promotions” and change icon accordingly
-add “New Patients 410-690-3388” to header ABOVE the other phone #
-add “Current Patients” above the other phone #
-remove “we care for you and your loved ones”
-add updated logo to hero and make bigger
-make all text in hero image centered
-make image slider; client will be choosing images for slider
-add the following to footer: new patient phone #, fax 410-758-4318, and email smile@soistmanfamilydentistry.com

Hello Laura and Dr. Soistman,

Thank you for your feedback! I have added your logo as the main image and edited the format of “Soistman Family Dentistry & Associates”. Please see the updated draft below and provide any further feedback, and also keep in mind that we can do 2 more rounds of revisions to this design draft.

Hopefully, we can approve of this design and move to development!
Thank you.

Hello Laura and Dr. Soistman,

I have updated the design draft based on your recent feedback. Please provide any additional feedback to the layout or colors, but if there are no further changes, let me know if you would like to approve.

My colleagues and I think this is a great design! It’s modern, friendly, clean and caters perfectly towards people of all ages.

Looking forward to your feedback!
Thank you.

Laura has provided feedback on the design below.

Hello Dr. Soistman and Laura,

Based off of our discussion I have compiled a few design drafts for your review. Please take a moment to review this concept and let me know of any changes you would like to see.

A few things to note:
-These are only images of what the home page will look like.
-I have included a few different versions to show one with icons, one with images, one with a regular menu, and one with a drop-down menu.
-Please focus on the colors and layout, as the text and images can be changed at any given time.

Please provide your feedback via email, or if it is easier for you, you may schedule a call here: https://calendly.com/optimized360/calls/

Looking forward to your feedback!
Thank you.

*No current website
Example: http://www.freewaysites.com/dental/?theme=2120-template&theme_version=2124-template
-likes icons
-likes the social media icons and how they are the same color as design

Other notes:
-colors: logo colors (refer to attachment), neutral
-layout: full-width, sectional
-does NOT want hero image to rotate
-include a version with a REGULAR top menu and one with a drop-down menu (similar to a hamburger menu)
-include a contact form
-include a Quick Contact form and Google map
-wants clean, organized content
-wants modern
-visual, minimum text
-include a section for rotating reviews (add the 5 stars in yellow)
-all ages, all ethnicities
-feat. services: Invisalign, teeth whitening, restorative, and hygiene

Website designs I like listed below with why:

http://www.freewaysites.com/dental/?theme=2120-template&theme_version=2124-template
(The four icons in the middle of the homepage – New Patients, Patient Testimonials, Patient Registration, Welcome. Like the look of having icons like that to describe the location they’ll be brought to. Doesn’t;t have to be those exact icons, but that’s the concept I have in mind. I also like the look of the social media icons. How they are all the same color theme of the page with accents of white. Would prefer this look)

http://www.freewaysites.com/dental/?theme=2120-template&theme_version=2123-template
(I like how when it scrolls from the top picture in the background, it scrolls over it and then down further is another picture that the page scrolls to. Patient reviews are important would like a small section to show some with the STAR images but not too much info – they can find this in another tab with more info and reviews – also at the bottom there is an arrow pointing UP that when you push it, it directs it right back to the top of the page, that’s neat!)

http://hamiltonmillendo.com/
(I like how those reviews scroll – would like the yellow stars with them. And timing to be held longer and not move so quickly. Like the clean look of this page)

http://mitchellmilan.360sites.net/
(Like the drop down menu on the top right as an option but would like to see different options) – I DON’T like the rotating pictures – makes it look too busy)

http://makdental.net/
(Like having a quick contact form with the large map from Google)

Facebook: https://www.facebook.com/SoistmanFamilyDentistry​
Twitter: https://twitter.com/Soistman360
Instagram: https://www.instagram.com/soistman360/​
Google+: https://plus.google.com/u/1/100505151836569826682?hl=en (I think that leads to it..)
Linked In: https://www.linkedin.com/in/soistman-family-dentistry-564534131

we will setup emails for Laura and have it redirected to each gmail account. They will setup and verify the emails in their gmail account because ultimately, they want to use gmail interface but have recipients see the professional emails. (Similar to how we are doing it here at opt360.

cc provided over the phone. Please email Laura receipt.

Please create temporary site and include client original content (if any).

Hello Dr. Soistman and Laura,

Welcome to Optimized360!

My name is Desirae and I will be the designer working with you every step of the way, starting from concept to going live! I have included the notes I had discussed with Laura in regards to her favorite website example and have also included a list of things I need from you.

Laura’s notes:
-website example http://hamiltonmillendo.com/
-likes that it is clean, soft, visual with minimal text/info on the home page
-mostly white with a pop of color from the logo
-gray color that match your logo

Things I need from you:
DOMAIN – username and password
DENTRIX – please send me the link to your Dentrix site
SOCIAL MEDIA – please send me the links to your social media pages

Dr. Soistman, please send me some website examples you like and explain why you like them. This will help me get a better visual understanding of what you want your new website to look like. From there, I can start on the design draft.

I look forward to working on this design with you!

Desirae
desirae.g@optimized360.com

Spoke with Laura and briefly with Dr. Soistman before he had to leave. I discussed with Laura the website example she likes, but Dr. Soistman will be sending me the website examples he likes. Just need to confirm if we are all on the same page before starting the design draft. Below are

Laura’s notes:
-likes http://hamiltonmillendo.com/
-clean
-flat
-soft
-inviting
-visual, minimal text/information on the home page
-easy to nav
-short scroll
-white with pop of color incorporated from logo

I will be sending them a follow up email requesting information regarding domain, Dentrix, and social media links.

Your Name: Laura Livingston – Marketing Director for Soistman Family Dentistry
Desired Domain(s): SoistmanFamilyDenyistry.com
Do you have an existing Site? No
Practice Name: Soistman Family Dentistry & Associates
Secondary Title (Dr. Name): Dr. Jonathan T. Soistman
Practice Address:
100 Pennsylvania Avenue
Centreville, MD 21617
Practice Telephone: (410) 7580999
E-mail for Patients: info@pennavedental.com
Will you be the decision maker during this process? Myself and Dr. Soistman
Sections:
-Social Media Links
-Featured Services
-Testimonials
-Contact Form
-Doctor’s Bio
-Office Summary
Overall Feel:
-Modern
-Simple and Clean
-Visual (Minimum Text)
-Crisp with pops of accent colors
Please Give us Examples of Websites You Like: Would have to look more to see to give examples
Light or Dark: Light Background (dark text)
Select Colors:
-Colors of our logo (will supply EPS logo)
-Neutral
-Monochromatic
Image Types:
-Your Images (Upload or Email)
-People
-Specialty (Medical, Dental…)
Ethnicity: No major preference
Age Group: All
Demographic:
-Working Class
-Local
Specialty: General Dentistry
Top 3-4 Services: Invisalign, teeth whitening, restorative and hygiene
Any Additional Comments/Requests? Not at this time but will surely have more as we talk more!

*included logo

– Laura (Marketing Coordinator) – very nice/professional
– will have a phone conf with her and Dr. to finalize the contract this morning. Because dr is extremely busy, this will be done during the lunch time and wants to do the initial phone interview. I sent her the design questionnaire to fill out last night which was filled out already.
– has a logo and social media setup already. (sent logo in questionnaire)

– they have dentrix which has a patient portal link. Request this from her.

Laura called, returned my messages. Looking to build a new site. Very nice. Has a domain already along with a logo and social media.

Went over all 3 packages. Looking at the Gold with the Blog feature.

Went over SEO cause she inquired on how it works.

Also discussed PPC which she’s never heard of, educated her on how it works which we will reconnect once the site launches.

Went great overall, had a lot of good questions. Connected with her and she appreciate the educational explainations which will definitely help make a decision with the drs.

F/u in a few days. Sent contract.

called. spoke to Ally. She was on another line. very nice. took a message.