Advanced Dental Care of Englewood

Mobile homepage:

1. Add transparent background to phone numbers in top right corner.  They are blending in with background.

2. Photo of doctor needs to be larger & fit width of screen.  Bio goes below photo.

3. Association logos below bio – each one needs to be larger and centered below text.  Please have 3 logos on top, 2 logos on bottom.
Desktop site – these logos also need be larger and centered below text.

4. Connect with us section – make background white, no background photo.

5.  Footer for both desktop & mobile sites
Email needs to be same font and weight as Phone & Fax

6.  Move Book an Appt floating button higher.  Move it to the middle of the height of top header photo

Dr. bio on the homepage should be right next to the doctor image. Currently the text is underneath. Please fix.

des, plz fix home page

des, plz fix home page

Dr. Miksa called in wanted to make a few changes on her PPC campaign since she feels she’s not getting enough patient form fill ups as usual. I told her I’d look into the campaign and run an analysis and will monetize the campaign to help improve conversion. She requested a F/U email for some of the changes I may make to help.

“Hi Danny,
I want to re emphasize. I want the emergency advertising to be done on Wednesday and Friday!!! I found it on Monday!

Sent from my iPhone
“

Chan, please increase budget an additional $300/m with the request below, I had bcc’d you in the response and will wait for the changes which I told her 1-2 days. Please send me screenshot, keywords (related to emergency), and her request for Wed & Fri primarily.

“Hi Danny,
Please increase the budget by $300. I want to focus on emergency dentist in my area. Thank you !
Dr. Miksa

Sent from my iPhone”

“Also, make sure that emergency dentist is displayed mostly on Friday and Wednesday.
Thanks”

Dr called, lm. Called dr back. Dr was wondering if we are using up much of the budget cause its been slow this month compared to previous months. Can you give me the usual data the last 3 months. Also can you compare that data with the prior months when it was at $700 cause she said she got ROI. Let me know what your assessment is. Send me when you get the chance. I told her i’ll try today but prob next Monday. Also, if you can read the comment below too. Thanks.

Dr had increased from $700 to $1,000 back in August cause she got good response but since then, its been stagnant so she was wondering if efforts are put into it.

I did tell her that there will me ups/downs each month but usually around Nov/Dec it is busy based on the previous year’s trend cause its the Holidays (many patients wants to come in to for cosmetic work) & PPO Insurance (Patient using up their yearly maximum cause it does not rollover to 2018).

Told dr that i will get some data and will reconnect with her after the weekend via email and we can discuss further. Dr was very nice.

Chan, please increase to $1,000. Dr wants to make sure we target these zip codes:
Tenafly: 07670
Alpine: 07620 (priority, high income area)

Also for Dental Implants, can you give me details on this AD Description what it says. She’s not getting patients so i want to see if she’s even getting clicks and if so, we may need to adjust ad desc and even landing page.

Thank you.

Please email dr once completed, thank you

“Hi Danny
Please add this fax number to the website! 201 227 3371! This is for New Jersey. Also, please add adrijanamiksadmd@aol.com as the New York email address. I don’t know how this was overlooked!
Thank you
Adrijana Miksa

Sent from my iPhone”

“Hi Danny’s
I got the report you sent.. I want to reach out to more dental implant patients ! Pl advise !!
Adrijana Miksa”

my response and recommendation:

Dr. Miksa,
Dental Implant keyword is 1 of the top 2 competitive keywords in the NYC area. NYC area is highly competitive and many dental offices are fighting for “Dental Implants” and variations of it.

The budget that was previously allocated, it gets exhausted quickly.

Offices in the Manhattan area, they are allocating around $3,000-$5,000 per month which includes all the General Keywords + Dental Implants. This budget also covers your Glendale & Englewood area hence why it gets exhausted quickly.

Your offices are within the 5-10 mileage area and that’s what they are doing since its within the vicinity.

My recommendation if you want to be aggressive for Dental Implants only, I would test it out for 1-2 months at around $1,500/m. This is about how much of the $3,000 to $5,000 that those offices are using. For example, an office having a $3,000/m budget… 50% of it probably going towards Dental Implants keywords and the rest for other ones such as “dentist, teeth whitening, veneers, etc.”.

Those offices justify the ROI by having 1-2 implant cases which will more than pay for itself if they can reach out to that type of patient searching for it.

Hope this makes sense, Dr. Miksa.

Please fix on http://miksadental.com/contact/

No need to email client. i came across this.

please pause the Glendale campaign

“Stop advertising for Glendale office!!

Sent from my iPhone”

spoke to dr., stated that Glendale is not working and would prob want to pause it. Told her to let me get the report/stat for Glendale and also how much is allocated there before she decide to pause. She asked for stats for Englewood as well. Can you provide for both location separately for last 3 months and also how much is allocated to each.

Thanks.

”

Chan, please increase budget from $500 to $700 for the Englewood, NJ campaign.

This campaign is doing great, she said she’s getting 2-3 new patients a month from it.

Chan, please focus only on Dental Implants for this location (Glendale). Not getting a phone call compared to the other campaign.

Dr mentioned the other campaign for Englewood is going great (2-3 new patients a day), dr may consider increasing budget for this one.

LMK when done. thx

Please link these 2 listings for her on the website with the G+ icons:

Englewood: https://plus.google.com/102862471922551055593/about
Glendale: https://plus.google.com/117780929774017805853/about

Please email dr when done. Thx.

please add in small text below coupon image:

“please mention or print promotion”

http://miksadental.com/dental-implants/

Chan, can you revise the Ad for her Dental Implant campaign to reflect the landing page’s promotion that Support will be doing?

It is $2,500 Dental Implant, includes Abutment, Post, & Crown.

Please create a graphic promo for

“$2,500 Dental Implant
includes abutment, post, & crown”

Please include an image in the promo, have the “$2,500 Dental Implant” bigger text so it is catchy and the remain text about 50% smaller”.

Move the current dental implant image that is on http://miksadental.com/dental-implants/ so that it is aligned right or left in the paragraph lower in the page. Have the new promo created where the current image is.

Lastly, change the jotform so the subject is “$2,500 Dental Implants” so when dr receives the submission, she knows its coming from this.

Please email Dr and cc me once done.

Can you give me data so i can discuss with her. Also see if there’s anythign that can be done based on her comments below:

“Hi Danny
Hope all is well. I have not see any results at all with our implant campaign!!
Not one phone call. Can we do something to improve this.
Thanks
Adrijana Miksa

Sent from my iPhone”

Please change the color of the phone #’s to the same grey seen in the mobile version (PHONE #’S ONLY!)

Please decrease the size of the phone #’s in the top right header so that it does not overlap or crowd the logo.

(below CALL TODAY) on the right side:
-please add “New Jersey Office” above 201-227-DENT
-please add the following below “201-227-DENT”:
“New York Office
718-366-8608”

Please add an Appointment form on this page – http://miksadental.com/dental-implants/
Use the same “Make an Appt” form from contact us page.

Reduce the image on this Dental Implants page so that it is the same size as the entire appt form. This image will be on the left, appointment form on the right.

This will be the landing page for her dental implants marketing campaign.

Talk to me with any questions and please let me know when done. Thx.

Adwords: $500/m

Chan, this is for her 2nd location listed on her site and the focus will be on 1 keyword “DENTAL IMPLANTS”. Landing page will be
http://miksadental.com/dental-implants/

68-13 Myrtle Avenue
Glendale, NY 11386

Please setup but do not activate. Dr wants to use a different credit card for this location because its a different entity. LMK if you have any questions.

MOBILE SITE ONLY!

FOOTER
-“phone” under NY location should be in the second line next to the # (see attached)

CONTACT
-please format email address so it is in one line (see attached)

“Please start with 500$ dental implants.
Please add 718 366 8608! Or please make it more visible on home page. I want to use a different credit card. The office is a different entity. If the campaign works we can increase the budget. How do I give you the new credit card info?
Adrijana Miksa

Sent from my iPhone”

under “Laser Dentistry”
-link the following on the page and title the link “Learn More About WaterLase”: http://www.waterlase.com/why-waterlase.html

-please add “Adrijana Miksa, DMD, PLLC” above “Glendale, NY location”
-move Driving Directions button to the right under “Office Hours”

CONTACT PAGE & FOOTER
-please add the following numbers right below “68-13 Myrtle Ave. Glendale, NY 11386”
Phone: 718-366-8606
Fax: 718-366-8689

-please add “Glendale, NY location:” above 68-13 Myrtle Ave. in BOLD
-switch the position of
68-13 Myrtle Ave. Glendale, NY 11386 and
177 N. Dean Street Ste. 206
Englewood, NJ 07631
Phone:201-227-DENT (3368)
advanceddentalcareofenglewood@gmail.com

(Englewood address/phone/email should be FIRST)

Google Ad: $500/m

keywords: dentist, cosmetic dentist, dental implants, invisalign, clear braces, invisible braces, teeth whitening
coverage: please talk to me before you set. She is across the peninsula from NYC. We want to target her zip code and about 2 miles north, south and west of this zip code. Avoid the east side of the river.

Hello Dr. Miksa,

This is an automated email that was supposed to be sent when I sent you the website. Please disregard.

Your website is ready for your review.

We have combined the design you have approved with the pages and information available to us. Please take a look at the website and let us know of any page changes, additions and/or questions you might have. Please give us a call to briefly go over the website and making changes.

Temporary URL: http://adrijanamiksa.360sites.net

LOGGING IN

Please follow the link below to retrieve your password. Once you submit your username, the system will send you an email on instructions to set up a password for the website.

URL: http://adrijanamiksa.360sites.net/wp-login.php?action=lostpassword

Username: adrijanamiksa

If you would like to make changes to the website in the future, you may always log in by going to the bottom of your website and clicking “Login.” You can always submit a ticket on the dashboard as well. We welcome any questions regarding the website editor.

Thank you!

Desirae
desirae.g@optimized360.com

Please add second office location to the “Contact” page and footer:
68-13 Myrtle Ave.
Glendale, NY 11386

(for the Contact page, add “Glendale, NY location” above the new address)

Called to touch base with dr regarding the SEO or Adwords. Dr had $500/m budget towards SEO but recommended to her to do PPC. LM.

1. The phone # 201 227 DENT(3368)
2. The email is positioned on top of the hours
3. The map shows me as Dr. Barry Reisman (use this map instead: https://www.google.com/maps/place/Adrijana+Miksa+D.M.D%2F%2FAdvanced+Dental+Care+of+Englewood/@40.899303,-73.9730207,17z/data=!3m1!4b1!4m5!3m4!1s0x89c2f1107bc2a7a7:0x9380613002c41075!8m2!3d40.899299!4d-73.970832?hl=en)
4. Testimonials (home page too) – use testimonials from https://www.google.com/webhp?sourceid=chrome-instant&ion=1&espv=2&ie=UTF-8#q=miksa%20dental&lrd=0x89c2f1107bc2a7a7:0x9380613002c41075,1,)
5. Remove old before and after pictures completely. Please add our stock before/after photos
6. Services – please add information on Laser Dentistry (water laser, EZ laser, Periodontal Pocket Reduction)
7. Services – please add information on Invisalign
8. The forms that patients download show office name as advanced dent a “cared“
9. Contact – please add “Dr. Adrijana Miksa” under “Advanced Dental Care of Englewood”

1. Please add domain(s) to statuscake.com
2. Complete 301 Redirects
3. Setup Analytics & Reporting

Hello Dr. Adrijana Miksa,

Congratulations! Your website is live and accessible to the public.

Please take a look at your initial website and let us know of any questions you might have. You can submit a ticket by going to your dashboard and filling out the form.

URL: http://miksadental.com

A few things to note that are still under construction:
-spacing on the bottom
-“Connect With Us” image size
-social media icons hover effect
-home page; doctor image sizing
-mobile; size of “Book An Appointment” button
-mobile; color of phone #

If you would like to make changes to the website in the future, you may always log in by going to the bottom of your website and clicking “Login.” You can always submit a ticket on the dashboard as well. We welcome any questions regarding the website editor.

Thank you!

Desirae
desirae.g@optimized360.com

0 smtp.secureserver.net 72.167.238.29 60 min Blacklist Check SMTP Test
10 mailstore1.secureserver.net 68.178.213.243 60 min Blacklist Check SMTP Test

107.180.0.193

Desirae, here is the login credentials. Please go live once site is developed and reviewed by us. Dr ok’d to go live when ready:

Hi Danny,
We are hosting at www.godaddy.com information is as follows

User name/ customer : 99957422
Password : Adjmiksa3

Dr had called… asked if we can expedite to get the new site to launch. Dr was concern cause her ranking had “dropped” cause she cancelled “SEO” with the current company. Told her that it doesn’t work that way that it drops that quickly.

Dr undersatnds but seems to just want to get the new one sooner than later. Told her it prob wont be done until at least next wed. Told her to give me GoDaddy login credentials so when it is ready, we just go live. Dr will email me GoDaddy login.

Desirae, just an FYI

*Use Surge framework
*Fluid responsive!

PARALLAX! (for the wood texture and leather texture)

Menu buttons hover – “Glow” http://ianlunn.github.io/Hover/

Menu buttons active – underline

Menu (when scroll) – FIXED; please add a green bar (like the Book An Appointment button) on scroll ONLY

“CALL TODAY” (when scroll) – please add to menu bar on scroll ONLY

“Book An Appointment” button – FIXED throughout website with “Aylen” effect http://tympanus.net/Development/ButtonStylesInspiration/

Logo effect – “Fade In Down” https://daneden.github.io/animate.css/

Buttons hover – “Sweep To Right” http://ianlunn.github.io/Hover/

“Adrijana Miksa” section – system output; make logos editable

Feat. Services hover – “Quidel” http://tympanus.net/Development/ButtonStylesInspiration/

Social Media icons (both home page AND inner pages) – “Fade” http://ianlunn.github.io/Hover/

Testimonials – please make slider

Inner pages – 1/4 size with logo (straight line, no “V” shape)

Thank you!

Dr. Miksa called and had some questions regarding SEO. I have emailed her and Danny to discuss.

Only thing to change: omit the buttons under “Quick Links” and add their social media, G+, Yelp icons there instead. Their feedback, “Beautiful design!”

Called office # and did not have a voicemail. Called Dr.’s cell and left VM.

Hi Dr. Miksa,

Below are the updated design drafts based on your feedback. I have included an example of what the inner pages will look like. Please let me know the best available time to schedule a phone call so we can discuss.

Looking forward to your feedback!

Thank you,
Desirae

Dr. Miksa likes the design but was a little confused as to why there wasn’t much information. I advised that this was just an image of the Home page and she would be able to see the inner pages (same style as the Home page including all of the information) once it has been sent to development. She also thought that she had to write all of the content, but I told her we have written content for the services already. She wants more content for her bio. I will send her an inner page example with the next round of drafts.

-she wants more text/content/information
-add more to the menu like in http://www.metropolitanendo.com/
-likes full menu version
-likes big map
-change “Special Offers” text to something else (maybe add buttons like http://www.metropolitanendo.com/)
-add “Referral Forms” button
-add driving directions

Scheduled a phone call with Dr. Miksa for Friday, October 14th @ 10am PST

Hello Dr. Miksa,

Based off of our discussion I have compiled a few design drafts for your review. Please take a moment to review this concept and let me know of any changes you would like to see. Right now we want to focus on the layout and colors, as the text and images can be changed at any time.

I have sent a few different versions; please note the differences below:
-regular menu at the top
-drop down menu in the top right
-big map
-small map

Also, the office image in the “Testimonials” section is a stock image because the photos you sent are not a large enough format to fit in that space. Please let me know the best available time to schedule a phone call so we can discuss.

Thank you and I’m looking forward to your feedback!

Desirae

*does not want to transfer domain
*does not like current website, but likes the colors
***she wants website to be personal with her and office photos; she wants her patients to know where they are going and who they are going to
Examples:
http://www.batesdental.com/ (LIKES: personal office images, feat. service icons, depth, font, sectional layout)
http://thomaskennedydds.com/ (LIKES: feat. service image hover effect)

LAYOUT
-full width
-sectional
-depth
-easy to navigate
-clean & open
-no crazy shapes

FEEL
-modern
-“contemporary”
-personal
-simple & clean

COLORS
-grey, white, black (like current website)
-accent with green in logo
-light bg dark text
-not too bright

CONTENT
-balance of images & text
-font needs to be easy to read

IMAGES
-use office photos!
-wants website to focus heavily on her and the office photos
-older adults
-medical/dental

OTHER NOTES
-Dr. Miksa is the only dentist at practice
-wants to mention her other office location
-sections for home page: social media icons, doctor bio, feat. services, testimonials, contact form, office map, office summary
-will send office photos
-specialty: general/implant/cosmetic/laser/periodontal dentistry, oral surgery, & invisalign
-feat. services: implants, laser periodontal treatment, cosmetic, root canals
-does NOT want to use Youtube video
-no patient forms
-wants hamburger menu on home page
-phone # 201-227-DENT

Home

http://miksadental.com/content/about.html
http://miksadental.com/content/tour.html
http://miksadental.com/content/proceedures.html
http://miksadental.com/content/location.html
http://miksadental.com/content/beforeandafter.html
http://miksadental.com/content/financial.html
http://miksadental.com/content/specials.html
http://miksadental.com/index.html

Please create temporary site and include client original content (if any).

Hello Dr. Miksa,

Welcome to Optimized360!

My name is Desirae and I will be the designer working with you every step of the way, starting from concept to going live! I had a quick meeting with your account rep. this morning to discuss your account and review the notes you initially had.

Please let me know the best available time to schedule phone call so we can discuss the design of your new website.

I look forward to working on this design with you and getting started!

Best,
Desirae
desirae.g@optimized360.com

– Dr. Adrijana (very nice)
– anxious to get started

– current site was designed by her staff, needs to enhance it. Likes clean open design. Focus on her and her office (nice pics) in her design like bates dental

– Dr wants to get project done if possible in less than 30days. Told her it all depends on her availability but our goal is less than that.
– please send her an email to introduce and dr request to jsut have phone interview (no questionnaire submission)

– domain is with GoDaddy, told dr when she’s ready to go live, you’ll give her info to reconfigure or she can give temp access. Do not do domain transfer. Dr may want to host on her own in the future.

Website: $4,000 + $78/m

see attached contract

Spoke to Dr, very nice. Looking to redesign her site. Previously designed/created by an office staff, looking to upgrade.

Went over all our packages, dr was interested in the GOLD which was within her budget (a little higher than anticipated).

Gave her pointers on what we do and how we can help improve her site to get better visitor conversion. Liked the idea of focusing more on images of her and less stock. Also photos of operatories and office cause its beautiful inside. Also highlight reviews.

Gave her assurance of our competitive rate and support (G+). Dr asked how to get started. Gave her all 3 options (phone order, online order or fax). Dr asked to email so she can either fax or electronically sign.

Sent email with contract and also 1 page draft concepts of our new clients so she can get an idea on what to expect and how streamlined the process was. HOT LEAD and RTO.