Forest Hill Family Dental

Hi Jessica,

You asked me to provide you a Facebook Profile to link with my business account.

Facebook Info
Please provide us with a Facebook profile to add as an admin to: https://business.facebook.com/Forest-Hill-Family-Dental-1842543685969676/?business_id=979352618742841

My FB profile: login ID: 519-280-4819 (do you need password)? Account name should be Forest Hill Dental.

Thank you. I hope you can add my business account to my other FB account.

Dr. Wang

#1 – Create a “Thank You” page. The following text should be uploaded to this page:
“Thank you for your submission!”

#2 – Jotform: On homepage & Contact page (Same form), (form ID: 63621046156451) Create a redirect to external link and link to “Thank You” page from #1.

Footer: Social Media Icons need to be vertically centered int he boxes.

From the Dan:
“These Google Tag Manager codes need to be installed on the http://foresthillfamilydental.com/ site so we can track the success of our ad campaign. I’ve included the instructions in a text file attached to this email. In the text file you will see 2 code snippets, one that goes in the section of each page of the site, and another that goes at the top of the section on each page.

The instructions are in the google document on where to add the code to the and tags. This will need to appear on each page.

See google document for code: https://docs.google.com/a/optimized360.com/document/d/1fHsT5M1HTpeA3wFzbjG4TeL-VjXYfad4Uc2awot-g_c/edit?usp=sharing

Email from Mark:
“Hello Dr. Wang and Jessica,

Hope both of you had a great weekend. After consulting my team lead with this decision we have decided that we will not be moving the website to the lower security platform.

Hopefully, the process hasn’t been started. But I apologize for any inconvenience if it has started.

Thank you. “

From Dr. Wang:
“Hi Jessica,

Please go ahead.

Hi Mark,

Please provide Jessica any necessary instructions.

Thank you!

Dr. Wang”

“Hi Danny,

I’m looking to gain permissions to install plugins on Dr. Wang’s site. I believe we currently have Editor level access which won’t allow us to install any of the plugins that will help our SEO Campaign.

We are looking forward to installing the following plugins:

YoastSEO (Allows us to change meta tags and allows us to easily
Tracking Code Manager (This is where we will be installing our tracking codes, Google Tag Manager, Google Analytics if we cannot gain access, Trial Fire)
A Premium version of BreezeMaxWeb’s BreezeTact Plugin (it allows us to easily track conversions on mobile)
WP Fastest Cache (minimizes scripts and css)

Please let us know what the best course of action will be to either get Administrator level access or get these plugins installed.

Thank you. ”

My reply:
“Hello everyone,

Danny asked me to handle this request for Dr. Wang’s website as this is a bit more technical. Currently, the server where your website sits does not allow for plugins to be added due to security. Our best course of action would be to move your website from our current main server to our secondary server. Our secondary service is less secure but allows us to add 3rd party plugins to your website. Additionally, any troubleshooting for these new plugins would need to be performed by your team, we could not offer technical support on their functionality.

Please let us know if you would like to move forward with moving your site to our secondary server and we can get started on this process. Site moves typically take 3-5 business days to complete.

Thank You,”

Jessica, would you please reply to Dr. Wang’s email with this question for Danny: “Darryl will be getting in touch with you shortly in regarding of my website access. They are doing SEO for me and they need to add some analytic tag on the website. It is really appreciated if you can provide him the access at admin level.Dr. Wang”

Dr request to pause social media management monthly fees.

Chan, please put on calendar to pause PPC per Dr’s request.

Justin, pause SEO process with Naveed.

Dr request social login credentials (fb & twitter). pleas email him info

Chan, can you look into his account and switch his next billing down from $500 to $99/m. Dr had upgraded his monthly from Web to 360 Plan earlier this year but wants to discontinue all the marketing as of Nov 1. Can you review and let me know when his billing cycle is? LMK this first and I’ll let you know how to go about pausing the marketing related product/program. TY.

“Hi Danny,

For financial reasons, I’ve decided to temporarily terminate the bundle package from Nov 1, 2017. Please do SEO, blog (including all social media) for month of October only. Thank you.

I also need the login credential for social media Twitter and Facebook.

Thank you for your time.

Dr. Wang”

Please create favicon baed on logo

Belinda, can you confirm with me #6, 7, 8, 9, 11, & 12 before I respond to Dr. Wang with the rest of it along with my rebuttal. Basically its an SEO solicitor trying to get him to do SEO with him. I just need confirmation on the #s i’ve mentioned and I’ll take care of the rest.

“”Hello,

How are you? Hope you are fine.

I have been checking your website quite often. It has seen that the main keywords are still not in top 10 rank. You know things of working; I mean the procedure of working has changed a lot.

So I would like to have opportunity to work for you and this time we will bring the keywords to the top 10 spot with guaranteed period.

There is no wondering that it is possible now cause, I have found out that there are few things need to be done for better performances (Some we Discuss, in this email). Let me tell you some of them –

1. Title Tag Optimization
2. Meta Tag Optimization (Description, keyword and etc)
3. Heading Tags Optimization
4. Targeted keywords are not placed into tags
5. Alt / Image tags Optimization
6. Google Publisher is missing
7. Custom 404 Page is missing
8. The Products are not following Structured markup data
9. Word-Press is not installed properly, in the blogs
10. Website Speed Development (Both Mobile and Desktop)
Please check via Google Developer –
https://developers.google.com/speed/pagespeed/
11. Favicon needs to be changed too.
12. Off –Page SEO work

Lots are pending……………..

You can see these are the things that need to be done properly to make the keywords others to get into the top 10 spot in Google Search & your sales Increase.

Also there is one more thing to mention that you did thousands of links that time for your website, which are considered as spam after Google roll outs several updates of Panda and penguin. We need to remove them too.

Sir/Madam, please give us a chance to fix these errors and we will give you rank on these keywords.

Please let me know if you encounter any problems or if there is anything you need. If this email has reached you by mistake or if you do not wish to take advantage of this free advertising opportunity, please accept my apology for any inconvenience caused and rest assured that you will not be contacted again.””

This is the report for end of August.

Report reflects a loss in ranking – please explain to the doctor

Jan, can you read the comment below and reach out to him. You can ignore the SEO part, just focus on his comment about the posting on social media and also, did you get his emails or request? He mentioned you didn’t get back to him. Thank you.

“Hi Danny,

May I have last month’s SEO report? Also Optimized360 is supposed to update all social media but I noticed only my website and FB is updated not Google+ and Twitter. I’ve emailed Jan but no action was taken.

I am a little disappointed at services now because every month I have to keep an eye on all social media to make sure everything is updated. Could you please ask your team to make sure everything is done properly? Thank you.

Dr. Wang”

Justin, can you send for me. Thank you.

Jan, dr stated he emailed you last week but didn’t hear back from you. Can you please check your email and respond. Thank you.

“Hi Danny,

Five days ago, I contacted you and Jan in regarding of CariVu ( I would like to incorporate that into my website because I think this new technology would attract some patients). I have not heard anything back yet. Please let me know if you received the message or not.

Thank you.

Dr. Wang”

Need new login creds and blog topics

Let her know that google + creds have been changed – we no longer have access

She only has 2 blogs left – need more topics

“Hi Danny,

Could you please provide me the SEO report for last month?

Thank you.

Dr. Wang”

Justin, can you create and send. Thank you.

“Hi Danny,

Can I have the monthly SEO report for the month of June?

Thanks.

Dr. Wang”

Chan, can you look into this and let me know? Thanks.

“Hi Danny,

I was looking at the cost per click of my google adwords campaign. It seems that the cost per click is aroung $9 this month. Last month was $8 per click and all times was $6 per click. Can you work on to reduce the cost? If it cost me $9 per click and my budge is only $16 per day, it is only enough for one click per day.

Thank you.

Dr. Wang”

Justin, please send when you get the chance. Thanks.

“Hi Danny,
Could you please provide me the May SEO report?
Dr. Wang”

1. Please post the next blog due for June for this client and also on their social media.

From Dr. Wang:
“Hi Jan,

Please update the blog as well as all social media. Thank you.

Dr. Wang”

There is a US zip code within the address on the top right.

Please fix!

Chan, can you take a look and let me know? I checked a few times yest, didn’t see it too.

“Hi Danny,

I have searched using keyword “kitchener dentist” but I could not find my website in the first 15 pages. Based on the ranking the website should be found on page 6. Could you please show me the screen shot of the search result? Thank you.

Dr. Wang”

Please add spacing between words on Homepage buttons.

bcc’d chan in my response:

“Hi Danny,

I lost my company credit card and my new card will arrive either late this week and early next week. I will give you my credit card number once I receive it.

Dr. Wang”

Danny, updated and please review

Email past due $476.53 for managed OM.

Can you send me his GA report for the past 3 months.

Dr state he saw a decline on the monthly visitor and page view. Thx.

Justin, please send me the SEO report on April 1st. Keep this task open and put a reminder please. Thx

“Hi Danny,

I just want to know with your expertise do you think out Adword campaign is effective or not? I have total of 5-6 new patients that they confirmed they found us based on google search. We started campaign almost two months ago. So do you think it is working and we should keep investing on Adword or not?

Thank you.

Dr.Wang”

Dr inquired about stats. Told him the next report is due on April 1st and that his campaign started on Jan 23rd.

Told him based on the prev post note, his starting ranking is at page 62.

Dr. would like to access his GA report.

He had mentioned he use to be able to login but not now. Please contact dr

Jan, please setup BRC for them. if you can, get around 12 reviews. LMK.

Once done, link Testimonial to their BRC. Also update the G+ link to link to the map listing

Thanks!

Can you look into this and let me know. Thanks.

“Hi Danny,

I noticed that there is a charge of $500 from Optimized360. As we discussed before, the monthly fee for first four months are waived. The website was launched by the end of Dec 2016. The monthly fee charge should start May 1, 2017. Could you please look into it and refund us $100? Thank you.

Dr. Wang “

Can you send me the report and let me know when to when. I think he started only recently. He’s ppc mgmt.

“Hi Danny,

One more thing, may I have the monthly report for all the marketing and SEO campaign?

Dr. Wang
“

Hello Dr. Wang & Dr. Zhao,

Your social media accounts have been updated. To share the profiles with your patients, please see the links below:

Facebook: https://business.facebook.com/pg/Forest-Hill-Family-Dental-1842543685969676/
Google Plus: https://plus.google.com/108523615629517283661
Twitter: https://twitter.com/FHFamilyDental

If and when you would like to make an update to this profiles, please submit a ticket. However to directly manage these accounts, please provide the following:

Thank you and let us know if you have any questions!

Jan
jan.s@optimized360.com

From Dr. Wang:”Hi Jessica,

Two things:
1) please increase the font of “FOREST HILL FAMILY DENTAL” besides the logo. There is too much space between the text and phone number.
2) please make the search tab align with the rest tabs (HOME OUR PRACTICE SERVICE ….)

If you are not sure, please either email me or call me.

Dr. Wang”

#1: Increase the font size of “Forest Hill Family Dental” in the logo area. (Use your best judgment when increasing the size.)

#2: In the navigation bar, align the search vertically with the rest of the menu items. Right now there is too much padding on the top part of the search bar compared to the bottom. It needs to be centered like the menu tabs to the left of it.

Replace current logo on on their website with new approved logo in dropbox.

Dropbox URL: https://www.dropbox.com/s/d45yjg8ij6dvbwf/Final-Logo.png?dl=0

“Hi Danny,

Are you able to change the budge to $500 CAD not USD?

Dr. Wang”

“Hi Danny,

I noticed that daily budget is $14. If the monthly budget is $500, daily budget should be around $16. Another question is do you think it is necessary to run the campaign on Sundays?

Dr. Wang”

From Dr. Wang:
“Hi Jessica,

It does not always happen with Mcafee, only sometimes. In regarding of the design, we like the top left one.

Dr. Wang”

Replied with:
“Hi Dr. Wang,

Happy Friday! I hope your week has been going well.

In regards to McAfee, I would contact their support team to ask any technical questions regarding their product.

I am glad both you and Dr. Zhao like the first design on the left. Would you like to finalize this design? Once I have your approval I can place the logo on your website.

Thank you,”

Hello Dr. Wang and Dr. Zhao,

Based off of our discussion I have compiled a logo design draft for your review. Please take a moment to review this concept and let me know of any changes you would like to see.

Please click below to schedule a call so we can discuss this design:
https://calendly.com/optimized360/calls/

Thank you.

Dr. Wang emailed:

“Hi Jessica,

There are a couple of times when I try to access our website, McAfree warning window will pop up and advise me that there are risks viewing this website. Not always but if this problem exists it may scare away some patients. Please figure out what is the problem. Thank you.

Dr. Wang”

I responded to Dr. Wang that we don’t have control over third party products like McAfee and that we already have security measures in order to ensure that his website is safe.

Chan, you can resubmit. He didn’t get anything:

“Hi Danny,

I have not received an email from google about the campaign Optimized360 is running for us. Are you able to provide me the login information?

Dr. Wang”

Email from Dr. Wang:
“Hi Jessica,

Please align the office hours. It is not straight anymore.

Dr. Wang”

Went ahead and aligned hours with code.

“Hi Danny,

Once you start the campaign I will stop my AdWord Express. I am a reasonable people but I was under lot of stress. I hope you can understand. I am kind of desperate now because traditional ad (yellowbook, ad on student magazine/yearbook etc) did not come back any results. The only thing I have not done is post card/letter but that cost a lot of funds. We have university, Blackberry and Google here in Waterloo/Kitchener. I really wish you can help me to achieve my goals. Thank you.

Dr. Wang”

WooRank: 62
Not in the 1st 10 pages

Jan, please setup and coordinate on monthly Blog posting

Justin, please setup and submit to Naveed

10 Hrs
“kitchener dentist”

He is in Canada

Chan, please setup PPC MGMT with a budget of $500/m.

Please setup Ad Groups with Landing Pages

keywords: dentist, cosmetic dentist, teeth whitening, dental implants, veneers, crown & bridges
5 mileage

Dr will be on the lookout for the PPC request to access campaign.

360 Monthly: $500/m*

*chan, dr had free months, can you figure out and apply his $99/m towards this. LMK.

#1 – Add submenus under Services – same posts from services page.

#2 – After submenus added to under Services, clicking on each submenu will bookmark to that service post.  Add anchor tags.

Original Ticket:
#1 – Navigation Menu: Create a pull-down menu that lists each service under “services” tab.

#2 – On Services Page: When a sub-menu item is clicked on from the pull-down menu under services, have the page scroll down to that service. For example, if “dental implants” was clicked on the pull-down menu, the page would scroll down to “dental implants” post on services. Please let me know if this does not make sense, I can explain again.

#1 – Home Page: Ft. Services: Link Preventive services to:
http://foresthillfamilydental.com/dental-cleaning-consultation/

#2 – Home Page: Ft. Services: Link Restorative services to:

Provisional Restorations in Kitchener, ON

1st Email:

“Hi Jessica,

One more thing: you listed three featured services we provide, cosmetic, restorative and preventive. But there are no articles under restorative and preventive section. It just says coming soon. Please add the content.

For services, I want to have a pull down menu just like “Our Practice”. I want to have a menu that contains the list of services we provide. You do NOT need to create individual page for each service. I want to all services on the same page, when patient clicks particular services, the page will automatically jump to that section (if you do not understand what I said, please call me).

Thanks.

Dr. Wang ”

2nd Email:

“Hi Jessica,

One more thing: I was trying to align the office hours but when I completed, the contact us form is gone just like before. Could you please fix it? (align the office hours and put the form back)

Do you mind providing me the code for the form? I do not want ask you everytime I make changes.

Dr. Wang”

Email received from Dr. Wang

“Hi Jessica,

We like the logo design with toothbrush. Could you please add “Family Dental” under the image. Please select nice font to match the image.

Dr. Wang”

-Design 5 (with toothbrush)
-Add “Family Dental” underneath toothbrush and letters. (Use nice font to match)

Remove banner on this inner page:  foresthillfamilydental.com/smile-gallery/

Replace with banner from this page: foresthillfamilydental.com/contact/

Original ticket:
Please change the inner-hero on “smile gallery” page to the defatult of the rest of the pages.

Dr. Wang complained about edits not being completed. I followed-up several times without a response from Dr. Wang. Finally got to speak to Dr. Zhao to clarify where they would like to see the button.