Valley Smiles

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    Team


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    Profile ID: 102517




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    Images closed
    Task: Website | 2018-02-12 | Desirae.G | #117986 |

    1. Run all images through http://optimizilla.com/ and replace on the website.
    2. Zoom OUT of the hero image and inner page hero.


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    Past Due 
    Accounting | 2017-12-13 | Chandra | #110139 |

    Email past due $78 for web.


    2017-12-13 | chandra.t
    Angie updated CC via phone (Visa ending in 9414), paid past due.
    2017-12-13 | chandra.t
    Angie mentioned she will call back with the updated CC.

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    Team Page and Promotion closed
    Ticket: Website | 2017-08-09 | Belinda | #81419 |

    I would like to have “Kim” be taken off and also I would like to add a new promo to the promo page.


    2017-08-14 | desirae.g
    Notified client of completion via email.
    2017-08-11 | chandra.t
    Ticket has been completed. Closing ticket.

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    welcome letter emailed 
    Marketing | 2016-12-19 | Alec J. | #65573 |

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    Going Live Items closed
    Task: Social | 2016-12-15 | Desirae.G | #65409 |

    1. Please add domain(s) to statuscake.com
    2. Complete 301 Redirects
    3. Setup Analytics & Reporting


    2016-12-21 | belinda.t
    created under optizign5
    2016-12-20 | catherine.c
    #1 done. Waiting for more space for #3.
    2016-12-16 | catherine.c
    no 301s.

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    Email: Your Website is Live 
    Design | 2016-12-15 | Desirae.G | #65408 |

    Hello Dr. Castillo, Hector, and Angie,

    Congratulations! Your website is live and accessible to the public.

    Please take a look at your initial website and let us know of any questions you might have. You can submit a ticket by going to your dashboard and filling out the form.

    URL: http://valleysmileschatsworth.com

    If you would like to make changes to the website in the future, you may always log in by going to the bottom of your website and clicking “Login.” You can always submit a ticket on the dashboard as well. We welcome any questions regarding the website editor.

    Thank you!

    Desirae
    desirae.g@optimized360.com


    Leave a Comment:




    Spacing closed
    Task: Website | 2016-12-15 | Desirae.G | #65387 |

    Please fix white box on left in footer (should fill bottom of the page like the appointment box)

    Also, please move menu bar to the RIGHT to create space for the logo (“Contact” should align with the phone #)

     


    2016-12-18 | developerbrijesh
    we have fixed the footer white boxes and for the header we have moved menu into the next line. Please check

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    Web Edits via Email closed
    Ticket: Website | 2016-12-14 | Desirae.G | #65295 |

    Our Team page:
    -please order accordingly
    Aylin, Sarai, Maricela, Kim, Hector, Angie

    footer:
    -please change “Appointments” to “Make an Appointment”


    2016-12-15 | developerbrijesh
    Done Please Check

    Leave a Comment:




    Follow Up 
    Notes | 2016-12-14 | Desirae.G | #65263 |

    Emailed Angie & Hector to see if they are ready to go live.


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    Past Due (Followup) 
    Accounting | 2016-12-09 | Danny | #64891 |

    Called office. LM. Called Angie. I introduced myself and gave her an overview of what Hector and I had discussed.

    Told her they are past due for the 2nd installment. She was “told” by hector and designer here that it is not until site is live. Clarified with her that it is not because it clearly states it on the signed contract.

    She asked for me to send it over so she can review and if it is the agreement then she will definitely get it taken care of. She was very nice and understanding.

    Emailed her the contract and cc’d chandra. Got her email which we didn’t have before.


    2016-12-14 | desirae.g
    Will send a follow-up email in regards to going live. Thanks for the update!
    2016-12-14 | chandra.t
    Sent invoice to angie@dentalcheckupinc.com.
    2016-12-14 | chandra.t
    Angie called and okayed to process the second and final installment of $1750 to Visa ending in 5545.
    2016-12-09 | danny.n
    Chan, please f/u next week. LMK if she doesn't reach out to pay next week. I'll call. Thx.

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    Follow Up 
    Notes | 2016-11-23 | Desirae.G | #63937 |

    My email to Angie & Hector –
    “Hello Angie and Hector,

    Happy Thanksgiving! Just wanted to follow up in regards to going live with your new website. Your new website is beautiful and we want your patients to be able to utilize it as soon as possible. Also, the sooner we make it live the sooner Google can index your website for SEO purposes.

    As far as website edits, you are still able to make edits to the website once it has gone live. Please let me know your thoughts.

    Thank you!”


    2016-12-08 | desirae.g
    Update - Called Hector back, no answer and full voicemail box. Sent an email about going live and that their account is on hold.
    2016-12-08 | desirae.g
    Update - Spoke with Hector and they are out of town this week. He advised to call back today @ 4pm.
    2016-11-23 | desirae.g
    FYI, Danny. And I know they are also past due.

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    Domain 
    Notes | 2016-11-17 | Desirae.G | #63478 |

    Registered valleysmileschatsworth.com.
    The second domain: www.ValleySmiles.Dental is $69 and not registered.
    Will confirm with client.


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    Going Live Update 
    Notes | 2016-11-14 | Desirae.G | #63125 |

    All staff photos/bios have been added to the website. Requested to go live.


    2016-11-29 | chandra.t
    LM with front desk.
    2016-11-17 | desirae.g
    Email to Hector - "Hello Hector and Angie, Happy Thursday! I wanted to address a few things in regards to your new website. I was told that you did not want to go live until more edits to the website have been made. Could you please send those edits to support@optimized360.com? Our Support Team handles all website edits/changes and can get them done for you. As previously mentioned, I suggest that we make your website live as soon as possible so that your patients can utilize your new website. In regards to the domains you requested, I have registered valleysmileschatsworth.com as the primary domain. As for the second domain www.ValleySmiles.Dental, Danny will need to discuss with you further. Hope to hear from either of you soon, Thank you!"
    2016-11-14 | chandra.t
    Called and spoke to Angie, they are not wanting to pay the second installment until some edits are made, they will be contacting us with those edits.
    2016-11-14 | danny.n
    don't go live until past due is handled. Please let Chan know. You don't need to notifiy client of past due. just mention to contact billing
    2016-11-14 | desirae.g
    Also, I will notify client that they are past due. FYI, Danny.

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    Staff Photos closed
    Ticket: Website | 2016-11-04 | Desirae.G | #62512 |

    Please add all staff photos to the “Our Team” page. Make sure to CROP OUT the date stamp on the bottom of each photo.
    Photos are here:  https://www.dropbox.com/sh/v502rfyy051byyx/AAD0qasFlKyYOjiPLd860JkSa?dl=0


    2016-11-07 | catherine.c
    Ticket has been completed. Closing ticket.

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    Logo closed
    Task: Website | 2016-10-24 | Desirae.G | #61841 |

    Inner pages:
    -please increase size of logo and move to the LEFT (it should be in line with the menu)


    2016-10-25 | developerbrijesh
    Done
    2016-10-24 | desirae.g
    Notify Desirae once completed.

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    Follow Up 
    Notes | 2016-10-13 | Desirae.G | #61164 |

    Emailed Hector about going live.


    2016-11-09 | desirae.g
    Update - Emailed Hector & Angie about the staff bios and going live soon.
    2016-11-04 | desirae.g
    Update - my email to Hector and Angie, "Hello Hector and Angie, Happy Friday! Just following up to see if you had the bios for your staff. Please send them to me as soon as you can so I can add it to your website. Hopefully we can go live after that! Thank you."
    2016-10-24 | desirae.g
    Update - Spoke with Hector about office photos and he will send them to me with bios tomorrow.
    2016-10-24 | desirae.g
    Update - Called Hector on main office # and got the busy tone. Called Hector on cell and left VM.
    2016-10-20 | desirae.g
    Update - Emailed Hector for an update about those office photos and going live.
    2016-10-17 | desirae.g
    Update - Hector will send me office photos to add to the website. Almost ready to go LIVE!

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    Web Edits via Phone Call closed
    Ticket: Website | 2016-10-10 | Desirae.G | #60906 |

    -please find an image of smiling young adults in Shutterstock (demographic is Hispanic but would prefer more diverse people) and replace hero image; this image is not on Divi Slider, fyi
    -Featured Services: change “Root Canals” to “General Dentistry” and change description accordingly
    -Services: remove all implant posts; add “Children’s Dentistry” post


    2016-10-10 | catherine.c
    Ticket has been completed. Closing ticket.

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    Call at 2pm Friday 9/7 closed
    Task: Website | 2016-10-06 | Danny | #60724 |

    Hector called, you left for the day. Please call him at 2pm on Friday. Dial the main #, if no pickup, call his cell.


    2016-10-07 | desirae.g
    Spoke with Hector about a few minor edits to the website. Overall, he LOVES it! He will be showing Dr. Castillo the website today or tomorrow. I will ask him if he wants to go live once Dr. has seen it, and I will ask him for a review.

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    Follow Up 
    Notes | 2016-10-04 | Desirae.G | #60459 |

    Called Hector to follow up with the website and to see if he is ready to go live. Spoke with Kim to give him a message and to call me back.


    2016-10-06 | desirae.g
    awesome, thank you!
    2016-10-06 | danny.n
    he still works there. He had called us the other day to take care of his billing. I'll shoot him an email and cc you.
    2016-10-06 | danny.n
    he still works there. He had called us the other day to take care of his billing.
    2016-10-06 | desirae.g
    Danny, I left a VM on his cell again and I emailed. The email he provided says another name (Norma?). It's possible that Hector does not work there anymore. I will call the office to get a hold of Dr. Castillo.
    2016-10-06 | danny.n
    Desirae, make sure you call him on his cell in the alt contact. Thx.
    2016-10-06 | desirae.g
    Update 10/06/2016 - Called Hector again and left VM. Will send another email.

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    Refund and Charge 
    Accounting | 2016-10-03 | Chandra | #60422 |

    Hector called requesting a refund for the second website installment of $1750 charged on 10/1/16 and to bill it on 10/11/16. Approved per Danny, refunded and set to charge 10/11/16 for $1750.


    2016-11-14 | danny.n
    Chan, there is a past due. Client wants to go live but I told Desirae to contact billing regarding this. LMK if i need to get involved.
    2016-10-10 | chandra.t
    Hector called to push back second installment of $1750 to 10/18/16 (Danny approved).

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    Past Due 
    Accounting | 2016-09-26 | Chandra | #59851 |

    Email past due $1828 for 2nd installment of web design and monthly web.


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    Email: Your Website is Ready 
    Custom Ready | 2016-09-23 | Desirae.G | #59811 |

    Hello Dr. Castillo and Hector,

    Your website is ready for your review.

    We have combined the design you have approved with the pages and information available to us. Please take a look at the website and let us know of any page changes, additions and/or questions you might have. Please give us a call to briefly go over the website and making changes.

    Temporary URL: http://guillermocastillo.360sites.net

    LOGGING IN

    Please follow the link below to retrieve your password. Once you submit your username, the system will send you an email on instructions to set up a password for the website.

    URL: http://guillermocastillo.360sites.net/wp-login.php?action=lostpassword

    Username: guillermocastillo

    If you would like to make changes to the website in the future, you may always log in by going to the bottom of your website and clicking “Login.” You can always submit a ticket on the dashboard as well. We welcome any questions regarding the website editor.

    Thank you!

    Desirae
    desirae.g@optimized360.com


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    Client Approved! 
    Notes | 2016-09-19 | Desirae.G | #59518 |

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    Design Drafts Feedback 
    Design | 2016-09-15 | Desirae.G | #59347 |

    Hector likes the design. Only change is a brighter hero image, which I have changed and added to the “Draft Submitted” note below. Waiting for approval or any other changes.


    2016-09-19 | desirae.g
    Update 9/16/2016: wanted logo bigger. I have updated the design draft in the "Draft Submitted" below. Waiting for approval.
    2016-09-16 | desirae.g
    Called Hector to see if he would like to approve. Left VM.

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    Draft Submitted 
    Concepts | 2016-09-12 | Desirae.G | #58961 |

    Hello Dr. Castillo and Hector,

    I hope you enjoyed your weekend! Thank you for your response. I have attached an updated draft that represents more of a valley rather than a desert. Please let me know if you have a few minutes to discuss the design draft and any other changes over the phone.

    Thank you!
    Desirae

    castillo-guillermo-final


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    Design Drafts Feedback 
    Notes | 2016-09-08 | Desirae.G | #58730 |

    Contacted Hector to discuss design draft. He is out of town but will let me know shortly when we can discuss.


    2016-09-12 | desirae.g
    Update - Hector likes the design. Only change so far is the hero image. Will send updated draft and ask to schedule a phone call.

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    Draft Submitted 
    Concepts | 2016-09-07 | Desirae.G | #58681 |

    Hello Dr. Castillo and Hector,

    Based off of our discussion I have compiled a design draft for your review. Please take a moment to review this concept and let me know of any changes you would like to see. Right now we want to focus on the layout and colors of the design as the text and images can be changed at any given time.

    I will be calling you tomorrow on Thursday, September 8th between 10am-3pm to discuss this design. Looking forward to your feedback!

    Thank you,
    Desirae
    desirae.g@optimized360.com

     

    castillo-guillermo


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    Design Notes 
    Design | 2016-08-29 | Desirae.G | #58129 |

    *client will purchase domain(s) and send us login credentials
    *likes http://smilesofshawnee.com/ (colors, layout, images)
    *one of 10 locations through citydentalcaresolutions.com

    LAYOUT
    -full width
    -sectional
    -squares/boxes (no crazy shapes/lines)
    -fluid/organized

    COLOR
    -blues
    -whites
    -black accent
    -not too vibrant
    -light background, dark text

    FEEL
    -modern
    -warm & inviting

    IMAGES
    -office photos
    -people
    -nature
    -NO dental images
    -wants large hero image

    CONTENT
    -more images, less content (esp. for home page)
    -do not include any ortho content!

    OTHER NOTES
    -does not want website to feel “dental”
    -will provide their own before/after photos
    -wants “Appointment” section very visible on each page
    -specifically requested a “How Did We Do” page for patients to give them constructive feedback
    -will provide PDF forms
    -they have a certain promo, “In-House Benefit Plan” to include on Office page
    -social media boxes/feed on Home page


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    DQ Submission 
    Design | 2016-08-29 | Desirae.G | #58128 |

    Your Name: Guillermo Castillo
    Desired Domain(s): valleysmileschatsworth.com and www.ValleySmiles.Dental
    Practice Name: Valley Smiles
    Tagline (slogan): TBD
    Practice Address
    20446 Nordhoff St.
    Chatsworth, CA 91311
    Practice Telephone: 818-998-4884
    E-mail for Patients: valleysmiles@yahoo.com
    Sections
    -Social Media Links
    -Testimonials
    -Office Summary
    -Featured Services
    -Contact Form
    -Office Map
    Overall Feel
    -Modern
    -Simple & Clean
    -Warm & Inviting
    -Nature/Green
    Please Give us Examples of Websites You Like
    -smilesofshawnee.com
    Light or Dark: Light Background (dark text)
    Select Colors: blues, whites, accent black
    Image Types
    -Your Images (Upload or Email)
    -People
    -Nature
    Ethnicity: ALL
    Age Group: ALL
    Demographic: ALL
    Specialty: General Dentistry (no ortho!)
    Top 3-4 Services:
    -Root Canals
    -Cosmetic Dentistry
    -Extractions (not oral surgery)
    -Cleanings
    -Whitening


    Leave a Comment:




    Create Temp Site closed
    Task: Social | 2016-08-25 | Desirae.G | #57965 |

    Please create temporary site and include client original content (if any).


    2016-08-30 | jan.s
    The custom surge tempsite and user for Valley Smiles was created, used default dentistry template content, and submitted a FTP ticket to Pagely support, closing task.

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    Email: Design Introduction 
    Design | 2016-08-25 | Desirae.G | #57964 |

    Hello Dr. Castillo and Hector,

    Welcome to Optimized360!

    My name is Desirae and I will be the designer working with you every step of the way, starting from concept to going live! I had a quick meeting with your account rep. this morning to discuss your account and review the notes you initially had.

    Please take a few minutes to fill out our design questionnaire below. This should give you a better idea of the variety of elements that are featured in an effective design.

    URL: https://form.jotform.com/61947943668171

    Lastly, below is your login credentials to your account to access in the future:

    www.360ControlPanel.com
    user: valleysmiles@yahoo.com
    pass: 360_valleysmiles

    I look forward to working on this design with you, and I will talk to you on Monday @ 4pm!
    Thank you,
    Desirae
    desirae.g@optimized360.com


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    Website Design (New Design Project) closed
    Task: New Project | 2016-08-25 | Danny | #57946 |

    – Hector (manager) – very nice

    register both ValleySmilesChatsworth.com (main) and also www.ValleySmiles.Dental

    – Ive sent him the link to the online questionnaire already and will expect an email intro by tomorrow.
    – he has his login credentials:

    user: valleysmiles@yahoo.com
    pass: 360_valleysmiles


    2016-11-17 | desirae.g
    Update - Only registered ValleySmilesChatsworth.com; the other domain is $69. Will verify with client.
    2016-08-25 | danny.n
    thank you for the update, Desirae
    2016-08-25 | desirae.g
    Phone interview scheduled for Monday, August 30th @ 4pm

    Leave a Comment:




    Website Design (New Order) closed
    Task: Accounting | 2016-08-25 | Danny | #57940 |

    Website: $3,500 + $78/m
    register www.valleysmiles.DENTAL ($100/year)

    see attached fax

    Guillermo-Castillo
    2016-08-25 | chandra.t
    Charged.

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    Phone Conference 
    Estimates | 2016-08-22 | Danny | #57663 |

    Hector called. He works at 1 of 10 locations that belongs to a parent site which we manage: citydentalcaresolutions.com – looking to setup a site for the Valley Smiles – Chatsworth location.

    Went over what we offer, told him its good that they are part of our client’s network so he gets a reduced rate. Was quoted by a designer for $3,500 but it was just design only with limitation.

    He was very interested but needs to confirm with Dr. to go with local designer or us – Honored to give him $3,500 rate same as the other if he decides by Wed. Sent him contract to get started. Hot lead

    Also asked option to upgrade to platinum in future, told him if decide within 6 months we can credit. Just pay the difference which is an additional $2500 (also “discounted”)


    2016-08-24 | danny.n
    called spoke to hector. very nice. he did receive my email. Apologetic for not replying. stated that he will try to meet with his partner today and get back to me. Told him to let me know if they had any questions and/or feedback so i can see what i can do to earn their business. call on friday.
    2016-08-23 | danny.n
    SK: 12:33pm
    2016-08-23 | danny.n
    SK: 8:20am.
    2016-08-22 | danny.n
    SK: 3:22pm
    2016-08-22 | danny.n
    SK: 2:37pm

    Leave a Comment:




  • Domain Information
    Client Registrar
    Hosts Email
    Alias Info
    Registrar Info

    Milestones
    .360temp.com

    Intro & Gallery URL:
    Site Sucker & 301s:
    Site Username (subdomain):
    Map Domain in Pagely/WP:
    Customizer:
    Additional Pages:
    Review:
    Tutorial:
    Website is Ready:

    Cancelled
    301:
    Other Products:
    Status Cake:
    Live Online:
    Analytics Setup:
    Jetpack Stats Setup:
    Analytics ID:
    Google Account

    Analytics by Client

    Shared Dropbox
    Custom Content
    Please submit a task to create content.
    ADDITIONAL EMAIL TO:

    ADDITIONAL EMAIL TO:

    ADDITIONAL EMAIL TO:

  • FTP / Logins
    Website Location:
    Godaddy / 360 Sites
    Subdomain
    FTP USER

    FTP PW

    Shared Dropbox
    Domain Information
    Exclusivity
    Ownership
    Client Registrar
    Hosts Email
    Website Hacked
    Hacked on:
    Resolved?


    Alias Info
    Registrar Login
    Milestones
    Introduction: 2016-08-25
    Questionnaire: 2016-08-29
    Site Download/Site Sucker:
    Temporary Site:
    Concept: 2016-09-12
    Approved: 2016-09-19
    Add to Upwork
    Add Developer to Temp Site
    Review: 2016-09-23
    Design # and Download: 2016-09-23
    Image Optim: 2016-09-23
    Website is Ready: checked
    Cancelled
    Sitemap, Submissions, 301:
    Update Other Products:
    Status Cake:
    Live Online: 2016-12-15
    Analytics Setup: 2016-12-21
    Analytics Report or Jetpack Setup: 2016-12-21
    Analytics ID:
    Google Account

    Analytics by Client
    Custom Content
    Ordered Topics: (please submit a separate ticket)
    ADDITIONAL EMAIL TO:


    Additional Recipients:




    Previous Concepts:
    Additional Recipients:

    Message for Client:

    Task for Developers:




    Add new milestone to Upwork.com Add new milestone to Upwork.com
    Add Developer to Temp Site: 360developers 360developers103259
    ADDITIONAL EMAIL TO:



    ADDITIONAL EMAIL TO:

  • MILESTONES
    Website Backup:
    Introduction:
    Questionnaire:
    Concept: 2016-09-12
    Approved:
    Developed:
    Sitemap, Submissions, 301:
    Check Other Products:
    Analytics Applied:
    Review:
    DC is Ready:
    DC is Live:
    Cancelled
    Previous Design #

    Previous Site Removed:
    Previous Location:
    Previous Subdomain:
    Godaddy / 360 Sites / 360 Temp

    Previous FTP USER

    Previous FTP PW

    ADDITIONAL EMAIL TO:



    Additional Recipients:
    Attach File(s):


    Previous Concepts:
    Additional Recipients:

    Message for Client:


    Task for Developers:


    Add new milestone to Upwork.com Add new milestone to Upwork.com
    Add Developer to Temp Site: 360developers 360developers103259

    ADDITIONAL EMAIL TO:



    ADDITIONAL EMAIL TO:



  • Video Information
    Added to vendor DB
    Checked for alias
    Placed on site
    Declined (note reason why)
    Cancelled

    COMPANY
    Media Med
    Media Med Integrated
    3D4 Dental
    Optio: register w/client info
    Swarm
  • Facebook
    Account Access:
    Active
    Cancelled
    Google Plus
    Account Access: PIN: F/U: URL: Active
    Cancelled
    Twitter
    Twitter
    Active
    Cancelled

    ADDITIONAL EMAIL TO:



    ADDITIONAL EMAIL TO:




    Facebook
    Google
    Twitter
  • Blog Schedule
    Monthly
    None


    Notes

    After submitting the form, copy + paste the EDIT SUBMISSION URL on the thank you page here:



    Need topics? See a list of topics here.

    Initial Blog DQ
    Social Media Access

    Facebook

    Account Access:
    Active
    Cancelled

    Google Plus

    Account Access:

    PIN:
    F/U:
    URL:
    Active
    Cancelled

    Twitter

    Twitter


    Active
    Cancelled

  • Logo Milestones
    Intro:
    Concept:
    Approval:
    Sent Files:
    File URL: Decline to Use (note reason why):
    Cancelled

    ADDITIONAL EMAIL TO:





    Additional Recipients:



    Previous Concepts:
    Additional Recipients:

    Message for Client:
    Instructions to Place on Website (ticket)
  • Username: Password:
    Reviewed:
    Placed on Website:
    Cancelled


    Send Email Confirmation

    ADDITIONAL EMAIL TO:

    Reviewed:
    Active:
    Cancelled


    Send Email Confirmation

    ADDITIONAL EMAIL TO:

    CSR: Pagely Ticket Created:
    Domain Mapping: DB Search & Replace:
    Active/Completed:
    Cancelled


    Send Email Confirmation

    ADDITIONAL EMAIL TO:

  • Email
    HIPAA
    Regular Email

    Active
    Cancelled

    Inboxes Created:
  • BRC - Reputation Management
    Pending
    Active
    Placed on Site
    Cancelled

  • Marketing




    STEPS
    Ordered:
    Account:
    Waiting for Live Website
    Ad Setup
    Test Ad
    Active
    Paused
    Cancelled
    SEARCH ENGINES
    Adwords
    Yahoo/Bing
    Remarketing
    Display (generic)
    Video
    Mobile
    Other Campaigns (see notes)
    SEO
    Pending
    Monitored by oDesk
    Paused
    Cancelled

    KEYWORDS

  • ORDERED/PAID
    Template



    Website
    2016-08-25
    2016-08-25
    Mobile
    Fluid Responsive
    2016-08-25

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    Estimates | 2016-08-22 | Danny | Phone Conference Ordered

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    COMMENTS:

    2016-08-24 | danny.n
    called spoke to hector. very nice. he did receive my email. Apologetic for not replying. stated that he will try to meet with his partner today and get back to me. Told him to let me know if they had any questions and/or feedback so i can see what i can do to earn their business. call on friday.
    2016-08-23 | danny.n
    SK: 12:33pm
    2016-08-23 | danny.n
    SK: 8:20am.
    2016-08-22 | danny.n
    SK: 3:22pm
    2016-08-22 | danny.n
    SK: 2:37pm