Rockwall Eye Associates

Kim called asking about SSL. Please email her to discuss: kdw.hec@gmail.com

(This was Shelby’s client)

On this page: http://rockwalleyeassociates.com/forms/

On home page, side bar, replace the yellow banner “living best of” to the updated 2017 one: https://www.livingmagazine.net/wp-content/uploads/2017-BO-Facebook_Profile-Photo_180x180.png

Add “Best Ophthalmology Practice” on top of the image.

On this page: http://rockwalleyeassociates.com/forms/

Replace Cataract bullet link PDF with this one:

http://rockwalleyeassociates.com/wp-content/uploads/sites/108/2016/08/rockwalleye_cataract.pdf

https://www.nextmd.com/ud2/Login/Login.aspx

info@rockwalleyeassociates.com

Remove redirect for this page:
http://rockwalleyeassociates.com/about-us/

Site is working on our end. Kim is still having issues. For her, rockwalleyeassociates.com is still redirecting to hurtseye.com but redirect has been removed from settings in emailpros.com.

Sent a support ticket to emailpros to see if there are other settings that need to be changed.

1. Please add domain(s) to statuscake.com
2. Complete 301 Redirects
3. Setup Analytics & Reporting

301 Redirects:
– Please go to Tools > Safe Redirect Manager
– Click on “Create Redirect Rule” button at top
– “Redirect from:” – use the old partial path from old site
– “Redirect to:” – Use full URL to new site
– HTTP Status Code: “301 Moved Permanently”
Please direct the pages to what you think is appropriate on new site. Some old site pages may not exist in new site. Please direct those to homepage.
If there are PDFs/other document types in old URLs, no need to redirect those links.

Here are the 301s that need to be redirected: (2 have been done as examples)

www.hursteye.com/
www.hursteye.com/Pages/Patient-Portal-Access.aspx
www.hursteye.com/Pages/Forms.aspx
www.hursteye.com/Pages/About-us.aspx
www.hursteye.com/Pages/Contact-us.aspx
www.hursteye.com/Pages/Eye-Information.aspx
www.hursteye.com/about-us
www.hursteye.com/eye-information
www.hursteye.com/forms-2
www.hursteye.com/news
www.hursteye.com/contact-us
www.hursteye.com/patient-portal-access
www.hursteye.com/Documents/PATIENT%20DEMOGRAPHICS04.16.pdf
www.hursteye.com/Documents/MEDICAL%20INFORMATION%20FORM%20.pdf
www.hursteye.com/Documents/DISCLOSURE%20AND%20CONSENTS%201.16.pdf
www.hursteye.com/Documents/Notice%20of%20Information%20Practices%20and%20Privacy%20Statement.pdf
www.hursteye.com/Documents/REA%20Med%20Release%20to%20Referring%20Dr.pdf
www.hursteye.com/Documents/REA%20Med%20Release%20to%20REA.pdf
www.hursteye.com/Documents/Rck%20Letterhead%20Goliad%20address%20map.pdf
www.hursteye.com/Documents/understanding-cataract-surgery.pdf
www.hursteye.com/Documents/acrysof%20IQ%20Toric%20IOL%20brochure.pdf
www.hursteye.com/Documents/IQ-ReSTOR-Patient-Brochure.pdf
www.hursteye.com/Documents/focus_magazine_1.pdf
www.hursteye.com/Documents/DefineMag_11.26.13.pdf

Hello Dr. Kim Wagle,

Congratulations! Your website is live and accessible to the public.

Please take a look at your initial website and let us know of any questions you might have. You can submit a ticket by going to your dashboard and filling out the form.

URL: http://rockwalleyeassociates.com

If you would like to make changes to the website in the future, you may always log in by going to the bottom of your website and clicking “Login.” You can always submit a ticket on the dashboard as well. We welcome any questions regarding the website editor.

Thank you!

Catherine
catherine.c@optimized360.com

access to emailpros.com:
username: 16002954
PW: 3900Horizon!

remove email from contact us page.

Kim sent their GoDaddy login but was not able to access. Waiting for login.

Please add this text below the “Schedule and Appointment” Blue button in the slider:

We offer the Symfony lens. Ask your doctor or surgical counselor for details or to see if you are a candidate.

-Remove “promotions” link from footer

-Contact page:
1. the wording “please feel free to contact us by filling out the form found on this page or call us at 972-771-2020” needs to be deleted.

2. line up the phone number and billing number under the heading Rockwall Eye Associates – like this:
Phone:
Billing:
Fax:
E-mail:

-Forms page:
New Patient Forms section
The third sentence needs to read, ” If you encounter any difficulties when filling out the forms, please answer to the best of your knowledge and our staff will assist you with any questions on the day of your visit.”

-Eye Information page:
in the Cataract Surgery section in the 2nd paragraph, the sentence should read, “While the procedure itself takes less than 30 minutes, you should plan on being at the surgery center for 2-3 hours to allow time for …..”

In the section titled ‘About Us’ under the ‘Our Office’ heading I need to change the wording of the first paragraph.

2014 was a banner year for Rockwall Eye Associates! We anxiously waited and watched the progress of our new permanent office being constructed at 2380 S. Goliad St., #100 in Rockwall. We are thrilled to have the additional space to offer you the most advanced technologies available for caring for your eyes. Our highly trained surgeons strive to better your quality of sight to improve your overall quality of life. We look forward to serving you in our new office location.

-In the About Us section under Our Team, please change the wording in Dr. Hurst’s bio to read ‘tending to’ instead of ‘playing with’ in the last sentence.

-In the Home section under the physician picture, please add their names above the words “Board Certified Ophthalmologists” and remove their names from the bottom of the paragraph.

-In the Services section under Macular Degeneration, in the last paragraph please add a space after the word macula and before the next sentence that begins with the word ‘Your’.

-In the Forms section under what to bring to the appointment, #5. a copy of your most recent refraction, if less than 1 year old, from your optometrist.

Also in the Forms section, rename Release Form #1 to Records Request From Our Office to Another Doctor/Office
and rename Release form #2 to Records Request To Rockwall Eye Associates from Another Doctor/Office.

-In the Home section please remove the blue section to the right that says ‘Please fill in form below to schedule an appointment’.

-In the Contact section, please remove the section that reads ‘Make an appointment’ But leave the map as is–it looks great.

-In the Services section, under the testimonials, please add the wording, ‘Should you need a medication refill, please call your pharmacy and they will contact us.’

-Is there a way to add/change a picture to include an African American person/couple and another Hispanic person or couple? The Hispanic couple on the Home page is good–don’t change that one but if I can change out one of the others that would be great.

1. Replace the new patient form. (attached)

2. Replace cataract paperwork form. (attached)

3. Forms > New Patient Forms:
after the 1st paragraph, I need to add the words,

Please bring these completed forms to your appointment:
Medical History
Consent Form
Patient Registration
Cataract paperwork, only if being seen for a cataract evaluation

Additional forms for your review:
Privacy disclosure/HIPAA
Release form #1
Release form #2

The 2 small sliders below homepage slider:

1. Left Slider – will rotate between Glaucoma Slide & Cataracts Slide.
Please create new slide for Cataracts.

2. Right Slider – will rotate between Macular Degeneration & Diabetic Retinopathy.
Please create new slide for Diabetic Retinopathy.

I will email you stock photos for Cataracts & Diabetic Retinopathy slides.

On the HOME page:

1. Please put the doctor’s names under the picture with the words Board Certified Ophthalmologists under their names.
At the bottom of the pages – please remove the words ‘follow us on facebook’

2. Take out the ‘promotion’ section at the bottom of the pages and in the “About Us” section.

Under the SERVICES section:
3. Macular degeneration – The last sentence needs to read: Your doctor can discuss the use of vitamins as it relates to slowing vision loss and other roles vitamins can play in helping some people maintain their vision.

4. Glaucoma – The first sentence of the last section needs to read: Once the doctor has diagnosed glaucoma, you will likely be prescribed eye drops to keep the intraocular pressure within a safe range to lessen any damage to your optic nerve. The remainder of the paragraph is ok.

5. Lasers in Ophthalmology – Wording changes in the paragraph that begins ‘A Yag laser….’ The 3rd sentence should read, Because dilation is required with this laser procedure, you will need a responsible adult driver to drive you home.

Under the FORMS section:
6. Privacy disclosure – 1st page delete Jan Romero’s name and add Kim Wagle, Practice Administrator in her place.

7. Page 8, Right to Inspect and Copy – needs all the ‘HEC’ to be taken off. They is one in the 2nd paragraph and 2 in the 3rd paragraph. It should read only REA.

Doctor was inquiring about secure emails, asked for Shelby. Please call the office.

Man’s face is covered by curve. Please move photo down.

Please find attachments, the information is not displaying on the web page.

attached

1. The words Board Certified Ophthalmologists needs to be placed under the doctor’s picture/below their names on the home page.

2. Under the Services tab, the word cataract needs to be singular.

3. The first 5 documents belong under the Services tab. The last document, Eye Information is its own tab.
(6 docs in support email)

Homepage, there is “Glaucoma” & “Macular Degeneration” image under the main slider. For each shape, please create 2 separate sliders.

1. Left Slider – will have a Glaucoma Slide & Macular Degeneration Slide. Please create new slide for Macular Degeneration so it fits the shape.

2. Right Slider – Glaucoma Slide & Cataracts Slide. Please create Cataracts slide with a stock photo.

Home: “Glaucoma” and “Macular Degeneration” section should be a slider. “Glaucoma” should switch to “Cataracts” and “Macular Degeneration” should switch to “Diabetic Retinopathy” (please use stock images)
Testimonials page: fix slider on the right (currently shows the same testimonial)
Footer: “Rockwall Eye Associates” should read “Cataract Surgery” (not plural); “ReSTOR” should read “Multi-focal” instead
Forms: make text a different color (too light); add “Cataract Paperwork” to the list (sent to support email)
Contact: replace existing photo with the new one (sent to support email)

Please remove ALL social media icons from entire website!

Hello Dr. Wagle,

Your website is ready for your review.

We have combined the design you have approved with the pages and information available to us. Please take a look at the website and let us know of any page changes, additions and/or questions you might have. Please give us a call to briefly go over the website and making changes.

Temporary URL: http://kimwagle.360sites.net/

LOGGING IN

Please follow the link below to retrieve your password. Once you submit your username, the system will send you an email on instructions to set up a password for the website.

URL: http://kimwagle.360sites.net/wp-login.php?action=lostpassword

Username: kimwagle

If you would like to make changes to the website in the future, you may always log in by going to the bottom of your website and clicking “Login.” You can always submit a ticket on the dashboard as well. We welcome any questions regarding the website editor.

Thank you!

Belinda
belinda.t@optimized360.com

Footer menu is supposed to be in two columns. Please adjust.

Sent Dr. Wagle an email update on progress of her website. Will send her site preview link tomorrow.

Notified that Marvin has left the office to pursue additional education.

Hello Dr. Wagle,

We’d like to start your Social Media accounts as soon as possible. Please provide either your credentials or admin / manager access for your Facebook and Google+ business page. If you choose to provide admin / manager access, please provide that for the email address social@optimized360.net. Just let me know when you are able to do this so that I can update your artwork.

Facebook: https://www.facebook.com/hursteye
Google Plus: https://plus.google.com/111621367334545424796

As for Twitter, I have created your new Twitter account. Your new Twitter account is linked to your website and I have provided the credentials down below for your reference.

Twitter URL: https://twitter.com/Rockwall_Eye
Twitter UN: Rockwall_Eye
Twitter PW: 360_kdw.hec

I will update your logo for all three accounts once your logo design is finalized.

Thank you, and we look forward to working with you.

Banner is in websites folder. Profile pic still in process due to logo design.

Hi Kim,

Here is two drafts to show how the services button would look like before and after the switch/fade in like you had asked about. I also adjusted the “free consultation” to just “book an appointment”

LM on voicemail asking to clarify the animation on her feedback. Emailed as well

Hi Kim,

I was able to get the draft done earlier than expected. This design is based off of the examples you showed me. We didn’t want to go too clinical looking and we wanted to go for a more custom looking site. Let me know if we went too heavy on the senior demographic or not.

Please let me know what you think!

Please use SiteSucker and provide the 301s

http://www.hursteye.com/
http://www.hursteye.com/Pages/Patient-Portal-Access.aspx
http://www.hursteye.com/Pages/Forms.aspx
http://www.hursteye.com/Pages/About-us.aspx
http://www.hursteye.com/Pages/Contact-us.aspx
http://www.hursteye.com/Pages/Eye-Information.aspx
http://www.hursteye.com/about-us
http://www.hursteye.com/eye-information
http://www.hursteye.com/forms-2
http://www.hursteye.com/news
http://www.hursteye.com/contact-us
http://www.hursteye.com/patient-portal-access
http://www.hursteye.com/Documents/PATIENT%20DEMOGRAPHICS04.16.pdf
http://www.hursteye.com/Documents/MEDICAL%20INFORMATION%20FORM%20.pdf
http://www.hursteye.com/Documents/DISCLOSURE%20AND%20CONSENTS%201.16.pdf
http://www.hursteye.com/Documents/Notice%20of%20Information%20Practices%20and%20Privacy%20Statement.pdf
http://www.hursteye.com/Documents/REA%20Med%20Release%20to%20Referring%20Dr.pdf
http://www.hursteye.com/Documents/REA%20Med%20Release%20to%20REA.pdf
http://www.hursteye.com/Documents/Rck%20Letterhead%20Goliad%20address%20map.pdf
http://www.hursteye.com/Documents/understanding-cataract-surgery.pdf
http://www.hursteye.com/Documents/acrysof%20IQ%20Toric%20IOL%20brochure.pdf
http://www.hursteye.com/Documents/IQ-ReSTOR-Patient-Brochure.pdf
http://www.hursteye.com/Documents/focus_magazine_1.pdf
http://www.hursteye.com/Documents/DefineMag_11.26.13.pdf

Hi Sachit,

Client is an optometrist. They like (www.rgbeyeassociates.com) and (http://jrdentistry.com/). They do not like the 3 hanging banners although.

Color: Bright/Vivid – Royal blue

Demographic: Older/retired and working class

Services:
Cataract
Diabetic eye disease
Macular Degeneration
Glaucoma

Additional: Wants larger text option (button), They have a facebook. Contact form in front, testimonials and 2016 Texoma award badge on front page (provided).

They would like to have something full-width or feels full-width (see RGB, how the content is in the middle but the nav bar and BG makes site feel full-width)

Do not go for soft/neutral colors. They want something more decorative and not cookie cutter looking. Things like (http://houstonurgentcareonline.com/) are too stiff for them.

I will email you image assets.

“Sweeneyeye.com has a video library. Is this something we could incorporate or do I need to have access permission from the individual sources for copyright issues, etc?”

—

For Sweeneyeye.com, you mentioned they have a video library, and we do as well. You can find them at the bottom of this page (http://optimized360.com/patient-education-videos/). Currently, your package does not include our video library, but I have CC’d your account manager Shelby if this is an option that you would like to explore.

Went over the 3 sites she showed me. Overall seems contradictory to the DQ.

www.eastbayeyespecialists.com
-Navigation easy to use
-Royal Blue

www.midwesteye.com
-Map & Direction on front
-Navigation easy to use
-Full-Width
-Welcoming
-Buttons

www.rgbeyeassociates.com
-Carecredit
-Best of Texoma badge (they have 2016 award)
-Busy (-)
-Likes colors
-Not cookie cutter

—–
Contradictions

RGB & midwest vs Eastbay (Full-width / not full width): Full-width
Midwest & Eastbay vs RGB (Institutional / Decorative): Decorative
DQ vs RGB (Neutral/Deep vs Bright/Vivid): Bright/Vivid – wants royal blue incorporated.
DQ vs RGB (Older Demo vs Younger imagery): Only likes the image of 4 older people.

Additional: Wants larger text option, They have a facebook. Have Associations, contact form, testimonials and 2016 Texoma award badge on front page.

2016-08-08 06:22:20
Your Name
Kim Wagle

Practice Name
Rockwall Eye Associates

Practice Address
2380 S. Goliad St. #100
Rockwall, TX 75032

Practice Telephone
(972) 7712020

E-mail for Patients
kdw.hec@gmail.com

Sections
Featured Services
Contact Form
Membership Logos
Office Map

Overall Feel
Modern
Traditional
Simple and Clean
Hospital/Clinic
White & Bright

Please Give us Examples of Websites You Like

www.midwesteye.com

www.eastbayeyespecialists.com

www.rgbeyeassociates.com

Light or Dark
Light Background (dark text)

Deep
Neutral

Image Types
People
Trees/Green
Specialty (Medical, Dental…)

Ethnicity
Caucasian
Hispanic
Asian
African American
Age Group
Adults
Elderly

Demographic
Retired
Working Class
Business (ex: downtowns)
SpecialtyOphthalmology

Top 3-4 Services
Cataract
Diabetic eye disease
Macular Degeneration
Glaucoma

Any Additional Comments/Requests?
I especially like the larger test option the Midwest Eye Inst. has on their home page.

Please create temporary site and include client original content (if any).

Hi Kim,

Welcome to Optimized360!

My name is Marvin and I will be the designer working with you every step of the way, starting from concept to going live! I had a quick meeting with Shelby to discuss your account and review the notes you initially had. I look forward to talking to you on Monday, August 8th at 10AM CST / 8AM PST.

To help better prepare for our phone conference, please a few minutes to fill out our design questionnaire below. This should give me a good idea of the general elements that you would like in your design.

URL: https://form.jotform.com/61947943668171

After receiving the questionnaire, I we can review it together to confirm and elaborate on the selections that you have made. Please let me know if you have any questions regarding the questionnaire or about the design process.

I look forward to working on this design with you.

Marvin
marvin.a@optimized360.com

-Kim (practice manager) in charge of website set up
-Wants to start phone interview Aug 8th @10:00 CST Mornings work better for her

-Looking for a clean design that is easy for older patients to navigate but not too “elementary” that younger demographic is turned off.
-domain name right now is hursteye.com needs to be changed to rockwalleyeassociates.com they own both of them.
-needs more emails set up to go with their domain name

Website: 2 installments of $2,999 + $149/m + $20/m for more emails (platinum plan)

CC provided over phone- Amex ending in 1033

Walked into their office on 6/29/16. Kim practice manager and decision maker of the website called me today. She is talking with a few other companies today and wants to continue to shop around but would like a follow up call on 7/27/16 one of the doctors is out of town till then and she wants their input as well. They are based on referrals and she hates the website right now she wants it to look warming and inviting. they also do not like that it redirects to old domain name (hursteye.com)