Neurosurgical and Spine Consultants, P.A.

1. Please add domain(s) to statuscake.com
2. Complete 301 Redirects
3. Check Analytics & Reporting
4. Run theme images through ImageOptim

Hello Jenn Slaughter and Dr. Diana Wilson,

Congratulations! Your website is live and accessible to the public.

Please take a look at your initial website and let us know of any questions you might have. You can submit a ticket by going to your dashboard and filling out the form.

URL: http://ftworthneurospine.com

If you would like to make changes to the website in the future, you may always log in by going to the bottom of your website and clicking “Login.” We welcome any questions regarding the website editor.

Thank you!

jessica.c@optimized360.com

#1 – Contact page (http://dianawilson.360sites.net/contact-us/): Add fax number below phone number: (682) 703-2064

#2 – Header: Add Fax number below phone number. (See screenshot: https://prnt.sc/gkrfnu)

#3 – Footer: Add Fax number below phone number. (See screenshot: https://prnt.sc/gkripx)

#4 – Footer: Update Hours of Operation:
Monday 8:15am-4:30pm
Tuesday 8:15am-4:30pm
Wednesday 8:15am-4:30pm
Thursday 8:15am-4:30pm
Friday 8:14am-3:30pm

#5 – Contact page (http://dianawilson.360sites.net/contact-us/): Update Office Hours:
Monday – Thursday 8:15am-4:30pm
Friday 8:15am-3:30pm

Closed on weekends and major holidays. We have an answering service that handles after hours calling or needs.

#6 – Contact page (http://dianawilson.360sites.net/contact-us/): Remove the email

Called the office and left a voicemail.

#1 – Homepage: ‘Dr. Diana Wilson’ section: Center the button, with the block of text above, for “Dr. Diana Wilson” located at the bottom of the section.

#2 – For Patients page (http://dianawilson.360sites.net/for-patients/): Add a button for “New Patient Paperwork”, link to PDF in dropbox (https://www.dropbox.com/s/4r2d9h0cvhvpjtf/NASC%20NewPatient%20PPWK.pdf?dl=0)

#3 – For Patients page (http://dianawilson.360sites.net/for-patients/): Upload text for “Insurance Accepted”, text can be found in dropbox (https://www.dropbox.com/s/x512ou3ut13llh6/Insurances%20Accepted.docx?dl=0)

1. services > ailments .. the text is too long for the allowed space. Please change the CSS so that it fits longer text

Sent email to Jenn.

1. services > ailments .. the text is too long for the allowed space. Please change the CSS so that it fits longer text

#1 – Update the 3 slides in the slider with the following images:
https://www.shutterstock.com/image-photo/beautiful-sensuality-elegance-woman-cowgirl-riding-410505658

https://www.shutterstock.com/image-photo/color-portrait-photo-handsome-smiling-man-60971758

https://www.shutterstock.com/image-photo/closeup-portrait-mature-male-golfer-holding-425545429?src=8bOzJvQ-Dq8xN_uyP3IyVQ-1-8

The slider on the homepage for “Posterior Lumbar Interbody…” is not working at all. It won’t rotate to the next slide on its own, will not rotate when one of the arrows is clicked or rotate when one of the circles at the bottom of this section is clicked.

#1 – Create a post category called “Ailments/Conditions Treated”

#2 – Navigation: Add “Ailments/Conditions Treated” underneath ‘Our Services’

#3 – Create a post for the following:
+Scoliosis & Spinal Deformity
+Herniated & Bulging discs
+Foraminal Stenosis
+Spinal Stenosis
+Carpal Tunnel Syndrome
+Spondylosis
+Spondylolisthesis
+Retrolisthesis
+Anteriolisthesis
+Compression fracture
+Spinal tumor
+Hydrocephalus
+Pituitary adenoma
+Brain Tumor
+Aneurysm
+Mechanical / Chronic Back pain
+Cervicalgia
+Neck Pain
+Radiculopathy
+Cauda Equina Syndrome

#4 – In ‘Ailments/Conditions Treated’ add the posts from #3 to this category.

#1 – Homepage: Remove the image of the doctor in the “Dr. Diana Wilson” section.

#2 – Homepage: Replace the background for “Dr. Diana Wilson” section with the PNG attached.

#1 – Add three sub-menu tabs below ‘Our Services’: “Brain”, “Spine”, “Other”

#3 – Create posts for the following topics:
Tumor resection
Aneurysm clipping
Ventriculoperitoneal (VP) Shunt

Grab content from our library if we have it, if not put ‘coming soon’.

#3 – Categorize the posts from #3 into the ‘brain’ category

#4 – Create posts for the following topics:
Anterior cervical discectomy and fusion
Posterior cervical fusion
Corpectomy
Microdiscectomy
Discectomy
Laminectomy
Foraminotomy
Posterior Lumbar Interbody and Fusion (PLIF)
Posterolateral Interbody and Fusion (XLIF)
Tumor resection
Kyphoplasty
Disc Replacement

Grab content from our library if we have it, if not put ‘coming soon’.

#5 – Categorize the posts from #4 into ‘spine’ category.

#6 – Create posts for the following topics:
Ulnar nerve release
Carpal tunnel release
Spinal Cord Stimulator

#7 – Categorize the posts from #6 into ‘other’ category.

Homepage: Dr. Wilson bio section: Replace the image of the doctor with (https://www.shutterstock.com/image-photo/doctor-showing-patient-what-wrong-their-545783518?src=33K0sT0GQ4XR1o40NfQ_WQ-1-7) for now

I spoke with Jenn briefly. She gave us two blog topics:
“How to tell if you have spinal compression.”
“The properties of Opiates”

I asked Jenn to send over the blog topics, via email, with the correct spelling.

Sent Jenn an email.

Spoke with one of the accountants on phone – she confirmed us as owners of their google business listing – she requested I take her email off and replace it with ours (optizign360@gmail.com) “Shes prefers not to have her personal information minimally accesible online. She also confirmed twitter access, should now be accessible (Credentials in ‘Social’ area.Also stated that she will have time next week 7/1 – 7/8 to provide blog topics which she will do so in reply through email – Very pleasant woman to speak with.

I have contacted Jenn several times, via email and calling the office. I have left message with the receptionist. No word regarding the site or social media.

Sent email f/u to Jenn.

Please create facebook twitter and google plus. I found a facebook and google link, please claim the profiles and contact client for google listing.

https://www.facebook.com/pages/Neurosurgical-Spine-Consultant/191427571334401?ref=br_rs

https://www.google.com/search?q=diana+wilson+neurosurgeon&oq=diana+wilson+neur&aqs=chrome.0.0j69i60j69i57j0j69i60l2.3936j0j4&sourceid=chrome&ie=UTF-8#q=Neurosurgical+and+Spine+Consultants,+P.A.+Office+of+Diana+E.+Wilson+MD

Spoke with Jenn, she hasn’t gathered content yet and would like more time. We agreed to follow-up on Thursday June 8th if she doesn’t respond. Make sure to respond via email.

home page > featured services > please show arrows. currently shows dots only.

Left message with Kim.

#1 – Home Page: ‘Minimally Invasive Spine Surgery’ section: add arrows so that people can scroll through slides.

#2 – Header Area: Address: should appear in two lines.

#3 – Header Area: Address: remove the spacing between letters, go back to original spacing from PSD.

#4 – Slider: Excerpt: Reduce the font weight of the text for each slide. Button should remain the same, do not alter the font weight.

#5 – Slider: Excerpt: Capitilize the first letter of each phrase, and change the rest of the letters to lowercase.

Haven’t heard from Jenn regarding edits/fonts. Left voicemail at the office.

https://fonts.google.com/specimen/Open+Sans
https://fonts.google.com/specimen/Fira+Sans

#1 – Header Bar: Reduce the font weight of the address text.

#2 – Header Bar: Capitalize the letters of the address text.

#3 – Header Bar: Address Text: Appear in three lines (See PSD)

#4 – Header Bar: Address Text: The spacing between letters needs to match the spacing of the logo.

#5 – Navigation Bar: The first letter of each word should be bigger than the rest of the text in each menu tab.

#6 – Header Bar: Patient Portal CTA: Make it larger.

#7 – Remove any mention of ‘fellowship’

Spoke with Jenn regarding the website review. Will create ticket for edits.

Jenn scheduled a call for 4/21 at 11:30am PST.

Hello Jenn Slaughter and Dr. Diana Wilson,

Your website is ready for your review and to further customize.

This is the initial time that you will see the website, therefore you will have many questions and comments! We encourage you to schedule a call to go over the details of the functional site. We have combined the design you have approved with the pages and information available to us. Please take a look at the website and let us know of any page changes, additions and/or questions you might have.

Temporary URL: http://dianawilson.360sites.net

If you would like to make changes to the website in the future, you may always log in or send us an email at support@optimized360.com. We welcome any questions regarding the website editor.

Schedule a Call: https://calendly.com/optimized360/calls

Thank you!

jessica.c@optimized360.com

New domain purchased ntxneurospine.com

Once the site is developed please make these changes:
-In the ‘minimally invasive spine’ section add text to slider (2nd slide, ‘Top 3 Surgeries’, 3rd slide ‘Specializations’)
-Hero image: Use sans serif typeface on excerpt, applying the same kerning
-update bios and content when received
-hide second doctor section

URL: dianawilson.360sites.net

Please develop theme based on provided PSD in dropbox. FTP and credentials have been confirmed.

Include hover effects in appropriate areas and link all buttons/links to related pages.

Below are specific instructions:

PSD in Dropbox.

*Use Rogue framework
*Fluid responsive!
*please LINK ALL BUTTONS and feat. services accordingly! (Images & Words)

Menu – float

Menu hover – your choice

ALL buttons hover – your choice

Hero – slider; will populate with images later; grab image from Shutterstock

Inner page hero – 1/4 size; please make it a featured image with a background of the DIV and cover

Doc bio – testimonial quote on slider

Doc bio – when ‘Kamran Parsa, DO’ is clicked, his information will pop-up on place of Dr. Wilson see (http://www.nsica.org/)

Minimally Invasive Spine – text on slider

jessica.c@optimized360.com

Hello Jenn Slaughter,

Your design has been approved!

Approved concept URL: https://360controlpanel.com/wp-content/uploads/2017/03/wilson-diana-1.jpg

If you have any major changes to the design, please let us know.

We will make the adjustments to the design as discussed over the phone.

Other than that, your design has been submitted to our development team. This process will take about 1-2 weeks and if you have any content material, please send them my way. This includes photos, biographies, forms and anything you’d like to mention onto the site. You’ll get more opportunities to review the site and make additional changes as well.

Hello Jenn Slaughter and Dr. Diana Wilson,

Based off of our discussion I have compiled a design draft for your review. Please take a moment to review this concept and let me know of any changes you would like to see. Additionally, we want to focus on the layout and colors of the design, as the text and images can be changed at any given time.

Please click below to schedule a call so we can discuss this design:
https://calendly.com/optimized360/calls/

Looking forward to your feedback!
Thank you.

Emailed Jenn a list of domain names:
neurospinefortworth.com
neurospinefttx.com
texasneurospinepa.com
neurospinepatx.com
fortworthneurospine.com
fortworthtxneurospine.com

Grab and upload content from our library for neurosurgical and spine to tempsite.

Please have PSD in dropbox by the Wednesday, March 29th.

Example
http://www.nsica.org/
LIKES: layout, doctor bio section, neutral colors, not an overwhelming amount of content on the home page, images relate to area of specialty, full-width hero, modern feel
DISLIKES: hamburger menu

http://www.princetonneurologicalsurgery.com/
LIKES: user-friendly, easy to find content, navigation menu travels with the page, traditional feel
DISLIKES: heavy on content

LAYOUT
-full width
-clean
-organized

FEEL
-blend of traditional & modern
-light friendly

COLORS
Select Colors Purple: PMS 2112
Gray: 70% Black
-match logo

IMAGES
-specialty
-friendly, not scary

SECTIONS
-mission statement, rotating doc bios, section about minimally invasive spine

OTHER NOTES
-call to action for patient portal

http://www.neurospineclinic.com.au/ — likes the spine photo
http://www.nsica.org/ — likes the slideshow
http://www.princetonneurologicalsurgery.com/ — traditional feel

Big hero slideshow
Menu bar floats with web page
Menu centered and showing on page.

Traditional mixed with modern.

Mission Statement
Doc Bio with scrolling testimonials
Minimally Invasive Spine Section

Feel of Design: Synopsis of information

CTA: Patient Portal

Jennifer Slaughter scheduled a call for Monday, March 20th @ 12pm PST.

Your Name Jenn Slaughter
Desired Domain(s) NeuroSpineTX.com,
Do you have an existing Site? Yes
IF yes, please provide login credentials: Unavailable at this time. Working on getting that information
Practice Name Neurosurgical & Spine Consultants, PA
Secondary Title (Dr. Name) Diana E. Wilson, MD, FACS
Practice Address Street Address: 1001 12TH AVE
Street Address Line 2: Ste 171
City: Fort Worth
State / Province: texas
Postal / Zip Code: 76104
Country: United States
Practice Telephone (817) 5766500
Will you be the decision maker during this process? Yes
Sections Featured Services
Testimonials
Membership Logos
Doctor’s Bio
Overall Feel Modern
Elegant
Simple and Clean
Please Give us Examples of Websites You Like http://www.neurospineclinic.com.au/ (really just the spine-like menu bar)
http://www.nsica.org/ – LOVE the full sized welcome screen,the layout of Dr. bio band ( could do something similar off the
http://www.princetonneurologicalsurgery.com/ (pretty intuitive, all pertinent info easily found on home screen.)
http://bridgetowerdental.com/ Really like the familial-vibe of this.
Definitely dig the parralax scrolling
Light or Dark Light Background (dark text)
Select Colors Purple: PMS 2112
Gray: 70% Black
Headers/Call out Quotes: Scala Sans
Primary font: Proxima Nova (regular & stometimes condensed)

Image Types People
Specialty (Medical, Dental…)
Age Group Adults
Demographic Working Class
Business (ex: downtowns)
Specialty Neurosurgery, Minimally Invasive Surgical approach, tumor resection
Top 3-4 Services Anterior Cervical Diskectomy & Fusion, Microdiscetomy, Laminectomy, Posterior Lumbar Interbody & Fusion (PLIF), Extreme Lateral Interbody & Fusion (XLIF)
Choose Your File(s) NSC_Logo.pdf

Left message on voicemail.

Hello Dr. Wilson,

We’d also like to start your Social Media accounts as soon as possible. If you have Facebook, Twitter, or Google Plus profiles created, please provide admin access to social@optimized360.net -OR- login credentials so that we may update what’s necessary.

BLOG

You have also ordered a monthly blog with us in which we will need 6-12 topics from you. These topics can range from anything about your specialty or otherwise. Please send those topics as soon as possible so that our copywriters can get it started for you. After these topics are received, we will publish an article every month to your website and social media accounts.

Thank you, and we look forward to working with you.

Client has 1 monthly blog article – please set up facebook, twiter, and google

Please create temporary site and include client original content (if any).

Hello Dr. Diana Wilson,

Welcome to Optimized360!

My name is Jessica and I will be the designer working with you every step of the way, starting from concept to going live! I had a quick meeting with your account rep. earlier to discuss your account and review the notes you initially had.

Please take a few minutes to fill out our design questionnaire below. This should give you a better idea of the variety of elements that are featured in an effective design.

URL: https://form.jotform.com/61947943668171

After we gain a better sense of what you are looking for I can start the design process. If it is easier for you to explain this via phone we can schedule a phone interview instead.

Schedule a Call: https://calendly.com/optimized360/calls

I look forward to working on this design with you.

jessica.c@optimized360.com

Client wants to register a different domain – keep old domain!
We want to preserve their ranking! (PLEASE BE CAREFUL)

Sent DQ – they will mail a check to our company for initial – provided CC over the phone already for monthly

Chandra, please provide an invoice for the Platinum Package ($5,000 + $199).

2 Payments of $2,499

Client will mail check for initial and will call me later today to place the CC on file for the monthly.

Thank you,

Hello Justin,
It’s been a while! We’ve finally settled things down enough to actually focus on building our business presence a bit more. Could you email me proposals for the Gold and Platinum options and what all is included in the monthly hosting costs? We’re aiming for something within the $2.5 – $4.5 range if possible. I’ll put the proposals in front of our CFO and we can hopefully go from there!
I have a few questions of my own, apologies if any of these are repeats from our previous conversation back in July.
– How many revisions are included in the initial build price (if any)
– Is a brand guide included once we go live to help us with our own content creation?
– Content creation – is any offered? If so, how many hours/words? Does this include graphics or is that an additional cost?
– Is CMS training included?
– Where is the patient education library sourced from?
– I remember you saying that Optimized360’s marketing is separate from the general SEO. What sort of options are offered with in the marketing and what all is included in the SEO?

Thanks for your help! I appreciate you reaching back out to me back last year.

Best & well wishes,

Jenn Slaughter

Said she really liked our company – doctor wanted to go with another company that her colleague who she used to work with is utilizing – she wants to use us for potential marketing in the future maybe tho

presented 30 Day MBG – she will let dr know

Hi Justin,
This week has been incredibly hectic here for my provider, as well as us office staff folks, and I may not be able to give you that final decision tomorrow as a result. Being a small office, we all have wear many hats, and regrettably I need to put my marketing one on a shelf for a short minute. I’ll touch back with you Monday afternoon, if not then, towards the end of the work day Wednesday. I appreciate your understanding and patience. Let it never be said that working in a specialists office is uneventful!

Very best,
Jenn Slaughter

Spoke with Jennifer – very nice – had a great convo – she is looking around at other companies as well – happy to hear that we do not limit on pages – she said the Dr is a pioneer for her area as a minimally invasive neurosurgeon – has an idea on how the direction will look for the site – told her im not too worried about that – she likes what she hears – will touch base with me by Friday the latest

LM with front – Jennifer is busy – emailed F/U