Dr. Cochran,
It was a great pleasure speaking with you earlier.
Based on the email in which you have provided, I have placed a breakdown comparison of what the competitor is offering you versus our product.
After reviewing the proposal, I assure you that we have a superior product as I will show you below:
It seems like you are looking for an overall comprehensive package — I’ve provided you a comparable package with only COST EFFECTIVE features you only need below (Our 360Plan).
Sesame (Premium Website Package + Promoter):
$4,049 + $727/m — 12 Months (Contract)
Sesame (Premium Website Package + Practice Booster):
$4,049 (March Pricing) + $1047/m — 12 Months (Contract)
Optimized360’s 360Plan (View Attached Proposal):
$4,000 + $500/m (Month to Month – No Contract + 30 Day Money Back Guarantee)
Installments can be made on initial cost to accommodate your needs.
Design Type
Competitor: Semi-Custom Design – Work off of an existing design (may have limitations)
Optimized360: Design from Scratch (Brand New Concept – NO TEMPLATES) – Created Specifically for YOUR practice
Content & Social
Our designs are not only feature that is unique but our content as well. We will have a professional content writer that creates content for your office related pages, social postings & have content on hand ready for the services in which you provide.
If you were to go with a template based company that offers generic content — it would have lesser value in Google’s eyes when it comes to your ranking, as opposed to our Unique Designs from Scratch with Custom Rich Content.
Competitor: Weekly Generic Blogs (Same Postings to All Same Specialty Social Clients)
Optimized360: Custom Unique Blog Article for YOUR Practice Only on Monthly Basis (Heavily SEO Focused)
SEO/Marketing
Within the our 360Plan, includes 10 hours of On-Going Off-Site SEO on a monthly basis, dedicated towards keyword(s) desired. Monthly Reporting & Google Analytics will be provided on a monthly basis.
Google Analytics is the most reliable report out there because this is information pulled from Google itself. Other companies (such as the competitor) offer their own statistical reporting in which they can potentially MANIPULATE.
Our company will also manage your Adwords Account (Google/Yahoo/Bing) by getting rid of waste and providing you with 1st Page Placement from Day 1 and 50% more clicks than your competitors. You can comfortably control (increase/decrease) your investment/budget into your marketing with out any doubts of how much is being utilized by your hired marketing company.
& Other Cost Effective Features
Reviews & Reputation Management
Competitor: Healthgrades
HealthGrades makes your patients CREATE a profile to submit a review which can turn off your patients from creating an account for a 1 time use for reviews. They would then have to go through steps to submit it. (Try to submit a review yourself to see — please make sure you are not logged in or have created an account as if you are a new user)
Optimized360: BusinessReviewCentral
No Account Creation Required so if you have a tablet/iPad within your operatory, you can have patients create and submit a review with ease and convenience.
Business Review Central allows ease of receiving reviews and will drive more traffic to show above review sites with potential bad ratings such as Yelp & HealthGrades (See Attachment for Example)
25 5-Star Reviews + better ranking vs HealthGrade’s 5 reviews
View Exampled Client’s Page
HIPAA Compliant Email
Our company has invested in a enterprise level server and provide you with the best security possible. Your email account created with us will be HIPAA Compliant for all those sensitive patient information that is being transmitted between you and your patient.
Fines are astronomical if you violate this very sensitive topic. HIPAA Fines are Raised to $1.5 Million! Learn more
Logo Design
Competitor: 99Designs – outsource and have random people create logos for you
Optimized360: You work with your design who will also be building the site for you. We make sure that your website design compliments your logo (vice versa).
Ownership
Since our designs & content are created specifically for your practice… you own your website & it’s content at the end of the day. We want to give you the assurance that your investment in our company does not go to waste.
To conclude, I’ve provided you with the essential features needed to help you keep things at a cost minimum for you to see a return on investment and ONLY cost effective features that will help you excel your practice. As you can see, we offer a better product than what you will be investing with our competitor — not just cost wise but quality wise.
Looking forward to potentially finalizing the website with you on Friday at 11pm.
Justin N.
Senior Consultant | Optimized360
Internet Marketing for Doctors
3990 Westerly Place, #200 | Newport Beach, CA 92660
949.544.0366 | Optimized360.com
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