The Wright Center for Orthodontics

Hi Justin,

I appreciate all the information, but I am going to be going with a different company.

Sincerely,
Dr. Wright

Ok, can you send me another email with a full breakdown on costs for:
1) custom website design
2) SEO to maintain and improve my rankings for both Camarillo and Santa Barbara areas for multiple keywords
3) SEM and Google Ads

Not yet. I’m out of the office today, but will call them again tomorrow. I’m guessing they didn’t get back to me because they’re afraid I’m leaving!

Hi Justin,

I’m in the process of confirming that I am not under contract with DEX Media, but on my last monthly bill, the breakdown was:

-Display ads and brand awareness: $400
-Pay per click advertising for Camarillo and Santa Barbara regions: $1053
-SEO: $1280

With this advertising and SEO, I was always on page 1 of Google (and usually #1 or 2) for searches for “Orthodontist Santa Barbara,” “Orthodontist Camarillo,” “Braces Camarillo,” and “Braces Santa Barbara.” I was also usually (but not always) in the top 3 for Google places for all these searches. They were working on surrounding areas and also Invisalign for each of these areas as well. I also had targeted pay per click ads in both Camarillo and Santa Barbara.

When you say you can maintain the top placements we have currently for these searches, will that be immediately, or after a time? Will we be able to maintain this with the new custom website? Will the custom website include a custom mobile site as well? And will we be optimized for all search engines, or just Google?

And will I be able to make updates to my website as needed, or will those need to go through you?

My main concern, however, is that we maintain our high ranking on search engines. I’ll let you know when I hear back from DEX.

Thanks,
Dr. Wright

Hi Justin, I need to get in touch with Dex before I move forward, as I need to verify I am not in a contract with them. Unfortunately I forgot today was a holiday and they are not in. So I will know tomorrow if I am ok to move forward. I’ll get back with you probably tomorrow mid-day if that works?

Hi Justin,

Thanks for getting back. I’m feeling good enough to not justify taking the day off, but not great :/ I have an email out to my DEX media rep to get a breakdown on what my expenses are with them, and if I am in any contracts. I’m still waiting to hear back, as that info will determine if I can move forward with you guys. I’m sure that I will be able to, but, just want to get the verification.

I’ll give you a call as soon as I find anything out.

Dr. Wright

Hi Justin,

I got it, and will review on Monday and get back to you soon.

Thank you!
Dr. Wright

Spoke with Dr. Wright – did a lot of research on his website – he seemed very impressed that I looked into his ranking and he did not have to explain much – went over what we have to offer – how we are different – told him about the Design from Scratch with the 360Plan – he likes everything I have presented – SEO is very important to him and Marketing – is currently sick and heading him – wants to review everything over the weekend – will touch base with me on Monday to potentially start – very nice – HOT LEAD