Specialist GPS

Tony’s been running into a lot of legal problems and a lawsuit just came up for him but that wouldn’t be handled until Nov 2017. He said that because we didn’t complete the work, to possibly get a refund.

I told him I do not handle that and I only see that the work gets completed. Told him I’d talk to you first.

Background Info:

We created a logo and had a few conversations about his business plan only. He never got further than that because he was still figuring out the plan.

Emailed to see if we can continue the project.

Please pause monthly charges until notified. See note below.

Startup of business slowed because there are legal issues tied with the data he is supplying to patients (doctor’s info). He needs to put the project on complete hold until his lawyers iron out what can be done. Did not offer him refunds but did mention that he might be getting charged a monthly, but will confirm with Account Manager.

His objective is to get the business up but if legality doesn’t work out then he would ask for refund (but doesn’t want to?)

—

Danny and I decided to pause the monthly charges indefinitely until he responds. If he asks for full refund, we will decide then.

– emailed Aug 29th
– emailed/LM today

Hello Dr. Wendler,

I’ve created initial concepts for your logo based on the notes you’ve provided to Marvin. I know that the business name includes ‘specialist’ and ‘guided patient services,’ however, I saw that it doesn’t explain to the patient what your business is. Because your business is a search database, I wanted patients to know exactly what they’re getting into because of the ‘accuracy’ focus you had. Let me know your initial thoughts and which one you preferred best. Please feel free to leave comments below.

Changed Practice name from Physician Check Up to “Specialist GPS”

Initial design notes from client:

Hi Dr. Wendler,

I would like to introduce you to Belinda, who is our logo designer. I have shared with her a few notes and she is familiar with the scope of our project. If she has any additional questions, she will contact you. Her email is belinda.t@optimized360.com . Please let me know if you have any questions or concerns! You are in very good hands!

Record F/Us as comments.

– Previous Site?
– Current Ranking
– URL List
– Keyword/Location Focus

Notes for development.

– Copy
– Animations
– Assets
– Forms

Client’s business runs reports for doctors. The doctor’s are not necessarily looking for his report but essentially we will use Google Adwords to target keywords related to doctor’s searches which brings them to his site.

refer to “Client’s Template” note below

If client ask how many people within the company:
“We have over 50+ employees. Our company has been in business for over 12 years.”

Client wants to be contacted generally mid-morning his time (8-9 am PST).
He may be interested in some sort of HIPAA compliant form or SSL

Website Design: $2,500 + $49/m**
Custom Logo: $200 (Matched & Beat Competitor)
**1st 3 Months Waived

Matched & Beat Competitor’s Proposal

Anthony,

The other company’s option 2 — there is some sort of fee. It only says there is no hosting fee if you maintain the website on your own but say you do the design for $3k.. but you don’t want to maintain on your own.. what will you think happens then?

If you have in writing that the other company is offering a custom logo design along with their design from scratch for $3,000. I will send the proposal to my VP and he will write off to match and beat the proposal by 10%.
Basically I will finalize for $2,700 for a Design from Scratch + Custom Logo — please send me their proposal in writing.

” How many people do you have on your team? ”

We have over 50+ employees. Our company has been in business for over 12 years.
From beginning to end, you will have an account manager, a personal designer, & a website specialist to assist your needs.

Learn More About Optimized360.

” Do you do all of your work in-house or as part of its subcontracted? ”

All our work is in-house (Newport Beach, CA)

” Could you please send me a copy of your contract? ”

I’ve gone ahead and attached the custom proposal to show you the break down.
As addressed, if you can show me in clear writing that they are offering within the proposal of $3,000: FULLY Custom Website + Custom Logo
I will be more than happy to MATCH & BEAT by 10% if apples to apples

Below once again is the pricing break down:

Design from Scratch Website: $2,500 (Competitor – $3,000)
Custom Logo: $1,000
Thank you,

Hi Justin, following up on your response from Friday:

· quote option 1) with the ongoing monthly fee of $95 per month had a one-time fee of $1995

· quote option 2) with it $2995 fee was a one-time charge with no ongoing fee.

Under both, although it is not clear and was discussed in a phone conversation outlined below, the logo was included in the above fee.

As an additional clarification, please affirm what is covered or not covered in the questions below.
As you are aware of, there are two products/programs to be rolled out with the data that I’m utilizing. What would be your fee structure if we rolled both programs out over the next six months?

Let’s talk this week,
Tony

From: callsignwildhog@hotmail.com
To: arwendler@physiciancheckup.com
Subject: RE: Website: PhysicianCheckUp.com
Date: Mon, 28 Dec 2015 12:25:00 -0600

Scott, are you available for a phone call this afternoon?
Tony

From: ARWendler@PhysicianCheckUp.com
To: scott@physicianwebsitedesign.com
CC: callsignwildhog@hotmail.com
Subject: Website: PhysicianCheckUp.com
Date: Tue, 22 Dec 2015 15:57:11 -0600

Good afternoon Scott,

Couple of clarifications as I move forward with website plans. Your services would include:

· product logo and branding

· complete website design

· researching and development of proper content

· linkage with appropriate social media, specifically LinkedIn and other systems that make sense

· email commerce portal with PayPal Pro

· search engine optimization specific to my needs

· system optimized for any viewing platform, smart phone, iPad, laptop,…

· If I purchased the ongoing service, you will help with the appropriate additions, corrections,… Question, after a year if I decide to discontinue this do I own my site?

· What else should I be considering?

How many people do you have on your team?

Do you do all of your work in-house or as part of its subcontracted?

Could you please send me a copy of your contract?

Thank you,

Tony

712 – 864 – 3000

Happy Friday Justin,

Using this as a comparison, how does your match +10% discount work here?

Thank you,
Tony

From: A.R. Wendler [mailto:callsignwildhog@hotmail.com]
Sent: Friday, January 15, 2016 1:33 PM
To: ARWendler@PhysicianCheckUp.com
Subject: FW: Thank you for your time

From: scott@physicianwebsitedesign.com
To: callsignwildhog@hotmail.com
Subject: Thank you for your time
Date: Fri, 11 Dec 2015 12:41:11 -0500

Hi Dr. Wendler –

I just wanted to thank you for taking the time to share with me your web design goals and needs.

Our discussion about your B2B business-model is certainly something I believe we can help with. As we talked about, although our primary focus is on “traditional” physician websites, we have created medical business websites that have covered areas such as out-sourced billing and revenue management (http://hcpp.com/ ), clinical trials (http://bcrc.me) and physician recruitment (http://www.nhrnationwide.com/ and http://broyles8780.com), as a few examples.

As we talked about, the site layout and content structure, we believe, is critical to an effective B2B website. For social media, it does make sense to have a good social media presence on Google Plus, as well as LinkedIN. Unlike Facebook, those two are usually seen as being more effective when trying to establish a relationship between two businesses. Since your audience is doctors, in their role as business people, it makes more sense to focus on those two.

As we also talked about, the promotion prices we offered earlier are still valid through December.

We have the two packages:

1. DocPress: one-time setup fee of $1,995.00 (reduced from $2,995.00 this month) + $95 / month thereafter. This is for physicians or businesses who wish to have someone manage the site for them. All the details on this package can be seen at: http://physicianwebsitedesign.com/docpress/. Here we would handle ongoing maintenance and search engine optimization for the site. We would also help create and distribute content, along with your guidance on what content should be added.

2. Custom Design Package: one-time setup fee of $2,995.00 (reduced from $3,995.00 this month). There are no continuing costs to you, except for your hosting which typically runs about $120 / year. You own the site and this is for physicians or businesses who want to manage the site themselves. All the details on this package can be seen at: http://physicianwebsitedesign.com/custom-website-design/

Please let me know if there is any other information I can send to you that would be helpful in making a decision on what direction you would like to take with your web design.

Thanks again and I truly hope we can earn your business in designing your new site !

p.s., … here are a few infographics I created recently that go towards new responsive designs

http://physicianwebsitedesign.com/why-market-your-medical-practice-online
http://physicianwebsitedesign.com/27-things-to-keep-in-mind-before-you-develop-a-medical-website
http://physicianwebsitedesign.com/how-responsive-web-design-works-infographic

p.s.s., … here are a few of the latest sites that we have created

http://skinangel.com
http://genliferegenerativemedicine.com
http://kidneycmg.com

all the best and have a wonderful day!

Scott
PhysicianWebsiteDesign.com
(561) 573-8171 direct
(800) 337-7494 toll free

Facebook | Twitter | Google+
www.physicianwebsitedesign.com

Justin, please just compare and contrast what you do and don’t do. For right now I would like to keep the Comparison blind.
Thank you,
Tony

Good morning Justin,

I have a few more questions for you and please forgive me if I’m asking a question twice. I have been looking at so many different marketing pieces that I may start running them together.
1. Is the LinkedIn, Facebook,… A portion of your program? Explain your integration in social media.

2. Explain how you can support me through blogs.

3. What do you do to keep the website fresh, update the look?

4. More to come.

Please contrast and compare to this quote below: Thank you, Tony

Package Comparison

Impact (/month)
Select (/month)
Description of Services
Setup:

Fully Customized Design
ü
ü
You will get a custom design specific to your market needs built from the ground up.
Initial Online Footprint Analysis
ü
ü
We perform in-depth investigations into all of your off-website data on an ongoing basis to ensure that your business information is accurate across the web. Organic results can suffer if there is duplicate or inconstant directories.
Unique Content Development
ü
ü
We will copedit and write needed content to support SEO efforts
Initial Local SEO
ü
ü
We will implement all the necessary technological requirements for SEO
Marketing System
ü
ü
We will install lyour website onto the Marketing System so we can get the most out of your campaign
Landing Page System
ü
ü
Our landing page system will choose which design is converting the best and direct traffic to this page
Responsive Website Technology
ü
ü
Your site will render on any device
Free Website Design Every 24 Months
ü
ü
Stay fresh and ahead of the competition, no need to budget for a new site again
Ongoing Services

Service Team Support
ü
ü
Ongoing support is all inclusive, need to add picture, change content, add pages just call the team.
Brand Building and Maintenance
ü
ü
Your brand will be consistent where ever you are listed online. Social media, review sites etc. Through images, color and content we will insure everything is consistent.
On-Site SEO
ü
ü
On an ongoing basis we will be working on your site to improve organic ratings. Because ratings change constantly this is not a set it and leave it strategy Your team will be on it and your results will role into the platform.
Off-Site SEO
ü
ü
We address all of the necessary elements of consistent off-site SEO on an ongoing basis including links, online directories, news sites, press, social media, reviews, and more.
Directory Set-up & Management
ü
ü
External directories will be setup and cleaned to increase links to your websites.
Constant Reputation Monitoring
ü
ü
Through our platform you will be able to monitor what people are saying about all of you.
Website Hosting & Maintenance
ü
ü

Transparent & Detailed Reporting
ü
ü
Transparent reporting on the status of your campaign. If we decide to run paid media you will see where your money is being spent in real time and what your ROI is.
Access to Technology Suite
ü
ü
We are constantly developing cutting edge technology that CBOMS will have access to. Analytics, CMS and company systems
Dedicated Internet Marketing Manager
ü
ü
We will assign you your very own marketing manager with scheduled calls and consultation around your online performance and business objectives.
Exposure Team for SEO & SEM
ü
ü
You will have a team available to run paid media campaigns on demand with real time reporting rolling into our platform.
Client Conversion A/B Testing
ü
ü
We run constant tests on the effectiveness of your PPC ads, messaging, and landing pages to constantly find ways to improve your campaign’s performance.
Site Health Monitoring
ü
ü
Your website health has an impact on your SEO rankings, so we monitor this and make sure your site is 100 % healthy. You can also view the health of your sites through our platform.
4 Pieces of Unique Content (2 are Client Specific Content)

ü
We provide regular content updates to your website based on your input or what we see is effective for SEO. We will also write 2 blog posts or articles per month to promote your services.
Social Media with Client Updates

ü
With your guidance we will make regular social media posts.
In-Depth Content Performance Review

ü
We are constantly assessing everything we do for your campaign and looking at areas for improvement
In-Depth Website Traffic Analysis

ü
Based on your reports we will look at trends and patterns that we can use to bolster our marketing efforts
Re-Optimization & Maintenance of Google+

ü
Will setup and optimize your google plus accounts to give you a local presence in your target areas.
Analysis of Google Webmaster Tools

ü
We monitor and analyze the data provided in your Google Webmaster Tools account. By linking this to your website, we can get information straight from Google about any errors that may be occurring
Monitoring of Online Footprint

ü
We believe it is important to perform ongoing investigations into your online footprint. In addition to the initial investigation of your business name, address, and phone number to find / correct any inconsistencies
Constant Monitoring of Sabotage Efforts

ü
We will run reports regularly to ensure no one is stealing your content. We also check for negative SEO efforts that can be hurting your performance.

Tony,

It was a great pleasure speaking with you earlier.
After our 2nd conversation together, I have a greater understanding of what you are looking for.

Marketing and Website go hand and hand but are completely separate products as well.

With Marketing, it is a 2 step process. Once we get the targeted audience onto your website… the marketing job is done. Now it is up to your website to convert them into a sale.

With our Design from Scratch and Unique Content in which we will provide for you, I will be able to convey your services — build the website based on your preference as well as your targeted audiences perspective to better convert. I do understand you like elements of a certain design from another company… we will be able to create something similar if not even better to your liking.

I assure you that my marketing team can basically raise awareness to your “product”.
How we would do that is via Google Adwords and it’s many tools such as Display Ads.

Physicians/Specialists are always looking for continued education so they may be reading an article or on a forum learning.
With the Ads we will be designing attractively, we will be able to show it on Google’s Network and affiliated sites. We will raise awareness of your product thru there since it is related to the topics of their interest. (Quality of conversion is improved by it’s relevance)

As discussed before, our marketing team’s job is to keep things at a cost minimum for you to see a return on investment — also, mainly, get rid of waste!
The main biggest thing as well is that we do not make you sign a contract with us in terms of the website & marketing. Any company that makes you sign a contract in terms of marketing… please stay away from! Marketing is very unpredictable and certain marketing might not work for your area, so you should not be subject to a contract.
Danny, my Marketing Director is a certified Google Partner – view his certifications
Our company will not give you false hope as well. We want to show you results rather than disappointment.
I will not guarantee you a certain amount of conversions per month like other companies may do but assure you that the whole point of Google Adwords is to get you exposure on the first page, etc..

My team will make constant adjustments to your campaign to keep it running 24/7 and with the highest exposure possible.
We will then insert Google Analytics onto your site for you to get a more in depth reporting.

We pride ourselves on our quality work as well. We offer a superior product in comparisons to our competitors.
Highly Ranked by Google. See Optimized360’s Score
I will authorize for the website offer to be extended until January 8th, 2016.

Please let me know if you have any further questions or clarifications.

Looking forward to hearing back from you.
Happy New Years as well Anthony!

Good afternoon Dr,

I would like an opportunity to speak with you as the quality director for one of the largest clinic systems in the state of Iowa, The Iowa Clinic. The conversation would be how you may value quality reports for your specialists and your clinic system. I’m in the process of launching a service for specialists who care-for/treat patients in an inpatient or outpatient setting. Reports can include a quarterly breakdown of:
· gross billable charges

· percent of market share

· relative level of activity

· payor mix, commercial insurance, HMO, Medicare, Medicaid, other

· 3M severity adjustment and indexing for length of stays and average charges compared to their peers and the hospital average

· mortality rate, raw data and indexed

· complication rate, raw data and indexed

· severity adjusted case mix index

· percentage breakdown of their caseload in a minor, moderate, major, and extreme severity category

· a breakdown in their utilization of resources; routine services, ICU, pharmacology, implants, lab, radiation, OR, respiratory therapy, physical therapy, ER, cardiac, other

· breakdown of patients treated under specific complication diagnosis and comorbidities

· breakdown of the origin of their patients by zip code, number treated, their APR DRG’s, the specialities provides and descriptions, length of stays and charges by hospital in which they were treated

· additional reporting can include their rank within the area researched as compared to their peers including aspects of volume percent of facility totals and percentage of the total database being reported

· …

Would having access to information like this be of value? Considerations may be:
· the future probability of a pay for performance program by the government (Depending on level of interest, the Medicare Medicaid data set will be the first one I access and I’m using the same program the government uses to analyze outcome data – the 3M APR DRG, the gold standard for medical data. With adequate demand, I will acquire the all-payer-database.)

· your ability to accurately rank your staff and compare their outcomes to other specialists in their primary hospital, across town, the state, or the country

· providing a tool consideration in payroll negotiation

· providing an ability for recognition

· Providing of ability for marketing! When you have specialists that rank head and shoulders above their peers tell your clients.

· Establish a basis for peer training and improvement. Have your best in class physicians coach colleagues!

· …

Advocacy systems are using this data today to navigate patients to higher-quality outcomes.

I would like an opportunity to speak with you further on these topics, would there be a time when I could meet with you or discuss this on the phone?

Thank you,
A.R. (Tony) Wendler DVM

Spoke with Anthony – very nice – spoke with him before – has a business where they send reports and statistics to doctors regarding certain matters within their practice – the problem is that the doctors are not looking for these services but it is useful to them – Anthony wants to know how we would target these physicians – had a long conversation regarding so – wants website with logo – says he is still awaiting other partners to approve in moving forward – he won’t make it by the end of the year – wants until end of next week – will give Anthony until 8th of January – is choosing between us and one other out of a few – we are his top 2 choices – wants to know any other marketing snippets and game plan we have to make his decision easier in working with us – opened my proposal