Perfect Smile Dental

Dr. Metzler,

It was an absolute pleasure speaking with Danny and I earlier.

I hope he was very informative and had answered all your questions an concerns that you have.

Per your request, aside from everything in which Danny had placed into perspective for you, below is a small recap of your conversation with him.
Please feel free to give us a call if you or your boss needs any further clarifications.

As Danny has addressed, our client IrvineEndodontics (previous email) is currently paying $3,000/m for marketing.
One month she spent $2,600 and got 600 clicks and the previous month $2,200 and 600 clicks. The market is constantly changing so it needs to be constantly monitored — as oppose to “allocating” a specific amount per month.

Our client, she’s been doing it for 3 years now without any interruption so it has been working out for her as you can see.

I understand that the other company says they are more transparent by saying they would take $1,000 for themselves and $2,000 towards your marketing campaign but as you can see, you can not allocate a certain budget per month. $2,000 divided within 30 Days equals $66/day for marketing… what if by 12 o’clock in the afternoon you have exhausted that $66 for that day? Your campaign will then be shut off until the next day!
With that being said, you need constant monitoring and adjustments as addressed above.

Marketing360 spends a lot of money on marketing and advertising to get their name out there but in turn… charge YOU, the client, to make up for it.

We are more like a mom and pop (build a good relationship and familiarization with our clients) but we are big as well in which we have clients all over the US, Canada, and Mexico.

Another big example, is that we are dental focused and familiar in your area of specialty. Marketing360 is mainly marketing so they won’t understand healthcare professionals like we do.
The owner & founder of our company himself is actually a dentist — so we understand you.

Marketing is a two step process. Once the patient finds your website through the marketing, the marketing job is now done. It is a matter of your website, CONVERTING that potential patient.

Our philosophy is that, if you have a lot of traffic coming to your website (invests in a lot for marketing) but your website is not up to par… you will not get the conversion!
With our Designs from Scratch Websites an Unique Custom Content, we will be able to build the website based on YOUR preference as well as the PATIENTS PERSPECTIVE — to better convert!

We go hand in hand as to building you a quality landing page for your marketing to be effective as opposed to you working with a marketing company that you invest so much on a monthly basis but does not maximize on your potential.

As promised, attached is the custom proposal with the Platinum Package in which you had asked to see.

Please review the previous email with all the important information per our 1st conversation.

In order for our relationship to move forward, it is a matter of trust.
We do not make you sign a contract with us because we want to show you results rather than disappointment. With no obligations, there is no reason for us to not show you a ROI.

I am very confident that 10 years from now, when you look at your decision in working with Optimized360… you will know that you made the right decision.

Looking forward to working with you!

Spoke with Dr. Metzler – very nice – had trouble finding my email – forwarded dr. all the information – he is looking between Optimized360 – Marketing360 – and TitanSEO – answered questions he had regarding the proposal, comparisons, marketing, seo – had some questions in which I later transferred to Danny to speak with him regarding other matters with marketing to better convert – dr wants to see Platinum Package.

Dr. Joseph,

Thank you for your interest in our company.

Based on our initial conversation, I’ve gone ahead and placed together a custom proposal for you based on your needs and my recommendations.

I strongly recommend that our company should be able to design the website for you to better convert your patients with the marketing we will be potentially doing for you. The benefits would be the design will be based on your preference as well as your patient’s perspective. We will also have full control of what is needed to be done for optimization, building a quality landing page, & the aesthetics of the design.

Here’s what sets our company apart from the rest:
30-Day Money Back Guarantee. The entire design process is risk free on your end!
Guaranteed Competitive Rate. We will match and beat anyone’s proposal by at least 10%
Designs Are Custom From Scratch. 100% custom designed to fit your needs and specifications.
No Contract. Month to Month Basis.
Highly Ranked by Google. See Optimized360’s Score. Compare us with another company you are looking into by typing their domain into Google’s Webmaster Tool Test.
View Our Google Reviews
Online Marketing – (Either Recommended Budget by Optimized360’s Marketing Team or Work According to Your Budget)
Danny, my Marketing Director is a certified Google Partner – view his certifications.
We will give you 20-50% more clicks on average — than what you are currently receiving.

Here are some marketing tools we do to help get you the best exposure possible:
– Google Adwords
– Yahoo & Bing Ads
– Mobile Ads
– Facebook Ads
– Youtube Ads
– Display/Text Ads
– Re-Marketing (Re-Targeting)
– Google Analytics Reporting
– Up to 15+ Mile Radius Around Practice or Targeting Neighboring Cities
– Target Multiple High Traffic Volume Keywords (Quality over Quantity)

I’ve gone ahead and provided you some examples of competitors in the area to show you how much they are spending compared to what we will be doing for you. These are your competitors and their ads being shown in your area. Our job is to keep things at a cost minimum to show you a ROI — we know how to get rid of waste.

See Estimated Competitor Monthly Budget:
dentalworkmexico.com
dentistattijuana.com
dentaldepartures.com
Below are a few FULLY CUSTOM dental sites:
irvineendodontist.com – currently dominating 1st Page of Google in 3 of 3 potential positions – Map, Organic, Ad Section (See Attachment)
View Their Success Story
Dental Page

Dr. Called – very nice – dr inquired about seo, website, and marketing – went over gold – went over adwords and what we do – he is currently paying $3,000/m  – pitched to manage his campaign for him for less and giving him good results – wrote a very thorough email to show him all the facts – is currently with prosites – told him I am very familiar with them – is based in Tijuana with San Diego number – wants 1st Position – Guaranteed him top 3 – addressed to him how hard it is to be 1st position as well as quality score on the ad campaign – he is not happy with the current marketing team – sent proposal via sidekick