Nirvana Dental

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    PPC Budget and Date Paused closed
    Task: Accounting | 2017-05-12 | Danny | #75565 |

    Chan, can you let me know how much they last paid, billing cycle date and also when campaign was paused? Will need to credit back to them based on the difference/proration. LMK. thx.


    2017-05-12 | danny.n
    notified Govind of the credit back for $200 from his $600/m budget. Campaign was active from Mar 21 - Apr 11. Billing cycle is 21st of each month. Credit back 33%.
    2017-05-12 | chandra.t
    Refunded prorated amount $200 back to Visa ending in 6040.

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    March Stats closed
    Task: Sales | 2017-04-11 | Chandra | #73435 |

    Via email per Danny “Can you provide March stats? Also we would like to pause the services for now. Can you do so immediately and provide prorated refund?”

     


    2017-04-11 | chandra.t
    Sent March stats to Danny, paused OM campaign and OM charges.

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    Feb 2016 Stats closed
    Task: Website | 2017-03-27 | Danny | #72204 |

    Can you send me Feb Stats. Similar to prev request. Breakdown of Adgroups and Keywords (google & bing). Thanks.

    Govind,
    Please find the February stats for nirvanadental.com below.
    February
    Ad Group Keyword Clicks Impressions Average Position Landing Page
    227 17,215 2.6
    Bedford bedford dentist 126 12,901 1.9 nirvanadental.com
    bedford dentistry 12 1,629 1.7
    gentle dentist 1 43 3.6
    Cosmetic cosmetic dentist 37 2,289 3.3 nirvanadental.com/cosmetic-dentistry
    cosmetic bonding 5 107 2.1
    bedford teeth whitening 8 53 2
    white fillings 0 1 2
    Family bedford family dentist 11 126 2.8 nirvanadental.com/familydentistry
    bedford kids dentist 2 53 1.5
    Invisalign invisalign euless 1 11 6 nirvanadental.com/invisalign
    Restorative bedford dentures 0 2 3.5 nirvanadental.com/restorative-dentistry
    Bing dentist bedford 18 259 2.65

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    Dec 2016 & Jan 2017 Stats 
    Marketing | 2017-03-13 | Danny | #71330 |

    “Hi Danny,

    It’s been a month, since this email and we have not seen any reporting from you. Can you share monthly numbers for the last 3 complete months for the prior agreed upon reports ?
    We have not seen any ongoing communication from you around changes/updates, ideas or even progress.. This engagement is too passive for us, assuming marketing efforts are still on. While payments go in every month automatically, we do not have any notification on how it is used or whether it is used. Let me know if you or anyone else from Optimized 360 have sent information to us on recurring basis and I have just missed it.
    Thanks,
    Govind”

    Govind,

    MY SINCERE apologies! The report was requested last month on the 10th of February in which my team did send to me but I had missed the email in my inbox to send to you.

    I believe you have the previous reports for Oct & Nov that was sent to you back in Dec 2016.

    Here is the report for Dec 2016 and January 2017. I’ve put in a request for February 2017 today. I should have that for you in the next 1-2 days. Thank you.

    December
    Ad Group Keyword Clicks Impressions Average Position Landing Page
    213 24,439 3.1
    Bedford bedford dentist 168 17,844 2.8 nirvanadental.com
    bedford dentistry 6 319 2.4
    gentle dentist 2 43 2.5
    Cosmetic cosmetic dentist 30 6,154 3.9 nirvanadental.com/cosmetic-dentistry
    cosmetic bonding 1 6 2
    white fillings 0 2 6.5
    Family bedford family dentist 3 35 5 nirvanadental.com/familydentistry
    Invisalign invisalign bedford 0 2 3.5 nirvanadental.com/invisalign
    invisalign colleyville 0 21 1
    Restorative bedford dentures 3 13 3.3 nirvanadental.com/restorative-dentistry
    Bing dentist bedford 3 118 1.92
    January
    189 21,144 2.8
    Bedford bedford dentist 105 16,894 2.4 nirvanadental.com
    bedford dentistry 24 673 2.3
    gentle dentist 3 67 3.9
    Cosmetic cosmetic dentist 54 3,421 3.7 nirvanadental.com/cosmetic-dentistry
    cosmetic bonding 1 20 1.8
    white fillings 0 5 1.6
    Family bedford family dentist 1 21 3.5 nirvanadental.com/familydentistry
    bedford kids dentist 3 12 2
    Invisalign invisalign bedford 0 4 3 nirvanadental.com/invisalign
    invisalign euless 0 3 4
    Restorative bedford dentures 1 24 3.5 nirvanadental.com/restorative-dentistry
    Bing dentist bedford 7 221 3.27

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    PPC Data closed
    Task: Sales | 2017-02-10 | Danny | #69188 |

    Please send the data for Dec & Jan. Thanks.

    “Hello Danny,
    We had spoken about remarketing to people searching for braces and having an Invisialign ad running. I havent has anyone asking for that yet. Any updates as to how that is running?
    Could you please send me the ad you are running?
    Thanks,
    Dr. Vartikar”


    2017-02-10 | chandra.t
    Sent Danny stats.

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    Oct/Nov Stats closed
    Task: Sales | 2016-12-06 | Danny | #64605 |

    “Hello Danny,
    Can you give me an update on the clicks I am getting on my adwords campaign?
    I haven’t seen much response these days. Any suggestions or recommendations ?
    Thanks,
    Dr Vartikar”

    They have Bing too so if you can separate Google/Bing. Thx!


    2016-12-06 | chandra.t
    Sent.

    Leave a Comment:




    Invisalign Ad closed
    Task: Sales | 2016-11-11 | Danny | #63012 |

    Chan, can you revise the AD Group to reflect their current promo for invisalign keyword/s.

    See attached. Please email Govnd at the email on file when done. Thx!


    2016-11-14 | chandra.t
    Updated ad and emailed Govnd.

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    Un-pause OM 
    Marketing | 2016-10-26 | Chandra | #61930 |

    Past due paid, un-paused campaign.


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    Pause OM 
    Marketing | 2016-10-24 | Chandra | #61789 |

    Past due, paused OM campaign.


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    Past Due 
    Accounting | 2016-10-24 | Chandra | #61788 |

    Email past due $600 for OM.


    2016-10-26 | chandra.t
    Doctor updated CC via fax (Visa ending in 6040), paid past due.

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    Sept Stats (Google & Bing) closed
    Task: Sales | 2016-10-18 | Danny | #61390 |

    Chan, can you please provide. Thx.


    2016-10-18 | danny.n
    Dr stated that she has had low conversion from the campaign. Replied back to her letting her know that she has a significant high # of visitors from the campaign and advised that she revamp the site. Had previously told dr that back then telling her how marketing and website serves 2 different function/purpose. Her site needs a makeover to get better visitor conversion. Sent her a link to our portfolio so she can see how clean, navigational and effective our sites are. Also told her this time of the year, it is the most popular cause of the holidays and end of the year insurance max that many patients want to use up.
    2016-10-18 | danny.n
    Chan, you're going to hate me :(... i meant Sept. Lol.
    2016-10-18 | chandra.t
    Sent.

    Leave a Comment:




    Bing Stats (Last 3 months) closed
    Task: Sales | 2016-09-02 | Danny | #58515 |

    Can you give me the stats only from Bing the last 3 months (separate the monthly #s).

    Also, can you verify the coverage for his Google campaign. Thx!


    Leave a Comment:




    Stats closed
    Task: Sales | 2016-08-26 | Danny | #57975 |

    “Hey Danny, Can you send me same report for last two weeks ? Be sure to specify the dates … Also separately share bing results as well..
    Thanks,
    Govind”


    Leave a Comment:




    Add Keywords closed
    Task: Sales | 2016-06-29 | Danny | #54166 |

    Chan, can you check these keywords and add them if it is ok. Also, can you show me a screenshot of the display ad so i can show her per her request. thx

    Regarding the other questions she had, i’ll reply/answer. let me know when done and if there’s any issues

    “I am sorry, I thought that the keywords were updated based on performance. Did’nt know we had to request.

    Can we add keywords like

    Gentle dentist
    Kids dentist
    Teeth whitening
    Invisalign colleyville
    Invisalign Euless
    Cosmetic bonding
    white fillings
    crowns
    Nitrous oxide sedation
    are these keywords only showing up in Bedford area or also surrounding cities?
    Can you also send me screenshots of the remarketing ads?
    They are not visible to me online and would like to see what they look like and report on these?
    Thanks,
    Dr. Vartikar”

    2016-06-29 | chandra.t
    Added keywords to campaign.

    Leave a Comment:




    Stats (May) closed
    Task: Sales | 2016-06-08 | Danny | #52791 |

    Chan can you send me stats for May 5-June 5th. Thanks

    below was what I sent to client. Big significant increase compared to prior 30 days.

    Date Clicks Impressions Average Position
    May 5 – Jun 5 144 18,191 2.7
    Bing
    14 248 1.6

    2016-06-24 | danny.n
    hi chan, did you get this comment on June 9th below?
    2016-06-09 | danny.n
    chan, sorry, can you give me an itemized breakdown of the stats per their request? thx.

    Leave a Comment:




    Comp.Of Tickets& product intro. emailed 
    Notes | 2016-05-09 | Alec J. | #50792 |

    Leave a Comment:




    Stats closed
    Task: Sales | 2016-05-05 | Danny | #50602 |

    Can you send me what you have since it was started on April 20th. Thank you.

    Stat I sent her below for the 2 weeks since it was started:

    Date Clicks Impressions Average Position
    April 20 – May 4 54 6,858 1.9

    2016-05-05 | chandra.t
    Sent.

    Leave a Comment:




    Google Adword (New Order & Activation) closed
    Task: Sales | 2016-04-20 | Danny | #49364 |

    Google Adword: $500/m*
    Bing: $100/m

    * 3-5 miles include display

    Chan, this is not our site and he understands he needs better landing page. He will let me know this week if he wants to order content for those procedural. Talk to me with any questions


    2016-04-26 | chandra.t
    No payment issues, closing ticket.
    2016-04-26 | danny.n
    sent the 2 screenshots. Chan, ok to close this task unless there are issues with payment. Is there?
    2016-04-26 | chandra.t
    Added "dentist" per Danny.
    2016-04-26 | chandra.t
    Added "cosmetic dentist" to search terms and sent stats.
    2016-04-26 | danny.n
    Chandra, I just spoke to dr regarding her AD. she only sees her ad when she types in "bedford cosmetic dentist" but if she types in "cosmetic dentist", she does not see it. I verified this as well while i was on the phone with her. Can you double check to see if its setup where they don't need to type in the city name for all the keywords. Also, I know its only been less than a week, can you send me what we have so far for "imp, clicks, avg pos". thanks.
    2016-04-21 | danny.n
    sent adword activation email. Recommended that we have those 4 custom content page written up to improve quality score and landing pages.

    Leave a Comment:




    Marketing Estimate 
    Estimates | 2016-04-20 | Danny | #49354 |

    Been going back/forth the past few weeks via email and phone. see all notes in email thread.


    Leave a Comment:




    REACTIVATING LEAD 
    Leads | 2016-02-22 | Danny | #45543 |

    “Hi Danny,

    I was looking through your proposal, but did not notice any information on the # of keywords you plan on targeting in the campaigns. Can you please share ?

    Do you only work with Google adwords or Bing Ads is also included in this ?

    Please share your best pricing for these campaigns.

    Thanks,
    Govind”


    2016-04-19 | danny.n
    had a 30 min ph call with Govind. conclusion is to focus 5 miles at $600/m to include Google and Bing. ($500 google + $100 bing). He has extensive background on Google Ad already but willing to give us a try to see if it makes a difference. he asked for recommendation on how to gauge performance which i had told him to track at the office from the sources. Also pointed out tracking production for each new patient so you can figure out where to allocate marketing resources. will start soon.
    2016-04-19 | danny.n
    playing ph tags since yest. he had a few more questions for me regarding seo links.
    2016-04-18 | danny.n
    gave him explanation that it is $400 additional for the 4 content pages.
    2016-04-18 | danny.n
    "Thanks Danny.. On the last part around linking page files.. if our site is linked to those pages(external site), it wont help as much with the SEO aspect of our website, is that right ? Can they hand over the code to me so that I can add it in or would that not work ? Also are you suggesting four more pages on our website equating to 400 dollars worth of additional website work is needed ? Thanks, Govind"
    2016-04-14 | danny.n
    SK: 11:58am
    2016-04-14 | danny.n
    Had a lengthy ph call from Govind to clarify a few questions. he currently has ADword he is doing but it is not effective and has no time. Current site was developed through squarespace by him. He needs a lot of help with SEO and the AD Campaign. Suggested to change design so we can handle everythign but on a budget and he likes his current site since his patients compliment it. I told him those are current patients, what about prospective patients? which he agreed and understood my point and the purpose of have better online visibility. For now, he wants help with content focus page which he is lacking and it will help with the quality score for the landing page when we manage his ad campaign. I had sent him in email with an outline of my suggestions to review.
    2016-04-12 | danny.n
    SK: 9:06am
    2016-04-12 | danny.n
    quoted him that it is at least 20% of what he would set aside for Google. Told him we do do geo-targeting based on either coverage, or zip codes or combination of both.
    2016-04-12 | danny.n
    "Danny, Do you include retargeting and geo fencing campaigns or these are only adwords? You had mentioned you can include bing as well... Is there an extra cost for that? Thanks Govind"
    2016-04-11 | danny.n
    called. spoke to dr vartikar (she picked up). She will talk to Govinda today to see where we are at cause he was the one that was considering it. very nice.
    2016-04-11 | danny.n
    f/u with him via email.
    2016-04-01 | danny.n
    called.... LM. sent email.
    2016-03-25 | danny.n
    SK: 9:54am
    2016-03-25 | danny.n
    touch based with him via email. Reminded him the effectiveness of this program and also it only cost about $16/day to get his name there on the 1st page of Google.
    2016-03-17 | danny.n
    called. LM again. Office hours shows that they are open.
    2016-03-10 | danny.n
    called. lm on office vm.
    2016-03-03 | danny.n
    sidekicked 9:30am
    2016-03-02 | danny.n
    called. lm. sent email.
    2016-02-26 | danny.n
    sidekicked 5:57pm yest
    2016-02-25 | danny.n
    sidekicked 2:23pm
    2016-02-25 | danny.n
    called. dr just left for the day. lm with front. sent dr an email as well.
    2016-02-23 | danny.n
    he logged in yest to view proposal
    2016-02-22 | danny.n
    responded letting him know for his practice address.. it is $100/m per mile. Recommended to do $500/m to cover 5 miles. Told him in comparison to Dallas for $500/m, those drs are only getting away with 1-2 miles for that same amount. Told him to expand out at most 7-8 miles cause he's a GP, for specialists, they can go further out.
    2016-02-22 | danny.n
    "Hi Danny, Thanks for your quick response. One thing I am not sure I understand is your pricing. Can you send that details? Thanks Govind "
    2016-02-22 | danny.n
    responded to him giving him the list of keywords we focus on (quality over quantity). Gave him pointers on our no contract and also how we can ensure giving him at least 50% more clicks than if he were to manage it on his own.

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    Phone Conference 
    Estimates | 2015-11-24 | Danny | #41570 |

    Called. Was transferred to dr. Dr had site built about 2 months ago. Interested in SEO. Recommended to do Adwords. Dr stated she is doing it already but hasn’t seen the ROI. Explained to her the advantages of what we can do for her vs her doing it. Recommend to do $500/m for at least 2 months and increase if she sees result. Dr asked to send proposal and she will most likely get started.


    2016-02-22 | danny.n
    "Hi Danny, Thanks for your quick response. One thing I am not sure I understand is your pricing. Can you send that details? Thanks "
    2015-12-01 | danny.n
    responded letting her know and reminding her if she'd like to reconsider in the future. We can get her at least 50% more clicks for the same budget she is utilizing.
    2015-12-01 | danny.n
    "Thank you Danny. At present, I think I am all set with Adwords. It has been optimized and my ad is running. Thank you for your help. Regards, Dr. Vartikar"
    2015-11-30 | danny.n
    called. spoke to dr. dr picked up the phone. stated that she hasn't gotten the chance to review with her husband and it was a long thanksgiving weekend. She asked if she can either call or email me back tom or later this week. sent dr an email so she can call or email.

    Leave a Comment:




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    Ordered: 2016-04-20
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    Estimates | 2016-04-20 | Danny | Marketing Estimate Ordered

    Google & Bing Adword


    Initial: Payments of $0
    Monthly: $600


    x - Google Adword ($500/m budget) targeting up to 5 mileage with Retargeting. - Bing Adword ($100/m budget) with same configuration. Month to month contract.

    Regular Price:

    Initial: Payments of
    Monthly:


    Regular Price:

    Initial: Payments of
    Monthly:

    COMMENTS:

    Leads | 2016-02-22 | Danny | REACTIVATING LEAD


    Initial: Payments of
    Monthly:


    x

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    Monthly:


    Regular Price:

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    Monthly:

    COMMENTS:

    2016-04-19 | danny.n
    had a 30 min ph call with Govind. conclusion is to focus 5 miles at $600/m to include Google and Bing. ($500 google + $100 bing). He has extensive background on Google Ad already but willing to give us a try to see if it makes a difference. he asked for recommendation on how to gauge performance which i had told him to track at the office from the sources. Also pointed out tracking production for each new patient so you can figure out where to allocate marketing resources. will start soon.
    2016-04-19 | danny.n
    playing ph tags since yest. he had a few more questions for me regarding seo links.
    2016-04-18 | danny.n
    gave him explanation that it is $400 additional for the 4 content pages.
    2016-04-18 | danny.n
    "Thanks Danny.. On the last part around linking page files.. if our site is linked to those pages(external site), it wont help as much with the SEO aspect of our website, is that right ? Can they hand over the code to me so that I can add it in or would that not work ? Also are you suggesting four more pages on our website equating to 400 dollars worth of additional website work is needed ? Thanks, Govind"
    2016-04-14 | danny.n
    SK: 11:58am
    2016-04-14 | danny.n
    Had a lengthy ph call from Govind to clarify a few questions. he currently has ADword he is doing but it is not effective and has no time. Current site was developed through squarespace by him. He needs a lot of help with SEO and the AD Campaign. Suggested to change design so we can handle everythign but on a budget and he likes his current site since his patients compliment it. I told him those are current patients, what about prospective patients? which he agreed and understood my point and the purpose of have better online visibility. For now, he wants help with content focus page which he is lacking and it will help with the quality score for the landing page when we manage his ad campaign. I had sent him in email with an outline of my suggestions to review.
    2016-04-12 | danny.n
    SK: 9:06am
    2016-04-12 | danny.n
    quoted him that it is at least 20% of what he would set aside for Google. Told him we do do geo-targeting based on either coverage, or zip codes or combination of both.
    2016-04-12 | danny.n
    "Danny, Do you include retargeting and geo fencing campaigns or these are only adwords? You had mentioned you can include bing as well... Is there an extra cost for that? Thanks Govind"
    2016-04-11 | danny.n
    called. spoke to dr vartikar (she picked up). She will talk to Govinda today to see where we are at cause he was the one that was considering it. very nice.
    2016-04-11 | danny.n
    f/u with him via email.
    2016-04-01 | danny.n
    called.... LM. sent email.
    2016-03-25 | danny.n
    SK: 9:54am
    2016-03-25 | danny.n
    touch based with him via email. Reminded him the effectiveness of this program and also it only cost about $16/day to get his name there on the 1st page of Google.
    2016-03-17 | danny.n
    called. LM again. Office hours shows that they are open.
    2016-03-10 | danny.n
    called. lm on office vm.
    2016-03-03 | danny.n
    sidekicked 9:30am
    2016-03-02 | danny.n
    called. lm. sent email.
    2016-02-26 | danny.n
    sidekicked 5:57pm yest
    2016-02-25 | danny.n
    sidekicked 2:23pm
    2016-02-25 | danny.n
    called. dr just left for the day. lm with front. sent dr an email as well.
    2016-02-23 | danny.n
    he logged in yest to view proposal
    2016-02-22 | danny.n
    responded letting him know for his practice address.. it is $100/m per mile. Recommended to do $500/m to cover 5 miles. Told him in comparison to Dallas for $500/m, those drs are only getting away with 1-2 miles for that same amount. Told him to expand out at most 7-8 miles cause he's a GP, for specialists, they can go further out.
    2016-02-22 | danny.n
    "Hi Danny, Thanks for your quick response. One thing I am not sure I understand is your pricing. Can you send that details? Thanks Govind "
    2016-02-22 | danny.n
    responded to him giving him the list of keywords we focus on (quality over quantity). Gave him pointers on our no contract and also how we can ensure giving him at least 50% more clicks than if he were to manage it on his own.
    Estimates | 2015-11-24 | Danny | Phone Conference Sent

    Google Adwords


    Initial: Payments of $0
    Monthly: $500


    x - Targeted Area: up to 5 mile radius around office - Month to Month Contract - 1-2 business days to activate - Keywords: TBD

    Regular Price:

    Initial: Payments of
    Monthly:


    Regular Price:

    Initial: Payments of
    Monthly:

    COMMENTS:

    2016-02-22 | danny.n
    "Hi Danny, Thanks for your quick response. One thing I am not sure I understand is your pricing. Can you send that details? Thanks "
    2015-12-01 | danny.n
    responded letting her know and reminding her if she'd like to reconsider in the future. We can get her at least 50% more clicks for the same budget she is utilizing.
    2015-12-01 | danny.n
    "Thank you Danny. At present, I think I am all set with Adwords. It has been optimized and my ad is running. Thank you for your help. Regards, Dr. Vartikar"
    2015-11-30 | danny.n
    called. spoke to dr. dr picked up the phone. stated that she hasn't gotten the chance to review with her husband and it was a long thanksgiving weekend. She asked if she can either call or email me back tom or later this week. sent dr an email so she can call or email.