Archer Dental

Please credit 1 month $2,000 back to her AMEX.

Client had sent an email to pause the campaign but I had never received it (was lost in my email). Client has been working redesigning her site and was trying to cut cost. wants to reactivate at the beginning of the year. Had proposed a few different options with client to use as credit for reactivation but client simply wants refund.

Chan, please pause her Adword campaign. She is in process of changing her website’s design. Will let us know when to reactivate. i have her on my calendar to touch base. Let me know when done.

“Hey Danny,

How are you? Still some more tweaks to the site but wanted to see if you had reports from when we advertised from not? When did we last advertise? It’s a quiet week in here so I wanted to measure.”

My response:

Good morning Dr. Archer!
Below are the stats that i had sent you last and in addition are the June-July stats.

June 9th – July 9th
102,000 “impressions”
941 “clicks”

May 1st – 27th
94,974 “impressions”
710 “clicks”
avg positioning 2.8

April 15th – April 30
54,147 “impressions”
364 “clicks”
avg positioning: 2.1

Also, I did noticed something that you should bring to your developer’s attention, they need to clean up some of the codes on your site and optimize site better cause based on Google’s test tool that i ran your domain through, your score is very low which is not good. click on both Mobile and Desktop.
https://developers.google.com/speed/pagespeed/insights/?url=archerdental.ca&tab=mobile

Thank you!

This is my response to her email asking how her Marketing is doing.

“Dr. Archer,
Hope your week is going great.

With regards to your marketing campaign, we have been actively monitoring your campaign almost daily doing our best stay within $2,000/m budget since it started.

We will soon have to reduce the coverage and/or some keywords if we are to stay within the $2,000/m budget because there is simply too many prospective searchers than we anticipated.

If you’d like to continue, we definitely will continue to do our best but as of now, we will most likely have to make adjustments soon to the campaign.

Below is the stat just the past 30 days:

approximately 102,000 “impressions”
clicks: 941 “clicks”

As you can see, even if we average about $2-3/click for each keywords, it is close or even exceed $2,000 and this is with our technique to reduce the cost down. On average many of your competitors are paying at least double for the same keyword and this is not even anywhere to top 3 average positioning.

Overall, with the new site, my recommendation is to increase this as it will maximize the conversion rate. The marketing itself is doing its job and now with a more effective redesigned site, you’ll should see a higher conversion rate.

I am confident that we can continue and even better your 1st page dominance overpowering your competitors.

Thank you and let me know your feedback.”

Sent this to dr:

April (started midway in month)
54,147 “impressions”
364 “clicks”
avg positioning: 2.1

May (as of the 27th):
94,974 “impressions”
710 “clicks”
avg positioning 2.8

Current Ad is for her Rosadale office (416.964.9070)

Dr request to add her Runnymeade office ph to it (416.763.2000)

she has a total of 3 domains. 1 main for both which is archerdental.ca that you are doing and currently the Rosedale ph is how you have it. She just wants to add the other ph from Runnymeade to it.

i originally thought she wanted to turn on/off certain days for certain locations but this was clarified. let me know if its not clear. thx

Please setup, if possible top 3.
“best toronto dentist”
“toronto dentist”
and any other you deem necessary to get results within the allocated budget “dental implants, cosmetic dentist, etc.”?

she also asks if we need her to have her developer write-up better quality content for each of the campaign’s landing page. let me know.

Please pause her current Adword account when ours is setup:
Archer.dental2@gmail.com
Torontodentist321

$2,000/m

Dr. provided access to the adword account she is doing. Pointed out a lot of issues with it and showed her the benefits of us managing it vs hers. Dr is very realistic about the purpose of marketing. Wants to dominiate the 1st page. She knows shes not showing high in ad area but high only in Organic so she sees the potential patients she is losing. Dr provided cc over phone to start. dr enjoyed speaking to me and appreciate the information that she learned today.

Finally was able to speak to dr. Originally spoke to justin. Cleared the G+ listing with dr cause she was orig confused what was meant which was that her G+ page was not linked from each of her 3 websites. Dr has good ranking organically for most keywords but not G+. Doing Adwords but not sure how well she’s doing. She will send me her login to review and see how we would benefit her doing it vs her.She’s been doing everything herself. Very good ph call. Will have another ph conf later on today.

Dr. Called In – very nice – wants marketing – had a great conversation – asked where we are located – assured her we have clients all over the US & Canada

1st Page Ranking for Toronto Dentist
Multiple Social Accounts
Claims to have 3 Locations only see 2 (Runnymede & Rosedale)

Went over Adwords – she has done it before but would like to get back into it – told her I can help her dominate her area – told how why she would let us do her adwords as opposed to her doing it herself – went over re-marketing briefly – she had to go see a patient – wants to call me back in 15 minutes – asked me to email her in the mean time and she will call back in 15:

Why should I go with you?
What can we do for her?
How we are different from other companies?

Will put together a game plan for her.

Told her I will like to contact her instead because with the questions she wants to know along with the research, 15 minutes will not be thorough & professional – she really liked my way of thinking and appreciated that approach a lot more as oppose to 15 minute analysis of her area – gives her more confidence in our company

We are the first company she has contacted and has others to contact but she said we are the first for a reason.

1st Page for Toronto Dentist
2nd page for Rosedale Dentist
1st Page Runnymede Dentist