DermPartners Medical & Cosmetic Spa

transfer initiated for DERMPARTNERSBOCA.COM. Emailed Deb for confirmation.

“Yes, stop billing and remove the site from your hosting immediately.
Thanks
Please confirm when removed from your hosting so we can move it to ours. Go Daddy has informed us we cannot move this domain to our hosting account until you remove it from yours.
“

Please read below. Email DEB at the email on file once initiated so she is aware to accept. Thanks:

“Hi Danny,
I hope you had a nice Thanksgiving. We are ready to begin the domain transfer for www.dermpartnersbocaraton.com to our own Go Daddy hosting account.
Our Go Daddy customer number: 136615951
The admin email: jtbsol@bellsouth.net

Can you please have process begun and advise me when complete? Thank you”

1 additional, need to forward to main $25/y

Email past due $49 for web.

Spoke to Deb, in process of having local person redevelop their site. Will be transferring domain over to their GoDaddy account but will confirm cancellation once it is ready. Stated that they will be cancelling Dr. Shari’s husband’s account too (Dr. Robert Topper).

update mobile photo

A couple of months ago I had submitted a ticket to update the doctors photos. They are updated when the site is accessed from a non-mobile device, but still show the old pictures when accessed from a mobile

“Please suspend all pay per click advertising immediately until you hear from me. Confirm when this has been done.”

On main page under featured services, Aesthetician section:
Change text to read:
Erica Callahan is a State licensed Aesthetician who offers a wide range of customized cosmetic services

Chan, please add these keywords to their campaign, I spoke to Dr F and he has made some adjustments and we should have budget for them but please monitor, let me know when done please, I believe 1-2 of the keywords are already there but i am just copy/pasting what they sent to me.. Thanks!

botox, dermal fillers, juvederm, radiesse, Restylane, facial fillers, dysport; Coolsculpting; dermatologist; cosmetic dermatologist;sculptra

Dr. F, this is her response after i sent her the stats for the past 3 months. You can see that post yesterday in CP what i had sent her. They have access to their on GA. The keywords that are in her campaign are the same keywords originally used at the time of setup back in 2014. Let me know how you want to handle this or how you want me to handle this before i respond.

“Thanks for your quick response, but in all honesty the information below is not what I requested. We’re extremely disappointed with the results.

First things first. Our campaign is not going great.
A click through rate of 0.5% on high value keywords is terrible.
A click through rate of 0.5% on the mostly ridiculous list of keywords that you show below, which have absolutely NO value (i.e. “brown mustache”, “abnormal mole”, “age spots removal”, etc) is a complete waste of money.

By close of business tomorrow, provide me with the numbers you attached below (Dec, Jan, Feb) BY KEYWORD. Include impressions, clicks, and average position.
Upon receipt we will review and let you know how to proceed.

Additional keywords that should be immediately used should be: botox, dermal fillers, juvederm, radiesse, Restylane, facial fillers, dysport; Coolsculpting; dermatologist; cosmetic dermatologist;sculptra

Call me immediately if you require any clarification.

Thanks,
“

Month Clicks Impressions Average Position
December 442 (clicks) 68618 (impressions)  2.6 (avg pos)
January 705 (clicks) 112245 (impressions) 3 (avg pos)
February 507 (clicks) 89831 (impressions) 2.9 (avg pos)

keywords and variants
dermatologist
cool sculpting
laser hair removal
laser facial
cosmetic dermatology/dermatologist
skin doctor
permanent hair removal
age spots removal
aesthetician
facial cosmetics procedures
medical dermatologist/dermatology
Boca Raton facials
abnormal mole
brown mustache
brown patches
skin specialist
laser genesis skin therapy
skin doctors
laser genesis

Can you please provide for me the stats (clicks/impressions/avg pos) for past 3 months. Secondly, please give me an updated list of keywords that is currently active along with the coverage. Dr F made some changes today so I need to see current info. If you can show me a few print screens that would be great too.

Survey Form: $300 (1-time fee)

Please see attached the document. We will need it to have visual star icons for them to select. Also add a “Survey” link on their site under Forms. Let me see it before it ticket is closed and notifying client.

Here is a link to an example of how it should look like. Please talk to me with any questions. Thank you.

https://patient-portal-prd-cluster-2.sesamecommunications.com/bmatza/post-appointment-survey.html?uid=4632948001245764932&officeID=12468990508686612552&token=10a605894a7b3ef7f57448170aa96ab3

SEO, Rep. only

Received notification that previous ticket has been completed. I still do not see a change in the pictures after refreshing screen numerous times. I also still see the old pictures when I log into 360control panel.

Please update physician photos

Deb had asked if we are able to create a survey similar to: https://patient-portal-prd-cluster-2.sesamecommunications.com/bmatza/post-appointment-survey.html?uid=4632948001245764932&officeID=12468990508686612552&token=10a605894a7b3ef7f57448170aa96ab3

Told her i will check with designer and developer to see how much work is involved and how it’ll function if it was submitted to them. This is like any survey but it has the STAR selections like businessreviewcentral.

Checked with dr f, he stated it will be $250. The star submission will come in a numberical format.

Please add attached into header area consistent with the size and appearance of the other logos in that area.

Currently the emails generated from the ‘contact forms’ on the website go to only my email: dscharbo@dpboca.com. Can you add ecajina@dpboca.com to this as well so it goes to both of us? Thank you

We need to remove jshandler@dpboca.com as one of the recipients in the email quick contact right sidebar widget AND in the additional contact entry screen on the CONTACT US page (center of page under APPOINTMENTS)
Thanks!
Deb

“Deb,
Here are the answers to your questions below:

> 1) I’m still waiting for the June and July numbers for the Google Ads results.
– this is what i have from my previous emails to Jan. Seems like June, July, August, there was a significant increase, most likely due to Summer.
March
48,823 “impressions”
280 “clicks”

April (campaign increased on the 23rd)
59,192 “impressions”
340 “clicks”

May 1st – 18th (this was the date I sent March, April, March to Jan Shandler)
46,948 “impressions”
298 “clicks”

This is what I pull from today for June & July per your request
June
82,102 “impressions”
655 “clicks”

July
80,834 “impressions”
624 “clicks”

August up until today
77,849 “impressions”
634 “clicks”

>
> 2) You indicated that the monthly budget went from $500 to $1,500 during the 1st week of May with the intention of generating more traffic. Was any forecasting completed to support the decision to increase our budget by 200% in a single shot? Were any targets established? If so, how does the actual performance stack up against those forecasts/targets? If none were established I want to see how the performance compares to the pre-increase period. The limited reporting I saw from you last week indicates that we’re not seeing any incremental improvement for the additional expense. In fact, May performance (after almost a full month of increase) is about the same as March and slightly behind April. I am assuming that June and July were similar.
– Deb, based on my records, we had increased it for Jan because of the opportunity they saw with a limited budget of $500 started last year Feb 2014. I had suggested to go with a higher budget because the area is very saturated but we agreed to start off with a conservative budget which limited the # of keywords and the mileage coverage. This campaign was going on for about a year with i believe consistent ROI so there was a lot of potential hence the increase. It was at the time covering up to 3 mile radius. Now we are at up to 10 miles. Secondly, we’ve activated the Google Mobile Ad Display, Google Tablet Ad Display, and also Google Display Ads.

>
> 3) You noted that the Click Thru Rate is actually over 3%. However, the numbers you provided work out to be about half that. You noted that the stats I saw were diluted but I still don’t know by what. I realize you attempted to explain this when we spoke, but I still don’t understand and I need some specifics here because I’m going by the impressions and clicks you sent me. If the click through rate is clicks divided by impressions (as it should be), they came nowhere near 3%.
– You are correct, the calculation i did was incorrect, the CTR is about 1.5-1.7% which is still considered very good. Anything over 1% are great #s.

>
> 4) What is needed to revert the budget back to $500/mo until we get these issues resolved?
– Deb, in my opinion, there are no issues but if you’d like, simply let me know and I will be more than happy to reduce the budget from $1,500/m down to $500/m.
The average last year in 2014 at $500/m rate based on the data I had sent Jan, it averages out less than 100 clicks & 2,000 impressions. Before the increase, we didn’t have Google Mobile or Tablet Display, Coverage was about 3 miles, and no Google Display Ad was activated. Reducing the budget will significantly reduce the # of potential traffic.

Thank you and hope everything is clarified. I will await your decision.”

Please add client’s own analytics code. Please find the script and manually enter it into the head.

UA-66282411-1

When completed, please check off ‘analytics by client’ under the products area.

can you please email DEB at dscharbo@dpboca.com with the login credentials to online editor. She is taking over for Jan who we usually work with. Thank you.

dscharbo@dpboca.com

“Hello Danny
You had previously been working with Jan Shandler. She has assumed different responsibilities in our practice and I will be the point of contact going forward. I do need some information and if there is someone else I should be directing this to please let me know.

· I know there are certain aspects of the website that we can go into to add content. I will need instructions log in credentials on how to do that

· I believe she had received reports from you or someone in your organization with the google analytics information. Can you please forward me that current data

Thank you”

Can you please log onto FTP and add the following lines to the end of the robots.txt file:

User-agent: ia_archiver
Disallow: /

Important for you to FLUSH CACHE in wordpress after the changes have been made.

Can you please add the attached to our Testimonial Page. Thank you!

Regarding the above ticket, I don’t see that the testimonial that I forwarded has been added to the testimonial page. I noticed that the status of the original ticket is closed? Please confirm status…thank you! Jan

This was sent to Jan per her request:

March
48,823 “impressions”
280 “clicks”

April (campaign increased on the 23rd)
59,192 “impressions”
340 “clicks”

May as of today
48,948 “impressions”
298 “clicks”

“impressions” are the # of times your AD was displayed based on the keywords within your campaign was typed in by prospective visitors
“clicks” are the # of visitors from impressions that clicked on your AD who landed on your site.

Can you please add the attached testimonial to our website. Please do not use patient’s last name.

“Dr Fielder will solve your skin problems no matter what your age or skin issue. She is fantastic and the follow up care and instructions are handed to you so no confusion. I wish all Doctors were like her!” – Susan

Please only show the “yelp” button/link on the home page and remove it from all other pages. Is this possible?

“I received an email regarding the above ticket, and did reply via email to support. Just wanted to confirm that you received that email. If not, I do not want to remove the Yelp link, but I only want it to appear at the top of the home page on the right-hand side. Right now every page links to Yelp – that is what I want changed – to “unlink” the pages. Thank you so much! I hope that makes sense!”

We have a customized URL now for our Google+ business page. See attached.

Good morning! I was just on our website and noticed that just about every page links to our Yelp page, i.e., Dr. Fiedler’s page, Dr. Topper’s, page, Cosmetic Procedures, Our Office, etc. Please look into this! Thank you so much!

Jan Shandler

belinda, can you talk to me about this. I recall creating a task to login to their existing G+ page to setup. The originally set it up on their own incorrectly where ppl are not able to leave reviews for the business. Secondly, it seems like a developer had accessed their Google account cause Jan emailed me over the weekend that Google notified her it was accessed in Pakistan so she changed the pw.

Remove anything that says “legal notices” any links and/or pages throughout website.

Can you please increase from $500/m to $1,500/m total. Activate Mobile Ad and increase exposure.

Let me know when done to notify client.

Adwords Increase + Mobile Ad: $500/m to $1,500/m
* chan, please adjust the current profile of $500/m to $1,500/m total.

please login to their existing G+ page and setup the G+ profile correctly. Currently it is incorrect where people aren’t able to leave reviews. Talk to me with any questions, login is below:

The name is DermPartners Inc.
The email is jshandler@dpboca.com
And the password is 21020derm

Spoke to Jan regarding what else can be done to increase online exposure. Went over all 3 sections of google search results.

AD: recommend increase from $500 to $1,500/m (includes display, mobile, increase from 4 to 10 miles coverage)

G+: they currently have a personal page, she will send me login so we can help setup G+ business so patients can leave reviews and rank. Showed her how her competitor that is letter A has over 20 reviews.

SEO: Went over the 3 package options: $500 + $500 (1 keyword), $1,000 + $1,000 (3 keywords), $1,500 + $1,500 (5 keywords)

Very Hot lead

Please add an editable region under the homepage buttons. make sure it is a page that we can edit and not editable in the coded regions. Add the code and center it. Thank you!

twitter

Jan called regarding ticket about marketing. Had some questions (possible attorneys involved?) – please call 561-826-9194

I submitted a ticket on 4/2 regarding our current marketing plan and have not heard back from anyone yet. I would really like to speak to Danny or whomever can answer questions for me regarding our account. Thank you so much.

Good morning! Thank you for sending the Visitor Reporting. I would like to speak to Danny or whoever is in charge of our account as far as marketing. I would like to discuss what other options we have as far as advertising on Google to increase our online presence. Thank you!

I have attached the embed code for the sign up button for Constant Contact. Thank you!

I was wondering if there was a way for visitors to our website to be able to join our Constant Contact email list?

Thank you!

I was just on our website and noticed that all the laser pages are linked to our Twitter account. Can you please fix this? Thank you.

Please charge client $299 for re-coding the homepage to include a twitter feed. Thank you!

Good morning –

As you requested, here are the login credentials for our Twitter account @dermpartners: email – jshandler@dpboca.com and password is 21020derm

Thanks!

Jan

Good morning – we would like to go ahead and stream our Twitter feed on the homepage of our website under the “Know More” buttons. Can you please confirm that the fee is $299? Thank you so much for your help with this!

Thank you for the designs. Dr. Topper would like to know if it is possible to see an example with the twitter feed at the top right corner and move the logos over. Do you think there would be room at the top right hand corner? Thanks again!
Jan

I spoke with Leanne last week regarding redesigning our homepage to include a Twitter feed. Dr. Topper would like to know if it would be possible to receive an example of the new layout on the homepage before we agree to the $299 redesign fee. If she doesn’t like the way it will look, then she will look at the other options. Thank you!

Hi Leanne! Attached are the links to our Twitter and Instagram accounts. Please add the icons to our home page (I wasn’t sure if I sent you the right one for Instagram.) Thanks!
Jan

client wants to add a Twitter feed to the homepage which means we would have to redesign/recode it. Can you give me a quote so I can tell the client? Thank you!

Dr fahimi, I was skimming through the 1 week report for the display ad you had sent me, I noticed that this client had 0 impressions and 0 clicks all across the board. I checked the Ad Preview tool and notice the ads are not displaying. Can you take a look and let me know. thx

I just set up a Twitter account for DermPartners and the doctors would like to stream our tweets to our website? Is that something that you would be able to set up for me and explain how it would work….thank you!!!! Jan

Jan been emailing our emails but our email server is rejecting her emails coming to us so it is blocking it. Can you please submit a ticket with GoDaddy to see what is the issue. Below is a copy of the message sent to Jan:

“Diagnostic information for administrators:

Generating server: DERM-EX01.LOCAL.DPBOCA.COM

danny.n@optimized360.com
mx1402.ess.rzc.cudaops.com
Remote Server returned ‘550 permanent failure for one or more recipients (danny.n@optimized360.com:blocked)’

Original message headers:

Received: from DERM-EX01.LOCAL.DPBOCA.COM (192.168.68.25) by
Derm-EX01.LOCAL.DPBOCA.COM (192.168.68.25) with Microsoft SMTP Server (TLS)
id 15.0.775.38; Wed, 28 Jan 2015 11:54:39 -0500
Received: from DERM-EX01.LOCAL.DPBOCA.COM ([fe80::e096:5af0:d18a:30dd]) by
Derm-EX01.LOCAL.DPBOCA.COM ([fe80::e096:5af0:d18a:30dd%15]) with mapi id
15.00.0775.031; Wed, 28 Jan 2015 11:54:39 -0500
From: Jan Shandler
To: “Danny N. | Optimized360”
Subject: RE: Email Forward
Thread-Topic: Email Forward
Thread-Index: AQHQOnydTemDzh3/rkyb4X+sXFAxFpzU2NEAgADoUiA=
Date: Wed, 28 Jan 2015 16:54:38 +0000
Message-ID:
References:

In-Reply-To:
Accept-Language: en-US
Content-Language: en-US
X-MS-Has-Attach: yes
X-MS-TNEF-Correlator:
x-originating-ip: [192.168.68.1]
Content-Type: multipart/related;
boundary=”_004_cac805649f00463c8a0141c16d536071DermEX01LOCALDPBOCACOM_”;
type=”multipart/alternative”
MIME-Version: 1.0″

Jan has been trying to reach you via email since yesterday but says she was getting a bounce back. Can you call her back on her direct line: (561) 826-9194